Angelico jay padojinog

Year & Course: BSIT 1st Year

Subject: Purposive Communication

Learning Activity 1
Directions: Evaluate two advertisements on print or on T.V. Find out if there aremisconceptions
that are used in those advertisements.

Advertisement 1
1. EQ Diapers: Lapu-Lapu Ad
The commercial shows Lapu-Lapu challenging Ferdinand Magellan to a fight after he disliked the
diapers that the latter gave him. The members of the National Historical Commission and the
people of Lapu-Lapu City criticized it heavily for “mocking and distorting” history.

The outrage led to the commercial being pulled off the airwaves by the Advertising Board of the
Philippines.

Advertisement 2
2. Colt 45: Vava-Vroom Real Man Promo
The steamy commercial features sexy actress Cristine Reyes in a white bikini being massaged by a
guy on a beach. The ad was supposed to be a promo wherein a lucky winner would get a chance to
spend a weekend getaway with Reyes.

Instead, the ad came under heavy criticism by the Philippine Commission on Women (PC), which
said that it reduced women to mere commodities. Although the company defended the commercial
saying that the concept of winning a date with a celebrity isn’t new, it withdrew the commercial
later.

Learning Activity 2
Directions: Choose a news about a recent issue (as issue that has made it to the news headlines in
the past two weeks). As a critical reader, evaluate the news article and find out if there are flaws in
the way the article is presented.
Angelico jay padojinog
Year & Course: BSIT 1st Year
Subject: Purposive Communication

Article

Pork price hike as Holy Week nears puzzles DA

By: Jordeene B. Lagare
"The Department of Agriculture (DA) is looking into the cause of a spike in the price of pork
products despite the usual drop in demand during the Holy Week season. According to Assistant
Agriculture Secretary Rex Estoperez, retailers have complained that their suppliers informed them
of a P5 price increase on April 1.The DA official made the remark on the same day President
Marcos said that inflation, or the increase in prices, remains the “biggest problem” of the
government. “We know that our biggest problem at the moment is the continuous rise in prices,”
Mr. Marcos said during the launching of another Kadiwa store in Limay, Bataan, on Friday. “This
became a problem because we have become overdependent on importation. We neglected
agriculture for so long,” the President said, citing the surge in price inflation in the country. He said
the government would expand the opening of more Kadiwa stall—government-subsidized low-cost
stores—to slow down the rise in prices. “We are analyzing [the pork price hike],” Estoperez said in
Filipino. “Was the upward pressure on pork prices caused by the decline in poultry production? …
because the prices of pork and spelling Estoperez said the spike may have also been caused by small
hog raisers, who comprise the bulk of the country's pork producers. “During the summer season,
small players usually reduce their output,” he said, adding that the heat makes swine susceptible to
illness. A serious challenge African swine fever (ASF) remains a serious challenge to the local swine
industry. Data from the Bureau of Animal Industry (BAI) shows there are active cases of the deadly
animal disease in 11 regions, 21 provinces, 54 municipalities and 137 barangays as of March 27.
Affected regions are Cordillera Administrative Region, Ilocos Region, Central Luzon, Calabarzon,
Bicol Region, Western Visayas, Central Visayas, Eastern Visayas, Soccsksargen, Caraga
Administrative Region, and Bangsamoro Autonomous Region in Muslim Mindanao. Estoperez
assured that the government is exerting all efforts to contain ASF, which first broke out in 2019.
Historically, the consumption of fish and seafood products increase during the Lenten season as
Catholics across the country fast and practice abstinence from meat products, especially on Good
Friday. But markets in Metro Manila were selling pork ham (kasim) from P290 to P350 per
kilogram as of Friday, higher than P270 to P340 per kg last March 24, based on the DA's price
monitoring."

EVALUATION
Overall, the news article appears to present a thorough and comprehensive coverage of the issue.
However, there are a few potential flaws or limitations in the presentation that should be noted:
1. Lack of attribution for some statements: Some statements in the article, such as "African
swine fever (ASF) remains a serious challenge to the local swine industry," are presented as fact
without attribution or further elaboration. It would be helpful to include specific data or quotes
from officials to support such claims.
2. Limited perspective on the causes of the price hike: While the article touches on several
factors that may have contributed to the spike in pork prices, such as the decline in poultry
production and the summer season's impact on small hog raisers, it does not provide a more in-
Angelico jay padojinog
Year & Course: BSIT 1st Year
Subject: Purposive Communication

depth analysis of these factors' relative significance. Additionally, it would be helpful to include
perspectives from other stakeholders, such as consumers or industry experts, to gain a more
comprehensive understanding of the issue.
3. Lack of context for President Marcos' statement: The article includes a quote from
President Marcos about inflation being the "biggest problem" of the government and the need to
expand Kadiwa stores. However, it does not provide much context or analysis of this statement's
significance, such as the government's broader economic policies or the impact of Kadiwa stores on
consumers and producers.
4. Limited scope of the article: While the article focuses on the pork price hike during the
Holy Week season, it does not address other related issues, such as the impact of the pandemic on
the pork industry or the government's broader agricultural policies. It would be helpful to provide
a more comprehensive analysis of the pork industry and related issues in the Philippines to
contextualize the current situation.

Learning Activity 3
Directions: Say something about the pictures below. What are they trying to say?

IMAGE 1

- Based on the description, the image seems to be promoting harmful and discriminatory
stereotypes. Classifying individuals into certain categories based on their beliefs, sexual
orientation, or race can be harmful and contribute to prejudice and discrimination. It is not
appropriate to make assumptions about an individual's character or personality based on
these factors. Everyone deserves to be treated with respect and dignity regardless of their
beliefs, sexual orientation, or race. The message of this image is not appropriate and should
not be promoted.
IMAGE 2

- Based on the description, the artwork appears to convey a message of global unity,
friendship, and peace. The image of a smiling world, surrounded by colorful wall art and
framed, suggests a positive and inclusive view of the world. The use of bright colors and
Angelico jay padojinog
Year & Course: BSIT 1st Year
Subject: Purposive Communication

playful imagery creates a sense of happiness and positivity, which may inspire viewers to
feel more connected to others and to work towards a more peaceful and harmonious world.

Overall, art has the power to convey important messages and inspire people to take action
towards positive change. The message of this particular artwork is one of hope and
inclusivity, which can have a positive impact on viewers' attitudes and behaviors.
IMAGE 3

- one possible interpretation of an artwork depicting a cigarette with ashes presented as

money could be a commentary on the negative impact of smoking on one's health and
finances.
Smoking cigarettes is known to be harmful to one's health, and can lead to serious health
problems such as cancer, heart disease, and respiratory issues. Additionally, smoking can be
expensive, as the cost of cigarettes can add up over time.
By depicting the ashes of a cigarette as money, the artist may be suggesting that the act of smoking
is a waste of both one's health and financial resources. The artwork may also be commenting on the
addictive nature of smoking, which can make it difficult for individuals to quit even when they
know it is harmful.