4/19/23, 3:41 PM Integrator Business Model Pattern | Business Model Navigator

← Back to Network View Examples: Iconic Cases

How they do it: Lufthansa’s product

Aravind Eye Care System →
offering to passenger is the flight from
Amazon Store → location A to B. However, the company
performs only the actual flight but not
Zara → the process steps before and after such
as baggage handling, airport service
Lufthansa →
and maitenance etc.. This is usually
performed by 3rd parties which are not
Carnegie Steel →
paid by the customer though but paid
for by Lufthansa.
Learn more about Lufthansa →

Integrator # 23
An integrator is in command of the    
Top Industries Pattern Co-Occurrence
bulk of the steps in a value-adding
process. The control of all resources Below, the pattern "Integrator" is analyzed based on co-occurrence, in order to get
and capabilities in terms of value insights into how this business model pattern is applied in combination with other
creation lies with the company. patterns within the firms we studied.
Efficiency gains, economies of
scope, and lower dependencies Top Co-Occurrences
from suppliers result in a decrease
in costs and can increase the
stability of value creation.

Apply this pattern to

your own business and Cash Machine Direct Selling Customer Loyalty
create your next 3 pattern co-occurrences 2 pattern co-occurrences 2 pattern co-occurrences
innovative business
model!

All Co-Occurrences

START THE IDEATION Cash Machine

Direct Selling
Customer Loyalty
Digitization
Long Tail
Subscription
Two-sided Market
No Frills
Cross Selling
Razor And Blade
Rent Instead Of Buy
Mass Customization
Guaranteed Availability
Flat Rate
Ultimate Luxury
Affiliation
Barter
Auction
Hidden Revenue
License
0 2 4 6

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