DATA PROTECTION AND ONLINE

PRIVACY CHAPTER 4
CONTENTS
❖Definition
❖Personal Data Protection Act 2010
oOverview
oApplication
oData protection principles
oRights of data subject
❖Online privacy
❖False Light
DEFINITION
What is “data protection”?
•Data: often explains as specific information management practices.
This includes names, addresses, telephone numbers, and birth
details, medical records. i.e private details.
PERSONAL DATA PROTECTION ACT 2010
OVERVIEW
•What is this act is all about?
•The Act will be given effect to through 4
mechanisms:
1. The Data Protection Principles
2. Industry codes of practices
3. Commissioner
4. The Appeal Tribunal
PERSONAL DATA PROTECTION ACT 2010
APPLICATION
•Section 2(1) of PDPA 2010
•Rights and obligations in relation to personal data involve three
parties: the data user; the data processor and the data subject.
•Section 3 of PDPA 2010
•This act does not apply to state and Federal Government.
•It applied to companies etc.
•If a data was processed outside of Malaysia, PDPA will not
apply.
•PDPA only applies to commercial transactions.
PERSONAL DATA PROTECTION ACT 2010
•Section 4 of PDPA 2010
•Divided data into two types:
1. Personal Data
2. Sensitive personal data
DEFINITION
PERSONAL DATA PROTECTION ACT 2010
DATA PROTECTION PRINCIPLES
The principles: Section 5
General Principle: Section 6
Notice & choice principle: Section 7
Disclosure Principle: Section 8 and 4
Security principle: Section 9
Retention Principle: Section 10
Data integrity principle: Section 11
Access Principle: Section 12
PERSONAL DATA PROTECTION ACT 2010
RIGHTS OF DATA SUBJECTS

1. Right to access personal data – s30

2. Right to correct personal data – s34
3. Right to prevent processing likely to cause damage & distress – s42
4. Right to prevent processing for purposes of direct marketing – s43
PERSONAL DATA PROTECTION ACT 2010
•Dato’ Aishaf Falina Bt Ibrahim v Ismail Bin Othman & 2 Ors (2016) MLJU
1613
ONLINE PRIVACY
•In Malaysia, the term “privacy” is yet to be defined exhaustively.
The development of the law of privacy in Malaysia is not clear
either.
•Right to Life and Personal Liberty: Article 5 of the Federal
Constitution
•Rights of privacy: Against personal embarrassment and intrusion.
ONLINE PRIVACY
•Maslinda binti Ishak v Mohd Tahir bin Osman & 3 Ors [2009]
MLJU 778
•Lee Ewe Poh v Dr Lim Teik Man & Anor [2011] 1 MLJ 835
•Sherinna Nur Elena bt Abdullah v Kent Well Edar Sdn Bhd [2011]
MLJU 150
FALSE LIGHT
•Most likely to encounter.
•This type of violation involves publication of false or misleading
material/Places a person in a false light/Highly offensive to a
reasonable person with knowledge of, in a reckless disregard as
to, or negligence as to its falsity.
•In simpler words, it is an untrue or misleading portrayal.
•It can be done by illustration or disclosing private facts.
FALSE LIGHT
•Parnell v Booth Newspapers, Inc
572 F. Supp. 909
•Cantrell v America Broadcasting
Cos, 529 F. Supp. 746 8 Media L
Rport 1239