Maruya De Maluya

Kaon ka maruya para di ka mag luya

WalaAmot Corporation
Coke Royal Properties Inc. Bldg., Brgy.

Handumanan, Bacolod City, Negros Occidental

Smart & TNT: 09413939247
Globe & TM: 09156743041

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 Handumanan National
SENIOR HIGH SCHOOL

Table of Contents
TABLE OF CONTENTS...............................................................................................2
BUSINESS NAME, LOGO AND ADDRESS............................................................4
NATURE OF THE BUSINESS...................................................................................4
BACKGROUND OF THE PRINCIPALS....................................................................5
CHAPTER 1
Executive Summary….......................................................................................11
CHAPTER 2: MANAGEMENT AND ORGANIZATION
Company Name, Logo and Address…...............................................................12
Vision and Mission Statements….......................................................................13
Key Personnel.....................................................................................................13
Workforce and Personnel Support......................................................................14
Organizational Chart...........................................................................................16
Ownership, Capitalization, Compensation and Incentives…...............................17
External Management Support...........................................................................17
CHAPTER 3: PRODUCT/SERVICE PLAN
Purpose of the Product/Service...........................................................................18
Product’s Unique Features…..............................................................................18
Material Requirements and Sources of Supply…...............................................19
Production/Process and Controls that will be Used to Manufacture..................20
Distribution Logistics…......................................................................................21
Regulatory and Other Compliance Issues….......................................................21
CHAPTER 4: MARKET PLAN
The Competitor...................................................................................................22
Marketing / Sales Strategies…...........................................................................22
Product/Service Characteristics or features…....................................................27

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 Philippine Christian University
SENIOR HIGH SCHOOL DEPARTMENT
Dasmariñas Campus

Pricing Policy…........................................................................27
Sales Projections…...........................................................................................28
Marketing Analysis Summary…......................................................................29
Assessment Risk…...........................................................................................29
CHAPTER 5: FINANCIAL PLAN
Start-up Costs Requirement..............................................................................31

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 Philippine Christian University
SENIOR HIGH SCHOOL DEPARTMENT
Dasmariñas Campus

Torta de Riso
Delicacix Corp.

CS2 Royal King Properties Inc. Bldg., Brgy.

Sampaloc 1, Dasmariñas City, Cavite

Angela P. Elizalde angelaelizalde131@gmail.com

Rodel M. Fajardo dhel02fajardo@gmail.com

Deedrae R. Lafuente lafuentedeedrae@gmail.com

Luster V. Rasonable lheslierasonable28@gmail.com

Ramon G. Calamba ram01.calamba@gmail.com

Dencel P. Moreno mariadaniellapelino@gmail.com

Nature of the Business: Torta de Riso is a cottage enterprise food manufacturing. We buy
goods and make a new one and sell it for an affordable price. Because of our passion for
cooking we decided to put up a business that will cater our skills and abilities and enable us to
apply what we've learned in Entrepreneurship. We plan to expand our business once we're able
to meet our desire profit. Because we wanted to be globally competitive in the food industry.

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ANGELA P. ELIZALDE
Brgy. San Luis 1, Dasmariñas, Cavite Mobile
No.: 09389455971
E-mail Address: angelaelizalde131@gmail.com

Name : Angela P. Elizalde

Address : Brgy. San Luis 1, Dasmariñas, Cavite
Birth Date : May 05, 2002
Place of Birth : Sampaloc, Manila
Father’s Name : Michael P. Valdez
Mother’s Name : Biberly P. Elizalde

EDUCATIONAL BACKGROUND

SENIOR HIGH SCHOOL PHILIPPINE CHRISTIAN UNIVERSITY – DASMARIÑAS

2018 – 2020
With Honors

SECONDARY DASMARIÑAS WEST NATIONAL HIGH SCHOOL

2014 – 2018
With Honors

PRIMARY SOUTHVILLE ELEMENTARY SCHOOL

2008 – 2014
With Honors

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 MESEIAH DEEDRAE R. LAFUENTE
Brgy. Maguyam, Silang, Cavite Mobile
No.: 09053978639
E-mail Address: lafuentedeedrae@gmail.com

PERSONAL INFORMATION

Name : Meseiah Deedrae R. Lafuente

Address : Brgy. Maguyam, Silang, Cavite
Birth Date : December 25, 2001
Place of Birth : Silang, Cavite Father’s
Name : Noreto C. Lafuente
Mother’s Name : Remelyn S. Rodriguez

EDUCATIONAL BACKGROUND

SENIOR HIGH SCHOOL PHILIPPINE CHRISTIAN UNIVERSITY – DASMARIÑAS

2018 – 2020
With Honors

SECONDARY NEWLIFE CHRISTIAN SCHOOL OF CAVITE

2014 – 2018
With Honors

PRIMARY NEWLIFE CHRISTIAN SCHOOL OF CAVITE

2008 – 2014
With Honors

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 Brgy. Sampaloc 1, Dasmariñas, Cavite
Mobile No.: 09391676514
E-mail Address: dhel02fajardo@gmail.com

PERSONAL INFORMATION

Name : Rodel M. Fajardo

Address : Brgy. Sampaloc 1, Dasmariñas, Cavite
Birth Date : April 02, 2001
Place of Birth : Camarines Sur
Father’s Name : Ronnie J. Fajardo
Mother’s Name : Elsa M. Fajardo

SENIOR HIGH SCHOOL PHILIPPINE CHRISTIAN UNIVERSITY – DASMARIÑAS

2018 – 2020
With Honors

SECONDARY NEW ERA NATIONAL HIGH SCHOOL

2014 – 2018
With Honors

PRIMARY FUNDADO ELEMENTARY SCHOOL

2008 – 2014
With Honors

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 RAMON G. CALAMBA JR
Mobile no.: 09663071003
E-mail Address: ram01.calamba@gmail.com

Name : Ramon G. Calamba Jr.

Address : Brgy. San Francisco General Trias Cavite
Birth Date : October 1 , 2000
Place of Birth : Manila Hospital
Father's Name : Ramon G. Calamba Sr.
Mother's Name : Karen Joy G. Calamba

EDUCATIONAL BACKGROUND

SENIOR HIGH SCHOOL PHILIPPINE CHRISTIAN UNIVERSITY – DASMARIÑAS

2018 – 2020
With Honors

SECONDARY TROPICAL VILLAGE NATIONAL HIGH SCHOOL

2014 – 2018
With Honors

PRIMARY TROPICAL VILLAGE ELEMENTARY SCHOOL

2008 – 2014
With Honors

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 MARK DENCEL P. MORENO
Brgy. Sampaloc IV, Dasmariñas, Cavite Mobile no.:09475247059
E-mail Address: mariadaniellapelino@gmail.com

PERSONAL INFORMATION

Name : Mark Dencel P. Moreno

Address : Bautista, Brgy. Sampaloc IV, Dasmariñas, Cavite
Birth Date : April 22 , 2002
Place of Birth : Dasmariñas Cavite
Father’s Name : Dennis S. Moreno
Mother’s Name : Criselda R. Peliño

EDUCATIONAL BACKGROUND

SENIOR HIGH SCHOOL PHILIPPINE CHRISTIAN UNIVERSITY – DASMARIÑAS

2018 – 2020

SECONDARY PAG – ASA NATIONAL HIGH SCHOOL

2014 – 2018

PRIMARY BAUTISTA ELEMENTARY SCHOOL

2008 – 2014

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 ALDRED LUSTER V. RASONABLE
Greengate Annex, Malagasang 2A, Imus, Cavite
Mobile no.:09950289625
E-mail Address: lheslierasonable28@gmail.com

PERSONAL INFORMATION

Name : Aldred Luster V. Rasonable

Address : Greengate Annex, Malagasang 2A, Imus, Cavite
Birth Date : March 28, 2000
Place of Birth : Las Piñas City
Father’s Name : Doroteo Rasonable
Mother’s Name : Jovelyn Rasonable

EDUCATIONAL BACKGROUND

SENIOR HIGH SCHOOL PHILIPPINE CHRISTIAN UNIVERSITY – DASMARIÑAS

2018 – 2020

SECONDARY IMUS NATIONAL HIGH SCHOOL GREENGATE ANNEX

2014 – 2018

PRIMARY PARAÑAQUE ELEMENTARY SCHOOL - CENTRAL

2008 – 2014

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 CHAPTER I

EXECUTIVE SUMMARY

Maruya De Maluya is a new food business located in Barangay Handumanan, Bacolod City,

Negros Occidental. Our maruya is made with high-quality, locally sourced bananas, and cooked to

perfection with just the right amount of sweetness. The food business provides a combination of

excellent food at a lower price. Maruya De Maluya a ready to eat food to be consumed wherever

you are, as an answer to the increasing demand of ready to eat foods. The ultimate goal of the

business is to be the destination spot of every consumer around the area and to always offer the

best food product.

The business aims to target all the students, kids, parents and workers to buy and patronize the

product. The entrepreneurs will go to promote Maruya De Maluya to all consumers by innovating

the food products. Appeal to the lower income and attract customers who are good in purchasing

decisions, price sensitivity, and also customer's loyalty. The tagline “Kaon Ka Maruya Para Di

Ka Maluya” indicates the tasty of Maruya. Maruya De Maluya offers authenticity and uniqueness

to the consumer’s preferences. The pricing strategy of the business is with a retail price of four

pesos (P4). The food business makes use of face to face, and word of mouth as a promotion

strategy which helps to promote the product to possible customer.

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 CHAPTER II
MANAGEMENT AND ORGANIZATION

A. Company Name : Delicacix Corporation

proposed by grade 12 students of Accountancy, Business and Management as a
requirement for their subject Entrepreneurship. Through innovation the team come
up with the name Torta de Riso which means fried rice balls. The business introduces
a new delicacies that their customers will surely love. Because of its uniqueness, the
product will capture the customer's preference of their comfort food since it has a
different taste. And for it to succeed we offer variety of strategies to maintain our
profit and provide good services to our customers

Address

Our business will be located beside CS2 Royal King Properties Inc. Bldg., along Emilio
Agunaldo Highway, Sitio Pala-pala, Brgy.Sampaloc 1, Dasmariñas, 4114, Cavite. We decided to put
our business in this location since many people walk along these way and wait for a ride to take them home.
Which technically a perfect location for a delicacies store since they can purchase our product for "pasalubon

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 B. Vision and Mission Statement

• Vision

To become nationally and globally competitive in the food and business

industry.

• Mission

To offer and serve the best food product in an affordable and reasonable price

and to make our customers always remember the authenticity and uniqueness of

our product.

C. Key Personnel

• Manager

The manager is an employee who is responsible for planning, directing and

overseeing the operations and fiscal health of a business unit, division, department, or an

operating unit within an organization. The manager is responsible for overseeing and

leading the work of a group of people in many instances

D. Workforce and Personnel Support

• Finance Manager
Financial managers are responsible for the financial health of an organization.

They produce financial reports, direct investment activities, and develop strategies

and plans for the long-term financial goals of their organization. Financial managers

work in many places, including banks and insurance companies.

13

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 • Marketing Manager

Marketing managers control all of the communication between a company and its

customers. They manage internal teams in order to craft promotional messages, and they

work to publish media across multiple channels. Marketing managers work with many

different forms of media, from more traditional newspapers and billboards to digital

advertising and social platforms.

• Production Manager

The main role of a Production Manager is to oversee the manufacturing

process within a company and to ensure that production lines run without any problems and

minimum downtime. Working together with supervisors and top management, they also

ensure that products are manufactured to a certain

quality standard and adheres to other safety/industry-related regulations.

• Chef

A chef is in charge of the kitchen in restaurants or other places where food is

served. They watch all activity and food preparation with any staff that would assist in

the kitchen. They supervise the preparation of food for its garnishing and presentation, as

well as, the seasonings for a perfect taste.

• Cashier

A Cashier's primary role is to assist customers in the in-store check-out process.

Main duties include ringing up sales, bagging items, requesting price checks, honoring

coupons, collecting payment and giving appropriate change

E. Organizational Chart

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 F. Ownership, Capitalization, Compensation, and Incentives

• Ownership

Partnership: A partnership is a formal arrangement by two or more parties to

manage and operate a business and share its profits.

• Capitalization

P 50, 000

• Compensation and Incentives

Minimum wage based on daily rate as provided by law.
G. External Management Support

Parents and Entrepreneurship teacher will be tapped as Advisory Council

CHAPTER III
PRODUCT PLAN
A. Purpose of the Product

The main purpose of our product is to be the best food product that can be offered

and served to in an affordable price to make sure that everyone can buy and be satisfied

with it. Additionally, it can be served as an appetizer, dessert, and merienda which makes

it more suitable anytime and for everyone.

B. Product’s Unique Features

- For as low as five pesos, you can get a snack that has health benefits.

- Sticky rice also known as glutinous rice serves as a good source of selenium, a

beneficial mineral. It offers antioxidant protection for your tissues, shielding your cells

from damage caused by free radicals.

- Sticky rice also offers health benefits due to its manganese content. We need

manganese for a healthy metabolism.

- We use different ingredients that makes it unique from the existing delicacies in the

market. Like bread crumbs to make it crispy in every bite, chocolate and dried mango

filling for a balanced sweet and sour taste

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 C. Material and Equipment Requirements and Sources of Supply

The ingredients and materials and their sources are as follows:

INGREDIENTS/ DESCRIPTION SOURCES

EQUIPMENTS
Glutinous Rice Flour Glutinous rice flour is
made from short-grain rice that becomes moist, firm and
sticky when cooked.
Chocolate (Flat tops) Milk chocolate delivers a
rich and silky smooth texture in every bite.

Dried Mango Dried mangoes are bits Supermarket

and pieces of
ripe mangoes that
were dried out under the
sun.
Flour For coating Supermarket
Bread Crumbs For coating Supermarket
Egg For coating Supermarket
Cooking Oil Cooking oil is plant, Grocery
animal, or synthetic fat
used in frying, baking,
and other types
of cooking.
Mixing Bowl A mixing bowl is a deep Store in Dasmariñas
bowl that is particularly
well suited for mixing
ingredients together in.
Frying Pan A frying pan is used for Store in Dasmariñas
frying foods over
moderate to high heat so
they should be thick
enough to conduct heat
evenly.
Tray Temporary container of Store in Dasmariñas
uncooked rice balls
Tupperware Container for cooked Store in Dasmariñas
rice balls

Paper Towel Used to drain excess oil

Supermarket

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 D. Production Process and Controls that will be Used to Manufacture

the Product

Below is the procedure to create a Torta de Riso:

1. Making the Dough

In a mixing bowl, put the glutinous rice flour and add a water little by little while

mixing them. Be careful on adding water so that you can meet the exact texture of the

dough.

2. Filling with Chocolate and Mango

Get a mixture of the rice flour and water. Flatten it and put a right amount of chocolate ang mango.
Make it looks like a ball and make sure that the mixture covered all the chocolate and mango
inside.
3. Dipping
Whisk the egg to blend it perfectly. Then dip the balls in it.
4. Coating
Roll it on the flour
5. Dipping
Dip it again on the egg.
6. Coating
After dipping, roll it on a bread crumbs for a crunchy feeling.
7. Frying
In a low to moderate heat, wait until the oil is ready for frying. Afterwards deep fry the

rice balls until it become golden brown.

E. Distribution Logistics

Our business has its own stall beside CS2 Royal King Properties Inc. Bldg., along Emilio

Agunaldo Highway, Sitio Pala-pala, Brgy. Sampaloc 1, Dasmariñas, 4114, Cavite so you can

directly visit it. We also use social media for means of ordering. The customers will have the

option to pick-up the merchandise or have it delivered in their homes. It will also be available

to schools and companies if they choose to sell our product.

F. Regulatory and other Compliance Issues

Torta De Riso business will be registered as a partnership enterprise with Security

and Exchange Commission (SEC). A duly notarized articles of partnership. The BIR

registration will also be done after the procurement of licenses and clearances from

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 necessary government offices. A registration with government offices is also needed

because we're employing individuals and lastly, acquisition of business permit and

mayor's license should also be done.

CHAPTER IV
MARKET PLAN
A. The Competitor

Competition in the local area is somewhat sparse and does not provide nearly the

level of product quality and customer service as Delicacix Corporation. Local customers are

looking for a high quality product in a relaxing atmosphere. They desire a unique, and

classy experience. Leading competitors purchase Buko Pie, Siomai, and other

delicacies products like puto, bibingka and other

kakanin product. In addition leading competitors sell other kakanin products, buko pie, and

siomai through other channels of distribution like brochures, television, radio, and and also

through social media. Larger chains vary their product mix depending upon the size of each store

and its location

B. Marketing and Sales Strategies

Marketing Strategy

• Product

Torta de Riso ensures the high quality of the product ensuring the safety and

compliance to the sanitation and proper conduct of cleanliness of the product. The

company foresee every operation to ensure nothing goes wrong to the production. All

ingredients, equipment and tools are guaranteed safe. The product is homemade with a

unique concept of innovation but still have a plausible standard authentic taste. Torta de

Riso is naturally made to meet the healthy standards of the society as it includes healthy

ingredients like mango and glutinous rice flour.

Lastly, the company will not just stick with the same innovation. As time goes by,

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the company will also expand and continue to try different twist in the product for the

continuous improvement to ensure a good quality product.

• Place

The place where the seller will sell the product Torta de Riso is beside the CS2

Royal King Properties Inc. Bldg., along Emilio Agunaldo Highway, Sitio Palapala, Brgy.

Sampaloc 1, Dasmariñas, 4114, Cavite.. It is the places where the seller start-up their

business. The company decides to sell n this place because it is the ideal place with

growing and diverse population. And also, We decided to put our business in this location

since many people walk along these way and wait for a ride to take them home. Which

technically a perfect location for a delicacies store since they can purchase our product for

"pasalubong".

The entrepreneurs envision business prosperity; we aim to be credible enough for

you to be able to sell in other public and private establishment which shows our business

credibility.

• Price

Price is very important to the success of the business. Torta de Riso (Delicacix

Corporation) aims to meet the customers’ satisfaction that’s why the price five pesos (P5)

is budget friendly with a unique and high quality authentic taste. The financial aspect of the

company is well planned because the operations are well monitored. The company also

budgets the needed supply for the operations while also foreseeing the outflows and

inflows of cash that being use for the starting up of the business.

• Promotion

Torta de Riso wants to promote the unique concept of rice balls with its striking taste to the

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 beloved customers. The business ensures the high quality of the product for maintaining the

cleanliness and sanitation of the operation. The price is affordable and showcases the

authentic and uniqueness of its taste. Promotion objective of Torta de Riso consists of

costumers’ satisfactions, costumers’ relationships and continuous improvement which s

important for the customer’s guaranteed purchasing.

Marketing Strategy

The company have advertising strategies to promote the business product in the

public. These are the following methods that the company used to promote the product.

➢ Broadcast Media (Social Media)

Broadcast Media is the most advantageous means to promote and transmit the information to

much possible audience. It is widely viewed by many people; however Internet currently shows

relevance in terms of showcasing much possible content which competes to the primary source

of information which is television. Social Media is arguably popular in promoting food related

product such as face book and you tube. The information about the business will be posted to social

media which can also showcase the viewers’ feedback about the business. It is easy and

convenient way to promote business to the society because of the widely use of technology.

➢ Word of Mouth

The company will also relay with the customers ‘’word of mouth’’ or the customers

passing of information to other people which also helps the company to introduce the

business to the people they know

➢ Face-to-Face

The company will also conduct a face to face interaction to the customers by

hiring people who can communicate with the customers to introduce the business. This kind

of promotion is efficient to promote and get customers.

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 Sales Strategy

The sales strategy will emphasize that buying in Delicacix Corporation s very easy,

accessible and a pleasing experience. It will be quite important to have a friendly and

approachable staffs in the future course of the business.

Delicacix Corporation will also rely on other factors to help boost sales.

The first is exemplary customer service. Having excellent service will

provide the customer with the feeling that the business is looking out for the customer’s

interest. And, sales will be boosted by offering customers a very good product.

Delicacix Corporation will ensure economical value for a food without sacrificing its

quality.

C. Product Characteristics or Features

• For as low as five pesos you can get a snack that has health benefits.

• Sticky rice also known as glutinous rice serves as a good source of selenium,

a beneficial mineral. It offers antioxidant protection for your tissues,

shielding your cells from damage caused by free radicals.

• Sticky rice also offers health benefits due to its manganese content.

We need manganese for a healthy metabolism.

- We use different ingredients that makes it unique from the existing delicacies in the

market. Like bread crumbs to make it crispy in every bite, chocolate and dried mango

filling for a balanced sweet and sour taste.

D. Pricing Policy

Torta de Riso come up in the following price based on the size of "bilao" which is
for wholesaling. However, the business will provide a retail price of P5 for each piece
that the customer will purchase. Below is the pricing scheme that the business will abide.

Size of "Bilao" Piece Price (Pesos)

Small 200 600
Medium 300 900
Large 400 1200

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 E. Sales Projections

Size Price Quantity Daily Expenses Quantity Weekly Expenses

Per Day Sales Per Day per week Sales per week
Retail 5 300 pcs 1500 651.50 2100 pcs 10,500 4,560.5
Small 600 1 bilao 600 513.63 7 bilao 4,200 3,595.41
(200 pcs) (1400 pcs)
Medium 900 1 bilao 900 681.50 7 bilao 6,300 4,770.5
(300 pcs.) (2100 pcs)
Large 1,200 1 bilao 1200 849.375 7 bilao 8,400 5,945.63
(400 pcs) (2800 pcs)
Total 1200 4200 2,696 8,400 29,400 18,872
pcs/day pcs/week
Daily Weekl
Income: y
1,504 income
:10,52
8
Size Price Week 1 Week 1
Retail 5 10,500 10,500
Small 6 4,200 4,200
0
0
Medi 900 6,300 6,300
um
Large 1,200 8,400 8,400
Total 29,400 29,400

F. Market Analysis Summary

It was observed that high school students, college students, and by- passers are

among the biggest market for the product. These market segments favor the product in an

affordable price especially the students. Moreover, an aggressive marketing campaign

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through the use of social media, face to face and tapping various schools and companies

will be done to increase the visibility of Torta de Riso. The business offers different

prices based on the size with price ranging from 5 pesos to 1,200

G. Assessment Risk
There are lot of delicacies available anywhere today. Torta de Riso is new and an

ambitious product but because of its meticulous preparation, its quality is assured and the

taste will not be compromised. It will surely keep up with the competition.

STRENGHTS

First and foremost, Torta de Riso tastes so good and is authentic. It is made of

quality ingredients which are locally made and has nutritional value, and it is worth its

price. The factors that can counts to the advantage of this business are the strong employee

attitudes and their skills in making their specialty which is the Torta de Riso. This product

will promote through social media and they can sell this product to a bigger audience with

the used of social media. Another factor for this business is the excellent customer service

and the personal relationship of the employees with the customers that can help to boost

their sales.

WEAKNESSES

There are lot of competitors which is usual in a food industry. As a start up

business, it can be a disadvantage, since the crunchiness of this product lose when the

time passes. In addition, new normal might be a practice now in every

community. With this, it would be a disadvantage too if the product will not be sold in a

certain period due to limited people traffic.

CHAPTER V

FINANCIAL PLAN

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Start Up Summary

Expenses Unit Price (per Total Price

pc) (Weekly)
Rice Flour (500 g) 59.50 11,900.00
Dried Mango (200 g) 248.50 1,242.50
Chocolate (100 pcs) 138.00 957.50
Bread Crumbs (1 kg) 127.50 1,530.00
Flour (1 kg) 55.00 1092.00
Egg (6 pcs) 42.00 560.00
Oil (Bottle) 25.00 750.00
Bilao (Small) 25.00 175.00
Bilao (Medium) 30.00 210.00
Bilao (Large) 35.00 245.00
Paper Towels (6 rolls) 210.00 210.0
Other Expenses 0
Mixing Bowl (1 pc) 140.00 140.00
Tray (1 pc) 239.00 239.00
Tupperware (1 pc) 150.00 150.00
Frying Pan (1 pc) 196.50 196.50
Total Expenses 1,720.50 19,597
Sales
Retail 1500.00 10,500.00
Small 600.00 4,200.00
Medium 900.00 6,300.00
Large 1200.00 8,400.00
Net Sales 29,400.00
Net Income 9,803

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