FOURTH SEMESTER BASICS OF PUBLIC RELATIONS [COURSE CODE: BA IME 204 wa eo ‘CREDITS itera aan 75 ars Tateraal Evaluations 25 Marks "Total Marker 100 Objectives of the Course ‘On completion ofthis course, the student should be able: + define Public Relations + describe ole andinpertanceof Public Relations 4+ describe the finctions of PR agency 4+ uulize knowledge gained in planing and designing a public relations campaign Unit ts [Concept and F 1. Defining Public Relations: Functions and Types of Publis 2. Evolution of Public Relations 43. Scope of PR: Issue Management, Lobbying, Corpuate Socal Respnsibiliy, Public Opinion, Advertsing, Propaganda, Publicity and PR asa marking tol thes in PR, PRSI Cade, IPRA tion of Public Relations) Lew ‘Unit [PR Agency: Tools and Techniques] Le 1 PRageney, Concept, Stuctue and Functions 2. Media Relations: Muli-Media Release (ess, audio, vdeo and social media), Press Conference Press Kit, Press Briefings and Fumilarizing Tours 4. Tools Techniques for Public Relations House Journal, Bulletin Beard, Visit by Management ‘Open House and Annual Repets, Exhibitions 4, Use of Digital Media and Ener trends in PR I: [PR in Different Sectors} Lew 1 Role and Responsibility of PRO 2. Pin Public and Private sector (CSR) 3. Rote of PR in Fcation and Health sector 44 Role ofPR in Political Parties and Election Campaigns Unit V [Corporate Communications and PR ba 1 volition of Corporate Communications 2) Coaporate Comminicatons and Puble Relations 3. Defining PR Pitch and Campaign 44 PRampaign: Recurch, Sting Objectives, Programme Planning, Budgeting, nplemenstion, Feedback’ Evaluation