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A

Project Report on
Preference of youths regarding different mobile phones
Submitted by:

Roll no.

MHRD Sem-2
Submitted to:

Mr gaurang rami & Dr.kiran Pandya


Department of

Research Methodology and Interdisciplinary Studies in Social Science.

VEER NARMAD SOUTH GUJARAT UNIVERSITY,SURAT

ACKNOWLEGEMENT
1

It was a wonderful and memorable experience as it allowed me to learn a lot of things in programmatic way practically on the field immense pleasure, I present this project on the subject PREFERENCE OF YOUTHS REGARDING DIFFERENT MOBILE PHONES. I humbly express my gratitude to Dr. kiran Pandya, for giving me the opportunity for development of the above project. I learnt practically a lot, which I studied in theory. For this I am very thankful to MR.gaurang Rami for helping me in completion for this project work successfully. I express heartiest thanks to them for sharing their knowledge and experience with me.

. MHRD-sem II, ROLL NO.32 VNSGU-SURAT.

DECLARATION

I the undersign A. here by declare that this project work entitled is my own work and all research and analysis in project as per my limited understanding of the subject. It is not submitted to any other university or institution for any other purpose.

Place: DRMISS, VNSGU, SURAT. () (MHRD SEM-II) Date:

TABLE OF CONTENTS
DECLARATION: -----------------------------------------------------------------2 ACKNOWLEDGEMENT: ------------------------------------------------------3

TABLE OF CONTENTS: --------------------------------------------------------4 CHEPTER 1: INTRODUCTION OF TOPIC: ------------------------------5 CHEPTER 2: OBJECTIVES: --------------------------------------------------6 CHEPTER 3: REASEARCH METHODOLOGY: -------------------------7 ANALYSIS: -------------------------------------------------------------------------9 CONCLUSION: --------------------------------------------------------------------23

LIMITATION ---------------------------------------------------------------------24 BIBLIOGRAPHY: ----------------------------------------------------------------25

APPENDIX: -------------------------------------------------------------------------26

CHEPTER 1 : INTRODUCTION
Few years ago, very few youths used mobile phones. We could rarely see mobile phones with youths. But now, the time has changed. We can see it every youths hand. It has become very common today & youths have wide range of it. There are companies mobile phones like Nokia, Sony Erriction, Motorola, LG, Samsung, etc. In early days, youths used to keep it only for urgency. But now they use it for entertainment, hobby as well as status symbol. Now a days, mobile phones are made with higher technologies like color screen, flat handset, less weight, deferent kinds of software, FM radio, internet facility, camera, MMS, etc. Youths select mobile phones according to their pocket money, status, interest & need. There is wide range of mobile companies in these days. Youth have various choices to select particular companys mobile phones. Now days youths are connected with family members, friends, relatives & colleagues. A person can contact anybody from any place with mobile phones.

CHEPTER 2. OBJECTIVES
To find out the preference of youths regarding purchasing the different mobile phones. To find out which companys mobile phone youths purchase the most. To know whether youths compromise with their budget or not. To find out that on what bases and what features attract youths more to purchase specific Companys mobile phone.

CHETER 3: RESEARCH METHODOLOGY

Research methodology is a systematic design, collection, analysis and reporting of data and findings, relevant to appraisal specific personal situation facing the company. Research methodology describes the research procedure covers the following points. 1. Research design 2. Data collection method 3. Sampling plan

RESEARCH DESIGN:
Research design is the plan, structure and strategy of investigation conceived so as to obtain answers to research questions and to control variance.

There are three types of Research design:

1. Exploratory 2. Descriptive 3. Causal

Descriptive research design:


The data collected here may relate to the demographic or the behavioral variables of the respondents under study. The research has got very specific objectives, clear cut data requirements and uses a large sample which is drawn through a probability sampling design. The recommendations / findings in a descriptive research are definite.

DATA COLLECTION METHOD:


There are two sources of data: 1. Primary data 2. Secondary data For project both types of data are taken into consideration

DATA COLLECTION PROCEDURE:


For collection of primary data following method can be used. 1. Observation 2. Experimentation 3. Questionnaire 4. Interviewing 5. Case study method For project Questionnaire method is used.

TYPES OF QUESTIONS:
Open ended questions: Multiple choices: For project open ended questions are used.

SAMPLING PLAN:
When only some representative item of a population are selected and data are collected only from these item then this method is known as sampling.

TYPES OF SAMPLING DESIGN: SAMPLE SIZE: 50


It is the basic unit of the population to be sampled here the sample size of respondents are taken for carrying out research.

Sampling Method: Probability sampling


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ANALYSIS

Statistics How much amount do Do you you spend compromise while On what with your purchasing basis do you budget or your select your cost in your mobile? mobile? mobile? 50 50 50 0 0 0 Which feature affect you purchase a specific company's mobile? 50 0

Valid Missin g

Which Which type of family mobiles do you you like to belong purchase to? most? 49 50 1 0

Which company's mobile you like to purchase the most? 50 0

Statistics Which How much type of Which amount do Which mobiles company' you spend family do you s mobile while you like to you like to purchasin belong purchase purchase g your to? most? the most? mobile? N Valid 49 50 50 50 Missing 1 0 0 0 Mean 2.10 1.74 1.94 2.00 Median 2.00 2.00 2.00 2.00 Mode 3 2 1 1 Std. Deviation .823 .443 1.077 1.107 A Multiple modes exist. The smallest value is shown

On what basis do you select your mobile? 50 0 2.00 2.00 2 .881

W Do you f compromis af e with your pu budget or s cost in your co mobile? m 50 0 1.34 1.00 1 .479

1. Which family you belong to?

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Valid

Missin g Total

Rich Upper middle Middle Total System

Frequenc y 14 16 19 49 1 50

Percent 28.0 32.0 38.0 98.0 2.0 100.0

Valid Percent 28.6 32.7 38.8 100.0

Cumulative Percent 28.6 61.2 100.0

Which family you belong to?


Rich Upper middle Middle

28 38

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INTERPRITATION: Out of 50 younger there are nearly 39 percent

younger belonging from middle class family and 32 percent younger belong from upper middle class family and rest are from rich family. The proportions of Youngers are nearly equal. 11

2. Which type of mobiles do you like to purchase most? Frequenc y 13 37 50 Percent 26.0 74.0 100.0 Valid Percent 26.0 74.0 100.0 Cumulative Percent 26.0 100.0

Valid

GSM CDM A Total

Which type of moblies do you like to purchase most?


GSM CDMA

26.00%

74.00%

INTERPRITATION: Out of 50 younger there are most of younger would


like to purchase CDMA phones and that is 74 percent. The younger who belong from rich & upper middle class they most use this types of phone.

3. Which company's mobile you like to purchase the most?

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Valid

Nokia Sonyericsso n Motorola Others Total

Frequenc y 22 17 3 8 50

Percent 44.0 34.0 6.0 16.0 100.0

Valid Percent 44.0 34.0 6.0 16.0 100.0

Cumulative Percent 44.0 78.0 84.0 100.0

Which company's mobile you like to purchase the most?


Nokia Sonyericsson Motorola Others
16.00%

6.00% 44.00%

34.00%

INTERPRITATION: Out of 50 younger there are most of younger purchase nokia mobile phone and that is 44 percent. And than 34 percent younger who is using Sony ericssion phones.
4. How much amount do you spend while purchasing your mobile?

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Valid

2500 to 5000 5000 to 10000 10000 to 15000 More. than 15000 Total

Frequenc y 23 11 9 7 50

Percent 46.0 22.0 18.0 14.0 100.0

Valid Percent 46.0 22.0 18.0 14.0 100.0

Cumulative Percent 46.0 68.0 86.0 100.0

How much amount do you spend while purchasing your mobile?


2500 to 5000 5000 to 10000 10000 to 15000 more.than 15000
14.00%

18.00%

46.00%

22.00%

INTERPRITATION: Out of 50 younger 46 percent younger who spend Rs. 2500 to 5000 who belongs from middle & upper middle class family.
5. On what basis do you select your mobile?

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Valid Popularity Brand name Varity Price Total

Frequen cy 14 27 4 5 50

Percent 28.0 54.0 8.0 10.0 100.0

Valid Percent 28.0 54.0 8.0 10.0 100.0

Cumulativ e Percent 28.0 82.0 90.0 100.0

On what basis do you select your mobile?


Popularity Brand name Varity Price

10.00%

8.00% 28.00%

54.00%

INTERPRITATION: Out of 50 younger there are 54 percent younger selected there mobiles on base on brand of mobile phones.
6. Do you compromise with your budget or cost in your mobile?

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Valid

Yes No Total

Frequenc y 33 17 50

Percent 66.0 34.0 100.0

Valid Percent 66.0 34.0 100.0

Cumulative Percent 66.0 100.0

Do you comprimise with your budget or cost in your mobile?


Yes No

34.00%

66.00%

INTERPRITATION: Out of 50 younger 66 percent younger compromise with their budget.

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8. Which feature affect you purchase a specific company's mobile? Frequenc y 3 9 38 50 Percent 6.0 18.0 76.0 100.0 Valid Percent 6.0 18.0 76.0 100.0 Cumulative Percent 6.0 24.0 100.0

Valid

MP3 Radio Above all Total

Which feature affect you purchase a specific company's mobile?


MP3 Radio Above all
6.00%

18.00%

76.00%

INTERPRITATION: Out of 50 younger was attract from mobile facility like Mp3, Radio, Camera etc. 76 percent younger who attract from camera and radio facility.

9. Is your mobile shock proof?

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Valid

Yes

Frequenc y 50

Percent 100.0

Valid Percent 100.0

Cumulative Percent 100.0

Is your mobile shock proof?


Yes

INTERPRITATION: Out of 50 younger all said that their mobile is shock proof.

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10. Do you consider different mobiles while purchasing mobiles? Frequenc y 32 18 50 Percent 64.0 36.0 100.0 Valid Percent 64.0 36.0 100.0 Cumulative Percent 64.0 100.0

Valid

Yes No Total

Do you consider different mobiles while purchasing mobiles?


Yes No

36.00%

64.00%

INTERPRITATION: Out of 50 younger 64 percent younger consider different mobile when they purchase mobile phones.

10. Do you take in to account sound-system while purchasing mobile?

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Valid

Yes No Total

Frequenc y 41 9 50

Percent 82.0 18.0 100.0

Valid Percent 82.0 18.0 100.0

Cumulative Percent 82.0 100.0

Do you take in to account sound-system while purchasing mobile?


Yes No

18.00%

82.00%

INTERPRITATION: Out of 50 younger 82 percent younger account sound system.

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11. Is your mobile company providing repairing services? Frequenc y 42 8 50 Percent 84.0 16.0 100.0 Valid Percent 84.0 16.0 100.0 Cumulative Percent 84.0 100.0

Valid

Yes No Total

Is your mobile company providing repairing services?


Yes No

16.00%

84.00%

INTERPRITATION: Out of 50 younger 84 percent younger said that their mobile company providing repairing service. And company not providing repairing service who purchase china mobiles.

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12. If you want to sale your mobile what is its resale value? Frequenc y Valid More than half Half Less than half Total 15 29 6 50 Percent 30.0 58.0 12.0 100.0 Valid Percent 30.0 58.0 12.0 100.0 Cumulative Percent 30.0 88.0 100.0

If you want to sale your mobile what is its resale value?


More than half Half Less than half
12.00%

30.00%

58.00%

INTERPRITATION: Out of 50 younger 58 percent younger wants to resale their mobile in half price.38 percent younger wants to resale in more than half price who purchase their phones at price above than 15000 Rupees.

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13. Do you follow an advertisement? Frequenc y 25 25 50 Valid Percent 50.0 50.0 100.0 Cumulative Percent 50.0 100.0

Valid

Yes No Total

Percent 50.0 50.0 100.0

Do you follow an advertisement?


Yes No

50.00%

50.00%

INTERPRITATION: Out of 50 younger 50 percent younger follow advertisement.

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CONCLUSION

I find out from my research I conclude that Most of younger are purchasing Nokia companys mobile phones and than Sony ericssion companys mobile they are purchase. Most of younger are compromise with their budget when they were purchase mobile phones. Younger ready to spend 5000 to 10000 Rs. for mobile. If the wants to resale their mobile they get half resale value. They believe that sound system of sony erriction is very good. Out of fifty responders half responder were follow advertisement.

LIMITATION
1. The survey is based on the sample size and it may or may not be the true representative of the entire population. 2. The responses of the respondents may be biased. 3. The time for the survey is so limited. 4. Knowledge of researcher on the topic may be limited.

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BIBLIOGRAPHY

BOOKS
RESEARCH METHODOLOGY
INTEGRATION OF PRINCIPLES, METHODS AND TECHNIQUES K N KRISHANAWAMY APPA IYER SHIVKUMAR M MATHIRAJAN

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APPENDIX

QUESTIONNAIRE:

GENDER: AGE: OCCUPATION: POCATE MONEY: or SALARY

[1] Male

[2] Female

[1] 18 to 24 [2] 25 to 30 [1] Study [2] Service [2] 3001 to 3500 [4] 5000 to 10000

[1] 2000 to 3000 [3] 3501 to 4000

1. From which family you are belong to? [1] Rich [2] Upper middle [3] Middle

2. Which type of mobiles do you like to purchase most? [1] GSM [2] CDMA

3. Which Companys mobile, you like to purchase the most? [1] Nokia [3] Motorola [2] Sony Ericsson [4] Others

4. How much amount do you spend while purchasing your mobile? [1] 1000 to 5000 [2] 5000 to 10000

[3] 10000 to 15000 [4] > 15000

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5. On what bases do you select your mobile? [1] Popularity [3] Variety [2] Brand Name [4] Price

6. Do you compromise with your budget or cost in your mobile? [1] Yes [2] No

7. Which features attract you to purchase a specific companys mobile? [1] Camera [3] Radio [2] Mp3 [4] above all

8. Is your mobile shock proof? [1] Yes [2] No

9. Do you consider different models while purchasing mobile? [1] Yes [2] No

10. Do you take into account sound system while purchasing mobile? [1] Yes [2] No

11. Is your mobile company providing you repairing services? [1] Yes [2] No

12. If you want to sale your mobile, what is resale value? [1] More than half [3] Less than half 13. Do you follow an advertisement? [1] Yes[2] No [2] Half

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