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Companies are grouped into three different industry segments in this Index based on the

type of products they predominantly sell (i.e. contributing 80% or more to their total food

and beverage sales) – dairy, edible oil or mixed portfolio. The graph on the right shows

how the company’s result within this Index category compares to that of its peers within the

same industry segment.

RISING ADVERTISING EXPENSES OF PARLE PRODCUTS

Interprettion

Above Graph shows growth this year in terms of sales, Parle Products is expecting growth

in upwards of about 20% in 2022. In line with the growth of the FMCG industry and its

advertising expenditure, the company is looking at a 15% increase in the ad spends, as per

Krishnarao Buddha, Senior