Introduction to Nykaa Brand

Introduction

Nykaa is an Indian beauty brand that sells makeup, skincare, and wellness products. The word Nykaa
is derived from the Sanskrit word ‘Nayaka’ that means “the one in the spotlight” and the brand is
indeed in the spotlight since when it started. As the title suggests, this article is about the marketing
strategy of Nykaa that stunned the nation

The brand sells over 1,30,000 products across 1500 brands that include various luxury beauty brands
along with their in-house brand Nykaa Beauty.

At present, the brand has over 5 million active monthly users. Moreover, Nykaa is leading the beauty
industry with such a huge customer base.

Founder of Nykaa- Falguni Nayar

https://www.republicworld.com/business-news/india-business/who-is-falguni-nayar-meet-nykaas-
founder-iim-a-grad-investment-banker-and-billionaire.html

Success Story
https://www.vinculumgroup.com/nykaa-story/

https://www.analyticssteps.com/blogs/success-story-nykaa

marketing strategy
https://marqueex.com/the-stunning-marketing-strategy-of-nykaa/