a Chase Dimond | Email Marketing Ner... @ecomchasedimond Here are 10 psychology principles that will make you a better marketer. From a $100MM marketer. 1.6k Likes 417 Retweets 69 Repliesre foe ae LC as 1. Social proof ire) e) EM eE ML Cen ele) product or service if they know cede M MR CcNd LoCo alae alm oRe Cs aied Gather testimonials, case studies, shout-outs, and Eo Then include those in your CCAS slic Me lulee-tolell-|) accounts. eerie) crs © 6 @Cee een rey En acto pam Bele) A ai-ld People change their preference between 2 options when a 3rd asymmetrical option is presented. Ln COVA COROT Bi sy If you have two pricing options for a product, add a 3rd option. If you already have a third option, make it more expensive. Example: Dee one eTCrees) a el EST MU i Ce 3. Scarcity The rarer the opportunity, content, or product is, the more ZINE 1e) (Mao Wa coM Uae Create a special version of your product and only make it available for a certain number of people. Example: Get Access Now for 40% off! Limited time only CC aLry ee a ae eur ae oe People base decisions on the first piece of information they oN How to use it: AONUMA e-B-l R Cole PET a eoRe (Na R made} price of the product. Then, display the sale price right next to it. eT (crs Ce Oe Loo)ry ee a cde Cert) SP eee ola) ace eer) NC Noll Pe alm OU aes Instead of showing your prospects what they'll gain if they buy your product. Show your prospects what they PTT SM mn ae op aeons read Ccoicy(9) SEIS recent) ee Oey Meee nee) Rr era EUnet How to use it: en earn elas Pema eae ch Sra rere em Megara ea Use those colors in your Ree ewe T aes fies feb t acer kelag ans Ce eere RCO a CC eee cee ee 7. Law of least effort Most people are lazy, they always want to take the path of least effort or resistance. Lalo CoM Med This principle can be used for checkout processes. Make them as quick, simple, and easy as possible. Example: CCCcomchasedimond @ Ce ac 8. Paradox of choice The more choices you present to a prospect, the less likely he is to pick one. Lao CoM eg For every piece of marketing that you create, offer the least possible amount of options at the end. (this amount is usually one). Example:e Co 10. Reciprocity Te en ao ome Rec ies ckr rd SUC eas How to use it: Senate ant Rees eerie sei! Ete mae eel Secs eeie Chase Dimond Every day I'm committed to showing up to provide value for you. In return, I only ask that you PLEASE COMMENT on this post. Thank you!