Threat of new entrants

Low - Potato Corner has an established brand and loyal customer base.

Bargaining power of suppliers

Moderate - Potato Corner relies heavily on its suppliers for quality potatoes and seasonings but
has some bargaining power due to its size and reputation.

Bargaining power of buyers

High - Customers have many choices in the competitive snack food market in the Philippines.

Threat of substitutes
High - Other snack foods such as chips, popcorn, and candy can be substitutes for Potato
Corner's products.

Rivalry among existing competitors

High - The snack food market in the Philippines is highly competitive, with many established
players and new entrants.