27 Free Marketing Software Tools

27 Free Marketing Software Tools to
Grow Small Business
COLLECTED BY: MOSH BARI

27 Free Marketing Software Tools to Grow Small Business
As a former startup founder that’s spent years working with multiple

bootstrapped companies, I can honestly say that I’ve used all of the free
marketing software tools on this list.
So, I can guarantee you that all the tools on our list come highly
recommended for entrepreneurs, startups, and companies looking to save
on budget.
In order to make the list easier to navigate, we’ve broken down the 27 best
free marketing software tools into ten categories:
arketing Automation Software

M
Social Media Software
SEO Software
Lead Generation Software
Graphic Design Software
PR Software
Email Marketing Software
Project Management Software
C onversion Rate Optimization (CRO) Software
C ontent Marketing Software
Marketing Automation Software

Free Marketing Software #1: Phantombuster

Phantombuster provides over 200 code-free automation and data

extraction tools for LinkedIn, Twitter, Instagram, Facebook, Pinterest, Zapier,
Medium, Quora, and others.
Each tool can be used individually or combined with others to create full
work ows.
For example, here’s a work ow that uses three different automation tools for
lead generation on LinkedIn.
Use Phantombuster on your social media channels to:
enerate leads
G
Save time
Build audiences
Increase reach and engagement

Free Marketing Software #2: Zapier

Zapier is a great tool for marketers on a low budget because you can create
automated work ows across tools in your mar-tech stack. Zapier is
compatible with thousands of tools, and you can easily chain commands
together with an “If X happens, do Y” structure.
For example, the MobileMonkey Zapier integration allows you to easily send
information that’s stored to customer pro les in MobileMonkey to other
applications.
Here are just some of the more popular “Zaps” for MobileMonkey users:
dd all new leads to your CRM, such as Salesforce

A
Send SMS messages or Slack noti cations to new contacts
Subscribe new MobileMonkey contacts to MailChimp
Register MobileMonkey contacts to Zoom Webinars

Zapier automation allows you to combine multiple actions and apps

together in a single Zap.
Zapier will save you lots of time by automating repetitive tasks and please
your clients when you’re able to work with their tech stack.
Free Marketing Software #3: MobileMonkey

MobileMonkey enables companies to proactively engage with audiences via
live web chat across multiple channels in order to generate leads, re-engage
customers, and offer real-time support.
Using OmniChatⓇ technology and chatbot marketing automation,

MobileMonkey instantly connects customers and prospects to brands
through native web chat, SMS text messaging, Facebook Messenger, and
other popular messaging apps, all from one platform.
MobileMonkey has a free forever edition that comes with marketing

automation tools such as:
hatbot drip campaigns

C
Facebook Messenger lead generation bots
C ustomer support chatbots

Social Media Software

Free Marketing Software #4: MeetEdgar
Okay, so MeetEdgar is the only tool on the list that isn’t free. However, it’s
really cheap and the rst 30 days are free. I’ve added it for a reason…
The time MeetEdgar will save you and the results it will deliver makes this
tool as good as free.
MeetEdgar is a content recycler which you can use to automate the sharing
of all your evergreen content across most major social media channels.
Unlike content schedulers such as Hootsuite and Buffer, you can create the
posts that are most important to your content strategy one time, and then
have them post on a recurring schedule over time.
This ensures that your followers and page visitors are most likely to nd the
content that converts and attracts a wider audience.
You can use MeetEdgar across your social channels to do the following:

romote your best content, on repeat.

P
Save time scheduling the same content over and over again.
Auto-generate and test variations of posts linking to the same content.
Schedule how many times per day you want your evergreen content
posted to each channel, and at what times.
Free Marketing Software #5: LinkGallery by Rebrandly

Both Rebrandly and their tool LinkGallery have free versions available.
Rebrandly is a URL shortener with custom domains that you can use to
brand and track URLs with its link management platform.
LinkGallery by Rebrandly lets you seamlessly manage one bio link for all your
social media platforms. It enables you to direct your audience to all the
different articles, events, sites, and shops that matter to them most.
You can use Rebrandly’s LinkGallery tool to do the following:
reate a unique bio link and add new content to the gallery over time.
C
Get detailed click stats from your audience to understand what they
interact with the most.
Enhance your users’ experience by directing them to speci c
destinations based on their browser.

MobileMonkey is an omnichannel chatbot that enables companies to

proactively engage with audiences across Facebook Messenger, live chat on
your website, SMS text messaging, and other popular messaging apps.
This year they’re introducing bots for WhatsApp, Instagram, and iMessage as
well.
Even on the MobileMonkey free forever plan, you can run unlimited
Facebook Messenger campaigns. Some popular social media strategies with
MobileMonkey chatbots are:
unning an online contest or giveaway

R
Facebook post autoresponders to capture leads
C hatbot drip campaigns
SEO Software
Free Marketing Software #7: Ubersuggest
Ubersuggest has a great free version for SEO research and management.
The tool was launched recently by Neil Patel, one of the most recognized
digital marketers globally.

Ubersuggest allows you to get insight into the strategies that are working
for others in your market so you can adopt them, improve them, and gain an
edge.
When it comes to keyword research, from head terms to long-tail phrases

you’ll get hundreds of suggestions from Ubersuggest’s free keyword tool.
You’ll also see volume, the competition, and seasonal trends for each
keyword.
And to make things easier it also generates a list of keywords for you based
on what is working for your competitors and what people are typing into
Google.
Using the Ubersuggest top SEO pages report, you can discover which of
your competitor’s pages are ranking for popular organic keyword phrases
and which ones are getting attention from sites like Facebook.

This is great for content marketing, as you’ll no longer waste time writing
content that people don’t want to read.
Free Marketing Software #8: SpyFu

Who doesn’t want to steal traf c from their competitors? SpyFu is the best
tool available for competitor keyword research.
With SpyFu you can search for any domain and see every place they’ve
shown up on Google, every keyword they’ve bought on Adwords, every
organic rank, and every ad variation in the last 13 years.
SpyFu has step-by-step guides on how to:
ind the keywords most valuable to your market

F
Increase your ranking for speci c keywords
Plan a content marketing campaign
Research your competitors marketing strategies
Start a new AdWords campaign
Free Marketing Software #9: SEMrush

SEMrush is one of the best SEO tools to make your brand visible online.
Use SEMrush to master content marketing, improve SEO across your

websites, create PPC campaigns, and manage your social media presence.

Some of the most popular tools to use on SEMrush:
echnical SEO audit

T
Social media tracker
Backlink audit
Ad builder
Keyword position tracking
On-page SEO checker
PPC keyword tool
Organic traf c insights
Free Marketing Software #10: BuzzSumo

Digital marketers use BuzzSumo to reveal what content works and what
content doesn’t perform once it’s released into the wild.

The BuzzSumo platform has four key components:
iscovery tools help you explore high-performing content so you can

D
get more likes, links, and shares.
Research tools analyze billions of data points to sharpen your marketing
strategy.
In uencer tools help you identify in uential people to power-up your
brand or campaign.
Monitoring tools track comments and trends so you can respond
quickly and capitalize on opportunities.
Free Marketing Software #11: Yoast SEO Plugin

Yoast is by far the best free plugin for content marketers. This is especially for
content writers on WordPress sites. In my opinion, it’s an absolute must-
have tool for any blogger.

After installing the Yoast SEO plugin on your WordPress site, this free
marketing software instantly analyzes the SEO of your content, the page,
the URL, your headline, the meta description, your image alt-attributes and
more.
Then, Yoast tells you exactly what to do in order to improve your SEO score,
and as you make the improvements on the page, it instantly lets you know
whether issues are xed or if you can improve the page performance even
more.
Use Yoast SEO to:
et more visitors from Google and Bing

G
Attract more visitors from social media
Increase your readers’ engagement with your content
Lead Generation Software

Adding MobileMonkey web chat marketing tools to your $0 tech-stack is
guaranteed to generate tons of quality leads, fast.

In fact, 48% of customers would rather connect with a business using web
chat than they would email, phone, or any other means.
Here are some brilliant web chat examples you can get started with today to
generate leads using MobileMonkey:
roactive live chat

P
Build a chatbot for sales
Run click-to-Messenger ads on Facebook
Set up Facebook autoresponders on all your posts
Run chatbot drip marketing campaigns on your website, SMS text
messaging, and multiple web chat apps
Run a giveaway or contest on Facebook

Boost your social media posts and other content
Free Marketing Software #13: FindThatLead

FindThatLead is great free marketing software for building lead lists and
capturing emails on different platforms.

Startups that need to build lead lists fast commonly use FindThatLead to:
uild cold email lists

B
Feed their sales team leads to reach out to
Find targeted prospects contact information
Graphic Design Software

Free Marketing Software #14: Canva
Canva is a graphic design platform that allows users to create social media
graphics, presentations, posters, and other visual content.
The visual content creator integrates millions of images, fonts, templates,

and illustrations for marketers with little to no design skills to build awesome
looking images quickly.

Canva has pre-built templates for all of the following and more:
acebook posts
F
Instagram stories
Flyers
Infographics
Presentations
YouTube thumbnails
C ards
Invitations
Logos
Even with unlimited resources, it can be challenging to design a
presentation or create a great looking image last minute. High-pressure
design deadlines are stressful for both designers and marketers, yet in most
workplaces, this is a common occurrence.
Designing templates your clients or team can edit can help to solve this
problem and free your agency up to work on the projects you most care
about.
Free Marketing Software #15: PlaceIt

Using PlaceIt , you can create high-quality branding and marketing assets
such as logos, mockups, videos and design templates.
The free tools on PlaceIt that I’ve used the most are for mockup images.
Mockups are great to show your product or service on real mobile devices
like iPhone, Android, MacBook, tablets, etc.
Public Relations (PR) Software

Free Marketing Software #16: Muck Rack
Muck Rack allows you to search for professional journalists that need experts
in your eld to write a story.
Muck Rack’s search engine lets you discover and pitch relevant journalists in
a targeted way. It enables you to build and share media lists that are
automatically kept up-to-date in order to save you time maintaining old
media contact lists.

Very similar to HARO, Muck Rack will send alerts to your email inbox to check
for stories that journalists in notable publications need expert advice, quotes,
and other resources for.
You can target the categories you’re most interested in, reach out to
journalists, and try to get published.
Free Marketing Software #17: HARO

HARO provides journalists with a robust database of sources for upcoming
stories and daily opportunities for sources to secure valuable media
coverage.

Three times per day, ve days a week, HARO will send you an email with
updated source requests that are relevant to you or your client’s industry,
expertise, or personal experience.
Then, if you nd a story that matches your needs, you can pitch the masked
email address listed in the source request by including answers to the
journalist’s questions, any speci ed requirements, and a bio with you or your
client’s contact information.
If the journalist is interested, they’ll reach out to you.
Email Marketing Software

Free Marketing Software #18: MailChimp
MailChimp is the most recognizable email marketing platform, and they
offer a free version of the software.
MailChimp is super easy to use for creating great-looking emails in their drag
and drop email builder.

The free version of MailChimp allows up to 2K contacts, one audience

dashboard, segmentation tools, basic email templates, and basic reporting.
One reason to consider using MailChimp as a free email tool is that the
platform is scalable as you grow and can afford more of their features and
services. Other free email tools may require you to consider upgrading to a
more robust email platform in the future.
Free Marketing Software #19: Mailer Lite

Mailer Lite is another notable email marketing platform that any marketer
can pick up and start using immediately. Furthermore, like MailChimp, Mailer
Lite is scalable and can grow with your company.

In comparison to MailChimp’s free plan, Mailer Lite allows up to 1K contacts,

advanced segmentation tools, A/B testing, full email campaign reports,
surveys, multi-user accounts, integrations, API, customizable templates,
analytics, and more.
So, the difference between MailChimp and Mailer Lite is that you get more
contacts in the free plan with MailChimp, but you get more features on the
free plan with Mailer Lite.
Project Management Software

Free Marketing Software #20: Trello
I’ve only included one project management software in our list of free
marketing tools, and that’s Trello.
For an individual marketer or even for a marketing team, Trello’s free plan is
as easy as it gets to neatly organize all of your tasks and projects in the most
user-friendly drag and drop interface.
The main reason I’ve chosen Trello is that as a digital marketer, you need to
spend more time executing, and less time planning. Trello makes that easy,
whereas a tool like Asana or even more robust tools like Jira have too many
bells and whistles that will have you spending more time updating and
managing your projects than you do executing them.

Conversion Rate Optimization (CRO)

Software
MobileMonkey chatbots allow you to proactively engage with customers
and prospects in order to grow revenue, generate leads, and offer real-time
support across multiple marketing channels.
MobileMonkey live chat tools are great for increasing conversion rates on
your website. In fact, studies have shown that live chat software increases
conversions on websites by 45%.

Chatbots like MobileMonkey can help to skyrocket your conversion rates

with tools such as:

utomated lead generation and lead quali cation bots

A

Live chat takeover and hot lead alerts for your live agents
Lead capture and opt-in tools to increase subscriber lists

Audience segmentation and targeting tools
For more ideas on how to improve conversion rates on your website, check
out the top 7 chat marketing tactics of 2020 here.
Free Marketing Software #22: HotJar

If you want to nd out exactly why your website visitors are not converting,
use HotJar. By using heatmaps, video recordings of visitors on your website,
and setting up conversion funnels, HotJar is great for improving conversion
rates.
HotJar almost gives too much away for free, and it should be on everyone’s
list of the best free marketing software available.
Lastly, HotJar is easy to install. With one copy and paste of HTML script, you
can start improving your marketing funnels and their conversion rates fast.
Free Marketing Software #23: Google Optimize

Google Optimize is a free marketing software that allows your data to guide
your decisions. Optimize is natively integrated with Google Analytics, so you
can quickly understand how to improve your website.
You should use Google Optimize for the following:
un tests on your website’s content to learn what works best for your
R
visitors, including A/B, multivariate, and redirect tests.
Optimize your website experience to suit each type of audience.
C reate custom landing pages for Google and Facebook Ads, and
convert more visitors into paying customers.
Content Marketing Software

Free Marketing Software #24: Quuu
I’ve used Quuu multiple times to curate targeted content for social media
and to promote my own company’s content by getting relevant people to
share that content with their audience.
What’s great about Quuu’s promotion software is that it gets real people and
businesses on Facebook, Twitter, and LinkedIn to provide clicks and shares
of your content.

Here’s how I’ve personally used Quuu in the past. I would use analytics to
determine which content was converting best from social media on our
website. Then, I’d use Quuu to promote that content online, which would
then get thousands of additional impressions than I would have received
otherwise.
Use Quuu to curate content that your social media audiences will nd value
in, and then promote your company’s best performing content to increase
traf c to your blog.
Free Marketing Software #25: Workflow by

GrowthHackers
GrowthHackers new tool Work ow helps businesses plan, create, distribute,
and analyze content marketing at scale through intuitive and integrated
software.

Companies can use Work ow to:
rainstorm and approve their editorial lines

B
C reate content for blogs, social media, and emails
Organize and publish through an integrated drag-and-drop editorial
calendar
Keep track of their content production and workload
Analyze results from an SEO and social media perspective after
publication
Work ow helps growth and content marketing teams guess less, learn
more, and work together.
Free Marketing Software #26: Wistia

Wistia is a video marketing software that you can use for free to nd,
engage, and grow your audience.

The platform has powerful video SEO and tools for creating smarter ads on
search and social media. Additionally, Wistia is great for marketers because it
has marketing automation integrations, lead capture tools, and features that
keep your audience engaged.
And Wistia has a free version that comes with all of its standard features. For
free, you get up to 3 videos you can embed just about anywhere, up to 250
channel subscribers and A/B testing tools.

Chatbots are as good as it gets for content promotion because they have
the extremely high open and click-through rates, as well as tools you can
use to send bulk messages.

MobileMonkey takes this a step further with multi-channel chat blasts. This
means you can reach your audience instantly via social media, SMS text
messaging, as well as website chat.
For example, instead of waiting for people to chat with you on your website
or ll out a contact form, you can reach out to them proactively and engage
with your audience in real-time. And two of the most powerful channels in
2020 are text message marketing and Facebook Messenger.
Use MobileMonkey to send bulk text messages and Facebook Messenger

chats that include your latest content to dramatically increase your website
traf c.
As a result, you’ll get more leads, conversions, and provide a better overall
customer experience.
Check out how to send a text message blast in this step-by-step guide to
growing an SMS contact list and sending mass text marketing messages.
Important next steps

et started with SMS marketing campaigns by building a free
G
MobileMonkey OmniChat™ chatbot. Get MobileMonkey for free today.
Talk and learn about chatbots with other enthusiasts. Join
MobileMonkey Island, a Facebook group of over 35k marketers and
entrepreneurs that are ready to support you.
Advance your marketing performance with Chatbot University, a free
chatbot tutorial and training area for chat marketers.
See all the tools in MobileMonkey’s multi-channel chatbot platform by
getting started with MobileMonkey for free.


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27 Free Marketing Software Tools

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27 Free Marketing Software Tools to

Grow Small Business

COLLECTED BY: MOSH BARI

As a former startup founder that’s spent years working with multiple

arketing Automation Software

Marketing Automation Software

27 Free Marketing Software Tools to Grow Small Business

Phantombuster provides over 200 code-free automation and data

Use Phantombuster on your social media channels to:

27 Free Marketing Software Tools to Grow Small Business

Free Marketing Software #2: Zapier

dd all new leads to your CRM, such as Salesforce

27 Free Marketing Software Tools to Grow Small Business

Zapier automation allows you to combine multiple actions and apps

Free Marketing Software #3: MobileMonkey

Using OmniChatⓇ technology and chatbot marketing automation,

MobileMonkey has a free forever edition that comes with marketing

hatbot drip campaigns

27 Free Marketing Software Tools to Grow Small Business

Social Media Software

27 Free Marketing Software Tools to Grow Small Business

romote your best content, on repeat.

Free Marketing Software #5: LinkGallery by Rebrandly

You can use Rebrandly’s LinkGallery tool to do the following:

Free Marketing Software #6: MobileMonkey

27 Free Marketing Software Tools to Grow Small Business

MobileMonkey is an omnichannel chatbot that enables companies to

unning an online contest or giveaway

27 Free Marketing Software Tools to Grow Small Business

When it comes to keyword research, from head terms to long-tail phrases

27 Free Marketing Software Tools to Grow Small Business

Free Marketing Software #8: SpyFu

SpyFu has step-by-step guides on how to:

ind the keywords most valuable to your market

Free Marketing Software #9: SEMrush

Use SEMrush to master content marketing, improve SEO across your

27 Free Marketing Software Tools to Grow Small Business

Some of the most popular tools to use on SEMrush:

echnical SEO audit

Free Marketing Software #10: BuzzSumo

27 Free Marketing Software Tools to Grow Small Business

The BuzzSumo platform has four key components:

iscovery tools help you explore high-performing content so you can

Free Marketing Software #11: Yoast SEO Plugin

27 Free Marketing Software Tools to Grow Small Business

Use Yoast SEO to:

et more visitors from Google and Bing

Lead Generation Software

27 Free Marketing Software Tools to Grow Small Business

roactive live chat

Free Marketing Software #13: FindThatLead

27 Free Marketing Software Tools to Grow Small Business

uild cold email lists

Graphic Design Software

The visual content creator integrates millions of images, fonts, templates,

27 Free Marketing Software Tools to Grow Small Business

Free Marketing Software #15: PlaceIt

27 Free Marketing Software Tools to Grow Small Business

Public Relations (PR) Software

27 Free Marketing Software Tools to Grow Small Business

Free Marketing Software #17: HARO

27 Free Marketing Software Tools to Grow Small Business

If the journalist is interested, they’ll reach out to you.

Email Marketing Software