Project Report

ON

A STUDY ON CONSUMER PREFERENCE TOWARDS

HIMALAYA BABY SKIN CARE PRODUCTS
Submitted in partial fulfilment of the requirement

For the award of the Degree

BACHELOR OF BUSINESS ADMINISTRATION

(2020-2023)

By

BANOTH MANOHAR

1009-20-145-010

Under the guidance of

M. ASHWINI

Department of Business Management

MARCH-2023
 Date:

CERTIFICATE

This is to certify that the Project Report entitled "A STUDY ON PREFERENCE TOWARDS
HIMALAYA BABY SKIN CARE PRODUCTS

Submitted Partial fulfilment for the award of the degree of Bachelor of Business
Administration, Nizam College, constituent college of Osmania University, Hyderabad
was carried

DR. B Thirupathi PROF .B. BHIM

(Coordinator BBA) (External Examiner) ( principal OF Nizam college)
 DECLARATION

I BANOTH MANOHAR hereby declare that the project work entitled “A STUDY
ON CONSUMER PREFERENCE TOWARDS HIMALAYA BABY
SKIN CARE PRODUCTS
is a record of independent and bonafide project work carried out by me under the
supervision and guidance of M. ASHWINI Department of Business management
Nizam College

The information and data given in the report is authentic to the best of my
knowledge. The report has not been previously submitted for the award of any Degree,
Diploma, Associateship or other similar title of any other university or institute.

BANOTH MANOHAR
DATE :
1009-20-145-010

BBA NIZAM COLLEGE

 ACKNOWLEDGEMENT

I would like to acknowledge with gratitude the support of our Principal

Prof.B.BHIMA , College for permitting me to undertake this project

I would like to express my deep gratitude to our beloved Coordinator Prof. B.

THIRUPATHI, Department or Business Administration for guiding in my
academic endeavours.

I am extremely thankful to M.ASHWINI , BBA Faculty and my guide for her guidance
and support throughout the project work.

Finally, I express my sincere gratitude to our faculty members, my friends and Parents
who gave their full-fledged co-operation for successful completion of my project. It was
indeed a learning experience.

Name: BANOTH MANOHAR

Roll Number: 1009-20-145-010

CHAPTER NO. CONTENTS PAGE NO:

LIST OF TABLES

LIST OF FIGURES

CHAPTER 1 INTRODUCTION 1–4

CHAPTER 2 REVIEW OF LITERATURE 5–7

CHAPTER 3 RESEARCH 8 – 16
METHODOLOGY

CHAPTER 4 INDUSTRY AND COMPANY 17 – 39

PROFILE

CHAPTER 5 DATA ANALYSIS AND 40 – 42

INTERPRETATION

FINDINGS, SUGGESTIONS &

CONCLUSION

BIBLIOGRAPHY
 LIST OF TABLES

TABLE TITLE PAGE

NO: NO:

4.1 Age wise classification of respondents 17

4.2 Gender wise classification of respondents 18

4.3 Occupation wise classification of respondents 19

4.4 Educational Qualification wise classification of respondents 20

4.5 Monthly income wise classification of respondents 21

4.6 Users of baby skin care products 22

4.7 Brand loyalty of respondents 23

4.8 Brand preference of the respondents 24

4.9 Source of information about baby skin care products 25

4.10 Factors influenced respondents to buy baby skin care products 26

4.11 Side effects of using baby skin care products 27

4.12 Frequency of buying of baby skin care products 28

4.13 Types of baby skin care products respondent used for their 29
babies

4.14 Purchasing source of baby skin care products 30

4.15 Spending behaviour of respondents on natural organic baby 31
skin care products

4.16 Types of ingredients respondents want in baby skin care 32

products

4.17 Satisfaction of respondents on their current baby skin care 33

products

4.18 Degree of recommendation of baby skin care brand to 34

friends/relatives

4.19 Readiness to switch the brand 35

4.20 Impact of advertisement on baby skin care products 36

4.21 Respondents opinion about attractiveness of packaging 37

4.22 Changes expected by the respondents to baby skin care 38

products

4.23 Rating of respondents of their current baby skin care products 39

out of 5
 CHAPTER- I

INTRODUCTION

1
Introduction

A consumer is an individual who purchase or has the capacity to purchase goods

and services offered for sale by marketing institutions in order to satisfy
personal or household need, wants or desire. According to a statement made by
Mahatma Gandhi, “A consumer is the most important visitors or our premises.
He is not dependent on us. We are dependent on him. He is not an outsider for
our business. He is part of it. We are not doing him a favour by giving as an
opportunity to do so. So, consumer is like the blood of our business and a
satisfied consumer is a word-of-mouth advertisement of a product or services.”

Baby skin care products which used for maintaining the baby skin from all skin
diseases. It is a safety care product for a baby skin. There are several products
which are relatively important for proper care of baby. It includes baby powder,
soap, cream, oil, and wipes etc. These are wide range of brands offering baby
skin care products. It includes Himalaya , Johnson & Johnson, Sebamed,
Mother care, Pigeon, MeeMee, etc. Baby care products industry comprises of
segments which address various basic needs of a baby in day-to-day life. Any
product that promises to meet the demand for taking care of an infant, generally
between 0-5 years of age falls under this industry. Typical segments of this
industry are skin care, baby food, toiletries, apparels and footwear, toys, baby
convenience and safety products etc.

So now a day’s the demand of baby skin care products is increased with the
increase in demand of baby skin care product. A few numbers of companies
which have found their base in the market are Johnson’s baby , Himalaya ,
Chicco , Sebamed , Libero etc. Each of these brands produce various products
such as soap , shampoo , cream , no tear shampoo , oil, and no tear soap etc.
Parents prefer these products to ensure maximum care for their babies.

2
 Baby skin care products that contain dyes, fragrances, and chemicals can irritate a
baby's skin and breathing. Natural baby skin care products are safe for most infants.
But if you have allergies or asthma in your family, your newborn may also be
sensitive to botanicals and herbs in some products.

Baby care products are specially formulated to be gentle, non-irritating, or use

and lotions, powders, shampoos, soap, and others. These products are mainly
concerned with keeping the baby clean and comfortable.

All infants are born with an undeveloped skin barrier and during infanthood they
form a barrier that helps to lock hydration into the body whilst filtering out harmful
toxins, pollutants, and germs. Without an effective skin barrier, these can enter the
bloodstream where they have potential to pose a threat to health.

A baby store sells clothing, furniture, toys, food, and accessories geared toward
young children and their family. Your store may be a big box location that offers
affordable items targeted at most families or a boutique featuring unique designs
and products with a higher purchase price.0

The study made an attempt to analyse the various aspects regarding the cons brand

preference towards baby skin care products. Factors which influencing the buying
decisions of baby skin care products and consumer satisfaction towards baby skin
care products .

Baby skin care products that contain dyes, fragrances, and chemicals can irritate a
baby's skin and breathing. Natural baby skin care products are safe for most infants.
But if you have allergies or asthma in your family, your newborn may also be
sensitive to botanicals and herbs in some products.

Baby cosmetics
Baby Products are products intended to be used on infants and children under the age
of three (3). They are specially formulated to be mild and non-irritating, and use
ingredients selected for these properties. Baby products include baby shampoos and
baby lotions, oils, powders, and creams.

3
1.2 NEED FOR THE STUDY

The study it can be used to understand the consumer’s preference and expectation,
and how well they are satisfied with the Baby skin care products problems faced in
the purchase of Baby skin care products and their future expectations from the
Baby skin care products . This study gives detailed information about the consumer
behaviour from what they buy brand and switching behaviour in the Baby skin care
products market. It also explains the problems encountered by the consumers and
their level of switching intention along with the future expectation from the Baby
skin care products . Since the study focuses on the mindset of the consumer in the
Baby skin care products market, it will give a lot of tips to the marketers to
reformulate their products and their marketing strategies in order to satisfy
their consumers.

Statement of the problem

The study tried to analyse the various aspects regarding the consumer brand
preference towards baby skin care products. Factors which influencing the
buying decisions of baby skin care products and consumer satisfaction towards
baby skin care products .

4
1.3 Scope of the study

Now a day’s parents are very conscious about the skin care of babies and they
are willing to spend a lot of money for baby skin care products. But earlier it
was not like that. Now there are varieties of baby skin care products available in
market. The purpose of study is to analyses the consumer preference towards
baby skin care products. The study mainly focuses on Himalaya baby skin care
products

Baby Skin Care Market size was valued at USD 13.8 Billion in 2022 and is
projected to reach USD 27.8 Billion by 2030, growing at a CAGR of 6.3% from
2023 to 2030. As more women enter the workplace, as a result of this disposable
income rises which leads to the adoption of high-quality baby skin care
products.

5
1.4 Objectives of the study

1.To determine the demographic details of respondents.

2.To identify the factors which influence the buying decision of baby
skincare products.

3.To understand the consumer preference towards various brand of baby

skincare products.

4.To understand the consumer satisfaction towards baby skin care products.

5. To study the problems encountered by consumers in the BCP market and

its impact on their switching intention among the consumers

6. To study the expected attributes from the BCP market in near future.

1.5 Limitations of the study

➢ Personal biases of the respondent may affect the study.

➢ The study limited to the parents and children of Mala Panchayath

and therefore findings of the study cannot be expected to other
areas.

6
 CHAPTER -II
REVIEW OF LITERATURE

7
 2.1 Introduction

Review of literature is a very significant and essential part of research. It helps

the research. It helps the research to gain a wider deeper understanding of the
area of study. It also guides the researcher in planning the study by including
various aspects that have to be decided.

Yeom acha (2014) studies baby care production both in the price and
quantity therefore it is immensely necessary for both products and dealers to
see that competitive efficiency of products kept high. Producers have to act on
production , pricing , promotion , and distributions according to consumer
preference dealers have got the responsibility in this direction in the promotion
and distribution in their areas. Regular market research will help in ascertaining
the preference and acting accordingly in the field of production, distribution etc.
Consumer orientation of marketing is immensely necessary for creating and
maintaining the brand image in the minds.

Bernard Oyale (2012) , ‘studies that baby accessory products are selected
through the brand perception and brand equality’. The study explored
communication tools. The study was focused on baby accessory products in
order to realize what mothers think conceive and learn upon brand. The
researcher's result showed that brand perception of mothers for baby accessory
products is different when considered by marketing communication programs.

P.K Khicha (2012) , studied that baby accessory products are selected through
the brand perception and brand equity. He studied the brand theory , brand
equity , and brand perception. The study explored how to create brand perception
and brand equity by using different marketing communication tools.

Sloan and pal (2011) , did a study of baby care products in the market in the US.
The company will launch the shave baby care line of lotions and other products
for babies. An estimated $20 million marketing and advertising campaign will
support the product launch. Besides shampoos, powders, lotions,oil, and baby
bath the line will include baby wipes.
Abdhullah bin junaid (2011) , studies the consumption pattern of the baby care
products among parents in Delhi. He inspected that the purpose of using a
babyskin care product is not affected by the age groups; the place of buying
8
skincare products has no significance with the income of a person and cosmetic
consumers. Income doesn’t play any role while choosing a brand.

Daniels and Jane (2009) , studies the marketing strategies with the baby
product industry. The study of the baby product market can be very congested
with many different brands depending on the product and it can be hard for a
consumer to distinguish between the multiple brands. Markets need to assist
consumers through the distraction of all the various brands and lead the
consumers to their particular brand.

Andrew S. Nyangau (2008) , investigates the effect of different marketing

communication programs towards brand perception and brand equity. The study
was focused on baby accessory products in order to realize what mothers think ,
conceive and learn upon brands. The researcher's result showed that brand
perception of mothers for baby accessory products is different when considered
by marketing communication programs.

Erzsebet and Zoltan (2007) , according to them both the qualitative and
quantitative research showed that respondents adopted similar risk reduction
strategies in their purchase of baby care products. This research investigated
consumer perceptions and buying behavior of baby care products. The results of
the primary research showed that consumer’s needs were satisfied with the
product in terms of reliability and performance and packaging.

Bittan and Christine (2003) , revealed that Johnson and Johnson will launch
skin care product that are aimed at baby boomers in the U.S as of January 2
2003. Information on the two sub brands under the Neutrogena line products.
Update on the product launchers from Procter and gamble (p&g) Unilever and
L'Oreal to address the competition for skin care products in the J.S. market.
Comparison between the sales of P&G Neutrogena in the overall total value of
the budget allotted by Johnson and Johnson on media, for the Neutrogena
Franchise in 2002.
Febrina fitriyanti tambunan (2003) , the study reveals that address various
perception towards baby formula it is recommended that health and nutrition
practitioners become more activity involved with the training of health
9
 professionals to engaged more with media primary care level and in turn
encourage health professional to engage more with media sources.

(Mathuthra & Latha, 2016) Concluded that marketers are no more product and
sales oriented, they are customer oriented now. Marketers are taking every
possible effort to satisfy the customers by offering products and services as per
their needs. Marketers have realized that Customers are most important for them,
not the product. Every marketer makes their own strategies to sell the product but
in this competitive world, selling is no more an easy task. To make it easy,
marketer has to be good in research and should understand the needs and wants
of customers first before coming up with product in the market. To satisfy the
customer should be the primary goal of any Organization. Customer attitude is
closely linked to quality.
(Nandal, Nandal, & Malik, 2020) Concluded that new customers can be
attracted & retained by using effective loyalty program in any market. It has been
seen that better competitive advantage is enjoyed by the companies offering
loyalty programs. It helps in building long term & profitable relations with
customers. To implement loyalty program effectively, company should make
best use of available technology as more customers are going digital in making
purchase.
(Bindhu H, Prasad U.D.2017), states that recent years have witnessed a spurt in
the market for baby care products in India. The rising number of babies contributes
to higher demand for baby products; however, this is strongly supported by surging
income levels resulting from robust growth. In addition to these factors, rising
literacy, working mothers, and aggressive marketing have also contributed to a shift
in consumer behavior that allows mothers to use baby care products rather than the
traditional indigenous alternatives. Retailers and manufactures are constantly
involved in product innovation and development has allowed to widen the market,
using new technologies and advanced marketing approaches.
(Sarkar R, BasuS, Agarwal R.k., Gupta P.2010) discuss about skin of the
newborn that differs from that of an adult in several ways. It is more susceptible to
trauma and infection and requires special care. Certain principles of skin care have
to be emphasized to the mother or caregiver such as gentle cleansing, adequate
hydration and moisturization of the skin, preventing friction and maceration in body
folds, and protection from irritants and bright sunlight. The initial bath in full term
10
infants can be given once the baby’s temperature has stabilized and the infant is
hemodynamically stable. All soaps, cleansers, and syndets should be used
infrequently during the newborn. period and it is better if their use is limited to
groins, axillae and napkin areas. The use of emollients on new-borns should be
limited in warm weather.
(AYDIN, AR, TAŞKIN, 2014) states that brand trust is the key component of
healthy and long term relationship between customers and brand. They took into
consideration global and national brands for customer and brand relationship in
Turkey. They discuss about repurchasing intention is greater in national brand
purchase than its effect on relational commitment. The effect of brand trust on
purchasing intention rather than brand commitment can be explained in two ways.
Firstly, in the baby product segment, these products are generally purchased only
for a specific period so the possibility of parents to develop a long-term relationship
with the brand is feeble. In this regard, brand trust is identified as a more effective
variable on brand extension acceptability and purchasing intention rather than
commitment. • Secondly, there is a stronger feeling of the effects of trust in the
behavioral dimensions rather than in the attitudinal dimensions. • Another finding is
that in Turkey consumers have the inclination towards import goods rather than
foreign origin goods

Yvonne Clarke and Geoffrey N.Soutar (1982) conducted a study to analyze the
consumer acquisition patterns for durable goods. It also revealed that a population
has underlying common order of acquisition for a large set of heterogeneous
durables. Some of the differences in priority patterns for durable products due to
climate and cultural differences of the areas and due to time lag in purchase.

11
 Pride & Ferell (1985) have examined that connotations associated with body
motions, greetings, colours, numbers, shapes, size and symbols vary considerably
across cultures, and these cultural differences have marketing implications that
pertain to product development, personal sales, advertising, packaging and
pricing.

Abdullah bin junaid & Dr. Reshma Nasreen (2012) have identified that the
Delhi’s male cosmetic consumption behaviour was strongly influenced by cultural
and personal factors, the main influencing factors of male consumption behaviour
are the price, celebrity endorsement, features, easiness to use of the products etc.

Vigneron and Johnson (1999) reported that people's needs for appearances and
materialism were increasing. That is human beings wanted to satisfy the need to
look and feel good. This created a boom in the cosmetic and toiletries sector across
the world.

Malhotra (2003) describes the main reasons for boom in cosmetic industry as
increasing fashion and beauty consciousness coupled with rising incomes and focus
on health and fitness. To complement this, beauty culture or cosmetology has
emerged as a major occupational avenue with significant commercial potential.

Monteiro (2003) claimed that there is a tremendous increase in the female

cosmetic consumers. This is due to increasing number of women becoming the
earning members of the family due to their increased level of literacy and growing
influence of the media. More males in India are becoming conscious about the way
they look and are increasingly looking to grooming products to spruce up their
physical appearance.

Ben amour (2009) research was to determine the effectiveness of product

sampling in terms of usage in the cosmetics industry and to draw a consumer
profile that is reactive to free samples and to determine product characteristics that
would lead to free samples usage companies should give away free samples of new
products.

12
THEORETICAL FRAMEWORK

3.1 Introduction

Baby skin care products are those products which are used for maintaining
the baby’s skin as smooth and moisturized. These products help to keep
baby’s skin from all skin diseases. It is a safety care product for the baby
skin. There are several products , which are relatively important for proper
care of babies. It includes baby powder , soap , cream , oil , wipes etc.
There are a wide range of brands offering baby skincare products. It
includes Johnson & Johnson , Himalaya , Wipro , Sebamed , Libero etc.

3.2 History

The history of baby skin care of products is not as well described and
detailed as that of adult cleansing and protecting products. The main reason
for this may be the fact that the importance of taking special care for a
baby's skin was not recognized and understood for a long time. Until the
late 19th centenary, the main cleansing aids were handmade soap made of
facts and Iye. Later on , synthetic bars based on synthetic detergent were
introduced to the market. Proctor and gamble started to sell pure bar soaps
for babies in the last 19th century; however the same products were used to
clean dishes and cloth as well. Johnson &Johnson launched maternity kits
in the 1890s. These kits included Johnson’s baby powder which was the
first and very successful item of the company's baby care line. Baby
powders were popular for a long time for providing a dry environment to
the diaper zone. In the 1950s, Johnson’s baby shampoo was the first
specially formulated product to be as mild to a baby’s eye as pure water.
The product, known by its famous claim “No More Tears”, is still available
on the market , specially formulated for babies ‘delicate skin and sensitive
eyes’.

13
3.3 Origin of the product

The earliest baby powder was in a metal tin with an orange and white
label , which stated it was “For Toilet and Nursery”. Johnson’s baby
powder, with its instantly recognizable scent , became one of the most
familiar and trusted products in the world. This product , a result of
consumer interaction with the company and the other baby products that
followed became a part of the baby care routines of new parents , who
wrote in to Johnson & Johnson , happy to share their stories and happy
occasions. Parents delighted in sending photographs of their babies
holding the baby powder tins to the company, which reciprocated by
publishing the photos in its early newsletters.

3.3 Baby skin care product in India

Baby Care Market in India is highly fragmented and unorganized in the

apparel toys and accessories segment. But due to the ethical nature of the
segments like food , skin and hair care these segments are dominated by
organized players. The low penetration of the baby care sectors and less
number of organized players in the baby retailing segment which
contributes nearly 93% of the sector’s revenue it can be said that the sector
is in a very nascent stage and it is likely to enter the Indian population.

The industry is facing a myriad of problems like scarcity of raw materials

and preference of people to cheaper substitutes. The industry expectant of
registering a remarkable growth on the account of increasing baby
populationin India, increase in disposable income of parents, change in
consumer habitsof parents and frugal innovation done to reduce the cost of
various baby care products in the Indian market. The sector can further
increase its growth in the rural market with a better distribution network.

Baby care products industry comprises segments which address various

basic needs of a baby in day to day life. Any product that promises to

14
meet the demand for taking care of an infant , generally between 0-5 years
of age , falls under this industry. Typical segments of this industry are
skin-care , hair care , baby food , toiletries (diapers and its accessories and
wipes) , apparels &footwear , toys , baby convenience and safety products
etc.
The top companies in the Baby care products market are Johnson &
Johnson , Kimberly Clark , Procter & Gamble and Unilever. Other popular
vendors are Aditya Birla group , Amul , Brevi, Chicco , Combi , Dabur ,
Dorel industries ,Emami , Fisher-price , Hasbro , Himalaya Drug
Company , infantino , Krauter Healthcare , Kiwi Baby , Lilliput , Mom and
Me , Marico , Mothercare , Nestle , Newell Rubbermaid , Peg Perego ,
Pristine Organics , Wipro , and Wockhardt etc.

Demographic factors play a crucial role in the development of the baby

care products market worldwide. Some of the key factors impacting
healthy growth of the baby care market include parents’ preference and
awareness about baby care products , growing consumer spending on baby
care products and more women entering the workforce , which is driving
the demand for alternatives of traditional baby care methods. These
factors in combination with growing numbers of research demonstrations
and the absolute need for hygiene and balanced care of child’s health will
continue to drive spending on baby care products.

3.4 Some key players of baby skin care products

3.4.2 Himalaya

The Himalaya Drug company was founded in 1930 by M. Manal with a

clear vision to bring Ayurveda to society in a contemporary form and to

15
unravel the mystery behind the 5000 year old system of medicine. This
included referring to ancient Ayurvedic texts, selecting indigenous herbs
and subjecting the formulations to modern pharmacological, toxicological
and safety tests to create new drugs and therapies. It produces health care
products under the name Himalaya Herbal Healthcare whose products
include Ayurvedic ingredients. It is spread across locations in India, the
United States, the Middle East, Asia and Europe, while its products are
sold in 92 countries across the world.

Product profile of Himalaya

● Himalaya Baby Cream

● Himalaya Baby Lotion

● Himalaya Baby Powder ● Himalaya Nourishing Baby Oil

● Himalaya Gentle Baby Wipes

● Himalaya Gentle Baby Shampoo

● Himalaya Baby Soap

3.4.3 Libero

The brand Libero has its heritage in Sweden and was created or
established about thirty years ago. Libero also offers baby care products
ranging from Baby Wipes, Baby Soap to Baby Oil. Libero works
continuously for the development of new, sustainable products that are
always tested rigorously to ensure best quality products. Svenska
Cellulosa Aktiebolaget, SCA, is the company behind the Libero brand. It
holds a strong position when it comes to baby diapers and baby care
products and is the fourth biggest company globally within this
segment/category. Libero in India has a wide assortment that consist of
regular open diapers, pant Style diapers as well as baby care products like
baby wipes, baby lotion, baby oil, baby wash, baby powder and baby bar
soap.

16
 Product Profile of Libero

● Libero Baby Soap

● Libero Baby Powder

● Libero Baby Oil

● Libero Baby Lotion

● Libero Baby Wipes

3.4.4 Wipro

Wipro limited incorporated on December 29, 1945, is a global information

technology (IT) services company. The company operates in three
segments: IT services business segment, IT product business segment and
consumer care and lighting business segment. The company’s range of
personal care products includes deodorants and fragrances, hair care, bath
and shower, skin care and other personal care products. Its product line
includes soaps and toiletries as well as body products. Its umbrella brands
include Santhoor, Chandhrika, Wipro active and Wipro baby soft, a range
of infant and child care products that includes soap, talcum powder, oil,
diapers and feeding bottles and wellness products. Besides India, the
business has significant presence in Malaysia, Indonesia, Vietnam, China,
Taiwan, Hong Kong and Middle East.

Product Profile of Wipro

● WBS saffron & milk of Almond Soap

● WBS Tulsi and Almond Oil Soap

● WBS Powder

● WBS Baby Oil

● WBS Diapers

3.4.5 Sebamed

17
Sebamed is a German brand name of Sebapharma GmbH & Co. KG,
which manufactures medicinal skin care products. Sebamed was
established by Heinz Maurer in 1957. Since 1971 the sebamed products
have been exported to over 70 countries. Sebamed markets a variety of
baby skin care products. It includes baby creams, oils, lotions etc. Today it
trades all over the world and annual turnover is 100 million Euros.
Sebamed is a German brand of Sebapharma which manufactures medical
skin care products. It is a leading brand of medical skin care and soft baby
skin. The company has operated successfully as a competent, innovative
and performance oriented enterprise for tears now.

Product profile of Sebamed

● Sebamed Baby Massage oil

● Sebamed Baby Lotion

● Sebamed Baby Diaper Rash Cream

● Sebamed Baby Cream Extra Soft

● Sebamed Baby Shampoo

● Sebamed Baby wash Extra Soft

● Sebamed Baby cleansing Bar

3.4.6 Mother care

The company was founded by Selim Zilkha and Sir James Goldsmith in
1961. It was first listed on the London Stock Exchange in 1972.
Mothercare is a specialist retailer of products for mothers-to-be, babies
and children up to the age of eight. Mothercare opened its first store in
1961 in Kingston, Surrey. Initially the business focused on pushchairs.
Nursery furniture and maternity clothing, but it subsequently expanded its
range to include clothing for children up to the age of eight. It now offers
a wide range of maternity and children’s clothing, furniture and home
furnishings, bedding, feeding. They have a presence in 45 countries.

18
 Product profile of Mothercare

● Mother care Baby Powder

● Mother care Baby Lotion

● Mother care Baby Shampoo

● Mother care Baby Oil

3.4.7 MeeMee

The MeeMee brand of Mother and Baby Care products was launched in
2006 and all MeeMee trademarks are registered and owned by Men Moms
Pvt. Ltd (earlier known as Mamta Baby Products Pvt. Ltd.). All the
MeeMee range of products are designed with great attention and care to
ensure best quality and optimum safety for mothers and their precious
babies, so as to enrich their first experiences together. MeeMee products
have been very well accepted by expecting and new mothers.

Product profile of MeeMee

● MeeMee Baby Oil

● MeeMee Baby Powder

● MeeMee Baby Lotion

● MeeMee Baby Shampoo

● MeeMee Baby Rash Cream

● MeeMee Baby Wellness Soap

● MeeMee Baby Wipes

3.4.8 Chicco
Chicco is an Italian baby care brand. This brand is one of the leading
names in baby care today. Their products are described as being free of
petroleum derivatives, color additives and alcohol. According to the label

19
99% of the ingredients are from natural origins and 10% are from organic
farming. Chicco is now in more than 120 countries over six continents.

Product profile of Chicco

● Chicco Baby Moments Soap

● Chicco Baby Moments No Tears Shampoo

● Chicco Baby Moments Talc Powder ● Chicco Baby Moments Body

Lotion

● Chicco Baby Moments Sun Cream

20
 CHAPTER- III
RESEARCH METHODOLGY

21
RESEARCH METHODOLOGY

Descriptive Research is adopted in this research. Descriptive Research is used to

describe characteristics of a population or phenomenon being studied. Snow ball
sampling method is used to select the samples.

SAMPLING METHOD :

1 Nature of data

Here the population is consumers of Himalaya baby skin care products. Therefore
population is infinite.

Method of sampling

Snowball sampling method is adopted for this study.

Size of sample

The sample size for the taken study is 50 consumers of different baby skin care
products.

22
23
24
CHAPTER IV

25
The Himalaya Drug Company was founded by Mohammad Manal, a nature lover, in Dehradun
in the 1930s. Manal had the goal of commercialising Ayurvedic and herbal products to suit
contemporary needs, by focusing on modern empirical research to demonstrate their efficacy.
The company moved to Bombay (Mumbai) in the 1950s.
Which country owns Himalaya?
Though India, Nepal, and Bhutan have sovereignty over most of the Himalayas, Pakistan and
China also occupy parts of them.

Himalaya an Indian brand

Himalaya Wellness Company (formerly Himalaya Drug Company) is an Indian multinational
personal care and pharmaceutical company based in Bangalore. It was originally established by
Mohammad Manal in Dehradun in 1930.
The Himalaya Drug company was founded in 1930 by M. Manal with a clear vision to
bring Ayurveda to society in a contemporary form and to unravel the mystery behind the
5000 year old system of medicine. This included referring to ancient Ayurvedic texts,
selecting indigenous herbs and subjecting the formulations to modern pharmacological,
toxicological and safety tests to create new drugs and therapies. It produces health care
products under the name Himalaya Herbal Healthcare whose products include
Ayurvedic ingredients. It is spread across locations in India, the United States, the
Middle East, Asia and Europe, while its products are sold in 92 countries across the
world.

Product profile of Himalaya

● Himalaya Baby Cream

26
 ● Himalaya Baby Lotion

● Himalaya Baby Powder ● Himalaya Nourishing Baby Oil

● Himalaya Gentle Baby Wipes

● Himalaya Gentle Baby Shampoo

● Himalaya Baby Soap

 Himalaya a global brand

Today, Himalaya is a leading global herbal health and personal care organization with close to
500 products in over 100 countries.

the present CEO of Himalaya

Shailendra Malhotra

As the Global CEO, Shailendra is responsible for leading the diversified Consumer Products,
Pharmaceutical and Animal Health business globally, with a presence in over 100 countries
and touching the lives of millions of people.

27
Himalaya Company

Himalaya Wellness Company is a popular Indian firm that works all over the world in the
field of pharmaceuticals and skincare products. It was formerly known as Himalaya Drug
Company. The Himalayan firm is situated in Bangalore, Karnataka, India. Mohammad Manal
initially started it in  Dehradun in 1930. It is one of the great firms which create health care
products that are made with the help of Indian Ayurvedic Ingredients and sell them under the
name Himalaya Herbal Healthcare. At this time, the firm is not only functional in India but is
spread across India, the United States, the Middle East, Asia, Europe, and Oceania, and is also
selling in almost 106 countries across the world. The firm has a huge number of researchers so
that they can help in utilizing all the herbs and minerals used in Ayurveda. The firm got a great
success when a hepatic drug, named Liv.52, proved to be a successful product, first brought in
1955.

Himalaya Global Holdings Ltd. (HGH) is the main parent company of The Himalaya Drug
firm internationally. It is the worldwide headquarters of all Himalaya supplementary firms.

Overview on Himalaya
o Founded by M. Manal
o Year of foundation- 1930
o Place of foundation- Dehradun
o Formally known - as Himalaya Drug Company
o Headquarters- Bangalore
o Number of staff members- 10,000 employees
o Providing services- pharmaceuticals, self-care, baby products, welfare, nourishment,
and animal fitness products

History of Himalaya

Himalaya was established 90 years back when an entrepreneur Mr. M Manal, was focused on a
villager who was calming the fidgety elephant by nourishing it with the root of the plant,

28
Rauwolfia Serpentine, and it went successful. Mr. Manual was so enthralled by the plant's
result on elephants he had it methodically tested and started researching, and later, he found the
name of the herb, Serpina®. In 1930, he established a firm in Dehradun, and in 1934, Serpina
was the world's primary natural anti-hypertensive drug, which was first introduced. In 1950,
the firm was shifted to Bombay (Mumbai).

With this journey, Himalaya never stopped and looked back. In the year 1955, Himalaya
released their most powerful liver formula Liv. 52, which is helpful in the functioning of the
liver properly. In no time, the product became very popular, and even today, a vast number of
people use it for their liver-related issues. No doubt, this medicine increased the success and
the growth of the firm. In the starting, the firm was only able to create tablets from one hand-
cranked tablet machine, but now the firm is creating more than 10 million tablets every day and
selling nearby 30 elements every day of the firm. Slowly structuring its impartiality in
methodically researching a lot for the natural goods, Himalaya prolonged its portfolio from
medicines to self-care, comfort, and animal health, developing into a 'head-to-heel' herbal
healthcare Firm.

After Mohammad Manal and his son Meraj Manal succeeded the firm, he established a
working space in Bangalore. Due to the high demand for the products, the firm needed to grow
its manufacturing capacity to make a global identity. For some time, the firm created a high
level of fairness in methodically researched herbal products, which made it popular and
successful. Today the firm is working in the various countries of the world, such as the United
States, India, South Africa, and many countries of places like Asia, Europe, and the Middle
East. The firm created various long and healthy living supporting Herbal Formulas but never
left their legacy as they are still working with "Ayurveda".

Time gave Himalaya a modern technology to explore medical science and to reach all the
untold secrets of Ayurveda and reform them. The firm also won a reward for its dedication
toward Ayurveda and Good quality with an ISO 9001:2000 certification in the year 2003.
Working in 67 counties, the firm is being recommended by more than 3 00,000 professional
doctors in the whole world. And this is the reason why the firm focuses on green and safe
formulas for their customers so that they can keep in touch with nature.

Brand Identification of Himalaya

When we talk about the name and logo of the firm, The Himalaya brand is mainly focused on
one of the largest mountains, "Himalaya," and this is why it already justifies its offerings. In
Indian culture, it is said that the Himalayas Mountain has a huge number of Ayurvedic secrets
that are hidden from man, and this is why the name represents purity and many profitable ideas
for nature.

Talking about the logo, there is a leaf that crossbar the letter "H" in the name. This H stands for
herbal health care, whereas the green leaf shows nature, the use of orange color is the symbol
of warmth, vivacity, and a pledge to be helpful. For centuries, the Himalayas have been an icon
of aspiration, of man's quest to unlock Nature's secrets. They represent purity and lofty ideals.
With the logo, the firm promises good health and well-being as well.

29
Himalaya

When we talk about Himalaya, they offer various different products which are not available
everywhere but still there is always a question that why one should choose Himalaya, so here is
a quick analysis on every strength and weakness and a few further qualities of the firm;

Strength of the Firm:

o Due to managing a long time in the market, now the firm has a very sturdy financial
backup
o The firm always focuses on qualifications before hiring its staff members.
o The firm always focuses on what is the need of the markets and provides according to
them.
o No matter where they are selling their product in a city or village, people always trust
them and buy.
o The firm only sells herbal products, so nature lovers or people with sensitive skin issues
don't hesitate to buy its products.

30
 o One more benefit of the firm is that they utilize natural fluoride instead of harmful
fluoride picked up by further firms.
o The firm has a high number of investors and growth in the market.
o The firm provides various daily care products of very high quality, which makes them
available in the future as well at lots of houses.
o The firm does not have a huge number of competitors as it only provides herbal
products.
o The world is becoming more aware and educated about itself, which makes the chances
of firms to keep growing worldwide.

Weaknesses of the Firm:

o The firm provides herbal products, but the products are really high maintained and hard
to create, which is the reason behind the huge cost of its products. Costly products are
not affordable to the people of small villages or underprivileged people.
o These days many other firms are also using (or at least claiming) to use herbal
ingredients in their products and selling them at lesser prices which make firm less
preferred by people with loose pockets.
o The firm kept entering new markets and producing new products, but there is no
guarantee of the success of every product they bring to the market.
o These days' new firms with the same herbal product range are entering the market,
which increases the level of competition in the market in the future.
o Not every customer wants to trust "Ayurveda" (especially outside India), and this is
why sometimes a firm has to face criticism and hate from a huge number of people all
around the world.

Main Purpose behind the Products of Himalaya:

It is very important for any firm to work with a solid goal and inspiration; they should always
be aware of what they want to achieve to be successful in any industry and understand who
they are striving with. Another main thing to keep in mind is their goal should be smart as well;
the word smart is meant by:

o Specific: it is very important for any company to have a specific objective that can help
them understand what they want from the industry.

31
o Computable: to get success, it should always be calculable for the firm what the
progress of the firm in achieving its goal is.
o Possible: one other important point to notice is that the purpose of the firm should be
accomplishable and possible. If you are spending time on something which is not
achievable, then there is no logic to run after it, and it is wasting time and resources of
the firm.
o Realistic: it is also compulsory to make sure that the goals should be real and already
determined to achieve them.
o Time: one of the most important factors is that one should make sure their goal should
not cross the time limits to achieve the goal.

GOAL:

32
 o The firm is trying to develop 50% consciousness regarding the products before
launching the products.
o The firm also wants to get a 5% market year following 2 years of introduction to the
market.
o The firm wants to boost sales of the firm by 10% per annum.
o The main goal of the firm is to get identification all around the world and make people
aware of Ayurveda.
o The firm works to preserve and keep brand loyalty for every product it launches.

Global Markets and Products

The firm kept its first step into the international market in the year 1996. The firm first
launched its product in the United States with the beginning of the Dietary Supplement Health
and Education Act launched in the year 1994. But with time, the firm then expanded further in
different countries. By the year 2015, the firm had already become part of more than 91
countries with a huge number of loyal customers and more than 50% earnings of its firm from
other countries.

The firm provides a huge product range in different industries such as "medical, self-care, baby
care, health, nourishment, and animal health items" talking about the most popular products,
"The Neem face Wash and the Liv52" are the two most popular products which are being used
in the whole world with so many loyal customers.  Since 2016, the firm is also providing
products for maternity care, and due to being formulated with Ayurveda (which has the least
side effects), the product went popular all around the world in no time. Currently, the firm is
working in more than 105 countries of the world.

Ethics of the firm

The firm focuses on every product they make, and there are a few reasons why the company
works only with Ayurveda and grows their own herbs for the products; here are a few glimpses
of some of the work ethics or rules in the firm-

o No Animal Testing

One of the most amazing factors about the Himalayas is that they do not agree with testing
products on poor animals. Even the cosmetic products they provide are being tested with the
help of technology and science instead of hurting these little creatures. They say, "We respect
all life".

o Good-for-Earth Practice

33
The herbs used in the Himalayas are completely grown organically, and the firm doesn't agree
with the use of chemical fertilizers or pesticides. Because they want the goodness of nature in
their products, and this is why they even use any chemical for the insects, but instead of using
them, they use Neem oil to get rid of these insects and pest attacks.

o Guidance to Farmers

When eco-friendly ways are used for growing any crop, it is very important that the farmer
should take care daily of the herbal plants and flowers on the field, and this is why the firm
keeps monitoring their crops and training local farmers to take care of these crops.

o Sustainability

It is very important for a firm like Himalaya that the products they provide should be
trustworthy and sustainable. Ayurveda is connected to nature, and this is why the firms make
sure that they provide products that are better for nature as well as the future of the earth, as
they believe in sustainability.

o Supporting Local Communities

Himalaya's idea of growth is amazing. The firm not only works to make a profit, but they are
also committed to the society they belong to, and this is why they invest in the community and
make sure that the society nearby them should work more with the firm.

o Female Farmer on Himalaya Herb Farm

The firm kept no difference in the male or female farmers as the male and female small farmers
are equally welcomed in the market, and they call it their way to support the women and make
them empower the society.

Vision : Bring wellness and joy to every home via herbal solutions based on science.

34
MISSION: Our vision: Bring wellness and joy to every home via herbal
solutions based on science. Our mission: Establish Himalaya as a science-
based, problem-solving, head-to-heel brand, harnessed from nature's wealth
and characterized by trust and healthy lives.

ACHIEVEMENTS :

Himalaya Baby Care, India's leading home-grown baby care brand, was awarded 'India's
No. 1 Brand' in an event organized by Media Research Group today in The Leela Hotel,
Mumbai. The award recognizes the success and creativity of the fastest growing brands
across the country.

35
TARGET: Himalaya to focus on wellness, baby care markets, targets $1 billion

turnover
As per industry reports, the baby care industry in 2015 recorded the third highest growth rate
of 53 per cent after the apparel and electronics segments.


Herbal health and personal care firm Himalaya Drug Company is planning to ramp up sales of
its wellness and baby care products as it targets USD 1 billion turnover by 2020. The
Bengaluru-based firm has six business verticals spanning therapeutics, personal care, wellness,
baby care, animal health and nutrition.
“Our newer portfolios like wellness and baby care have shown tremendous growth in recent
years and we will push ahead aggressively in these categories,” its CEO Phillipe Haydon told
PTI. The baby care sector is expected to grow at 17 per cent CAGR till 2019 and is projected
to be a Rs 1,800 crore market.

36
REWARD :

Awards:

BOARD OF DIRECTORS :

37
CHAPTER -V

38
 Table 4.1 shows the age wise classification of respondents

Age No. of respondents Percentage

Below2 15 30%
5
25-30 23 46%

30-35 9 18%

Above 3 6%
35
Total 50 100%

(Source: Primary data)

Figure 4.1 shows the age wise classification of respondents

From the above table 4.1 it is clear that , 30% of respondents are aged
below 25 , 46% of the respondents are aged between 25-30 , 18% of the
respondents are aged between 30-35 and 6% of the respondents are aged
above 35.
39
 Table 4.2 shows the gender wise classification of respondents

Gender No. of respondents Percentage

Female 46 92%

Male 4 8%

Total 50 100%

(Source: Primary data)

Figure 4.2 shows the gender wise classification respondents

From the above table 4.2 it is understood that 92% of the respondents are
females and 8% of the respondents are male.

Table 4.3 shows the occupation of respondents

Occupation No. of respondents Percentage

Student 9 18%
House wife 19 38%

40
 Government/Private 17 34%
job
Business 3 6%
Others 2 4%
Total 50 100%
(Source: Primary data)

Figure 4.3 shows the occupation of respondents

From the above table 4.3 it is clear that 18% of the respondents are
students , 38% of the respondents are housewives , 34% of the
respondents are government/private employees , 6% of the respondents
are doing business and 4% of the respondents are doing some other
occupation.
Table 4.4 shows the educational qualification of respondents

Qualification No. of respondents Percentage

SSLC 3 6%

Higher Secondary 5 10%

41
 Under 15 30%
Graduate/Graduate
Post Graduate 27 54%

Other 0 0%

Total 50 100%

(Source: Primary data)

Figure 4.4 shows the Educational qualification of respondents

From the above table 4.4 it reveals that 6% of the respondents have
completed their matriculation in SSLC , 10% of the respondents have
completed their matriculation in higher secondary , 30% of the
respondents have completed their matriculation in under
graduate/graduates and 54% of the respondents have completed their
matriculation in post-graduation.

Table 4.5 shows the monthly income of the respondents

Monthly No. of Percentage

income respondents
Below 25000 30 60%
25001-60000 13 26%

42
 60001-100000 4 8%
Above 100000 3 6%
Total 50 100%
(Source: Primary data)

Figure 4.5 shows the monthly income of the respondents

From the above table 4.5 it is clear that 60% of the respondents have a
monthly income of below 25000 , 26% of the respondents have a monthly
income between 25001-60000 , 8% of the respondents have a monthly
incomebetween 60001-100000 and 6% of the respondents have a monthly
income of above 100000.
Table 4.6 shows respondents ever used baby skin care
products for their babies

Particulars No. of respondents Percentage

Yes 50 100%

43
 No 0 0%

Total 50 100%

(Source: Primary data)

Figure 4.6 shows respondents ever used baby skin care

products for their babies

From the above table 4.6 100% of the respondents are using baby skin care
products for their babies.

Table 4.7 shows the Brand loyalty of consumer

Particulars No. of Percentage

respondents
Yes 34 68%

No 1 2%

Up to an extent 15 30%

Total 50 100%

44
 (Source: Primary data)

Figure 4.7 shows the Brand loyalty of consumer

From the above diagram 4.7 it is understood that 68% of respondents are
brand loyal consumers , 2% of the respondents are not brand loyal
consumers and 30% of the respondents are brand loyal consumers up to an
extent.
Table 4.8 shows the brand preference of the respondents

Particulars No. of respondents Percentage

Johnsons 23 46%
Himalaya 14 28%
Sebamed 8 16%
Mother care 2 4%
Libero 0 0%
Others 3 6%
Total 50 100%
(Source: Primary data)

45
 Figure 4.8 shows the brand preference of the respondents

From the above table 4.8 it reveals that 46% of the respondents are
preferring Johnson & Johnson , 28% of the respondents are preferring
Himalaya , 16% of the respondents are preferring Sebamed , 4% of the
respondents are preferring Mother Care and 6% of the respondents are
preferring other brands.

Table 4.9 shows Source of information about baby skin

care products

Particulars No. of respondents Percentage

Product display 4 8%
TV 12 24%
Newspaper 0 0%
Internet 6 12%
Friends/family 28 56%
Total 50 100%
(Source: Primary data)

46
 Figure 4.9 shows Source of information about baby skin
care products

From the above diagram 4.9 it is clear that 8% of the respondents came
to know about baby skin care products from product display , 24% of the
respondents came to know about baby skin care products from TV , 12%
of the respondents came to know about baby skin care products from
internet and 56% of the respondents came to know about baby skin care
products from their friends and family.
Table 4.10 shows factors influenced the respondents to buy
baby skincare products

Particulars No. of respondents Percentage

Brand image 10 20%
Price 7 14%
Quality 12 24%
Quantity 8 16%
Advertisement 6 12%
Availability 7 14%

47
 Total 50 100%
(Source: Primary data)
Figure 4.10 shows factors influenced the respondents to buy
baby skin care products

From the table 4.10 it reveals that 20% of the respondents buy baby skin
care product because of the brand image , 14% of the respondents buy
baby skin care because of the price of the product , 24% of the
respondents buy because of the quality of the product , 16% of the
respondents buy because of the quantity of the product , 12% of the
respondents because of the advertisement about the product and 14%
because of the availability of the product.
Table 4.11 shows side effects of using baby skin care products

No. of respondents Percentage

Particulars
Yes 2 4%

No 42 84%

Sometime 6 12%
s
Total 50 100%

(Source: Primary data)

48
 Figure 4.11 shows side effects of using baby skin care products

From the above table 4.11 it is understood that 4% of the respondents

baby have side effects by the use of baby skin care products , 84% of the
respondents baby have no side effects , 12% of the respondents baby have
side effects only sometimes.

Table 4.12 shows frequency of buying baby skin care products

Particulars No. of Percentage

respondents
Once in a week 8 16%
Once in a month 22 44%

More than once 2 4%

Every few month 18 36%

Total 50 100%
(Source: Primary data)

Figure 4.12 shows frequency of buying baby skin care products

49
From the above table 4.12 it is clear that 16% of the respondents are
purchasing baby products once in a week , 44% of the respondents are
purchasing baby products once in a month , 4% of the respondents are
purchasing baby products more than once in a month and 36% of the
respondents are purchasing baby products every few month.

Table 4.13 shows types of baby skin care products

respondents are using for their babies
Particulars No. of respondents Percent
age
Body wash,soap,oil,lotion 3 6%

Diaper/sunscreen , soap 3 6%

Body wash,shampoo,oil 14 28%

All of the above 30 60%

Total 50 100%

(Source: Primary data)

Figure 4.13 shows types of baby skin care products

respondents are using for their babies

50
From the above diagram 4.13 6% of the respondents are using body wash ,
soap , oil , lotions products for their babies , 6% of the respondents are
using diaper/sunscreen , soap products for their babies , 28% of the
respondents are using body wash , shampoo , oil products for their babies
and 60% of the respondents are using all of the above product for their
babies.

Table 4.14 shows purchasing source of baby skin care products

Particulars No. of respondents Percentage

Super market 12 24%
Hyper market 8 16%
Specialized store 22 44%
Wholesale stores 3 6%
Online 5 10%
Total 50 100%
(Source: Primary data)

Figure 4.14 shows purchasing source of baby skin care products

51
From the above table 4.14 12% of the respondents are buying baby skin
care products from super market , 8% of the respondents are buying baby
skin care products from hyper market , 22% of the respondents are buying
baby skin care products from specialized store , 3% of the respondents are
buying baby skin care products from wholesale stores and 5% of the
respondents are buying baby skin care products from online.

Table 4.15 shows spending behavior of respondents on natural

, organic baby skin care products
Particulars No. of Percentage
respondents
Below 1000 29 58%

1001-1500 13 26%

1501-2000 3 6%

Above 2000 5 10%

Total 50 100%

(Source: Primary data)

Figure 4.15 shows spending behavior of respondents on

natural, organic baby skin care products

52
From the above diagram 4.15 58% of the respondents are spending below
1000 on baby skin care products , 26% of the respondents are spending
between 1001-1500 on baby skin care products , 6% of the respondents
are spending between 1501-2000 on baby skin care products and 10% of
the respondents are spending above 2000 on baby skin care products.

Table 4.16 shows types of ingredient respondents wants in the

baby skin care products
Particulars No. of respondents Percentage
All natural/100% 23 46%
natural
Organic/USDA certified 2 4%
organic

Plant based material 2 4%

Eco friendly 6 12%
All of the above 17 34%
Total 50 100%
(Source: Primary data)

Figure 4.16 shows types of ingredient respondents wants in

the baby skin care products

53
From the above table 4.16 it is understood that 46% of the respondents are
using all natural/100% natural baby skin care products , 4% of the
respondents are using organic/USDA certified organic baby skin care
products , 4% of the respondents are using plant based baby skin care
product , 12% of the respondents are using eco-friendly baby skin care
products and 34% of the respondents are using all of the above.

Table 4.17 shows satisfaction of respondents on their current

baby skin care products
Particulars No. of Percentage
respondents
Highly satisfied 15 30%

Satisfied 33 66%

Neutral 2 4%

Dissatisfied 0 0%

Highly dissatisfied 0 0%

Total 50 100%

(Source: Primary data)

Figure 4.17 shows satisfaction of the respondents on their

current baby skin care products

54
From the above table 4.17 it reveals that 30% of the respondents are
highly satisfied in their current baby skin care products , 66% of the
respondents are satisfied in their current baby skin care products , 4% of
the respondents are neutrally satisfied in their baby skin care products.

Table 4.18 shows degree of recommendation of baby skin

care brandto friends and relatives

Particulars No. of Percentage

respondents
Yes 39 78%

No 2 4%

Maybe 9 18%

Total 50 100%

(Source: Primary data)

Figure 4.18 shows degree of recommendation of baby skin

care brandto friends and relatives

55
From the above table 4.18 it is clear that 78% of respondents recommend
their brands to friends and relatives , 4% of respondents not recommend
their brand to friends and relatives , 18% of respondents maybe
recommend their brand to friends and relatives.

Table 4.19 shows the readiness to switch the brand

Particulars No. of Percentage

respondents
Yes 18 36%

No 32 64%

Total 50 100%

(Source: Primary data)

Figure 4.19 shows readiness to switch the brand

56
From the above table 4.19 it is understood that 64% of the respondents
don’t want to change their existing brand and 36% of respondents wants
to change their existing brand.

Table 4.20 shows impact of advertisement on baby skin care

products
Particulars No. of respondents Percentage
Strongly agree 9 18%
Agree 28 56%
Neutral 12 24%
Disagree 1 2%
Strongly disagree 0 0%
Total 50 100%
(Source: Primary data)

57
 Figure 4.20 shows impact of advertisement on baby skin

care products
From the above table 4.20 it is clear that 18% of the respondents are
strongly agree that advertisement leads to purchase of baby skin care
products , 56% of the respondents are agreed that advertisement leads to
purchase of baby skin care products , 24% of the respondents are neutrally
agreed that advertisement leads to purchase baby skin care products and
2% of the respondents are disagreed that advertisement don’t leads to
purchase of baby skin care products.

Table 4.21 shows respondents’ opinion about attractiveness of

packaging
Particulars No. of Percentage
respondents
Yes 35 70%

No 6 12%

Maybe 9 18%

Total 50 100%

(Source: Primary data)

58
 Figure 4.21 shows respondents opinion about attractiveness of
packaging

From the above table 4.21 it is clear that 70% of the respondents says that
baby skin care product have attractive packaging , 12% of the respondents
says that baby skin care product have no attractive packaging and 18% of
the respondents says that baby skin care product may have attractive
packaging.

Table 4.22 shows changes that respondents wants to bring in

baby skin care products
Particulars No. of respondents Percentage
Packaging Quality 9 18%
Quality Quantity 14 28%
Quantity&Price 5 10%
Price&Packaging 6 12%
All of the above 16 32%
Total 50 100%
(Source: Primary data)
Figure 4.22 shows changes that respondents wants to bring in
baby skin care products

59
From the above diagram 4.22 it is understood that 18% of respondents are
want changes in packaging&quality , 28% of the respondents want
changes in quality&quantity , 10% of the respondents want changes in
quantity&price , 12% of the respondents want changes in
price&packaging and 32% of the respondents want changes in all of the
above terms.
Table 4.23 shows rating of respondents of their current baby
skincare products out of 5
Particulars No. of respondents Percentage

1 7 14%

2 0 0%

3 9 18%

4 19 38%

5 15 30%

Total 50 100%

(Source: Primary data)

60
 Figure 4.23 shows rating of respondents of their current baby
skincare products out of 5

From the above table 4.23 it is understood that 14% of respondents are
rated their current baby skin care product 1 out of 5 , 18% of respondents
are rated their current baby skin care product 3 out of 5 , 38% of
respondents are rated their current baby skin care product 4 out of 5 and
30% of respondents are rated their current baby skin care product 5 out of
5.

61
 CHAPTER Ⅴ

FINDINGS , SUGGESTIONS AND

62
CONCLUSION

63
5.1 FINDINGS

• It is found that 46% of the respondents are aged between 25-30.

• Most of the respondents are female users.

• 38% of the respondents are house wives.

• Majority of the respondents are post graduated.

• Most of the respondents have a monthly income of below 25000.

• Majority of the consumers are brand loyal consumers.

• It is found that 46% of the consumers doing consider Johnson &Johnson

baby products for their baby’s.

• Majority of the respondents are coming to know about the product from
friends/family. • Majority of the respondents have influenced the quality of
the product.

• Majority of the respondent’s babies have no side effects by the use of baby
skin care products.

• Among 50 respondents 44% of the respondents buying the baby skin care
products once in a month.

• It is found that 22% of respondents buying baby skin care products from
specialized stores.

• Majority of the respondents are spending below 1000 for buying baby skin
care products.

• It is found that 46% of the respondents are likely to buy all natural baby skin
care products.

• Majority of the respondents are satisfied with their current baby skin care
products.

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• It is found that 78% of respondents recommend their brand to friends and
relatives.

• Majority of respondents doesn’t want any changes in their existing babyskin

care brand.

• Majority of respondents are agreeing that advertisement leads to purchase of

baby skin care products.

• It is found that 70% of respondents agree the baby skin care products have
attractive packaging.

• Majority of respondents want changes in their baby skin care products.

• 38% of respondent’s rated 4/5th on their current baby skin care products.

5.2 Suggestions

• While preferring baby skin care brands, must consider quality instead of their
popularity.

• Price is still sensitive issue to them. So the producers must justify its price.

• Issues related to the side effects of the products to be corrected effectively.

• Fair advertisement to be required for baby skin care products.

• Quantity of baby skin care products to be increased with the prevailing price
rate.

• The baby skin care products should be easily available to consumers at their
nearest shop.

• Packaging of the products should be made more attractable.

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5.3 Conclusion

From the moment of birth and throughout life, a baby needs a mothers
loving care. Hence every mother is very much concerned about the mild
skin of their babies. They want to keep it gentle and unique. Here the study
shows that most of the people in the 7TH Himalaya as one of the epic brand
for their babies. According to their opinion Himalaya is paving the way by
advancing research that reveals the importance of multi-sensory
experiences that can lead to happy, healthy baby development. Most of the
consumers are brand conscious and they would like to purchase best brands
that currently available in the market. The consumers are concerned about
the quality assured by various brands. As we know that baby skin is
different from adult skin , it needs extra special care. Most of the brands
claim that their product is best to defense against irritants , gem and
bacteria. But in order to protect your baby the product should be healthy.
Every consumer comes under this study wants to make their child skin
squeaky clean.

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BIBLIOGRAPHY

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Books

➢ Shashi K. Gupti and Prenect Rnagi , Research methodology for commerce , Kalyani
Publishers , Second Edition.

➢ Kothari C R “Research Methodology” (second edition) new age international (p) Ltd ,
publishing New Delhi.

➢ Marketing management Philip Kotler and Kevin Lane Keller Pearson.

Journals

➢ Mathuthra, O., & Latha, K. (2016). consumers attitude towards baby products of
Johnson & Johnson and Himalayan products, Coimbatore city.
International Journal of Applied Research, 2(6), 816-819.

➢ Khicha, P. K., & Oyagi, B. N. (2012). Andrew Nyangau S. Brand Perception on Baby
care Accessory Products. Kaim Journal of Management and Research, 4(1-2), 38-42.

➢ Daniels, J. (2009). Marketing strategies within the baby product industry.

➢ Naik, M. N., & Lavuri, R. (2019). Impact of Product Packaging Elements on

Consumer Purchase Notion: A Study FMCG Items.

➢ Tambunan, F. F., & Indriani, M. T. D. (2013). Mothers perception, attitude, and

willingness to purchase towards baby formula. Journal of Economics and Behavioral
Studies, 5(8), 511-521.

Websites

1. www.shodhganga.inflibnet.ac.in

2. www.wikipedia.org

3. www.google.co.in

4. www.jnjindia.com

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 ANNEXURE

Questionnaire
• Age
Below 25 ☐ 25-30 ☐ 30-35 ☐ Above 35 ☐
• Gender
Male ☐ Female ☐

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• Occupation
Student ☐ House wife ☐ Government/Private job ☐
Business ☐ Others ☐
⚫ Educational Qualification
SSLC ☐ Higher Secondary ☐ Post Under Graduate ☐
Graduate ☐ Other ☐
• Monthly Income
Below 25000 ☐ 25001-60000 ☐ 60001-100000 ☐
Above 100000 ☐

1. Have you ever used baby skin care products to your baby? Yes ☐ No ☐
2. Are you a brand loyal consumer? Yes ☐ No ☐
3. If yes/up to an extent, which brand you prefer more? Johnson & Johnson ☐
Himalaya ☐ Sebamed ☐
Mother care ☐ Libero ☐ Others ☐
4. How did you come to know about baby skin care products?
Product display ☐ TV ☐ Newspaper ☐ Internet ☐ Friends/Family ☐
5. Which factors influenced you to buy baby skin care products?
Brand image ☐ Price ☐ Quality ☐ Quantity ☐
Advertisement ☐ Availability ☐
6. Did your baby have any side effects by the use of baby skin care products?
Yes ☐ No ☐ Sometimes ☐
7. How frequently do you buy baby skin care products?
Once in a week ☐ Once in a month ☐ More than once ☐ Every few month ☐
8. What type of skin care products did you use for their baby?
Body wash, soap, oil, Lotions ☐ Diaper/sunscreen, soap ☐
Body wash, shampoo, oil ☐ All of the above ☐

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9. Where did you typically buy baby skin care products for your baby? Super
market ☐ Hyper market ☐ Specialized store ☐ Wholesale store ☐
Online ☐
10. How much are you spending on natural, organic baby skin care products?
500-1000 ☐ 1001-1500 ☐ 1501-2000 ☐ Above 2000 ☐
11. Which of the following types of ingredients would make you more likely to
buy in a baby skin care product?
All natural/100% natural ☐ Organic/USDA certified organic ☐ Plant
based material ☐ Eco friendly ☐ All of the above ☐
12. How satisfied are you in the current baby skin care products?
Highly satisfied ☐ Satisfied ☐ Neutral ☐ Dissatisfied ☐
Highly dissatisfied ☐
13. Would you recommend your brand to your friends and relatives?
Yes ☐ No ☐ May be ☐
14. Would you like to change your existing brand?
Yes ☐ No ☐
15. Do you agree that advertisement leads to purchase of baby skin care
products? Strongly agree ☐ Agree ☐ Neutral ☐ Disagree☐ Strongly disagree
☐
16. Do you think that the baby skin care products have attractive packaging?
Yes ☐ No ☐ May be ☐
17. What are the changes do you expect from baby skin care products?
Packaging&Quality ☐ Quality&Quantity ☐ Quantity&Price ☐
Price&Packaging ☐ All of the above ☐
18. How do you rate your current baby skin care product?

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