Instructions: ANSWER THE FOLLOWING QUESTIONS.

1. Why business letters called the Ambassadors of Goodwil?

Business letters act as a representative of different companies. It is the best approach to
establish relationships and to stay in contact with foreign or local clients. It is also called
Ambassadors of Goodwill as it aims to maintain a good reputation between companies. Through
a properly formatted and written letters, it presents the quality and speaks behalf of what a
sender or company is which can bring a good impression and portray its company in a positive
light.

2. What is the main purpose of writing an Application Letter?

Application letter is sent with resume but many job seekers do not appreciate the importance of
this document. It has a significant bearing on the success of hiring process since it is the first
thing an employer reads about you. The primary purpose of application letter is to improve the
chance of being called for an interview. A wellwritten application letter can stir the employer’s
interest and they may want to learn more about you. It gives the employer an insight of who
you are and a further detail of how your skill set fits the role, what you can contribute to the
company, and why you're interested in the job. It is an opportunity for you to highlight your
unique credentials and communication skills which helps you to stand out from other applicants.
The details you provide in your application letter help the employer to determine whether you
are a fit for the position. Application letter motivates the employer to consider reading your
other supporting documents and convince them to grant you an interview for the position.

3. What will you look for in a business letter? Explain.

Business letter remain an important method of communication in some industries. It should
maintain the quality and simplicity to make it presentable and allows the reader to easily read
and navigate the document. It has to follow specific format and structure which ensure it is
received as professional and up-to-standard. It contains key parts such as; the heading that list
the contact information about the organization. The dateline shows the day, month and year of
writing the letter. Inside address indicates the professional courtesy, title, and name of the
receiver. The salutation greets the person or company whom will receive the letter. Body of the
business letter explains the reason and details of writing. And the complimentary closing which
ends the letter. Also, it is vital to use the proper tone and language because it affects the
receiver’s interest and feedbacks.