4: 14 oc to B E r 1 5 - 2 4 n o v 1 5

I Ssue 5

INSIDE:
INS DE 10 MINUTE
M CHECKLIST | FIRST DAY CHECKLIST HAPPY MEAL
CUSTOMER INFORMATION BOARD | YOUR NABIT | IN FOCUS STARTS 4 NOV
 Notes

Section 01
Section 02
First Day Checklist

Big Flavour Wraps

Welcome to
Section 03 YooHoo Happy Meal the latest
Section 04
Section 05
Your NABIT: NABIT for Crew
edition of
the MPG
Customer Information Board
Notes

Section 06 InFocus

Section 07 Notes The MPG is available on

the marketing section
Section 08 Marketing Calendar of the intranet
 First Day Checklist First Day Checklist
Checklist

Checklist
First Day

First Day
Permanent Food Permanent Food
14th October 14th October

Front Of House Permanent Food Back Of House Permanent Food

Total Experience Time (TET) < 210 seconds (from joining queue to receiving completed order) Shake Area Shake machine set up as per Be Well Served Guide
Set Up (available on the Intranet>Operations support>Be well served)
Order Drive-thru visits; straws and napkins presented on the outside of the bag (one napkin per food item)
Overall Oreo Two shots (12g) of Oreo pieces dispensed through the McFlurry Dispenser
Polite and friendly two-part greeting and parting comments, including a thank you
McFlurry McFlurry lid points towards McDonald's logo
Offered a choice of either crispy or grilled chicken on all wraps with chicken
Clear disposable gloves used for Pulled Pork presets (Same gloves not used to prep both Pulled Pork/
Prices on receipt match prices on translites and menuboards Grilled Chicken)
Promotion Till keys activated correctly Rapid Steamer set up for Pulled Pork and functioning correctly (42 Seconds)
Mechanics Triple green full cut nozzle used for American Style BBQ sauce/Triple purple full cut nozzle used for
POP in line with blueprint Peri Peri sauce/Single yellow half cut nozzle used for Smoky BBQ sauce/Triple blue half cut nozzle
used for Cool mayo/Single green half cut nozzle used for Sweet Chilli sauce
Kiosk All kiosks contain the new promotional items
New packaging available for Wraps and new tabbed Veggie clam and all old Deli packaging discarded
UHC tray with orange clips used for Pulled Pork presets
Appearence Correct Correct
Kitchen Green chopping board removed from prep line and stored away safely
Purchase Options Correct Temperature Correct Ingredients Condiments Set Up
/ Texture Small green handled metal tongs used to handle coleslaw
Pulled Pork GiZ¾W]YbhghcW_hYadYf]b[cbh\YhYadYf]b[fUW_!Vi]`XhcW\UfhidXUhYXUbXghcW_`YjY`gaUhW\
The Pulled Correct and coleslaw See build card
Pork One packaging used Cabinet Management charts updated and on display at Batch Cooking stations
evenly spread
Cabinet Management procedures are being followed, including correct opening and closing of slots as
required
The Sweet
Correct Shift Manager can explain how to switch on 2nd Initiation Point and when this should be used
Chilli Chicken packaging used See build card
One Review people positioning for all areas of the kitchen
Build cards in view of dressing table
The Hot Peri Training
Correct Crew poster displayed in the Crew Room (delivered in POP kit)
Peri Chicken packaging used See build card
Materials
One Crew Room PC/laptops are working and Big Flavour Wraps eNABIT videos available

The BBQ SATO printer programmed for all new items (see Manager’s Guide)
Correct
Chicken & packaging used See build card Secondary shelf lives labelled correctly
Bacon One Misc Allergen Till stickers are on all the tills (Available on Prompt)
Spicy 3 x copies of the Big Flavour Wrap launch grey allergen booklet available (older versions discarded)
Correct
Vegetable packaging used See build card Price change uploaded correctly
Deluxe

Vegetable Correct See build card

Deluxe packaging used

Oreo Promotional Flurried for 8

cup used for all seconds using 2 shots Oreo pieces
McFlurry McFlurrys the machine

First day checklist can also be found on the ‘Big Flavour Wraps’ Intranet Homepage
 First Day Checklist First Day Checklist
Checklist

Checklist
First Day

First Day
Promotional Food Promotional Food
14th October 14th October

Front Of House Promotional Food Back Of House Promotional Food

Total Experience Time (TET) < 210 seconds (from joining queue to receiving completed order) Shake Area Shake machine set up as per Be Well Served Guide
Order Drive-thru visits; straws and napkins presented on the outside of the bag (one napkin per food item) Set Up (available on the Intranet>Operations support>Be well served)
Overall One pump of Maltesers sauce dispensed using the Dessert Sauce Pump
Polite and friendly two-part greeting and parting comments, including a thank you Maltesers
AW¿iffm One heaped green spoodle used to dispense 15g of Maltesers pieces
Prices on receipt match prices on translites and menuboards
Promotion Spicy Mayo Build cards on display for Spicy Mayo Snack Wrap
Till keys activated correctly
Mechanics Snack Wrap Yellow 7.5ml sauce gun used for Spicy Mayo Snack Wrap
POP in line with blueprint Managers and Crew are aware of the new grill sticker procedure
Kiosk All kiosks contain the new promotional items Ketchup or Brown sauce offered for Sausage and Bacon Sandwich
Breakfast
Small red handled metal tongs used for grilled onions
Small black handled metal tongs used for RTE bacon
Appearence Correct Correct
Purchase Options Correct Temperature Correct Ingredients Condiments Frozen beef patties are free from signs of severe dehydration or temperature abuse
/ Texture
Shift Manager can explain when auto-levelling occurs
Big Tasty / Big (Main power switch turned off following cleaning)
Correct
Tasty With packaging used See build card Grills and release sheets are clean and in good condition (Splash Shields in place on Garland 3PGs)
Bacon Beef Quality
Auto-recognition grills are set to AUTO, including during DPSC checks
DPSC Beef checks have been completed on full runs of 3:1 beef patties on all platens where 3:1 beef
Correct 2 minute cook Portion of 10, served with a 25ml patties are being cooked
Cheese Bites packaging used time Rich tomato dip
3:1 beef patties cooked on the 4:1 setting - max run size 4
10ml Sauce gun used for Big Tasty sauce
Maltesers Promotional Flurried for 8 One pump of Maltesers sauce and one Red scoop used to bag Cheese Bites
cup used for all seconds using
AW¿iffm heaped green spoodle of Maltesers
McFlurrys the machine GiZ¾W]YbhghcW_hYadYf]b[cbh\YhYadYf]b[fUW_!Vi]`XhcW\UfhidhcXUhYUbXaUhW\YgghcW_`YjY`
Sausage Kitchen Cabinet Management charts on display at Batch Cooking stations
& Bacon Correct See build card Set Up Cabinet Management procedures are being followed, including correct opening and closing of slots as
packaging used required
Sandwich
Shift Manager can explain how to switch on 2nd Initiation Point and when this should be used
Review people positioning for all areas of the kitchen
Build cards in view of dressing table
Training Bin level/build to/Cabinet Management charts up to date and being followed
Materials Crew poster displayed in the Crew Room (delivered in POP kit)
Crew Room PC/laptops are working and Promotional Food eNABIT videos available
SATO printer programmed for all new items (see Manager’s Guide)
Secondary shelf lives labelled correctly
Misc Allergen Till stickers are on all the tills (Available on Prompt)
3 x copies of the Big Flavour Wrap launch grey allergen booklet available (older versions discarded)
Promotional packaging used for all promotional items

First day checklist can also be found on the ‘Big Flavour Wraps’ Intranet Homepage
 Introducing...
Four bold flavour wraps, Big Flavour Wraps sees four big impactful flavours added to our core
permanently replacing menu, giving customers the choice of crispy or grilled chicken, along
the Deli range with a brand new BBQ Pulled Pork option.
Big Flavour

Big Flavour
Wraps

Wraps
d Deli
Toaste hes
n d w ic
Sa en
lso be
have a from
o v e d
rem
enu.
our m

een- A new pair

Use gr etal must be w
of gloves
le d m orn to
hand ense prep both
n g s to disp f gr
chicken an illed
to c h e so d Pulled
two pin w. Pork pres
colesla ets.

Use Batav
ia
lettuce on
all of thes
e
wraps.
Customers have the choice of crispy or grilled chicken.

- A spicy veggie patty with cool

M al te se rs
®
Ore o ® Returning from
Ve g et a
Spicy
ble De lu
x e
Certified
ifi
fi d in
in all our
NEW mayo, sweet chilli sauce,
shredded lettuce, cucumber in
a toasted sesame topped bun.
M cF lu rr y M cF lu rr y 14th October - 24th November

kitchens Ensure
th
onions e
are
Remem tempe
re
to Flur ber
properl d
Ve g et a b ry fo
r

It is critica
le De lu xe 8
second
s
y.

l that we
comply w
ith the
Vegetaria
n Soci-
ety guidel is no
tongs shou
ines. Gree
n There n
o
ld sauce ®
used for ve only be o
ties and ha
ggie pat- the Ore y
lu rr
sh browns
. McF
(Gluten fr
ee food.) Use two
shots of Oreo
from the
canister
Soft dairy ice
cream swirled with
ith
Returning from mini Maltesers® Soft dairy ice cream swirled
A spicy veggie patty with sandwich 14th October - clusters and with Oreo® cookie crumb. A British pork sausage patty, cheese, bacon,
sauce and shredded lettuce in a 24th November malted chocolate Permanently replacing Smarties grilled onions and the choice of ketchup or brown
toasted sesame topped bun sauce. Mcflurry from 14th October. sauce, all in a delicious toasted ciabatta bun.
 Build Card Build Card
Big Flavour Wraps Big Flavour Wraps
14th October 14th October

The BBQ Pulled Pork One The Sweet Chilli Chicken One
Big Flavour

Big Flavour
Wraps

Wraps
80g Grilled Chicken slices

or or
80g BBQ Pulled Pork

2 x Chicken Selects

3 x Cucumber
30g Coleslaw
(2 x pinches)

Single
15g Batavia Lettuce
half-cut
nozzle
Triple 15g Batavia Lettuce
half-cut
nozzle
Sweet Chilli Sauce
(7 lines)

American Style BBQ sauce

Cool Mayo

Triple
half-cut
nozzle

1 x Large tortilla wrap 1 x Large tortilla wrap

ABB215 359982
NABB215 359982
 Build Card Build Card
Big Flavour Wraps Big Flavour Wraps
14th October 14th October

The BBQ Chicken & Bacon One The Peri Peri Chicken One
Big Flavour

Big Flavour
Wraps

Wraps
80g Grilled Chicken slices 80g Grilled Chicken slices

or or or or

2 x Chicken Selects 2 x Chicken Selects

2 x slices RTE Bacon 1 x Big Tasty Cheese slice

1 Tomato slice

15g Batavia Lettuce

Single
half-cut 15g Batavia Lettuce
Triple
nozzle half-cut
nozzle
7g Slivered Onions
Smoky BBQ sauce
(7 lines)

Hot Peri Peri Sauce

Cool Mayo

Triple
half-cut
nozzle

1 x Large tortilla wrap

1 x Large tortilla wrap

ABB215 359982
NABB215 359982
 Build Card Build Card
14th October 14th October

Spicy Vegetable Deluxe Vegetable Deluxe

Big Flavour

Big Flavour
Wraps

Wraps
Heel
Heel

Veggie Patty

Veggie Patty

3 x Cucumbers

Single
half-cut 21g Shredded Lettuce
nozzle 21g Shredded Lettuce

Sweet Chilli Sauce (no

entry sign)
2 x 10ml Sandwich Sauce

1 x 10ml Cool Mayo

Quarter Bun Crown Quarter Bun Crown

NABB215 359982
 Build Card Build Card
14th October 14th October

Sausage & Bacon Sandwich

Big Flavour

Big Flavour
Spicy Mayo Snack Wrap
Wraps

Wraps
1 x Ciabatta Heel

1 x Chicken Select
1 x McDonald’s
Cheese Slice

1/2 Slice
McDonald’s Cheese 1 x Sausage Patty

3 x RTE Bacon
10g Shredded Lettuce

10g Grilled Onions

15g Red Sauce

2 x 7.5ml Spicy Mayo (2x2 lines)

OR
15g Brown Sauce
(2x2 lines)
Tortilla

Dressing should cover 2/3 of the tortilla 1 x Round Ciabatta Crown

A4L_010788
L15 A4L 015531
 Notes POP to retain / destroy
Big Flavour Wraps
14th October

Big Flavour
Some restaurants will not have all of the POP elements listed below, as it will depend upon the

Wraps
amount of translite spaces they have.

Reminder: From 14th October, some restaurants (if shown on blueprints) will be required to display
their in-store Crispy Chicken Wrap Happy Meal 2ft(s) which they were requested to retain from 12th
August. Check these are available and in good condition prior to 14th October. If moved price on Happy
Meal as part of the October price move, a new version will be sent inside the ‘Big Flavour Wraps’ POP kit.
Replacements are available to purchase on PROMPT or the POP Helpline 0870 240 3034.

POP to be RETAINED for future use:

Retain all Breakfast in-store & drive-thru translites (taken down from 14th Oct) as
these will be required again from the Festive campaign and any replacements will
need to be purchased.
Drive Thru
2ft Translite: 20 Chicken McNugget ShareBox

POP to be taken down and DESTROYED as it is no longer required for future use:
In Store
4ft Translite: Deli Choices
4ft Translite: EVM
4ft Translite: EVM/Deli
4ft Translite: Great Tastes of the World (All Weeks)
2ft Translite: Chicken & Chutney Indian
4ft Translite: Breakfast McCafe Full Range
Window Poster: Great Tastes of the World (All Weeks)
Window Poster: Deli Choices
Counter Mat: Mozzarella Dippers
Till Inserts: Triple Caramel McFlurry
Till Inserts: Mozzarella Dippers
Mobiles: Great Tastes of the World
Show Card: Deli Choices
Show Card: Little Tasters
Notes
Drive Thru
2ft Translite: Great Tastes of the World (All Weeks)
2ft Translite: Chicken & Chutney Indian
2ft Translite: EVM
2ft Translite: Deli Choices
2ft Translite: Triple Caramel McFlurry
2ft Translite: Little Tasters/Selects
4ft Portrait: GTW (All Weeks)
Portrait Board: Triple Caramel McFlurry
Booth Poster: Triple Caramel McFlurry
Booth Poster: Mozzarella Dippers
Hero Board: Great Tastes of the World (All Weeks)
Hero Board: Vanilla Latte
Drive-Thru Banner: Great Tastes of the World
Lamp Post Signs: Triple Caramel McFlurry

McFlurry Machine Sticker: Smarties McFlurry

If you have any queries on the above,

please contact the Marketing Helpline on 020 8700 7859
 10 Minute Checklist 10 Minute Checklist
Big Flavour Wraps Big Flavour Wraps
14th October 14th October
Big Flavour

Big Flavour
Wraps

Wraps
Outside Additional Information Yes No
External – Big Flavour Wraps
Front Counter Additional Information Yes No
Internal – Maltesers McFlurry
Clear perspex frames are available to order from the Frazer Company.
Wall mounted Price Menu Board is current Email sales@thefrazerco.com or 01453 899200
High Volume HM – Roald Dahl Happy Meal (External) and in a frame
Window Posters Happy Studio App (Internal)
Low Volume HM – New Vanilla Latte (existing) OR Saver (existing) Silver frames are available from Linneys 0870 240 3034
OR Big Tasty & Cheese Bites (External)
Blueprints available online.
New Vanilla Latte (Internal) Translites follow POP Blueprint for both Restaurants access via PROMPT: prompt.linney.com
Breakfast and Main Menu Franchisees, Operations Hierarchy and Support Departments access via McDonald's
All posters are straight and in good condition Place in most visible windows to passing customers
Access Portal: portal.mcdonalds.co.uk
Sausage & Bacon Sandwich Decals (4 to each restaurant) Note: EoTF restaurants with digital
Any extra messages window screens will not receive these
Allergen Till Strips - x1 applied to each till (Legal Requirement)
Any extra messages New Wrap of the Day Show Card (not in EoTF restaurants)
New Little Tasters Show Card (only if not displaying Little Tasters on a 2ft translite or digital screen)
Business Names Act displayed Required by Trading Standards
Crispy Chicken Wrap Happy Meal Show Card (not in EoTF restaurants)
in front window (£5.39 each from Linney’s).
Counter Mats are in good state of repair Cheese Bites
Opening Times displayed on Displaying current trading hours and have current promotional inserts Counter Mat Hardware is available from Linneys - £10.75 each
front doors
Breakfast – 8ciV`YAWAiZ¾bg#6fYU_ZUghGbUW_KfUdg
Stores who have A1 size A-frames should be displaying: Till Inserts as per the POP Blueprint Main Menu – Maltesers McFlurry / Little Tasters
A-Frame/ Stormforce Unit (if applicable) in High Volume Happy Meal Restaurants: New Vanilla Latte (existing)
U[ccXghUhYcZfYdU]fdcghYfgfY¿YWh]b[ Low Volume Happy Meal Restaurants: New Vanilla Latte (existing) OR Saver (existing)
the current message Coffee Machine sticker in good condition Available from Linneys: Black & White £7.00, WMF £7.00 & Melitta £10.00 pair
OR Big Tasty & Cheese Bites

Drive Thru: Maximum of 3 banners displayed
as per the POP Blueprints
Drive Thru: Only displaying current
Lamppost Foamex signs (remove all others)
Roadside – Saver McFlurry sticker & canister stickers are New Oreo McFlurry Canister Stickers (Available from Linney’s) cost £8.50 for a set of 3
DT Lane – Big Flavour Wraps good condition and Decals cost £5.00
Roadside/ DT Lane - Roald Dahl Happy Meal
Hot chocolate sticker in good condition Available from Linney’s at a cost of £5.20
New Vanilla Latte
Maltesers McFlurry Apple Pie Merchandiser Translite Available from Linney's at a cost of £10.20

AiZ¾bib]hgUfYW`YUb ghcW_YXUbXX]gd`Um Replacements available from Linney’s: Cabinet £127.50, Shelf Liners £7.00, Labels set £7.25,
the current cabinet labels and Sweet
Dining Area Additional Information Yes No Snacking header card
Header Card £8.15

Refer to PROMPT > Communications.%K]:]@YU¿Yh/&5!NcZAW8cbU`Xg6cc_`Yh/

Did You Know Boards up to date '5*&$%(#%)9XiWUh]cbDfcgdYWhig/((-d5;:fi]h6U[/)FA<7@YU¿Yh/ Trayliners Quality
and fully stocked *FcU`X8U\`<UddmGhiX]c/+6YhhYfD`Um@YU¿Yh/,>c]bCifHYUaDcghWUfXg]ZUdd`]WUV`Y/
9) Beef Quality Poster

Ceiling Mobiles should be current

ones only – do not mix
New Wraps, 12 to High Streets (3 of each kind), 8 to drive- thru (2 of each kind) Drive Thru Lane Additional Information Yes No
Blueprints available online.
Happy Meal PDP Items High Family, Medium Family & Medium Plus Family: A4 sheet with perforated cards All Translites in good presentation and Restaurants access via PROMPT: prompt.linney.com
To check the Happy Meal activation level of your store please visit the intranet. fY¿YWhWiffYbhDCD6`iYdf]bhg Franchisees, Operations Hierarchy and Support Departments access via McDonald's
Intranet>Marketing>Kids & Families>What Level Am I On?
Access Portal: portal.mcdonalds.co.uk

Happy Meal display unit is in good Roald Dahl Happy Meal Booth posters correct and in a good Breakfast (before 10.30am): New Vanilla Latte - Cashier Booth
state of repair and displaying the Main Menu (after 10.30am): Maltesers McFlurry / Cheese Bites - Cashier Booth
(Display unit and spare parts available from Linney’s). state of repair – Not required in Window Biodiesel Trust Message - Presenter Booth
correct programme 1 for COD unit Drive Thru Roald Dahl Happy Meal - Presenter Booth

Happy Meal Balloons Roald Dahl Happy Meal Balloons

Ensure D/T Windows are clean, Stores with COD in drive-thru lane: Contactless Till Insert
FcU`X8U\`<UddmAYU`7c`cif]b[G\YYhggidd`]YXk]h\giZ¾W]YbhUacibhgcZWfUmcbg" uncluttered and Till Inserts present All other stores: Maltesers McFlurry / Cheese Bites
Additional generic Keeko colouring pads and crayons are available to order by contacting Keeko
Keeko Colouring Pads & Crayons directly on 01513 420088 or sales@keekokids.co.uk. Further information and pricing can be found Ensure all Drive Thru signage is clean, FYd`UWYaYbhdUfhgUjU]`UV`YZfca6ihhYf¾Y`XG][bg²$%&+(+&&&((
on the Intranet by visiting; Intranet>Marketing>Kids & Families>Ordering Crayons & Balloons clear and in a good state of repair
Any extra messages Roald Dahl Happy Meal Tent Cards Any Extra Messages No extra messages

Please ensure that the balloons, Keeko colouring pads (with crayons), toys, HM boxes and PDP match the Happy Meal currently displayed on
the POP in store. This is especially important at the start of the campaign as many customers visit the restaurant for that particular Happy
Meal programme. It is therefore important that if you have surplus stock of the previous Happy Meal items these are only used when the
USEFUL CONTACTS current Happy Meal stock has been exhausted.

Linney Helpline 0870 240 3034 Further information on the Happy Meal activation items is available in the activation kit guide on the intranet.
Marketing Helpline 020 8700 7859 Intranet > Marketing > Kids & Families > Current Happy Meal Info > Activation Kit Guide
 Happy Meal
Premiums
YooHoo
4th November - 15th December
Big Flavour
Wraps

AVAILABLE ONLINE ONLY

Happy Meal
YooHoo
Big Flavour Wraps Blueprints
Ready to Download today

Franchisees, Operations Hierarchy

and Support departments:

portal.mcdonalds.co.uk
1. Use your normal PC log in e.g. jsmith or uk-jsmith. If your PC
has been migrated to the “corp” domain, select “CORP.PRI”
from the drop down box
2. Select a store number and promotion from the drop-down
lists to display a store specific blueprint

Restaurants:

prompt.linney.com
1. Enter store ID
2. Click on the POP Blueprints icon and select the promotion from
the dropdown list in order to view your store specific blueprint
 Notes

NABIT for Crew!

The Your NABIT pages on ourlounge and
the NABIT Quiz have now been updated to
focus on: Big Flavour Wraps.

Your NABIT is also the home of the

popular eNABIT training videos.

Encourage your teams to visit

Your NABIT before each promotion
starts, watch the eNABIT videos
and enter the NABIT Quiz.

W i n A m a zi n g
Prizes! 1 Apple Watch
1 BUSH spira B1
10 inch 32GB
1 Samsung 32 inch full
HD Freeview TV
1 £50 Argos Gift
Cards
2 £100 Argos Gift
Card

Notes
If you haven’t already done so, scan
the QR code with your smartphone to
enter the NABIT Quiz!
 CUSTOMER
CUSTOMERINFORMATION
INFORMATIONBOARD:
BOARD: NEW
STUDENT 14th
23rd October
September
LEAFLET
What
Whatshould
shouldyou
yoube
bedisplaying?
displaying? Available to
order from
ROALD
ROALDDAHL
HAPPY
DAHL
HAPPYSTUDIO
STUDIO
PROMPT from
mid-Sept
NEW STUDENT
STUDENT OFFER
LEAFLET
POSTCARDS
>>MARKETING
MARKETING> >POP
POP
BEEF
BEEFQUALITY
QUALITY >>STUDENT
MISCELLANEOUS
FREE
£9.50ofper
charge*
pack

A-Z
A-Z
WELSH
WELSHSTORES
STORESONLY:
ONLY: >>PROMPT
PROMPT
>>COMMUNICATIONS
COMMUNICATIONS
WELSH
WELSHBAGS
BAGS FREE
FREEofofcharge*
charge*
>
>PROMPT
PROMPT
>
>MARKETING
MARKETING> >POP
POP
>>WALES
WALESBAGS
BAGS 2014
2014/15
/15
PROSPECTUS
PROSPECTUS
>>PROMPT
PROMPT
>>COMMUNICATIONS
COMMUNICATIONS
£7.50
£7.50- -100
100copies
copies

BETTER
BETTERPLAY
PLAY
FOOTBALL
FOOTBALL
Information Board

Information Board
NEW
Customer

Customer
JOIN
JOINOUR
OURTEAM
TEAM
SCOTTISH
SCOTTISHSTORES
STORESONLY:
ONLY: >>PROMPT
PROMPT
>>HUMAN
HUMANRESOURCE
RESOURCE
SCOTTISH
SCOTTISHBAGS
BAGS >>RECRUITMENT
RECRUITMENT
>>GEN
GENHIRING
HIRING
>
>PROMPT
PROMPT
>
>MARKETING
MARKETING>>POP
POP £1.05
£1.05- -50
50copies
copies
>>SCOTTISH
SCOTTISHBAGS
BAGS
WIFI
WIFI
>>MARKETING
MARKETING
>>POP
POP> >WIFI
WIFI
FREE
FREEofofcharge*
charge*

RMHC
RMHC
>>PROMPT
PROMPT
APPLE
CRISPY&CHICKEN
GRAPE >>PRINT
PRINTMATERIALS
MATERIALS
49p FRUIT
WRAP LEAFLET
HAPPY MEAL FREE
FREEofofcharge*
charge*
FOR
FORFURTHER
FURTHERINFORMATION
INFORMATIONPLEASE
PLEASEREFER
REFERTO
TOPROMPT
PROMPT
*delivery
*deliverycharges
chargeswill
willapply
apply

CCurrent
urrent Promotional
Promotional Dates
Dates
• The 14th October will see the Deli Platform
revamped under the name ‘Big Flavour Wraps’
with some exciting changes to our menu. To
keep our menu fresh and current with the focus
on what our customers want, we will see the
permanent removal of Toasted Deli Sandwiches
and the introduction of three new wraps to our
core menu which will sit alongside our customer’s
favourite, the Sweet Chilli Chicken wrap.
The new range includes:
• The Sweet Chilli Chicken One
• The Hot Peri-Peri Chicken One
• The BBQ Chicken & Bacon One
• The BBQ Pulled Pork One
• The 14th October we will see the return of
the Vegetable Deluxe alongside the new Spicy
Vegetable Deluxe, both of which have been fully
approved by the Vegetarian Society for all kitchen
platforms.
Key Dates
• The majority of schools will be closed for half-
term holidays during the week commencing
26th October and return to school on the 2nd
November.
InFocus
• 31st October is Halloween.
• 5th November is Guy Fawkes.
• 8th November is Remembrance Sunday.
External Factors
• The clocks go back on Sunday 25th October, on the • We are comparable to unseasonably dry weather
same day as last year. Many restaurants will see
record Breakfast volumes on this day.
• Black Friday falls on Friday 27th November. In 2014
• October loses a Wednesday and gains a Saturday.
• November loses a Saturday and gains a Monday.
OCT
2015
• To support the launch of the Big Flavour Wraps
on the 14th October we will see a number of
customer favourites returning to our menu as
promotional items which include Big Tasty and Big
Tasty with Bacon, Cheese Bites with 25ml Rich
Tomato Dip and Maltesers McFlurry.
• The Peri Peri Snack Wrap will be replaced by
the Spicy Mayo Snack Wrap on our Little Tasters
Menu and we shall see the return of the Sausage
& Bacon Sandwich following a successful launch
earlier this year.
• HSAP Bus Ticket Distribution will commence from
12th October and continue until 13th December.
• HSAP WHSmith Distribution will commence from
26th October and continue until 13th December.
• HSAP Residential Distribution will continue until the
18th October.
Marketing News
Sneak Peak at our Festive cups launching 4th
November. Toffee
Latte is also launching
on the 4th November
(features alongside our
existing Vanilla Latte as
a promotional product)
in November 2014.
a very strong positive impact on our sales was
seen from Black Friday.
Our competitors are really busy talking to their customers online and tempting them
into their restaurants with value offers.
Remember if you see anything new and interesting from a competitor near you
please let us know by emailing marketinghelpdeskuk@uk.mcd.com
Competitors
BK continue to advertise the Mobile App online. This can be downloaded from the Apple
App Store or Google Play and allows customers to get exclusive offers. The app has a
store locator and allows customers to take advantage of the voucher offers. Once an
offer is activated, customers have 15min to use it in-store.
Burger King unveil their new restaurant design in Paris which is set to be a global benchmark. The
restaurant, which covers nearly 900 square meters, will be able to seat 250 guests and features
three full kitchens and 12 self-order kiosks .
The contemporary design features bright and bold colours; a variety of textures using raw materials
of real wood, metal and exposed brick; open ceilings with exposed venting and lights; exposed
beams and multiple seating areas including a comfortable lounge area and community tables and
booths with dividers to provide privacy. The restaurant also offers a special area where children
can play with digital screens and interact with the brand in entertaining and fun ways.
Unite this Christmas: KFC are encouraging customers to Tweet who they want to make
dYUWYk]h\UbXk\m"?:7k]``h\Yb\Y`dh\YVYghib]hY]bh\Y]fUXXif]b[h\YL:UWhcf¾bU`"
KFC are offering New Mediterranean Bites and New toasted
®
Burritos. Mediterranean Bites are four succulent chicken Bites in
a crunchy coating, smothered in your choice of sauce: Sunblush®
Tomato, Smoky BBQ, Spicy Piri Piri. The new Burritos contain a soft tortilla packed with Spicy
f]WY VYUbg gU`gUUbXmcifW\c]WYcZCf][]bU`FYW]dY N]b[YfcfDi``YX7\]W_Yb"
Pizza Hut continue to advertise their BBQ Pulled Pork range on their website.
BBQ Pulled Pork range: Pizza Hut are currently advertising the BBQ Pulled
Pork range on their website. The range includes a BBQ Pulled Pork Deluxe pizza
(£15.49 Medium Italian) and BBQ Pulled Pork Nachos (£4.49).
Pizza Hut are currently advertising the Big Game Bundle. This is two Large
Pizzas, Garlic Bread, Wedges and a Bottle of Drink for £20. This was advertised
on Pizza Hut’s website.
InFocus
SUBWAY® stores are encouraging their customers to embrace their inner pickiness as part of a multi-
million pound brand investment. The campaign aims to highlight the fresh ingredients prepared daily and
the unique customer experience at SUBWAY® stores, where customers are invited to personalise their
sandwich from beginning to end.
Costa are advertising their loyalty scheme #Join the Costa Coffee Club on their website: For
YjYfm•%mcigdYbX]bghcfY 7cghUk]``UkUfXmcik]h\¾jYdc]bhg k]h\YUW\dc]bhVY]b[kcfh\U
penny. Use your points to enjoy products from their full range of food and drinks.
 Notes Notes
Notes

Notes
 Marketing Calendar

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

12 13 14
14 15 16 17 18
HSAP Bus Ticket Big Flavour Wraps our
Big Flavour HSAP Residential
(Non-London), TV Advertising Begins Wraps Leaflet Distribution
Metro & Oyster Launch Ends
Receipts (London)
Begins Big Flavour Wraps
and Sausage & Bacon
Sandwich Digital,
Radio & Press
OCT OCT Advertising BeginsOCT OCT OCT OCT OCT
Big Flavour Wraps Big Flavour Wraps

19 20 21 22 23 24 25
Outdoor Advertising Press Advertising
Begins Ends

OCT OCT OCT OCT OCT OCT OCT

School Holidays School Holidays Halloween HSAP Metro (National)

26 27 28 29 30 31 01
Begin End Ends
HSAP WHSmith Big Flavour Wraps
Begins Outdoor Advertising
Ends

OCT OCT OCT OCT OCT OCT NOV

Toffee Latte Outdoor Roald Dahl Happy YooHoo Guy Fawkes Night Remembrance Sunday

02 03 04
0 05
0 06 07 08
& Press Advertising Meal Ends Happy Meal
Begins & Pineapple
Stick Begins

Toffee Latte Launches

NOV NOV NOV NOV NOV NOV NOV

09 10 11 12 13 14 15
NOV NOV NOV NOV
Next MPG will
NOV NOV
Big Flavour Wraps
NOV

16 17 18 19 20 21 22
be delivered Digital & Radio
Advertising Ends
Sausage & Bacon
Sandwich Digital,
Radio & Press
Advertising Ends

NOV NOV NOV NOV NOV NOV NOV

Big Flavour Wraps *School dates will differ depending on region.

23 24
TV Advertising Ends
Check gov.uk/school-term-holiday-dates

NOV NOV National Marketing Helpline

020 8700 7859
Manned during normal office hours 9AM - 5PM Monday to Friday

Marketing Helpdesk UK
MarketingHelpdeskUK@uk.mcd.com
All contacts will be responded to within 24 hours (excluding weekends)
Marketing
Calendar

DL15 A5M 015000