NARRATIVE STUDY OF SCAMMED

ONLINE BUYERS

Jessica D. Catalon

CHAPTER 1
 ABSTRACT
The research aim to study the Online buyers is becoming increasingly
popular though there are several risks. Many unsuspecting buyers fall victim to online scams
and lose both time and money as a result. While there is literature available advising customers
on how to avoid such scams, there is currently a lack of tools to automatically detect red flags
of potential scam. One method that scammers use to trick buyers online is providing a contact
phone number. Moreover, since scammers usually do not actually have the advertised product
available to sell, they tend to use images copied from elsewhere on the Internet in their ads.
Scammers also typically use certain common scam keywords to trick users.

INTRODUCTION
One of the reasons for the increase of Internet fraud is the growing adoption of
Information and Communications Technology (ICT) which leads to a widening pool of
prospective victims (Huff et al., 2010, p. 24), some of whom might be particularly vulnerable,
such as less experienced users who are not likely to be familiar with scams, for example a U.S.
Federal Trade Commission report found that individuals aged between 24 and 54 are more
likely to fall victim to telephone scams (Anderson, 2004, p. 68).The claim that scams can
possibly be considered as illegal marketing offers is in live with previous research findings
(Cukier, Nesselroth, & Cody, 2007; Fischer, Lea, & Evans, 2012; Lea, Fischer, & Evans, 2008;
Naylor, 2007). This allows our investigation to create a potential starting point into accounting
for scam compliance by incorporating findings from consumer psychology and analyse whether
the psychological factors that inform legitimate buying also influence scam compliance. The
first impact is the loss of money and the second one would be the loss of a relationship that
involves a deep emotional and psychological trauma (Whitty & Buchanan, 2016). 2016).They
further state that some victims find it difficult to leave the relationship, even when they have
been informed that it is not even real (Whitty & Buchanan, 2016). The use of online
environments in advance fee fraud is particularly advantageous foroffenders and poses a
significant difficulty for law enforcement efforts. Offenders can belocated anywhere in the
world, often in the poorest and most disadvantaged countries, and will never come into
physical contact with their victims (Button et al., 2014).Furthermore, offenders can easily hide
their location by using virtual private networks and seek to create anonymous or falsified online
identities (Webster & Drew, 2017).
PURPOSE OF THE STUDY
The purpose of this qualitative Narrative study was to investigate the
experiences and perception of how to some possible solution to avoid online scam and
how that effect to there living life. The searcher aim to determine the difficulties who
people get scammed by using the technologies. .

LITERATURE REVIEW
Fraud occurs when a person is deceived by other party (individual or business)
to give money with a promise of goods or services that do not exist nor intended to be
provided, or were misrepresented (Button et al., 2014). Button et al. (2014) reported that
online frauds that have been experienced by victims in England and Wales includes purchasing
goods or services that did not exist/arrive or purchasing of goods found to befake or faulty.
Victims realized that they had been defrauded when seller was unresponsive to their
communications (Button et al., 2014). All over the world millions of people are targeted with
scams via the internet and related technology everyday by thousands of fraudsters operating
within and beyond the borders of the victim’s country (Australian Bureau of Statistics, 2012;
Federal Trade Commission, 2007a; Karstedt & Farrall, 2006; Office of Fair Trading, 2006). The
revolution in communications has created huge opportunities to perpetrate ‘old’ frauds on an
industrial scale at low cost, as well as develop completely new scams (Smith, 2010; Wall,
2007).we believe a review of the fraud literature can contribute by offering an insight into what
kind of fraud was examined, how the research was done and what we have learned from the
research that could help society better understand this ever-increasing problem.