RevX Partners with Zivame and Delivers 75% Higher

ROI amongst Other App Retargeting Partners

Challenge
With mobile being a potential growth vector, Zivame wanted to work with
a partner who could:
• Customize campaign based on marketing goals.
• Effectively re-engage their 1M+ install base.
• Drive increase in sales with a positive ROI.

Solution
1. Daypart Targeting: The client’s objective of promoting certain offers on specific days
of the week fit perfectly with RevX’s daypart targeting capability. The platform auto-
mated the process of running specific offers on the popular shopping days of the
week, enticing the shoppers to engage and complete the transaction ultimately driv-
ing higher purchases.

2. Category Targeting: RevX ran custom campaigns for Zivame’s high value and popular
categories. The platform used its real-time audience intelligence engine to segment
users based on their affinity to the premium categories such as Shapewear, Beach-
wear, Activewear etc. and retarget them with highly relevant dynamic ads. This strat-
egy delivered higher scale and better ROI from those specific categories.

3. Flexible Pricing Model: To reap maximum returns on each dollar spent, RevX enabled
a smooth transition of the campaign from Revenue Share Model to Technology Fee
Model. The latter pricing strategy proved to be more efficient in optimizing the cam-
paign for Zivame’s performance goal, delivering 84.2% higher ROI without impacting
the ad spend (results below).

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 Creatives

The latter pricing strategy proved to be more efficient in optimizing the campaign for
Zivame’s performance goal, delivering 84.2% higher ROI without impacting the ad spend (re-
sults below).

Results

75% 3.5X

Higher ROI: RevX vs Others Increase in Conversion Rate

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 Powering Marketers & Top Enterprises Globally

Zivame is India’s most popular online lingerie destination. With an exquisite collection of over
3000 styles, 50 brands and 100 sizes; it has transformed the way Indian women used to buy
lingerie by offering an enormously feasible and unique online shopping experience

The RevX platform (now acquired by Affle International Pte. Ltd., Singapore) is a self-serve
mobile marketing platform that drives performance and brand experience through the power
of programmatic, personalization and data science. It helps digital marketers to drive new
user acquisition and grow retargeting / re-engagement-based transactions through targeted
digital advertising. The platform is used by several top e-commerce and mobile app-driven
companies in fast-growing markets and industry segments.

The RevX platform was recently ranked as #4 in the shopping category and #5 in the
non-gaming category in its Global Retargeting Index (Jul - Dec 2018) published by Appsflyer,
a leading mobile measurement platform.

Programmatic Advertising
To Drive Awareness & Inspire Consumers

Data-led Programmatic User Acquisition

With 100% Transparency

Incrementality Focused
Mobile Retargeting

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