PROJECT REPORT

ENTITLED
‘A study of Parle Company’
Submitted to

Dr. Babasaheb Ambedkar Maharashtra University,

Aurangabad
By
Mr. Rathod Krushna Digambar.
Under the guidence of
Mr. Bagga A.R.

B.B.A. (Bachelor of Business Administration)

Billgates Institute Of Computer Science And Management

College, Osmanabad. 2021-2022
 DECLEARATION

I Mr. Rathod Krushna Digambar, Student Of B.B.A. (6th SEM)

Department of Management Science Dr. Babasaheb Ambedkar
Marathwada University, Billgates Institute Of Computer Science
And Management College, Osmanabad. Hereby declare that the
project entitle ‘A study of Parle Company’ is the result of own
effort and is raised of information collected with my guide.

The project report is correct to the best of my knowledge &

this report so far has not been published any one else.

Place: - Osmanabad.
Date: - / /2021
Signature Of Student & Name

Mr. Rathod Krushna Digambar

 CERTIFICATE FROM GUIDE

This is certifying that Mr. Rathod Krushna Digambar has

successfully completed the project under my guidance as per the
course of Bachelor of Business Administration (BBA) Department of
Management, Dr. Babasaheb Ambedkar Marathwada University,
Billgates Institute Of Computer Science And Management College,
Osmanabad. He has submitted the project report in partial full-fillment
of course for the academic year 2021-2022.

Date: - / /2021

SUBMITTED BY GUIDED BY

Mr. Rathod Krushna Digambar Mr. Bagga A.R.

 CERTIFICATE FROM HEAD OF DEPARTMENT

This is to certify that Mr. Rathod Krushna Digambar. He has

successfully completed the Project of ‘A study of Parle Company’ as
per the course of Dr. Babasaheb Ambedkar Marathwada University,
Billgates Institute Of Computer Science And Management College,
Osmanabad.

He has submitted the project report in partial full-fillment of

bachelor of business administration for the academic year 2021-2022.

Date: - / /2021

SUBMITTED BY HEAD OF DEPARARTMENT

Mr. Rathod Krushna Digambar Mr Razvi Sir

 ACKNOWLEDGEMENT

This project was meant to be sole responsibility of the researcher

but it was apparent from the start that in the light of its sheer enormity
and under such acute time shortage, a project without the support of
many person would be unimaginable.

This page gift me an opportunity to articulate my gratitude to that

entire person who has in some way or other provided the above.

I am thankful to Mr. Bagga A.R. to give me such opportunity to

have for their valuable advice and guidance during my project
completion, I also thanks to all staff members for help me to complete
the internship program.

At the end of Last Week training I take back with me pleasant

memories of warm help and consideration shown by person I approach
during my project.

Date: - / /2021
Place: - Osmanabad.
Mr. Rathod Krushna Digambar
 INDEX
CHAPTER NO. PARTICULAR PAGE NO.

 Introduction of Project
 Introduction
1  Objective 1-5
 Scope
 Limitations
2  Research Methodology 6-7
 Profile of the Company
 Introduction of the Company
 History, Vision, Mission
 Organisation Structure
3  Social Responsibilities 8-21
 Products
 Environment
 Certificate
 Achievements
 Functional Areas
 Human Resource Management
 Financial Management
4 22-42
 Production Management
 Marketing Management
 IT Management

5  Learning 43-44

6  Conclusion 45-46
 7  References 47

Introduction Of Project

I have studied the human resource department how to

communicate the people and as the like of all department is very good
work. The project given an overview of the requirement of the chosen
as well as the general application of the management and theories. The
analysis of all projects by the performance is very good in future it is
the process of customer satisfaction.

In this topic I have to done the study about the objectives of the
projects, what and which study had did in the project study, which
types of scope has observed in the project in our routine life and
management study, then which difficulties are faced during the project
study.

I had studied Parle products industry their quality, operations

management.
 Objective

 To study the Parle industry.

 To study the preparation of products.

 To study the financial activities Parle products.

 To study the marketing strategies Parle.

 To study the Quality assurance of the products.

 To study the service to the customers.

 Scope

 For the details knowledge of food industries.

 To study Production and operations management Parle.

 To study TQM and logistics management of the Parle.

 Materials and cost management of the Parle.

 System of accounts and payables.

 That project will be most useful for study or making the

other project to BBA and MBA students.
 Limitations

 There is too much time limit for the study of project work.

 There is confidential for release the report.

 Management doesn’t give more time to guide me.

 They doesn’t expose top secret of products to me.

 Sometime they don’t give me chance to actual work.

 Time factor is also major limitation during my project.

Research Methodology
when I studied Parle products Ltd, I found many areas which could be
brought under the research consideration. Some of them were
production department, cleanliness and tidiness, quality control. I
decided to do the research on the Success story of parle G.
Research Topic – The study of the Success story of parle G.
Formulation Of Hypothesis – As the Parle products concentrates its
attention on good quality food products and standards of FDA.
Test of the Hypothesis – To check the authenticity of the hypothesis I
have collected the following data.
Data collection: - Data collection are done by two type’s viz. Primary is
being collected by visual observation and secondary data is collected
with the help of various books published by the organization Food
Authority of India.
Following are in details procedures and observations are as under-
Data Analysis & Interpretation

1. Data collection- there are some methods of data collection but I

has used the method is observation because I have studied parle
products ltd on website. For project report so by observing all
thing I had collected my research
2. By observing all what’s right and what’s wrong has explained in
the project. Collected data by observation has analysed
technically by Standards of procedures of productions, Quality
controls, packing and storage standards.
3. I have interest to work and start business in hotel industry so I
have studied about the all business strategy of hotel industry.
Data are collected from various receive books.

Profit Of The Company

 INTRODUCTION OF PARLE

Parle Products Pvt. Ltd. Engages in the manufacture and marketing of biscuits
and confectionaries. It offers glucose, milk, sweet and salted cream, wafer crème,
cumin seed, and cheese biscuits; chocolate, mint, cola, and tropical fruit flavored
toffees and candies; and snacks. States, the United Kingdom, Canada, Australia,
and New Zealand. Parle Products Pvt. Ltd. was founded in 1929 and is based in
Mumbai, India.
Parle Products Ltd. Entered the snack market with the launch of Musst Chips and
Musst Stix in Maharashtra. It is selling these two new products at price points of
INR 10 and INR 5 but giving more quantity as compared to competition. The
company has set up a unit in Nashik for manufacturing the new brands. It intends
to promote these two products by extending its distribution network.
Parle Products Private Limited announced that it has launched new product-parle
20-20. Parle’s new 20-20 cookies promised to be a combination of crunch and
scrumptious delicacy. This summer experience the richness in taste with Parle’s
brand new 20-20 cookies. Each biscuit is baked to perfection and comes in two
variants-butter & Cashew Butter. Consumers especially the young adults are
looking for a tastier and crunchier variety of cookies than ever before. Parle 20-20
cookies are aimed towards young adults-the now generation. This is the
generation that wants to live right now, and is in a hurry to cram a medley of
experience into life. The now mantra of the day is ‘instant gratification’ which 20-
20 delivers without compensating on quality or taste.
Parle Ltd. Has decided to unveil butter and cashew cookies under the 20-20 brand
would have the baseline Choice of Champions.

History
Parle product’s fame and familiarity is undeniable. Considering its
extensive reach, the brand parle is known and recognized by everyone.
Over the years, parle’s sweets and biscuits have become a household
name. from kids to adults, everyone loves and cherishes these treats. It
gives us great pleasure to see our consumers enjoy and embrace Parle
products on daily basis. Our confectioners and chefs have the utmost
authority at place. Had it not been so, the beginning of Parle would
have been quite different.
In 1929 a small company by the name of Parle products emerged in
British dominated India. The goal was to spread joy and cheer to
children and adults alike, all over the country with its sweets and
candies. Although, the company knew that it wouldn’t be an easy task,
they decided to take the brave step. A small factory was set up in
suburbs of Mumbai to manufacture confectionery products. A decade
later this factory was upgraded to manufacture biscuits as well.
MANAGEMENT TEAM OF THE COMPANY:-
CHAIRPERSON : MR. VIJAY CHAUVAN
DIRECTOR : MR. ANUP CHAUVAN
EXECUTIVE DIRECTOR : MR. AJAY CHAUVAN
COMMERCIAL MANAGER : MR. AMOL
FACTORY MANAGER : MR. NIVATIA
PRODUCTION MANAGER : MR. RAJESH RAUL
STORE MANAGER : MR. DIXIT

VISION AND MISSION

 VISION

 To be the leaders in our business.

 We will stand apart from the competition by being the first in the
market to innovate.
 Effectively balance current needs and future opportunities.
 Consistently outperform competitors in revenue growth,
profitability and total return….
 MISSION

 To make life easier.

 To create value and make a difference.
 To adopt sustainable practice for a better world.
 We will be the leaders in our business by- maintaining high
quality.
 Introducing new and innovative products.
 Reaching every part of India.
 Remaining customer-centric.
 Constantly upgrading our knowledge and skills.
 ORGANISATION STRUCTURE OF PARLE

CHAIRMAN

BISCUITS
EXECUTIVE DIRECTOR

PRODUCTION MANAGER PRODUCTION MANAGER

CONFECTIONARY

CHIEF ENGINEER
ENGINEER OFFICER

HRD

MANAGER BISCUITS CONFECTIONARY PRINTING

PERSONNEL SUPERVISION

ADMINISTRATOR CHARGE HEAD

EMPLOYEE EMPLOYEE
Corporate Social Responsibility

Green Planet:-

Imagine a world that’s clean and fresh as the way we inherited it.
Imagine a world full of trees. Birds and animals. The fact that we have
to imagine it, speaks volumes about the state of our planet.

The world is a home not just to human beings but also to a wide variety
of animals and plants. All of them are dependent on each other for
survival. When we take these natural resources for granted or disturb
the natural harmony of things, we face consequences like global
warming.

Parle’s products have been trusted by mothers and children across age
groups as a nutritious snack that has helped them grow healthy and
strong. It is but natural that Parle Products would like to return the
favour to a generation that has helped it grow. Parle products feels this
is the best gift that we can give our kids.
PARLE PRODUCTS:-

20-20 BUTTER COKIES

MARIE GOLD

MELODY
CHOCALATE

PARLE KISS ME

KACCHA MANGO
 TIM TAM

HAPPY HAPPY

MAGIX CREAM CHOCHOLATE BISCUITS

Biscuit Goodies
Parle -G Hide & Seek
Magix Digestive Marie
Monaco Parle Marie
Kreams Milk Shakti
Parle 20-20 Cookies Goldenarcs
Nimkin Kreams Gold
Chox Monaco Jeera
Sweats
Melody Kismi Gold
Mango Bite Orange Candy
Kaccha Mango Xhale
Poppins 2 In 1 Éclair
Kismi Toffee Golgappa
Kismi Toffe Bar Melody Softee
Mazelo Pale Lites
Snacks
Musst Bites Jeffs
Cheeslings Musst Stix & Must Chips
Sixer Sixer Zeera

Environment of parle
Creating a new , climate-friendly energy future is a daunting task. But in
reality, small steps by many people will change the world and protect
the planet.

We made a short list of the things you can do today to make a

difference. Many of the items listed below will save you money too.
That’s right – you might even make a little green by being green.

More you can do to reduce your carbon footprint and do your part to
address our global climate challenge.

 Plant trees, which absorb carbon dioxide

 Use rechargeable batteries
 Wash your clothes in cold or warm water
 Turn off the heated dry function on your dishwasher
 Change your light bulbs to compact fluorescent light bulbs (CFL’s)

Certifications
As part of the efforts towards a larger share of the global market, Parle
has initiated the process of getting ISO 9000 certification. The Parle
name symbolizes quality, health and great taste. Today. The Parle
brands have found their way into the hearts and homes of people all
over India & abroad, which has resulted into Parle-G being the “worlds
largest selling biscuits”.

Achievements

Since the first entry at the

Monde Selection in 1971,
Parle Products have been
shining with golds and
silvers consistently.
Monde selection is an
international institute for
assessing the quality of
foods. Currently, it is the
oldest and most respected
organization in the field of selecting quality foods worldwide.

Since the first entry at the Monde Selection in 1971, Parle Products
have been shining with golds and silvers consistently. Monde selection
is an international institute for assessing the quality of foods. Currently,
it is the oldest and most respected organization in the field of selecting
quality foods worldwide.

Almost all of our products are market leaders and as recognition of

their quality, have won us
111 gold, 26 silver and 4 bronze Monde Selection medals since 1971.
 FUNCTIONAL AREAS

Human resource management

1. Employee welfare scheme
Parle products ltd does the following things for the welfare of the employees

 Medical allowances
 Toilet Facility
 Uniform
 Bonus Act 1965
 The organization follows Minimum Wages Acts 1936
 Grauatity
 Pension
 Travelling
 Cell phone
 Food
 2. Performance Appraisal
Parle products ltd understands the value of performance appraisal. Performance appraisal is a
method used to evaluate the behaviour and the work competence of the workers.
A good performance appraisal system should have the following objectives:

 Help the employee to overcome his weaknesses, improve over his strengths, and thus
enable his to improve his performance and that of the department.
 Generate adequate feedback and guidance from the reporting officers to the employee.
 Contribute to the growth and development of the employee through helping him in
realistic goal setting.
 Provide inputs to: (I) System of rewards comprising salary increments, appreciations,
additional responsibilities, promotions, etc., and (ii) salary administration.
 Help in creating a desirable culture and traditions in the organization.
 Help identifying employees for the purpose of motivating, training, and developing
them.
 Generate significant, relevant, free, and valid information about employees.

3. Recruitment
Parle products ltd accepts the new methods of recruitment. All the recruitments are made
directly under the supervision of the managing Director, Mr. Amit Chuhan Sir. The company
then arranges the training programs for the employees.
Recruitment is the premier major steps in the selection process in the Organizations. It has
been explained as an activity directed to obtain appropriate human resources whose
qualifications and skills match functions of the relevant posts in the Organization.
1. Recruitment by Reference.
2. Recruitment by New paper.
3. Recruitment by Job portals.

4. Job descriptions
In parle products ltd checks the performance and a whole month’s attendance through job
descriptions. Some Managers during the process make the job descriptions to suit the
requirements of their favoured candidates they want to recruit. This process of cause has been
going on from last many years and still HR Practitioners are doing this professional scandal. This
means HR will not have much control over the accuracy of the job description. This makes those
individuals sought unique in the system thereby depriving those right candidates who have the
necessary qualification.
The job adverts which are toile made have little resemblance to the job descriptions. Essential
requirements of the organization are omitted. Job descriptions should take into account the
changing demands, changing technologies and working methods, and reflect the needs of the
Organization rather than skills of the organization.
5. Business training Program:-
Parle products ltd focuses the attention on following training areas.

 Human resources training

 Management training
 Leadership training
 Time management and productivity training
 Customer service training
 Negotiation training
 Sales training
 Writing training
 Business organization training
 Finance planning and management training

Financial management

It’s a brand that has held its price line at Rs 4 for 25 years now – the price was last raised in
1994 by 25 paisa. So, it’s not for nothing that Parle-G is the world’s largest-selling biscuits by
volumes.
Not that the company didn’t try to raise prices to offset the overall hike in costs. Three years
ago it did so, but quickly rolled it back after volumes fell sharply and consumers wrote to
lodge their protest.
“we want to cater to the masses and have consciously tried not to increase the price. Parle
is available for Rs 50 a kg. there are very few food items that are available for Rs 50-60 a
kg,” says Pravin Kulkarni, general manager (marketing), Parle Products.
Parle is, of course, not doing it for charity. Soaring input prices meant it opted for reducing
the weight of the biscuit than increasing the price – first from 100 gm in January 2008, and
then to 88 gm in January this year – in line with other biscuit – makers and FMCG players.
Regular customers would have noticed the number of biscuits in a pack come down from 16
to 15 even as each biscuit became lighter, but they seemed to understand the cost
pressures on the firm. The gamble paid off: Parle was able to sustain its volumes.
Cost control at every point n its supply chain also helped – Parle entered into forward
contracts with suppliers, outsourced production, increased the number of manufacturing
locations to 60 and consolidated buying.
Raw material costs account for 60 per cent of the total costs in this segment and packaging
costs (plastic films) account for 20-25 per cent of this.
Price management:-
What makes the Parle G brand tick is also that it has been positioned on the health platform
( a single pack of biscuit offers 450 calories). Its earlier punch line was Parle-G: swath bhare,
shakti bhare ( full of taste and energy). Currently, the brand uses two punch lines. Parle-G: G
for Genius and Hindustan ki Taakat (the country’s strength).

Needs of customers:- different needs of customers: calories (energy), nutrition and value-
for-money – enough reason why Parle-G enjoys close to 70 per cent market share in the
glucose biscuit category and probably has the deepest reach.
It reaches 2.5 million outlets, including villages with a population of 500 people, on a par
with Unilever’s Lifebuoy, ITC’s cigarettes or mobile pre-paid cards.
It’s also one of the few FMCG brands in the country, whose customers straddle across
income segments.
The brand is estimated to be worth over Rs 2,000 crore (Rs 20 billion), and contributes more
than 50 per cent of the company’s turnover (Parle Products is an unlisted company and its
executives are not comfortable disclosing exact numbers). Last fiscal, Parle had sales of Rs
3,500 crore (Rs 35 billion).
 Financial Statement Of Parle products ltd
(Rs. In lakhs)
 Production management

INGREDIENTS
There are mainly 6 ingredients in Parle – G glucose biscuits.
1) Wheat Flour.
2) Sugar.
3) Vegetables Oil.
4) Milk Powder.
5) Salt.
6) Flavour.

These materials make the glucose biscuits tasty and eatable. And following
material makes it healthy and increases the quality of a product.
1) Partially Hydrogenated Edible.
2) Invert Syrup.
3) Calcium.
4) Dough Conditioners.
5) Baking Soda.

The raw material is mixed in certain proportion, to get the best quality of
biscuits. All the ingredients are tested in laboratory so that no low quality of
raw material is used in manufacturing process. The raw material is tested for
their acidic value, moisture it contains, and quality of milk powder.
Manufacturing process flow chart

RAW MATERIAL TESTING

MIXING

MOULDING

BAKING

COOLING

PACKING
A Secret Recipe ( Actual Process) :-
The production process of company is running continuously for 24 hours. The factory is
divided into 3 sections. First section is domestic product section. In this section they are
manufacturing only those goods, which is sale within the boundary of country.
Second section is Export goods where only exported biscuits are made. The process and
the quality of products are same as Domestic product. Size and packing process is different
from domestic biscuits. Exporter biscuits are smaller as compare to domestic biscuits.
Third section is of yummy tasty cream biscuits. They are also manufacturing cream
biscuits. This section is fully air-conditioned. They process of menu.
Actual process of production is divided into 5 steps. Following are the steps of
production process.

Checking Of Raw Material:-

Before the starting to the actual process of making biscuits all raw material are checked in
laboratory if the quality of raw material is not good then they return those raw material.
Mixing Of Ingredients:-
After the checking of raw material raw material are go for mixture. In mixing department 3 big
mixers are working known as Steven Mixers. These mixers mix the all raw material in their
appropriate ratio. Each mixer has capacity of 500 kg mixing at a time.
Moulding section:-
In moulding section the ready mixture go from one big machine. This machine cut this mixture
in a perfect size and shape of glucose biscuits. And stamp on that biscuits as parle-G.
Baking Section:-
In baking section biscuits are go from one big oven. These ovens are categorized in eight parts.
Parle agro has the biggest oven in Asia.
cooling:-
After the process of baking the biscuits are very hot it should be cool before packing. For
cooling, biscuit rolled through conveyer belt.
Packing:-
Ready biscuits are sent for packing in packing section.
Open Rapper and eat (packing Process):-
Packing process of Parle-G biscuits is different for both Domestic products and Export goods.
Packing process of product is fully automatic. There are 10 machines are setup for packing
biscuits quantity wise like 200g, 1.5 kg etc. Out of 10 machines two machines are not
convertible for packing different type of goods. These two machines are made only for Family
pack.
For export goods they are using special Aluminium foil pack because it should be preserved for
more than one year. The size of biscuits is small.
For cream biscuits, packing department is fully air-conditioned. Packing of cream biscuits is
done by quantity wise.
 PROCESS LAYOUT

STEPHAN MIXER

MOULDING OVEN

CURVE

PLATE
COOLING

CONVEYOR
CURVE

PLATE

MULTIPACK
STALKING TABLE
MACHINE

BOX SEALING

TAPPING MACHINE

DIVERSION

DELT

CONVEYOR

BELT

DISPATCH

SECTION
 PROCESS LAYOUT OF PARLE PRODUCTS LTD.

First of all the parle products buys RAW MATERIAL from the various suppliers and
stored into the store room. This raw material is then sent to laboratory for testing and after
testing only it is used for manufacturing. The raw material consist of wheat flour. Sugar,
Partially hydrogenated edible vegetable oils, Invert syrup, Leavening agents (503 banking
powder) Milk, solids salt Emulsifiers (E 322 or E 471 or E 481) and Dough conditioners (E 223).
Such a mixture of raw material is taken and mixed into STEPHAN MIXTURE, which is
high power mixture machine. Specially made for mixture of dough. From which the mixture is
passed to molder called ROTARY MOULDER. Through that moulder approximately 10,000 come
out in a minute. Moulder had 260 cups fitted in it which gives shape to the biscuits and an
impression embossed on it of parle-g.
From rotary moulder the dough is passed through a 260 feet long OVEN which is approximately
340*c. in oven there are three stages to be followed

 Removal of moisture.
 Building the structure of biscuits.
 Colourings of biscuits take place.
From oven the hot biscuits are placed on the COOLING CONVYOR, which is 260 feet long and
the biscuits continues to run on it for 5 to 7 minutes so that the biscuits become cool and all the
moisture that biscuits contain gets evaporated. And because of the above reason the factory
has
“S – FLOW LAYOUT” in the factory.
The conveyor continues to move to COUNTING UNIT where biscuits are counted
and seen that it is going on properly or not.
The conveyor continues till the biscuits reach the STALKING TABLE at which the
biscuits are packed in very orderly manner.
From cooling conveyor sum biscuits are diverted through AUTO FEEDING MACHINE
to another stalking manche where packing is done.
From stalking table the biscuits are moved on conveyor to MULTI PACK WRAPING
MACHINE were 16 biscuits are packed into a regular parle G wrapper so that the weight of 16
biscuits comes up to 100grams.
Then 24 packs of parle G biscuits are packed into a POLY BAG
And after packing it into poly bag it is sent to SEALING MACHINE where it is sealed.
 Then it is sent to CORRUGATE BOX SECTION in which 6 poly bags are placed and
then the boxes are kept on conveyor and sent to DISPATCH SECTION from were the biscuits are
sent to various places in India and all over the world.
INVENTORY
The inventory of the company that is the raw material is of a week. They store such
inventory in storeroom and then are sent for testing in laboratory and after testing it is sent for
production.
SHIFTS
There is nearly 10,000 employees working in the company and are working in three
shifts. 35,000 tones of biscuits are manufactured in a day of one particular product, and there
are such nine product manufactured in the factory.
WASTAGES
There are two type of wastage in factory. First is the waste materials fallen on
ground. Such waste material is of 1 %, which is marginal and acceptable, which goes into total
waste. Second types of waste are the biscuit collected in tray of the multi-pack wrapping
machine, since these biscuit are broken they are not packed and sold to the customer but
collected in other tray and sold as broken pieces and sold for less price for cattle feeding.
LOOSE BISCUIT
On the stalking table one to two rows of baked biscuits are kept aside for selling it
as loose biscuits. They are normally assumed to be damaged biscuits but they are not damaged
or broken but company keeps such loose packets.
 Marketing Management
The marketing strength:-
The extensive distribution network, built over the years, is a major strength for Parle
products. Parle biscuits and sweets are available to consumers, even in the most remote places
and in the smallest of villages with a population of just 500. Parle has nearly 1,500 wholesalers,
catering to 4,25,000 retail outlets directly or indirectly. A two hundred strong dedicated field
force services these wholesalers and retailers. Additionally, there are 31 depots and C & F
agents supplying goods to the wide distribution network. The Parle marketing philosophy
emphasizes catering to the masses. They constantly end over at designing products that
provide nutrition and fun to the common man. Most Parle offerings are in the low and mid-
range price segments. Theis is based on their understanding of the Indian consumer psyche.
The value for money positioning helps generate large sales volumes for the products.
However, Parle products also manufactures a variety of premium products for the
up-market, urban consumers. And in this way, caters a range of products to a variety of
consumers.
Parle’s Core Value;-
An in-depth understanding of the Indian consumer psyche has helped Parle evolve a marketing
philosophy that reflects the needs of the Indian masses. With products designed keeping both
health and taste in mind, Parle appeals to both health conscious mothers and fun loving kids.
The great tradition of taste and nutrition is consistent in every pack on the store shelves, even
today. The value for money positioning allows people from all classes and age groups to enjoy
parle products to the fullest.
The Customer Confidence:-
The Parle name conjures up fond memories across the length and breadth of the country. After
all, since 1929, the people of India have been growing up on Parle biscuits and sweets.
Today, the Parle brands have found their way into the hearts and homes of people all over India
and abroad. Parle Biscuits and confectioneries, continue to spread happiness and joy among
people of all ages.
The consumer is the focus of all activities at Parle. Maximizing value to consumers and forging
enduring customer relationship are the core endeavors at Parle.
Their effort are driven towards maximizing customer satisfaction and this is in synergy with
their quality pledge. “Parle products limited will strive to provide consistently nutritious and
quality food products to meet consumers satisfaction by using quality materials and by
adopting appropriate processes. To facilitate the above we will strive to continuously train our
employees and to provide them an open and participative environment.”
Parle G largest selling biscuits brand in world:-
If you thought that a typical family run Indian company cannot top the worldwide carts, think
again. The homegrown biscuit brand, Parle G, has proved the belief wrong by becoming the
largest selling biscuit brand in the world.

Ajay Chauhan, executive director of Parle Products, told business Standard: “The more
than 50-year-old brand, Parle G, has been rated as the largest selling glucose biscuit brand in
the whole world in terms of volumes. This came as a surprise to us when we were made to
understand that we have topped the worldwide charts of the global biscuits industry. This was
recently revealed by the US based Bakery manufactures Association.”

The other global biscuit brands include Oreo from Nabisco and Mc Vities from UK-based United
Biscuits among others. According to ORG-MARG reports, Parle G commands a good 65 percent
market share in the domestic biscuit market. The glucose biscuits category in India is estimated
at 15 billion. The Parle G brand faces competition from Britannia’s Tiger brand of biscuits.

The company’s flagship brand, Parle G, contributes more than 50 percent to the company’s
total turnover. The other biscuits in the Parle products basket includes Monaco, Krack Jack,
Marie, Hide n Seek, Cheeslings, Jeffs, Sixer and Fun Centre. Said Chauhan: “The core brands of
the company in the biscuits category will include only Parle G, Monaco and Krack Jack. The
other brands will not be aggressively supported by us in the market.”

“This is because these three brands contributes substantially to our top line,” Chauhan added.
The confectionery business, which is the other division of Parle products, currently contributes
only 15 percent to the company’s total turnover. Interestingly, the company started operations
with the confectionery business in 1929.
Chauhan elucidated: “The confectionery business has now taken a backseat and has become a
smaller part of out business because in India biscuits have a larger market.”
The company commands a 40 percent market share in the Rs 35 billion biscuit market in India.
In the confectionery segment, the company enjoys a mere 15 percent share.
The company’s confectionery portfolio comprises brands like Melody 2 in 1, Mango Bite,
Poppins, Rol-a-cola, Kisme, Rosemint, Peppermint, Orange candy, Fruit Drops, Pick n Pack and
Tangy. Chauhan has picked up three core brands from this category as well, they being melody
2 in 1, Poppins and mango bite.
Import-Export:-
The immense popularity of Parle products in India was always a challenge to our production
capacity. Now, using more modern techniques for capacity expansion, we have begun
spreading our wings and are going global.

Parle biscuits and confectioneries are fast gaining acceptance in international markets, such as,
Middle East, Africa, South East Asia and the more sophisticated economics like U.S.A., UK,
Canada, Australia and New Zealand now relish Parle products.

As part of the efforts towards a larger share of the global market, Parle has initiated the process
of getting ISO 9000 certification.

The Parle name symbolizes quality, health and great taste. And yet, we know that constantly
innovating and catering to ne tastes have built this reputation. This can be seen from the
success of its new brands such as hide & Seek, Mango bite etc.
Today, the Parle brands have found their way into the hearts and homes of people all over India
& abroad.
The Parle biscuit brands, such as, parle-G, Monaco, Krackjack, Marie Hoice, Hide & Seek and
confectionery brands, such as, melody, Poppins, Rolacola, Mango bite enjoy a strong imagery
and appeal amongst consumers across the world.
Which has resulted into parle-G being the “world’s largest selling biscuit’.
Promotion Strategies
1. GOLU GALATA

Parle products is in the business of manufacturing and marketing biscuits and confectioneries
since 1929. Over these years Parle has been active across regions conducting various social
activities as part of our Corporate Social Responsibility policy. In Tamil Nadu, traditionally,
women decorate various dolls made of clay during Navaratri celebrations by setting up 7-9
steps. This display is well decorated and friends and relatives are invited to witness the same.
Through a detailed research, parle found that due to time pressures, this tradition is slowly
dying and is getting restricted to a select few households. Thus, to revive the fading event, parle
introduced this novel promotion called parle Golu Galata contest. Golu means Doll & Galata
means Dhammal.
2. Parle Saraswati Vandana:-

Dedicated to enriching the lives of people across india, the Parle Centre of Excellence has been
keenly involved with promoting programmes to facilitate the all-round development of
children. Parle Saraswati Vandana, one of its initiatives, is an inter-school contest based on the
Saraswati Puja celebrations. It gives the children an opportunity to exhibit their creative skills
and makes the celebrations even more special in the process. Started in the year 2002 in
Kolkata, it has seen a tremendous increase in the number of schools participating each year,
with entries coming from schools of West Bengal. Every year a grand programme is organized
by Parle in Kolkata to felicitate the winners. Here eminent personalities from the field of
literature, education, art, films, media and politics grace the occasion. Performances by popular
artistes make it a night to remember for every invitee present there. The awards and adulation
makes it unforgettable for the winners.
 I.T. Management

Account name : Parle G.

Client Name : Law & Kenneth.

Category : FMCG, Food & Beverages.

Nature of Work : Online Brand Identity

Management on Social Media platforms.
Web links :
Facebook : http://www.facebook.com/parleg
Twitter : http://twitter.com/thegeniushub

The product is going to create brand by using the social media website as like Facebook,
Twitter, etc.

 Direct dial Telephone.

 In room round the clock.
 Wi – fi internet connectivity.
 LAN connection system.
 Intercom telephone connections.
 Choice of news paper.
 Tea/coffee maker in all the rooms.
 Projector for training purpose.
 In room electronic safe.
 Work Station.

Learning
 Learning’s

 Nice activity learns by management.

 Time management In food industry is important.
 Processing is important is food items.
 Quality control is essential in the Hotel industry for consumer’s food safety.
 In transport cost is minimum.
 Margin of products are less but turnover is maximum.
Conclusion
 Conclusions

As per my observation the parle company has a lot of scope in Rural Area, Urban
Area and Also in Metropolitan Area.
In India, foreign competitors create large competition for parle products.
I have learned many things from this project which are very helpful to me for
developing my personality and grasping power and most important parle price very low &

quality good, so many people purchase parle product.

 References

 Parle monthly Journal.

 Introduction of Food Products – By Williams A. Gray.
 Details of confectionary – by Hadyn Ingram.

Websites:-

 www.google.com
 www.parle-products.com
 www.parlegroup.com
 www.parle.com