The manufacturers, brands as well as organizations have to strategize more about how to improve the

packaging design so that they can attract customers to buy their products (Pires et al., 2016). Since the
preferences of individuals have become more and more complex as well as diverse, innovative
packaging has become a significant way for product branding. Furthermore, packaging innovation can
offer a more permanent impression on the customers.

Pires, C., M. Vigário and A. Cavaco, 2016. Graphical content of medicinal package inserts: An
exploratory study to evaluate potential legibility issues. Health Information and Libraries Journal,
33(2): 121–139.

Product storage is another important feature that customers look forward to when it comes to
packaging material. Actually, not only packaging materials creates the assumption about the product
quality, but also plays a significant role in maintaining the product quality, especially during the process
of storage as well as distribution and helps to keep products protected (Madhusudhanan, 2018).

Madhusudhanan, S., 2018. Gender responsive budgeting: A lesson learned and way forward.
International Journal of Applied Economics, Finance and Accounting, 2(1): 27-29.

Every colour owns special meaning which can influence consumers’ feelings and mindsets. Colour is the
most important element of packaging where different types of colour will affect the consumers to have a
different view towards the packaging.

Packaging material is used to wrap a product on the exterior to prevent a product from being damages
(Ali et al., 2015). Correspondingly, the packaging material is said as the tool to communicate the value of
the product to the customer. The perceived quality of the product may affect by the packaging material
used and packaging material can avoid the product from being damaged.
Ali, S., Ahmad, S. F., Hussain, S., Ibrahim, M., & Noreen, A. (2015). Impact of product packaging on
consumer perception and purchase intention. Journal of Marketing and Consumer Research, 10, 1-9.
The graphics techniques used to display the words create a distinct impression, resulting in that the
appearance in the type also carries meaning. The styling of the words by the graphics designer can tell
the consumer much about the product.