COLLEGE OF COMPUTING, INFORMATICS AND MEDIA

PUNCAK PERDANA CAMPUS, SELANGOR

BACHELOR OF INFORMATION SCIENCE (HONS) INFORMATION

CONTENT MANAGEMENT

PRINCIPLES OF ENTREPRENEURSHIP (ENT530)

PAIRING ASSIGNMENT:

SOCIAL MEDIA PORTFOLIO

PREPARED BY:

AIN NAZIERA BINTI HAMID (2021467802)

NUR NAJIBAH BINTI HAMDAN (2021847328)

GROUP:

IM2493ST1

PREPARED FOR:

MADAM HARTINI BINTI MOHAMED

SUBMISSION DATE:

13TH JANUARY 2023

 ACKNOWLEDGEMENT

First of all, we praise and thank Allah SWT for giving us the strength to complete this
task within the stipulated period. Without Him, we will not be able to complete this assignment.
We would also like to thank our parents and family for their encouragement and support
throughout the completion of this assignment.

The highest appreciation goes to the beloved lecturer, Madam Hartini binti Mohamed,
who has poured a lot of knowledge into this course and gave an in-depth explanation about
the instructions of this assignment.

Not to forget our classmates, who never get tired of responding to all of our questions
about this work. As a result, we were able to finish the task in the time allotted by the lecturer.
We would like to express our gratitude to everyone who contributed ideas in completing our
assignment.

Finally, this assignment cannot be completed without the effort and cooperation of our
group members.

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TABLE OF CONTENTS

CONTENT PAGE

ACKNOWLEDGEMENT i

EXECUTIVE SUMMARY ii

1.0 BUSINESS REGISTRATION

1.1 Go-ecommerce Registration 1-2
1.2 Companies Commission of Malaysia (SSM) Registration 3-4
1.3 Masmed Young Entrepreneur (MyENT) Registration 5-6
1.4 Sales Report 7-8
2.0 INTRODUCTION TO BUSINESS
2.1 Name & Address 9
2.2 Organizational Chat 10
2.3 Mission & Vision 10
2.4 Description of Product 11
2.5 Price List 11

3.0 FACEBOOK
3.1 Creating Facebook Page 12
3.2 Costuming Facebook Page URL 12
3.3 Facebook Post – Teaser 13-14
3.4 Facebook Post – Copywriting (Hard Sell) 15-22
3.5 Facebook Post – Copywriting (Soft Sell) 23-31
3.6 Graphic 32-36

CONCLUSIONS 37
 EXECUTIVE SUMMARY

Cakesis is a new company that is trying to gain recognition in order to improve its sales
performance. Facebook is one of the main platforms used by Cakesis to connect and attract
customers to buy the food products produced by their business. Every information about sales
products will be communicated through the platform.

This nature of business is known as the food industry or more precisely dessert. This
dessert is known as kek batik. We chose the food industry because nowadays food products
are easier to sell. It is because people do not mind spending their money on food especially
dessert. To make our business transactions easier, we decided to sell our products online. In
this way, Cakesis products will grow far.

This business was established in November 2022. At the moment, Cakesis only has
two employees, which is the owner of Cakesis, Ain Naziera binti Hamid and the assistant, Nur
Najibah binti Hamdan.

Cakesis currently produces kek batik with various toppings such as Cadbury, Nutella,
and Oreo. it has also received a lot of good feedback from every customer who bought it
because of the crunchy but soft texture of the kek batik. The ingredients used to make kek
batik are also premium and very high quality.

ii
1.0 BUSINESS REGISTRATION

1.1 Go-ecommerce Registration

• Ain Naziera binti Hamid

1
• Nur Najibah binti Hamdan

2
1.2 Companies Commission of Malaysia (SSM) Registration

• Ain Naziera binti Hamid

• Nur Najibah binti Hamdan

3
• SSM Certificate

4
1.3 Masmed Young Entrepreneur (MyENT) Registration

• Ain Naziera binti Hamid

5
• Nur Najibah binti Hamdan

6
1.4 SALES REPORT

Below is the sales report of Cakesis business:

7
8
2.0 INTRODUCTION TO BUSINESS

2.1 Name and address

Name of Business Cakesis

Jalan Bukit Badak, Kg Melayu Subang, 40150

Business Address
Shah Alam

Phone Number 010-6512031

Social Media Facebook

Selling homemade Kek Batik with various
Main Activity
toppings

Open Time Friday to Monday

Date of Establishing the

November 2022
Business

Form of Business Business Partnership

Name of Bank CIMB Berhad

Bank Account Number 7634357198

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2.2 Organizational chart

Below is the Cakesis business organizational chart. We only have two workers
at the moment.

2.3 Mission and vision

Mission

The mission of Cakesis is to produce a variety of delicious and high-quality

desserts at reasonable prices.

Vision

The vision of Cakesis is to be the most successful dessert business and the
choice for everyone.

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2.4 Description of Product

A popular Malaysian treat is batik cake. Layering a chocolate cake with

a creamy and sweet filling comprised of condensed milk, butter, and milo
results in this dessert. It is famous for its decadent creamy texture and rich
chocolate taste. We also offer a variety of toppings, including Oreo, Cadbury,
and Nutella. Customers who do not want any toppings can still obtain a regular
batik cake without any toppings. SQ250 is the size of the container utilised. The
cost is moderate and economical.

2.5 Price List

No Variations Price

1 Kek Batik RM5.00

2 Kek Batik Nutella RM6.00

3 Kek Batik Cadbury RM6.00

4 Kek Batik Oreo RM6.00

11
3.0 FACEBOOK PAGE

3.1 Creating Facebook Page

Below is the Facebook page created for the business of Cakesis:

3.2 Customizing Facebook Page URL

Below is the customized URL Facebook page of Cakesis business:

Cakesis’s Facebook page can be found at:

https://www.facebook.com/cakesiss

12
3.3 Facebook Post – Teaser

Below are the teasers posted on the Facebook page of Cakesis:

Teaser 1

Teaser 2

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Teaser 3

Teaser 4

14
3.4 Facebook Post – Copywriting (Hard Sell)

Below is the copywriting – hard sell posted on the Cakesis Facebook page:

Hard sell 1

Hard sell 2 Hard sell 3

15
Hard sell 4

Hard sell 5

16
Hard sell 6

Hard sell 7

17
Hard sell 8

Hard sell 9

18
Hard sell 10

Hard sell 11

19
Hard sell 12

Hard sell 13

20
Hard sell 14

Hard sell 15

21
Hard sell 16

Hard sell 17

22
3.5 Facebook Post – Copywriting (Soft Sell)

Below is the copywriting – soft sell posted on the Cakesis Facebook page:

Soft Sell 1

Soft Sell 2

23
Soft Sell 3

Soft Sell 4

24
Soft Sell 5

Soft Sell 6

25
Soft Sell 7

Soft Sell 8

26
Soft Sell 9

Soft Sell 10

27
Soft Sell 11

Soft Sell 12

28
Soft Sell 13

Soft Sell 14

29
Soft Sell 15

Soft Sell 16

30
Soft Sell 17

31
3.6 Graphic

3.6.1 Facebook page Results

32
3.6.2 Facebook Page Followers

3.6.3 Facebook Page Likes

33
3.6.3 Facebook Page Content

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35
36
4.0 CONCLUSIONS

In a nutshell, Cakesis is a new business that mostly markets its kek batik products
through online platforms such as Facebook. This platform is very helpful in the growth of our
product, namely by posting regularly and also taking advantage of existing services such as
advertising. With this platform, we can reach the target audience that we have set. It has also
helped us in increasing the sales profit of Cakesis business.

In addition, we have also gained a lot of knowledge and skills from this online platform,
such as the appropriate times to post on the Facebook page and also how to write sentences
for hard sell and soft sell posts. It really helps us to make good posts in the future. Besides,
we were also able to learn how to calculate profits and set appropriate prices for the food
products produced by Cakesis.

Finally, we are happy and enjoy selling kek batik to our customers. Thank you for the
ENT530 course for giving us the opportunity to do sales, especially Madam Hartini binti
Mohamed.

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