Welcome back!

Now we request Mr. Atharva to conduct a short quiz for our marketing conference

Hope you guys enjoyed the quiz and now we are entering in the first technical session of the
day, which is based on different types of marketing

1. So our first topic in AI in marketing sector – In today’s growing market technology

plays a very vital role in identifying potential customers and to engage with them. So we
request Anasha Wagh and Nidhi Shah from 1st Year MMS to present their work on this
topic.

Thank You

2 . Nowadays, there are hundreds of millions of people who use social media on a daily
basis, and they trust the individuals they follow the best example is Bhuvan Bam who
is one of the greatest social media influencer so we request Aboli Kambli and
Abhishek daware to present their work on t h i s t o p i c

Thank You

3. In today’s time as we all our are concerned with environment and ecofriendly
products we can market this products with the help of green marketing and to
elaborate this topic I would like to call Ritu Agarwal, Simran Dicholkar and varsha
shinde.

Thank You

4. “ khushiyon ki doli “ hope you all guys remember this phrase which was used by hul to
promote their products such as surf excel, lifebuoy, wheel, close up in rural areas
through rural marketing so we would like to call Kunal Mate & Ameya korgaonkar to
present their work on this topic
Thank you.

5. Coco cola one of the most popular brand who as gained customer loyalty and retained his
customers for long time is one of the best example of retention marketing , now to explain
more on the topic we would like to call Ashish and Gayatri to present their work on this
topic

6. One of the most popular brand FEVICOL which came up with unique story telling add
Sharmin ka sofa with tagline “ todo nhi jodo “ so we would like to call Ruchika Thakkar
and Aastha Ambalia to present their work on “Story telling marketing ”

7. A type of maketing strategy which helps to influence and change our behavior to be
beneficial for both socially and environmentally is known as societal marketing now we
would like to call Dhananjay, Akshay to present t heir work on this topic
8. “ your touch is enough mom “ a very heart touching video launched by Johnson’s baby on
the occasion of mothers days which shows the bond between mother and child which
indicates emotional marketing , to discuss this in brief we would like to have Rashi
Tibrewal and Joel Dsouza

Thank You