ETHICS AND MARKETING

PROFESSOR:
HELENE RIBOT
SALES DEVELOPMENT (MKG543) – 2022-2023
ETHICS

I. Context & Introduction

II. Keywords of Ethics

Values, dilemma, norms, justice, virtues, roles

Presentation of the case studies by the teams

III. Professional ethics

Marketing and Sales: some examples of ethical difficulties
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Teams Cases to be presented on 27th October Time

1 Cure or sell. Marketers in the pharma industry 10/15 minutes

2 The body shop and ethics 10/15 minutes

3 Ethics in the cigarettes industry 10/15 minutes

4 When neurosciences crosses the lines 10/15 minutes

5 How artificial intelligence will change the future

of marketing 10/15 minutes

6 Ethics of marketing for vulnerable people 10/15 minutes

7 Home Depot Implements Stakeholders Orientation 10/15 minutes
8 On the Analogy Between Business and Sport 10/15 minutes 4
 READINGS
First, describe:
•What is the text or case about? What are the main ideas or arguments?

Second, analyse:

•What is at stake from an ethical perspective i.e. what are the

main difficulties?

•Which kind of solutions could be proposed ? (reuse of moral concepts : moral

responsibility, values, norms...)/ theories with relevant justifications for one’s
views).
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 ASSESSMENT

CASE STUDIES

One group presentation and discussions during the 2nd session on the
27th October.
Please send your work by 27th October before the class.

Email: helene.ribot@essca.eu

Do not forget to put your names (team members) on the first slide!
Prepare around 10 slides to be presented in around 10/15 min.
5
(0-8 points)
 an excellent use of graphics
and visual aids.
Presentation is poised,
clear, easily understandable,
demonstrating extensive
knowledge of the topic;
Each member of the team
participates equitably in the
presentation.
Depth and Presentation provides an
accuracy content accurate and complete
handling of the case
(relevant explanation of key
(0-8 points) concepts and theories, level
of presentation appropriate
for the audience).
The team proposes a
creative approach through
original and critical views.
the parts produces a study, inadequate
satisfactory overall allocation of speaking
outcome. time, poor
communication aids…),
demonstrating a lack of
preparation.
Conceptually and The group demonstrates
factually, an adequate a lack of mastery of the
presentation (accurate relevant concepts and
description of the case theories related to the
study, appropriate case study.
explanations of concepts The presentation
and theories, adequate appears to be a factual
level of detail), description, with no
demonstrating reference made to
knowledge of the topic theory or even to the
and including references course material.
to the course material. Conceptual explanations
are replaced by common
and unjustified
opinions.
 Observable criteria Exceeds Meets Fails to meet
expectations expectations expectations Total

Collective preparation
(0-8 points)

Depth and accuracy

content (0-8 points)

Overall Performance Rating (0-4 points)

Total
 OBJECTIVES OF THE COURSE AND COMPETENCES.

Getting to know what ethics is and what are some important ethical
challenges in the sales and marketing functions;

Help you take some distance and develop your critical judgment;

Develop a multi-perspectives thinking;

Present you several criteria and concepts to help you take « good »
decisions;

Take into account the complexity of our world.

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