BUSINESS

PLAN
TOOTHLESS’ SWEETS
Curvada, Minuyan, Norzagaray, Bulacan
09675816645

Princess Niña B. Pedroso

Executive Summary:
Princess Niña Pedroso is a huge lover of chocolates.
She is a sweet-tooth person. Many businesses have been
booming since the pandemic, but she decided to make a
business based on the product that she loves. She may be
new to entrepreneurship, but she is confident that her
knowledge, organization, and planning well her business
will help her to make it successful.

Princess Niña Pedroso decided to start a business

on her favorite food that will help her do the work with
love and passion. She decided to run an ice cream shop
with 15 different varieties of flavors. The customers can
buy in a cone, cup, a pitcher size, and even bulk orders.
There will be different spices on the product such as
toppings and side sweets.

The store will be serving walk-in customers, and

will also deliver to different places around Bulacan:
Norzagaray, San Jose, and Angat area only. Since the
product may dissolve due to distance and weather,
Toothless’ Sweets cannot deliver to any places farther than
those mentioned above.

Financial analyses show that the company will

have both a positive cash flow and profit in the first year.
The expected return on equity in the first year is 8.55%
 Table of Contents

Executive Summary................................................................2

Background and History .......................................................4

Description of Product.......................................................... 4

Market Description .............................................................. 5

Competition........................................................................... 5

Marketing Strategies............................................................ 6

Manufacturing Plans............................................................ 6

Financial Projections............................................................ 7

Pro Forma Cash Flow............................................................ 7

Balance Sheet.......................................................................10

Financial Ratios ................................................................. 12

Contingency Plans .............................................................. 16

Appendices............................................................................17

Curriculum Vitae...................................................................18
 BACKGROUND AND HISTORY
Princess Niña Pedroso is a big fan of chocolate sweets since
she was young. Her dream business since she was a child is to
make a business that is related to her love of sweets. As the
pandemic opened a lot of opportunities for people, especially small
entrepreneurs, Niña Pedroso decided to pursue her childhood
dream: she developed her idea as a kid into making an ice cream
shop.

Description of Products
Niña Pedroso decided to sell fifteen different kinds of flavors such
as:
1.) Chocolate
2.) White Chocolate
3.) Dark Chocolate
4.) Milk Chocolate
5.) Cookies & Cream
6.) Vanilla
7.) Mocha
8.) Raspberry
9.) Coffee Crumble
10.) Buko Pandan
11.) Ube
12.) Halo-Halo
13.) Keso
14.) Buko
15.) Strawberry
These ice creams can have different toppings such as mallows,
sprinkles, and even cookies. The life span of ice cream is two to three
months in a zero-degree Fahrenheit freezer. If opened, it can stay
fresh for six weeks when stored in a zero-degree Fahrenheit freezer.
The available cup sizes are 1 cup, 1 pint, 1.7 Liters, and 1 Gallon.
Market Description
Our business is proud to claim that we are the first ice cream
shop to start within Bulacan province. The business plan will look
at its market demographic within Norzagaray, Angat, and San Jose
Del Monte Bulacan.

Our market research has shown that Toothless’ Sweets is the

first ice cream shop existing within the three target areas in
Bulacan. We would like to offer our business to people especially
kids, teenagers, young adults, and adults as well. The target age of
our business will be 8-25 years old. Typically, teenagers and young
adults spend their money mostly on food, especially desserts. As
summer and school vacations started, many teens will be out
discovering and finding good food that will ease the summer heat.
Since 29.40% is the population consists of children and young
adolescents/teenagers within these areas, Toothless’ Sweets can
confidently say that the business will positively grow as it is the
only ice cream shop in these places.

COMPETITION
Niña Pedroso’s enterprise does not have any similar business
around Norzagaray, Angat, and San Jose Del Monte Bulacan, that
is why the only competitors that are considered are the milk tea
shops and coffee shops in nearby places such as ATM Hub, Drop
Tea, and Drip Tea, and Big Brew.
The strength of this business is that it is the only ice cream
shop existing within these areas, it will be a new sight to see and
new food to try for the customers. The sales may grow as people
love to try new things in their place.
Its weakness, on the other hand, is, that it is a new thing to
try to the people within the area, and there are still no reviews
about our product. Potential customers may doubt or be scared to
try out our ice cream shop.
MARKETING STRATEGIES:
Toothless’ Sweets will try to make accounts on different
social media platforms to endorse their business. Before the debut
of the store, different kinds of advertisements as teasers will be
posted to get the attention of potential customers via social media.

During the first five days of the shop, there will be a 30%
discount on any type of ice cream that the buyers will purchase,
plus the free toppings. Moreover, Toothless’ Sweets will also give
discounts during special holidays such as Christmas, New Year,
and even Halloween and Valentine’s Day.

MANUFACTURING PLANS:
Toothless’ Sweets will get their products from their
manufacturer, since it is only an ice cream shop that gets its
products from other companies, there will be no production of ice
cream inside the shop since we will get our products from a known
ice cream manufacturer in the Philippines. Gallons of ice cream
will be ordered per week depending on the demand for each flavor.
On the other hand, the toppings and the utensils, as well as the
cups and packaging will be bought personally by the owner of the
shop through a known seller. The owner will eventually start a
contract for her known seller of different toppings, utensils, and
cups that she will use on her products so that it will lessen the
hassle of the weekly schedule of buying products. As we get our
products and prepare them, we are the ones who will decide on
how we can customize our own menu for the customers.
FINANCIAL PROJECTIONS:
The following pages include the one-year
projections for income, cash flow, balance statement, as
well as estimated ratios.

Pro Forma Cash

Flow

Cash Received

Cash from Operations

Cash Sales 30,840

Subtotal Cash from

30,840
Operations

Additional Cash Received

Sales Tax, VAT, HST/GST

0
Received

New Current Borrowing 0

 New Other Liabilities
0
(interest-free)

New Long-term
0
Liabilities

Sales of Other Current

0
Assets

Sales of Long-term Assets 0

New Investment Received 0

Subtotal Cash Received 30,840

Expenditures Year 1

Expenditures from
0
Operations

Cash Spending 20,094

Bill Payments 52,681

Subtotal Spent on
72,775
Operations

Additional Cash Spent

Sales Tax, VAT, HST/GST

0
Paid Out

Principal Repayment of
5,000
Current Borrowing

Other Liabilities Principal

0
Repayment

Long-term Liabilities
7,000
Principal Repayment

Purchase Other Current

0
Assets

Purchase Long-term
0
Assets

Dividends 0

Subtotal Cash Spent 84,775

Net Cash Flow (17,935)

Cash Balance 6,883

Projected Balance Sheet

Pro Forma Balance

Sheet

Assets

Current Assets

Cash 6,883

Inventory 1,922

Other Current Assets 0

Total Current Assets 8,805

Long-term Assets

Long-term Assets 69,800

Accumulated
4,668
Depreciation

Total Long-term Assets 65,132

Total Assets 73,937

Liabilities and Capital Year 1

 Current Liabilities

Accounts Payable 4,738

Current Borrowing 0

Other Current Liabilities 0

Subtotal Current
4,738
Liabilities

Long-term Liabilities 63,000

Total Liabilities 67,738

Paid-in Capital 25,000

Retained Earnings (5,062)

Earnings (13,739)

Total Capital 6,200

Total Liabilities and

73,937
Capital

Net Worth 6,200

Business Ratios

Ratio Analysis

Sales Growth 0.00%

Percent of Total Assets

Inventory 6,883

Other Current Assets 1,922

Total Current Assets 0

Long-term Assets 8,805

Current Liabilities 69,800

Long-term Liabilities 4,668

Total Liabilities 65,132

Net Worth 73,937

Percent of Sales Year 1

 Sales 100.00%

Gross Margin 74.00%

Selling, General &

77.60%
Administrative Expenses

Advertising Expenses 0.00%

Profit Before Interest and

-15.26%
Taxes

Main Ratios

Current 186.00%

Quick 145.00%

Total Debt to Total Assets 91.62%

Pre-tax Return on Net

-221.61%
Worth

Pre-tax Return on Assets -18.58%

Additional Ratios Year 1

Net Profit Margin -20.55%

 Return on Equity -221.61%

Activity Ratios

Inventory Turnover 1023.00%

Accounts Payable
1212.00%
Turnover

Payment Days 2700.00%

Total Asset Turnover 90.00%

Debt Ratios

Debt to Net Worth 1093.00%

Current Liab. to Liab. 7.00%

Liquidity Ratios

Net Working Capital 406800.00%

Interest Coverage -289.00%

 Additional Ratios

Assets to Sales 111.00%

Current Debt/Total Assets 6.00%

Acid Test 145.00%

Sales/Net Worth 1078.00%

Dividend Payout 0.00%

CONTINGENCY PLANS:

1.) For unacceptable sales levels during the first year: The business
will promote the product more often than normal on social media
sites. The group will create promotional films, consumer feedback
videos, and banners that will be often placed on their website.

2.) For unacceptable sales levels in Norzagaray, Angat, and San

Jose Del Monte: The enterprise will analyze sales after one year of
promoting items in these places of Bulacan (Norzagaray, Angat,
and San Jose Del Monte). If sales do not exceed the entrepreneurs'
expectations, Toothless’ Sweets will elect to contract with
renowned retailers in the area. We may negotiate a contract in
which we will pay the shop to sell and advertise our items;
because they are well-known in the region, introducing a new
product to their well-known store will be simple.

3.) For unacceptable business liquidity: Toothless’ Sweets will

assess the enterprise’s accounts receivable procedures to ensure
that payment lengths are acceptable and payments are received on
time if the enterprise lacks liquidity. Furthermore, cash flow
forecasts will be examined to determine whether unexpected cash
layouts/expenses are endangering the company's financial
viability.
APPENDIX:
BUSINESS NAME: Toothless' Sweets
ADDRESS: Brgy. Minuyan, Norzagaray, Bulacan
OWNER: Princess Niña B. Pedroso
CONTACT NUMBER: 09675816645
FB: https://www.facebook.com/princessnina.pedroso/
EMAIL: ninapedroso308@gmail.com
CURRICULUM VITAE
Reference:
https://www.ogscapital.com/article/ice-cream-business-
plan/