Pizza hut

Abdelrhman Hassan Mohamed

Major : Business Management
introduction
 Background
• Pizza Hut began on May 31, 1958,[7] by two brothers, Dan and
Frank Carney.

• In year the two brothers had six Pizza Hut restaurants

• The brothers began franchising in 1959

• They had 17,639 restaurants worldwide.

 Pizzahut mission & objective
• establish the market presence needed to support marketing and
sales goals and to attract customers

• To reach healthy monthly sales by the end of the year, and average
monthly sales increasing modestly by steadily through Year

To achieve double digit profit margins. •

•
Planning
 Competitive Strategy
• Cost Leadership Strategy
• Differentiation Strategy
• Focus Strategy :

• Cost Focus Strategy

• Advertisement
 Cost Leadership Strategy
• Offering pizza meals at low prices

• They hire and give training to their employees

• Make the process of serving in the simple ways for their employees
 Differentiation Strategy
• Offer high quality food by low price, creating different taste of food,
extraordinary service and innovative design for attract the customer.
• Always maintain the high standard of food and quality
• Enjoy the food more comfortable with the clean environment
• provide a convenience, good times, friendly service, cleanliness and
delicious food.
 Cost Focus Strategy
• Good at adjusting its marketing to keep customers coming
• Promoting value meals for lunch and dinner
 Advertisement
• Pizza Hut's first television commercial was produced in 1965 by
Bob Walterscheidt for the Harry Crow agency in Wichita.
• pizzahut also make significant in sponsorship to increase its positive
image
• provide sales promotion has also helped to attract customers.
Organizing
 Element In Organizational Design
• ♪ Work Specialization
• ♪ Departmentalization
• ♪ Authority and Responsibility
• ♪ Span of Control
• ♪ Centralization vs. Decentralization
• ♪ Formalization
 Work Specialization
• ♪ Separate job in to many part
• ♪ Division of labor
• ♪ Pizzahut used the work specialization in an integral part of their
business.
• computerize to take customer order
• automatic timer to assist in cooking
 Departmentalization
• ♪ Basis by which job are grouped together
• ♪ Five traditional departmental structures
• ♪ Matrix Departmentalization
• hybrid form that combines two or more forms of
departmentalization
 Authority & Responsibility
• Region sales, forwarding problem to concerned authorities
• ♪ to keep command over the business activities
• customer cares, branch maintenance, maintain the healthy
environment
 Span Of Control
• ♪ span in a small group
• ♪ can in order to maintain close control
• ♪ is aim a target of high productivity and quality there is a high span
of control for the employees
 Centralization VS. Decentralization
• ♪ Centralization-decision making takes place at upper levels of the
organization
• ♪ Decentralization- lower level manager provide input or make
decision
 Formalization
• ♪ Standardized an organization’s works
• Extent to which employees behavior is guided by rules and
procedures
Leading
 The Important Of Leading
• Motivate Employees
• Carry out business
• Motivation is a process - person’s effort are energized, directed, &
sustained toward attaining the goal.
 the motivation in pizzahut
• environment
• no stressful
• flexible working hour
• provide career growth opportunity for employees
• provide several benefit & compensation
Controlling
 The important of controlling
• The controlling function of management generally
means organizational control
• Control is the management function:
• Monitoring Activities
 Three Categories Control management
Feedforward Control
• Prevent Problem Occur
Concurrent Control
• Concurrently monitor the employee’s action
• Provide solutions if any problem occurs
Feedback Control Respectively
• Give manager useful meaningful information on how effective their
planning efforts were.
• Enhance motivation
 any question
•
 thanks for your good listening
•