Faculty of Economics and

International Trade

Spring 2023

Retailing Final Project

Instructions:
• Each team will be from 7 to 10 members
• Font style (Times new roman), font size (Tittles 16, subtitles 14 and text 12)
• The project will be submitted hard and soft copy
• Due date will be on Saturday (29/4/2023)

➢ Choose any retailer of your choice

→Fashion
→Technology and appliances
→Groceries
→Furniture
→Auto motives (cars)
→Sports
❖ (if you have another option you can work on it)

• Chapter one
1-Give introduction about the retailer and its offerings
2-Do they apply Single/Multi/Omnichannel?
3-Which type of distribution they apply?
(Exclusive, Intensive or Selective)
4-What are the aspects of retail strategy they follow?
Faculty of Economics and

International Trade

Spring 2023

• Chapter Two
1-What is the value the retailer is offering from the customer’s perspective & from the
retailer perspective?
2-What is the retailer’s value chain? Its total bundle of benefits offered (Expected,
Augmented, Potential) retail strategy?
3-What is the Expected & Augmented customer service they offer?

• Chapters (4, 5, 6)
1-What kind of retail is it?
→Ownership Forms? (Which form of ownership?)
OR
→Store-Based (Does it has outlet? If yes, mention which of outlet it has)
OR
→Non-Store Based (Which format they apply?)
2-Does it apply the scrambled merchandizing concept?
3-What is the strategy mix for this retailer?

• Chapter Seven
1-Identify the target customers persona & Characteristics for this retailer’s customers
Their (Social and psychological) factors

• Chapter Ten
1-Where does this retailer located?
2-Which type & locations does it acquire?
3-How about its competitors’ locations? Do they locate in the retailer’s location or
another location?
4-Location/Site Evaluation checklist
Faculty of Economics and

International Trade

Spring 2023

• Chapter Eleven
1-What is its brand name, logo and slogan (if available)?
2-What do they do for brand awareness (recall) & to stimulate customers visits to their
store?
3-What is the IMC program they are doing?

• Chapter Seventeen
1-What is its pricing strategy?
2-How can they reduce price competition?
3-In case of service, how can they determine their service quality?
4-How do they set their prices?
5-Which technique of pricing they are using for increasing sales?