Wath 4 104 Promoting quality Advertisers like language that suggests their product is of especially high quality. Check out our latest smartphone - you'll love its innovative features. (original and interesting] The design of our beds is unsurpassed. [the best there is] Our dishwashers leave other dishwashers standing, [are much better than other dishwashers] Sign up for exam courses that put/leave other courses in the shade. [make other courses seem insignificant] Promoting value for money ‘Advertisers like language that suggests things give you good value for money. Rock-bottom prices in our sale! [extremely low] Prices stashed! (dramatically reduced) Bargains galore! [a huge number of products on sale at ridiculously low prices) Order now and get @ 10% discount. [reduction in the price) Promoting luxury and comfort ‘Advertisers like language that suggests luxury ond comfort. Pamper yourself with a full-body massage. [treat yourself to something luxurious] Indulge yourself with our smooth, rich, perfectly blended coffee. lle yourself do or have something that you enjoy but which may be bad for you] Enjoy a sumptuous meal in opulent surroundings. [both adjectives mean rich and special: sumptuous. collocates most strongly with words relating to food and furnishings, and opulent with words relating to lifestyle] Live in the lap of luxury for two weeks. [in @ very luxurious way] Promoting scientific backing ‘Advertisers lke language that suggests scientific backing for their product. This ergonomically designed reading lamp provides the perfect light. designed by studying people and their working or living conditions, especially in order to improve effectiveness] Our health drink is medically proven to boost energy levels. [shown by research] All our computers are state-of-the-art. [use the very latest technology] Promoting attractiveness ‘Advertisers lke language that suggests their products make us mare attractive. Ties that will make you stand out in the crowd. [be noticed) In our new styles, you're guaranteed to turn heads. [be noticed) Our new lipsticks are tantalisingly appealing. (temptingly Use our range of hair and skin products for glossy hair and radiant skin. [both adjectives mean attractive and healthy-looking) Common ways of advertising Magazine and newspaper advertisements/adverts; classified ads; TV and radio commercials; posters; billboards’; flyers’ trailers”; sports sponsorship; banners; sky-writing’; sandwich boards’; brochures; carrier bags; loges on clothing and other products; pop-ups® on websites. In addition, personalities often use TV interviews to plug’ a new book or film. 2 very large boards 2 sheets of printed information ° brief excerpts from a film, TV or radio programme “words writen in the sky using smoke from a plane * advertising posters hung at the back and front ofa person, who then walks around a busy area advertisements that appear on your screen suddenly ? advertise English Vocabulary in Use Advanced49.1 49.2 49.3 49.4 49.5 Exercises ‘Complete each of these sentences with one missing word from the opposite page. 1 Enjoy a weekend in the of luxury. 2 Don’t ust follow the herd - take the chance to stand out in the wessonssnsn 3 Don’t miss the -bottom prices in our special May Day sale. 4 For the best in state-of. laptops and tablets, visit our website. 5. Why 0 sss YOUFSeIf this Christmas with our new foam bath? 6 Take a look at our new fabric designs, 7 Our cosmetics... _.all others in the shade. 8 You'll find bargains.. in our new discount superstore 9 Why not yourself with our delectable chocolate desserts? 10 We sn Our prices this week for one week only! Huge reductions! Match the beginnings and endings of the sentences. 1 The armchair is ergonomically [] _a to boost the immune system. 2 She was distributing (Cb forthe new James Bond film? 3 He was wearing a sandwich Oc pop-up ads. 4 There was a huge billboard [1d designed to ease back pain and provide comfort. 5 Itcontains a herb proven De hernew book. 6 Did you see that trailer 1 £ advertising a new soft drink 7 My software is good at blocking []_g board advertising a clothing store. 8 She went on TV to plug 1h fiyets fora charity concert SAtoE Here are some phrases typical of advertising language. Which of the catego ‘opposite do they fit into? Some of them may fit into more than one category. 1 colossal discounts 5 developed by a team of international experts 2 fitfora king & we outshine the best ofthe rest 3 tantalisingly elegant 7 glossy hair and 2 radiant, youthful look 4 go on - spoilyourself 8 outstanding value Look atFopposite What arethese examples of? 1 Over to For more examples of language used in advertising, visit the websites of companies, restaurants, ‘etc. and see how they describe their products. Match the language to the categories in Ato E opposite. iglish Vocabulary in Use Advanced 05,