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Abstract
Purpose – The purpose of this paper is to examine the relationship between implementation of quality
management systems (QMS) and business performance, through mediating factors (operating performance,
information quality, product quality, design performance, environmental performance and competitive priorities).
Most of the published literature examines the direct impact of implementation of QMS on business performance,
and on some of the above stated factors. However, the impact of implementation of QMS on business performance,
through these mediating factors has not received much attention. Accordingly, the authors develop a theoretical
framework depicting impact of implementation of QMS on business performance through the above stated factors.
Design/methodology/approach – The paper proposes several hypotheses linking implementation of QMS,
mediating factors and business performance. The hypothesized model is empirically tested using data
collected from 120 professionals working in quality engineering/management in India and North America.
The collected data are analyzed with the aid of structural equation modeling (SEM) technique.
Findings – Information quality and design performance have emerged as the important factors in the
research. Information quality directly effects design performance, operating performance and environmental
performance. The model indicates that besides a well-designed product, managers need to focus on the
operating performance to improve overall product quality. Empirical evidence is found regarding direct and
indirect effect of implementation of QMS on above stated mediating factors and on business performance.
Originality/value – The research fills a gap in the literature by considering several mediating factors that
aid in improving business performance with implementation of QMS.
Keywords SEM, Business performance, Information quality, ISO, QMS
Paper type Research paper
1. Introduction
During the last couple of decades, organizations around the globe have implemented several
quality management systems (QMS) as a strategic tool to improve processes, enhance
competitiveness and improve business performance. These QMS include several quality
management (QM) practices and standards, such as standards set by “International
Organization for Standardization (ISO),” total quality management (TQM) tools, technical
specification (TS) standards and aerospace standards (AS). The QMS helps organizations
control costs as well as quality of products, thus increasing their competitive advantage
(Radovilsky and Hegde, 2011). Hence, implementation of QMS is necessary to survive in
International Journal of Quality &
Reliability Management today’s competitive world.
Vol. 35 No. 8, 2018
pp. 1490-1507
In recent years, many researchers have studied the effect of implementation of QM
© Emerald Publishing Limited
0265-671X
practices and standards on firm performance. For example, Abdullah and Tarí (2012) found
DOI 10.1108/IJQRM-05-2017-0091 that soft QM practices (supplier relationship, management commitment, employee
involvement, reward and recognition, customer focus, training and education) affect firm QMS and
performance directly, while hard QM practices (process control, feedback, new product business
quality, process management, inter-functional design) affect indirectly. Lin et al. (2005) found performance
that QM practices affect organizational performance only indirectly through supplier
participation. In a research based on 152 Indian manufacturing companies, Parvadavardini
et al. (2016) found that QM practices (strategic quality planning, supplier quality and process
monitoring and control) affect quality performance, which in turn is positively related to 1491
financial performance of firms. In Dubai police departments, Al-Dhaafri and Al-Swidi (2016)
found positive effect of implementation of TQM on organizational performance.
In Japanese manufacturing sector, QM practices were found to be positively related to
quality performance and competitiveness of firms (Phan et al., 2011; Anh and Matsui, 2006).
Similarly, in IT enabled small and medium enterprises (SMEs) in India, QM practices
(organizational management, capacity management and quality documentation and security
management) were found to positively impact quality performance (Basu and Bhola, 2016).
In a study on small Australian manufacturing firms, it was found that firms that implemented
QM practices showed better financial (O’Neill et al., 2016). In electronics industry in Malaysia,
Agus (2005) found that implementation of TQM practices directly resulted in improved
business performance, and indirectly improved product quality.
The research studies, discussed above, indicate that relationship between QM practices and
business performance has been amply examined. However, there is lack of research regarding
the role that the factors, operating performance, information quality, product quality, design
performance, environmental performance and competitive priorities play in improving business
performance after QMS implementation. Further, existing studies have considered only few of
these factors at a time in a single model. The present paper tries to fill this gap by considering all
the above stated factors that result in improved business performance in a single model. We test
the model involving direct and indirect effects of implementation of QMS on the above stated
factors and business performance, as suggested by Bhatia and Awasthi (2017) in the context of
manufacturing industry. We did not consider the factors, service quality, supplier relationships
and customer relationship in this research due to the context of manufacturing industry. The
model is empirically tested using data collected from 120 professionals working in quality
engineering/management in manufacturing industries and applying Structural Equation
Modeling (SEM) technique. Further, we also found that most of the research studies, when
studying the impact of QMS on performance factors do not consider the usage of QMS in daily
practice by organizations. In case, QMS are implemented and not used daily, it is not worthwhile
to examine the impact of implementation of QMS on performance. Hence, we explicitly
considered this by asking the respondents whether QMS in their organization are being actually
used in daily practice, whether the system is well coordinated and tailored to the needs of the
organization. In nutshell, this research paper tries to answer the following questions:
(1) How does implementation of QMS impact business performance through mediating
factors (operating performance, information quality, product quality, design
performance, environmental performance and competitive priorities)?
(2) What is the direct and indirect effect of implementation of QMS on mediating factors
(operating performance, information quality, product quality, design performance,
environmental performance and competitive priorities) and on business performance
of organizations?
(3) How do above stated mediating factors impact each other and ultimately business
performance?
The remainder of the paper is structured as follows. In Section 2, we briefly discuss
the relevant literature, followed by theoretical framework and research hypotheses in
IJQRM Section 3. Methodology of research is explained in Section 4 and results are presented in
35,8 Section 5. In Section 6, we discuss the results and conclusions, limitations and future
directions in Section 7.
2. Literature review
2.1 Reasons for implementation of quality standards
1492 ISO 9000 certification is seen as a good starting point to improve quality. Many
organizations consider ISO 9000 standards as a primary step in TQM implementation
(Brown et al., 1998). In recent two decades, a large number of firms have implemented ISO
standards and TQM practices. Some firms have implemented these practices due to external
reasons (to meet customer requirement, to gain marketing benefits, to stay in business, etc.)
and some have implemented due to internal reasons (to improve customer satisfaction, to
improve efficiency, to improve product quality, etc.).
In a research on ISO 9000 certified firms in Europe, the most frequent reason for getting
ISO 9000 certification was customer requirements. However, some firms also reported
improving product quality as the top reason for achieving ISO certification (Withers and
Ebrahimpour, 2000). Customer requirements was also a major reason for getting ISO 9000
certification in Swedish industry (Poksinska, 2010). In UK manufacturing industry, firms
seek ISO certification to improve customer service and to be considered for tenders that
otherwise may not be possible (Douglas et al., 2003). Similarly, in Western Australian SMEs,
Brown et al. (1998) found that firms seek ISO 9000 certification primarily due to external
reasons than internal reasons.
A number of researchers have found that firms that implement ISO standards due to
internal reasons report higher improvements in quality than the firms that implement these
standards due to external reasons (Gotzamani and Tsiotras, 2002; Withers and Ebrahimpour,
2000; Poksinska, 2010; Douglas et al., 1999).
Design
Performance
H2 H5
Experience (Years)
35 32
29
No. of Respondents
30
25 21
20 19 18
15
Figure 2.
10
No of respondents in
sample having 5
experience in 0
0–5 5–15 15–25 25–35 35+
corresponding range
Range of Experience
recommended a two-step approach whereas Fornell and Yi (1992) recommended a single step QMS and
approach. Single step approach is recommended when the model possesses strong foundation business
(Chin, 1998). Two-step approach is recommended when theory is tentative (Anderson and performance
Gerbing, 1988). We used two-step approach in our analysis, since the SEM framework with
similar constructs has not been found in literature.
5. Results 1497
First, we evaluated the descriptive statistics of items and constructs used in our research.
Table I lists mean, standard deviation and correlation values among constructs considered
in our research. The mean value of 3.91 for the construct, implementation of QMS, shows
that QMS are used by organizations in daily practice. The correlation values between
constructs are statistically significant at 99 percent confidence level. Since all the correlation
values are less than 0.8, multicollinearity does not seem to be an issue among constructs
used in our research.
We also studied the discriminant validity of scales used in our research. The diagonal
(bold) in Table I below shows the square root of average variance extracted (AVE) of each
construct considered in our research. Each of these values is greater than correlation
value among each pair of latent construct. Hence, constructs used in our research study
are acceptable.
NNFI, CFI and IFI were each found to be greater than or equal to threshold value of 0.9
(Byrne, 1998; Mulaik et al., 1989), which also indicated a good fit. Some of the fit indices were
found to be unacceptable; indicating that model deviates from the empirical data. p-value
indicated poor fit. p-value is sensitive to normality assumption and sample size (Hu and
Bentler, 1995). In large samples “almost any model with positive degrees of freedom is likely
to be rejected as providing a statistically unacceptable fit” (Long, 1983). Hence, p-value is
very rarely used in management and operations literature (Narasimhan and Das, 2001; Das
et al., 2000). RMSEA value was found to be 0.099, greater than threshold value of 0.08
(Byrne, 1998; Jaccard and Wan, 1996), which also indicated poor fit with the data.
The unacceptable fit shown by RMSEA value was mainly because some of the direct
effects between factors were not considered in the model. These direct effects were suggested
by LISREL in modification indices. Some of the direct effects were necessary to achieve
overall fit, since they contribute significantly. The following paths were added to the existing
model as suggested by LISREL: design performance → operating performance, design
performance → competitive priorities and implementation of QMS → competitive priorities.
Once the above modifications were made, it significantly resulted in a better fit between
the model and data. The resulting model had a χ2 of 1,183.28 with 683 degrees of freedom
( χ2/df ¼ 1.73) and RMSEA value of 0.078, both values well within the limits. Most of the
proposed hypotheses were supported at 99 percent significance level, except between
environmental performance and product quality, which was supported at 90 percent
significance level. In addition, the hypothesis between design performance and product
quality was not supported at 90 percent confidence level. The final model, structural
coefficients ( β) and t-values are shown in Figure 3.
Table IV lists the direct, indirect and total effects between predictor and criterion
variables included in our study. This can help to gauge how each factor is affected by other
factors, both directly and indirectly through other factors. The factor with most indirect
effects is implementation of QMS and factors with most direct effects are information
quality and design performance. Implementation of QMS, environmental performance,
operating performance, information quality, product quality, design performance and
competitive priorities effect business performance either directly or indirectly.
6. Discussion
In this research, we studied how implementation of QMS affects business performance,
through improvement in several mediating factors. The research contributes substantially
to field of QM. First, this is one of the rare research study that investigates whether QMS are
used in daily practice, while studying the impact of implementation of QMS. We believed
that this is necessary since most of the organizations have implemented TQM practices or
IJQRM 0.68, t = 3.63
35,8
Design
Performance
0.26, t = 4.99
0.66
t = 6.21 0.51 0.17
t = 4.24 t =1.56
Quality
1500 Management
Systems
0.71, t = 6.58 Information
Quality
0.29, t = 2.55 Operating
Performance
0.58, t = 4.36 Product
Quality
0.31, t = 3.32 Competitive
Priorities
0.68, t = 6.92 Business
Performance
Figure 3. 0.62
Structural framework t = 6.16
0.21
t =1.64
between Environmental
Performance
implementation of
QMS and business
performance Notes: 2 =1,183.28; df = 683; RMSEA = 0.076; p-value = 0.000; IFI = 0.96; NFI = 0.92; CFI = 0.96;
NNFI = 0.95
Effect on 2 3 4 5 6 7 8
1. Effects of quality management systems Direct 0.71 0.00 0.00 0.00 0.00 0.68 0.00
Indirect 0.00 0.47 0.45 0.44 0.43 0.13 0.55
Total 0.71 0.47 0.45 0.44 0.43 0.81 0.55
2. Information quality Direct 0.66 0.29 0.62 0.00 0.00 0.00
Indirect 0.00 0.34 0.00 0.61 0.36 0.25
Total 0.66 0.63 0.62 0.61 0.36 0.25
3. Design performance Direct 0.51 0.00 0.17 0.26 0.00
Indirect 0.00 0.00 0.30 0.14 0.27
Total 0.51 0.00 0.47 0.40 0.27
4. Operating performance Direct 0.58 0.00 0.00
Indirect 0.00 0.18 0.12
Total 0.58 0.18 0.12
5. Environmental performance Direct 0.21 0.00 0.00
Indirect 0.00 0.07 0.05
Total 0.21 0.07 0.05
6. Product quality Direct 0.31 0.00
Indirect 0.00 0.21
Total 0.31 0.21
7. Competitive priorities Direct 0.68
Indirect 0.00
Total 0.68
Table IV. 8. Business performance Direct
Direct, indirect and Indirect
total effects Total
ISO standards these days, but whether they actually use these practices in daily operations
or not, is important. The effect of motivation to implement these practices on performance is
already well-established (Withers and Ebrahimpour, 2000; Douglas et al., 1999). In addition,
organizations must use QMS in daily practices to reap maximum benefits. In our research
study, the mean value of 3.91 of implementation of QMS factor (Table I) shows that
organizations of respondents of our research study do use QMS in daily operations.
The proposed structural framework was of sequential type, i.e. improvement in one
factor improves one or more factors and consequently, business performance. Although, all
the proposed hypotheses were found to be statistically significant, the proposed model did
not show a perfect fit with data on some indices such as p-value and RMSEA value. p-value
is generally not used in management and supply chain literature, so we can ignore QMS and
the same (Narasimhan and Das, 2001; Das et al., 2000). The slightly higher value of business
RMSEA was found because the proposed model was sequential. The following paths were performance
added to the existing model as suggested by LISREL: design performance → operating
performance, design performance → competitive priorities and implementation of
QMS → competitive priorities.
The results obtained from analysis are in agreement with previously published 1501
literature. Implementation of QMS positively affects information quality (Rao et al., 1997).
Further, information quality positively affects design and operating performance, which is
in agreement with literature published by Fynes et al. (2005).
In the updated structural model, the direct path coefficient from information quality to
operating performance was found to be 0.29, which supports the fact that information
quality improves operational performance (Lakhal et al., 2006). Besides, it was found that
there is a substantial indirect effect of information quality on operating performance,
through improvement in design performance ( β (DP → OP ¼ 0.51)). The total effect of
information quality on operating performance is found to be 0.63, which is substantial.
Moreover, information quality also affects design performance and environmental
performance. The effect is observed to be quite substantial (0.66 and 0.62, respectively).
Hence, managers must give a lot of importance to information quality, make sure that
information is updated and accurate, relevant and focuses on key areas. If the information
is useful and relevant for daily jobs, personnel can use it and decisions can be made
quickly. Updated information can help to make continuous improvement in key metrics.
Finally, if key policies related to quality are defined clearly, each employee will be well
aware of his responsibilities.
From the managerial perspective, our research points out that the information quality is
one of the key factor to improve performance. Managers must make every effort so that
relevant information is available when required and is useful for daily work. Policies and
expected results related to QM implementation need to be communicated to each employee,
so that they strive to bring continuous improvement in their work.
Further, design performance also affects competitive priorities, both directly and indirectly.
This shows that design performance is one of the key performance factors in any
organization. It is important for organizations to review designs to bring continuous
improvements so that there is less wastage of raw materials and products can be easily
manufactured. Simplified designs can actually reduce process cycle times and, hence, improve
productivity and reduce scrap. Organizations need to take productivity and ease of
manufacturability into account during product design process. Further, in the final model, the
direct path between design performance and product quality is not found to be significant, but
since the path has been added between design performance and operating performance,
design performance does improve product quality (Kannan and Tan, 2005), indirectly through
improvement in operating performance. This is because just a well-designed product does not
assure good quality, unless the product is manufactured free of defects and according to
proper dimensions. Hence, besides a good designed product, managers need to assure that it is
manufactured in accordance with specifications to improve overall product quality.
Finally, the modified model also shows direct impact of implementation of QMS on
competitive priorities. This is in accordance with the previous research (Koc, 2007; Phan et al.,
2011; Forker et al., 1996; Kannan and Tan, 2005; Huarng et al., 1999). The direct effect is mainly
because certain practices in QM, if applied, do bring improvement in key performance factors.
QM practices, such as training, strategic planning and process management are found to have
direct impact on quality performance (product delivery performance) (Kaynak, 2003; Phan
et al., 2011). Implementation of QMS also has indirect impact on competitive priorities. Process
control significantly affects product volume flexibility (Phan et al., 2011). A number of QM
IJQRM practices, such as cross functional product design, process control, information feedback,
35,8 supplier quality involvement, etc., are found to have direct relation with unit manufacturing
costs (Kannan and Tan, 2005; Phan et al., 2011).
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Appendix QMS and
business
performance
Factor Measurement variables
1. Implementation of QMS B1: quality management systems are the part of regular routine
B2: system is well coordinated 1507
B3: integration with practice already in place
B4: tailored to the needs of organization
2. Information quality (IQ) IQ1: information in records is complete and accurate
IQ2: information is useful in daily jobs
IQ3: information focuses on key business drivers
IQ4: information is relevant for decision making
IQ5: policies related to quality are defined clearly
3. Design performance (DP) DP1: improved product reliability
DP2: more clarity of product specifications and procedures
DP3: improved coordination among departments involved in
product design
DP4: continual improvements are made in product design
DP5: customer requirements are thoroughly analyzed in new product
design process
4. Operating performance (OP) OP1: lower product defect rates
OP2: reduced unit production costs
OP3: reduced process cycle times
OP4: reduced cost of quality
OP5: higher productivity
5. Environment performance (EP) EP1: cleanliness and neatness
EP2: continually strive for reduction in waste targets
EP3: work environment is conducive to the well-being of all employees
EP4: work environment is conducive to the development of all employees
EP5: reduced health and safety risks
EP6: environmental “green” protection issues are proactively managed
6. Product quality (PQ) PQ1: reduced variances in manufactured products (more consistency
in outputs)
PQ2: reduced product defects
PQ3: improved product performance and reliability
PQ4: improvement in perceived product quality by customers
7. Competitive priorities (CP) CP1: reduced unit production costs
CP2: improved product delivery performance
CP3: improved product volume flexibility
CP4: improved product variety flexibility
8. Business performance (BP) BP1: increased profits
BP2: growth in market share Table AI.
BP3: growth in annual sales Factors and
BP4: increased return on investment measurement
BP5: increased throughput variables of
BP6: increased cash flow research study
Corresponding author
Manjot Singh Bhatia can be contacted at: manjotbht@gmail.com
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