PGDM II SEMESTER

Session 2022-23

PGDM – Management of Radio Station (Media)

3C Report

(REPUBLIC BHARAT)

Date of Assignment:2nd Feb 2023 Date of Submission: 16th Feb 2023

Submitted to: Submitted by:

Dr. Shruti Pandey Group – ALPHA

1
 ACKNOWLEDGEMENT

We express our sincere gratitude to the (H.O.D.) Ms. Shweta Batra, of my

institute for their continued guidance, support and cooperation throughout my
project report, without which the present work would not have been possible.

Our special thanks to Ms. Shruti Pandey (Faculty Guide) of Asian Business
School for their valuable guidance in the completion of my Project.

We are thankful to all the members for their valuable time, support and guidance
that improved the quality of work.

2
 INTRODUCTION

This project includes the information and knowledge about the TV CHANNEL
MANAGEMENT. This focuses on how the different TV CHANNELS manage
their company, competitors and customers. Thus, all these three aspects make a
3C model which has been discussed in the project in detail.

This project has taken one of the publications amongst various publications.
Through this publication the 3C model has been explained in very detail and
organized manner in the project.

Also this project focuses on how this particular publication uses 3C model to
manage their publication. What all are its strategies to have mass audience and
monopoly in the market.

3
 GROUP PROFILE

GROUP MEMBERS ENROLLMENT NUMBER

ABHISHEK BHAGAT ABS/PGDM/22/061

AAKASH TIWARI ABS/PGDM/22/064

ANCHAL MISHRA ABS/PGDM/22/067

MD. ARKAN KHAN ABS/PGDM/22/070

ATUL PRAKASH ABS/PGDM/22/073

4
 CONTENTS

Table of Content Page No.

3C Model

The model refers to these 3 factors as the strategic triangle. By the successful and optimum
integration of these 3 factors, the aim of sustained competitive advantage can be
accomplished. The customers have needs and want and the company understands the
5
requirements of the customers and offers the products that are high on the realms of quality
and innovation meeting the demands of the customers. The competitors also try to come up
with the similar line of products to pull the customers toward them by adding the new level
of innovation and novelty in their products. And all these factors give rise to the competitive
environment.

The model point outs that the company management and the business strategist should focus
on the 3 main elements that work as the significant factors of success that are:

INTRODUCTION OF TV CHANNEL

6
A TV channel is a broadcasting service that delivers television programming to
viewers. It can be a national or regional network that broadcasts over the
airwaves or through cable or satellite TV systems. TV channels can specialize in
a particular genre of programming, such as news, sports, entertainment, or
children's shows.

TV channels are an important source of information, entertainment, and

education for millions of people around the world. They play a crucial role in
shaping public opinion and promoting cultural values. TV channels are also a
powerful advertising platform, reaching large audiences and delivering targeted
messages to specific demographics.

With the advent of digital technology, TV channels have expanded their reach
beyond traditional broadcast methods, and now also offer their programming
through online streaming services. This has made it possible for viewers to watch
TV channels from anywhere, at any time, on a variety of devices.

TV channels are a key component of the media landscape, delivering

information, entertainment, and advertising to millions of people around the
world. They continue to evolve and adapt to new technologies, providing viewers
with new and innovative ways to consume television programming.

7
 COMPANY

8
HISTORY OF COMPANY

9
Republic Bharat was officially launched on 2 February 2019 with
slogan 'Rashtra Ke Naam' and has stormed the genre with its
breakthrough formats and razor focus on hard news, investigations,
accountability seeking and impact-driven journalism-principles which
have ensured that in a short span, Republic Bharat has soared to become
a leading Hindi news channel across India.

As of 2 October 2020, according to the Broadcast Audience Research

Council, Republic Bharat has the highest TV viewership among all
Hindi news channels of India with 206861K weekly impressions.

INTRODUCTION OF THE COMPANY

Republic Bharat is a Hindi language news channel in India that is part of the
Republic Media Network. Some key details about the company are:

 Date of establishment: Republic Bharat was launched in February 2019.

 Ownership: Republic Bharat is owned by Republic Media Network, which

was founded by journalist Arnab Goswami.

 Headquartered: The channel is headquartered in Mumbai, India.

 Type of content: Republic Bharat focuses on delivering hard-hitting,

investigative journalism and news coverage. The channel covers a wide
range of topics, including politics, current events, and social issues.
10
  Reach: Republic Bharat has a significant reach across India and is one of
the most watched Hindi news channels in the country. The channel is
available on various cable and satellite TV platforms, as well as through its
digital media platforms.

KEY PEOPLE

The key people of Republic Bharat, a Hindi language news channel in India,
include:

 Arnab Goswami: Arnab Goswami is the founder and Editor-in-Chief of

Republic Media Network, the parent company of Republic Bharat. He is
also the primary anchor and news presenter for the channel.

 Vikas Khanchandani: Vikas Khanchandani is the CEO of Republic Media

Network and oversees the operations of all its channels and platforms,
including Republic Bharat.

 Other executives: The management team of Republic Media Network

includes several other executives who are responsible for various functions
such as marketing, finance, and human resources.

 Anchors and journalists: Republic Bharat has a team of experienced

anchors and journalists who are responsible for delivering the latest news
and information to viewers.

MISSION & OBJECTIVES

11
Republic Bharat is a Hindi language news channel in India. Its mission is to
provide accurate and impartial news coverage to the Hindi-speaking audience in
India and abroad. The channel aims to bring a fresh perspective to news reporting
and provide a platform for diverse voices and opinions.

The objective of Republic Bharat is to be a trusted and reliable source of news

and information for the Hindi-speaking population of India. The channel strives
to provide in-depth analysis and insightful commentary on current events and
issues that impact the lives of its audience.

Additionally, the channel aims to bring attention to under-reported stories and

provide a platform for marginalized communities to have their voices heard.
Overall, the objective of Republic Bharat is to be a source of credible, balanced,
and impartial news that informs and empowers its audience.

ORGANIZATIONAL STRUCTURE

The news organizations typically have a hierarchical structure that includes

various departments such as editorial, production, marketing, and finance. The
structure is designed to ensure efficient operation and smooth flow of
information, from gathering and verifying news to delivering it to the audience.

In a news organization, the editorial department is responsible for the content

produced and includes reporters, editors, and correspondents. The production
department is responsible for the technical aspects of broadcasting the news,
12
including recording, editing, and broadcasting. The marketing department is
responsible for promoting the channel and increasing its visibility. The finance
department is responsible for managing the budget and ensuring the financial
viability of the organization.

STRATEGIES AND OPERATIONS

MARKETING FRAMEWORK

The marketing framework of Republic Bharat likely includes a mix of traditional

and digital marketing strategies to reach its target audience. Here are some of the
key elements that might be included in the marketing framework of Republic
Bharat:

 Target audience segmentation: Republic Bharat likely segments its

audience based on demographic, geographic, psychographic, and
behavioral factors to better understand their needs and preferences.

 Brand positioning: Republic Bharat likely defines its brand positioning by

highlighting its unique selling proposition and differentiating itself from
competitors.

 Advertising: Republic Bharat might use a variety of traditional and digital

advertising methods, such as television commercials, print ads, online
banners, and social media advertising, to reach its target audience.

 Public relations: Republic Bharat likely uses public relations as a way to

build and maintain positive relationships with its audience and

13
 stakeholders. This might include press releases, media events, and
influencer partnerships.

 Content marketing: Republic Bharat likely uses content marketing to

engage its audience and build brand awareness. This might include
producing original content such as articles, videos, and podcasts, as well as
promoting its content through social media and other channels.

 Social media: Republic Bharat likely leverages social media platforms,

such as Facebook, Twitter, and YouTube, to engage with its audience and
promote its content.

 Event marketing: Republic Bharat might participate in or host events to

build brand awareness and reach its target audience.

These are some of the elements that might be included in the marketing
framework of Republic Bharat. However, it's worth noting that the specific
strategies used by the channel may vary depending on its target audience,
resources, and business objectives.

HR FRAMEWORK

HR frameworks typically include policies, procedures, and processes related to

the management of human resources within an organization. This includes
aspects such as recruitment and selection, performance management, training and
development, compensation and benefits, and employee relations.

A well-designed HR framework is essential for the effective management of

human resources within an organization. It provides a clear framework for
decision-making and helps ensure that all HR practices are consistent, fair, and
transparent. The framework can also help to create a positive work environment
and foster a culture of continuous improvement.

FINANCE FRAMEWORK
14
The finance framework of an organization typically includes policies,
procedures, and processes related to the management of financial resources. This
includes aspects such as budgeting, accounting, financial reporting, risk
management, and financial control.

A well-designed finance framework is essential for the effective management of

financial resources within an organization. It provides a clear framework for
decision-making and helps ensure that all financial practices are consistent,
transparent, and compliant with relevant regulations. The framework can also
help to ensure that the organization's financial resources are used effectively to
achieve its strategic objectives.

SOCIAL CONTRIBUTION OF REPUBLIC BHARAT

As a news organization, Republic Bharat can contribute to society in several

ways. By providing accurate and impartial news coverage, the channel can
inform and educate the public on important issues and events, promoting
transparency and accountability. Through its coverage of under-reported stories
and marginalized communities, the channel can also raise awareness and bring
attention to important social issues.

Additionally, Republic Bharat may also contribute to society through its

corporate social responsibility initiatives. This can include supporting local
communities, promoting diversity and inclusion, and promoting environmental
sustainability. By engaging in these types of initiatives, the channel can
demonstrate its commitment to making a positive impact on society and
contribute to the betterment of the communities it serves.

15
 COMPETITORS

16
Republic Bharat is a Hindi language news channel in India and as such, it
competes with other Hindi language news channels for viewership and
advertising revenue. Some of the key competitors of Republic Bharat in India
include:

Aaj Tak: Aaj Tak is an Indian Hindi-language news channel

owned by TV Today Network, part of the New Delhi–based
media conglomerate Living Media group. It was launched on
31st December 2000.

India TV: The channel was launched on 20 May 2004 by Rajat

Sharma and wife Ritu Dhawan. The channel is a subsidiary of
Independent News Service. It is a Hindi language news channel
known for its strong coverage of national and international news,
as well as its focus on politics and crime.

Zee News: A Hindi language news channel that offers a mix

of national, international, sports, and entertainment news
launched on 27 August 1999 and is the flagship channel of the
Zee Media Corporation

News Nation: News Nation is an Indian free to air Hindi news

television channel launched on 12th February 2013. News
Nation is owned by News Nation Network Pvt Ltd. It is a Hindi
language news channel that focuses on providing in-depth
analysis and insightful commentary on current events and
issues.

It's worth noting that the competitive landscape of the news industry in India is
constantly evolving, and new players may emerge or existing players may change
their focus or strategies. However, these channels are some of the key players in
17
the Hindi language news space in India and are likely to be considered
competitors of Republic Bharat

Weekly GTVTs(ooos weekly impressions):

Republic TV 6,284
Times Now 2,317
CNN News18 1,798
India Today 1,059
NDTV 24x7 377
NewsX 100

Market Share (%):

Republic TV 52.65%
Times Now 19.42%
CNN News18 15.07%
India Today 8.87%
NDTV 24x7 3.16%
NewsX 0.83

MARKET SHARE OF TV CHANNELS

18
 CUSTOMER

19
The target audience of Republic Bharat, a Hindi language news channel in India,
is primarily people who prefer to consume news in Hindi and are interested in
current events and political news. The channel caters to the Hindi-speaking
population in India, which is one of the largest demographic groups in the
country.

Republic Bharat aims to attract a wide range of viewers, including those who are
interested in hard-hitting journalism, in-depth investigations, and politically-
focused news coverage. The channel's target audience includes people from
different age groups, socio-economic backgrounds, and regions of India who are
seeking reliable and informative news content in Hindi.

Republic Bharat's target audience is primarily Hindi-speaking people in India

who are interested in current events, politics, and hard-hitting journalism. The
channel aims to attract a diverse range of viewers and to be a reliable source of
news and information for the Hindi-speaking population in India.

The extent of Republic TV's dominance can be gauged from the fact that the
viewership of Republic TV among the 15+ age group is 165% greater than
Times Now, 231% greater than CNN News18, 253% greater than India
Today and 5295% greater than News X.

As far as BARC ratings for the Super Prime Time, i.e 9 pm-11 pm from
Monday to Friday are concerned, Republic TV is well ahead with a humungous
viewership share of 44.83%.

The viewership of other competitors- Times Now (25.44%), India Today

(16.46%), CNN News18 (13.33%) and News X (0.95%) pales in comparison.

20
In the Super Prime Time, the viewership of Republic TV is 172% greater than
Times Now. Similarly, the channel's viewership is 266% more than India
Today, 329% more than CNN News18 and 4614% greater than News X.

21