Seat No:______________ Enrollment No:______________

PARUL UNIVERSITY
FACULTY OF MANAGEMENT
MBA Winter 2022 - 23 Examination
Semester: 4 Date: 15/11/2022
Subject Code: 06200252 Time: 10.30am to 1.00pm
Subject Name: New Enterprise & Innovation Management Total Marks: 60
Instructions
1. All questions are compulsory.
2. Figures to the right indicate full marks.
3. Make suitable assumptions wherever necessary.
4. Start new question on new page.

Q.1 Do as Directed.
A). Multiple choice type questions/Fill in the blanks. (Each of 1 mark) (05)
1. __________are entrepreneurs whose startup have matured and scaled, and they now spend a lot
of their time mentoring younger entrepreneurs.
a) Social Entrepreneurs c) Emerging Entrepreneurs
b) Visionary or thought leaders d) Three Commas Entrepreneurs
2 Which of the following is not the characteristic of an entrepreneur?
a) Ability to take risks c) Great survival Instincts and Adaptability
b) Self Driven d) Sound financial Credentials
3 Identify what is a challenge for Intrapreneurship
a) Size of the organization c) Cultural diversity
b) Leadership attitude d) Profitability of the venture
4 Idea to Opportunity Map evaluation sieve includes
a) Economic imperative c) Social and Personal imperative
b) Cultural imperative d) All of the Above
5 Business Plan will be consider as _____________
a) Start Stage c) Sustenance Stage
b) Scaling Stage d) Stalling Stage
B).Define the following. (Each of 1 mark) (05)
1.Entrepreneurship Process
2.Entrepreneurial Mobility
3. Innovation
4.. CID Syndrome
5. Introspection
C).Direct questions.(Each of 1 mark) (05)
1. Opportunity Analysis
2. Ideation Inhibitor
3. Marshalling the Required Resources
4. Players in the Ecosystem
5. Theory of X- Efficiency by Harvey Leibenstein
Q.2 Answer the following questions.
A). Explain various categories of business plan in detail. (07)
B).Explain in brief Start up strategies. (08)
Q.3 Answer the following questions.
A). Define Business Plan. Explain why Some Business Plan Fails? Elaborate it with suitable examples (07)
Creation Ethnic Clothes wants to enter Ecommerce Business. Discuss the essential steps to be
B).followed by it. (08)
.
Q.4 Attempt any two questions. (Each of 7.5 mark) (15)
1. One of the entrepreneur has identified ‘ working professionals not having wholesome
breakfast’ as an opportunity, many ideas can be associated with it like a chain of healthy
breakfast stores near IT parks, a serve at desk option or a stall in the cafeteria. Explain Idea to
Opportunity map by using above three ideas to the single opportunity.
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2. “Entrepreneur ecosystem providing a certain set of right ingredients that would influence the
growth of entrepreneurs or entrepreneurial activity”. Explain this statement with suitable
influencers of ecosystem.
3. “In order to succeed, a new firm must address some key marketing issues” Justify this
statement by exploring various issues.
4. “Entrepreneurship involves a greater risk for an individual than taking up a job in an
established enterprise, or doing something that has a more defined operation”. Explain this
statement with suitable examples.

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