Table of Contents

Section 1: Introduction Vision, Mission, and Generic Strategies

Company
introduction………………………………………………………………………………………………………..............4
Company VISION……………………………………………………………………………………..............................4

Company MISSION……………………………………………………………………………………………….8

Generic Strategies……………………………………………………………………………….……........................8

Section2: External Environment Analysis

Factors affecting the company: (PESTEL ANALYSIS)…………………………………………….….8
Political

environment……………………………………………………………………………………………….9

Economic environment…………………………………………………………………………………................11

Social environment………………………………………..……………………………………………………….17

Technological environment………………………………………………………………………………………18

Environment Factors……………………………………………………………………………………………….19

Legal environment………………............................................................................................................................19

Industry Environment Analysis (Porter’s 5 forces)……………………………………………………21

Bargaining Power of Suppliers……………………………………………………………………………… 21

Bargaining Power of Buyers……………………………………………………………………………………...21

Threat of Substitutes Product or Services……………………………………………………………................22

Threat of New Entrants……………………………………………………………………………………………22

Threat of Industry Rival……………………………………………………………………………...…………...23

Strategic Group Mapping……………………………………………………….………………………………..23

Strategic Types……………………………………………………………………………………………………..23

Value Discipline Triad…………………………………………………………………………………………….24

BCG Matrix…………………………………………………………………………………………………………25

Industry Matrix…………………………………………………………………………………………………….26

2
Issue priority matrix (including after every threats &

opportunities……………......……26 External Strategic Factors Analysis

Summary (EFAS)………………………………….........................................................................27

Section3: Internal Environment Analysis

Value Chain Analysis (VCA)……………………………………………………………………28

VRIO

Matrix………………………………………………………………………………………………………50

Internal Strategic Factors Analysis Summary (IFAS)

Matrix………………………………………............................................................................................................51

Section4: Develop strategic alternatives

Strategic Factors Analysis Summary (SFAS)

……………………………………………………………...52 TWOS Analysis (SPACE)

…………………………………………………………………………………………54 Strategic

alternatives………………………………………………………………………………………………55

Section 5 : evaluate strategic alternatives

Quantitative Strategic Planning Matrix (QSPM)

………………………………………………………………56 Space

Matrix………………………………………………………………………………………………………...57

Section 6: Implementation & Control

Balance score

card………………………………………………………………………………………………….60

Control……………………………………………………………………………………………………………….

60
 Page
1. Executive summary 3
2. Company overview 4
3. Vision, Mission, Core Values 5
4. Situational analysis 6
4.1. IFE 6
4.2. EFE 7
4.3. CPM 9
4.4. PESTEL 10
4.5. Porter’s 5 forces 12
5. Matching Stage 15
5.1. Space Matrix 15
5.2. BCG 16
5.3. SWOT Analysis 17
5.4. TOWS 20
6. Decision Stage 21
6.1. QSPM 21
7. Strategic Goals, Suggested Strategies, Objectives 24
8. Recommended Organizational Structure 25
9. HRM 26
10. Internal Policies 27
11. Strategy Implementation 27
12. Marketing Plan 28
13. Financial Projection 38
14. References 43
1-Introduction
2-Vision
3-Mission
4-SWOT Matrix
5-TOWS Matrix
6-Internal Assessment Evaluation (IFE)
7-External Assessment Evaluation (EFE)
8-QSPM Matrix
9-Digitalization Strategic objectives
10- Implementation Matrix
11- Control Matrix
12- Evaluation Matrix
13- References
INTRODUCTION 4

VISION & MISSION STATEMENTS...............................................................................6

VISION................................................................................................................................ 6
CURRENT VISION STATEMENT: (META, 2021).........................................................................................................................6
SUGGESTED VISION STATEMENT: ........................................................................................................................................6

MISSION............................................................................................................................. 6
ORIGINAL MISSION STATEMENT:.........................................................................................................................................6
PROPOSED MISSION STATEMENT........................................................................................................................................6

SITUATIONAL ANALYSIS...............................................................................................8
EXTERNAL ENVIRONMENT ASSESSMENT................................................................................................................................8
OPPORTUNITIES:............................................................................................................................................................. 8
THREATS:....................................................................................................................................................................... 9
EFAS.......................................................................................................................................................................... 10
PESTEL ANALYSIS......................................................................................................................................................... 12
PORTER’S FIVE FORCES (EXTERNAL MICRO-ENVIRONMENT)....................................................................................................15

INTERNAL ENVIRONMENT ASSESSMENT..............................................................18

STRENGTHS:................................................................................................................................................................. 18
WEAKNESSES:...............................................................................................................................................................19
IFAS:.......................................................................................................................................................................... 20
VALUE CHAIN ANALYSIS..................................................................................................................................................21
META’S ORGANIZATIONAL STRUCTURE...............................................................................................................................22

STRATEGIC ANALYSIS.................................................................................................24
SFAS ANALYSIS.............................................................................................................................................................24
SWAT MATRIX............................................................................................................................................................. 25
TOWS ANALYSIS...........................................................................................................................................................26
QSPM........................................................................................................................................................................28

IMPLEMENTATION.......................................................................................................31

1- INNOVATION STRATEGY........................................................................................................................................32
Strategic objective:...................................................................................................................................................32
Tactical (annual) objective:......................................................................................................................................32
IMPLEMENTATION MATRIX FOR INNOVATION STRATEGY.........................................................................................................33
2- PRODUCT/SERVICE DEVELOPMENT STRATEGY...........................................................................................................36
Strategic objective....................................................................................................................................................36
Tactical (annual) objective.......................................................................................................................................36
IMPLEMENTATION MATRIX FOR PRODUCT/SERVICE DEVELOPMENT STRATEGY............................................................................37

EVALUATION AND CONTROL MECHANISMS........................................................41

1- BALANCED SCORE CARD FOR INNOVATION STRATEGY.................................................................................................41

2- BALANCED SCORE CARD PRODUCT/SERVICE DEVELOPMENT STRATEGY..........................................................................42

EXECUTIVE SUMMARY...............................................................................................44

REFERENCES..................................................................................................................46
Introduction.............................................................................................................................2
Why is Zuckerberg doing this?......................................................................................................6
Doesn’t facebook- sorry ,Meta-have bigger things to worry about.....................................................6
What happens if Meta succeeds?..................................................................................................7
Virtual reality Oculus................................................................................................................7
Facebook’s VR spnding spree....................................................................................................8
The facebookification of VR......................................................................................................8
Planning.................................................................................................................................11
Vision.....................................................................................................................................11
Mission..................................................................................................................................11
External Environmental Assessments.....................................................................................13
PESTEL:...................................................................................................................................15
Porter 5 Forces:......................................................................................................................18
Internal Environmental Assessments................................................................................................11
Value Proposition...................................................................................................................11
Business Model Canvas:..........................................................................................................12
Gap Analysis:..........................................................................................................................13
Quadratic Analysis..................................................................................................................13
SWOT Analysis........................................................................................................................13
Internal Environmental Assessments (IFAS).............................................................................17
External Environmental Assessments (EFAS)...........................................................................18
TOWS Analysis........................................................................................................................33
QSPM Analysis.......................................................................................................................34
Strategies:..............................................................................................................................22
Strategic Objectives................................................................................................................25
Policies..................................................................................................................................41
Evaluation..............................................................................................................................42
References…………………………………………………………..
…………………………………..……………………………..
 Table of Contents
Introduction............................................................................................................................................3
Mission & Vision..........................................................................................................................................4
Mission................................................................................................................................................4
Vision…………………………………………………………………………………………………………………………………………….4
External Analysis.....................................................................................................................................6
PESTEL Analysis........................................................................................................................................6
Porter’s 5 Forces Model.......................................................................................................................9
Competitive Profile Matrix (CPM)……………………………………………………………………………………………………11
External Factor Analysis Summary (EFAS)………………………………………………………………………………………..12
Internal Analysis……………………………………………………………………………………………………………………………….13
Value Chain Analysis…………………………………………………………………………………………………………………13
VRIO Matrix……………………………………………………………………………………………………………………………..17
McKinsey 7S Model…………………………………………………………………………………………………………………..19
Internal Factor Analysis Summary (IFAS)………………………………………………………………………………… 23
Quadratic Analysis………………………………………………………………………………………………………………………….. 24
SWOT Analysis……………………………………………………………………………………………………………………….. 24
TOWS Analysis……………………………………………………………………………………………………………………….. 25
Quantitative Strategic Planning Matrix (QSPM)……………………………………………………………………… 26
Recommended Strategies Used…………………………………………………………………………………………………………… 29
Strategic Objectives………………………………………………………………………………………………………………………… 30
Implementation………………………………………………………………………………………………………………………………..3
1
Business Plan and Internal Policies Matrix……………………………………………………………………………….31
Evaluation and Control……………………………………………………………………………………………………………………. 33
Balance Scorecard…………………………………………………………………………………………………………………
33
Financial Analysis…………………………………………………………………………………………………………………………… 35
Business Plan…………………………………………………………………………………………………………………………………… 38
Conclusion………………………………………………………………………………………………………………………………… 43
References……………………………………………………………………………………………………………………………………. 44