Grades 1 to 12 School PSTMIS Grade Level 12

DAILY LESSON Teacher Keneth N. Mendoza Learning Area Entrepreneurship

LOG Teaching Dates March 27-31, 2023 Quarter 3rd

Day 1 Day 2 Day 3 Day 4

I. OBJECTIVES
A. Content Standards The learner demonstrates understanding of environment and market in one’s locality/town.
B. Performance
Standards The learner independently creates a business vicinity map reflective of potential market in one’s locality/town.
C. Learning 3. Recognize the importance of marketing mix in the development of marketing strategy
Competencies The learners…
 3.1 Describe the Marketing Mix (7Ps) in relation to the business opportunity vis-àvis:
 3.1.1 Product;
 3.1.2 Place;
 3.1.3 Price;
 3.1.4 Promotion;
 3.1.5 People;
 3.1.6 Packaging; and
 3.1.7 Positioning
D. Objectives 1. compare two different packaging 1. determine four classifications 1. identify the business or 1. determine the three basic
At the end of the lesson of the same product. of products. brand names base on their concept of positioning.
the students were able
to: 2. determine the five basic functions 2. provide examples in each logos. 2. understands the steps in
of packaging of products. classification of product. 2. identify the five promotional positioning and effective market
3. find sample of functions of 3. differentiate product images mix use in the industry. positioning.
packaging in a magazine, brochures, based on its classifications. 3. create their own 3. develop a positioning line
or newspapers. promotional video. using USP.
II. CONTENT 7P’S OF MARKETING MIX
III. LEARNING RESOURCES
A. References
1. Teacher’s Guide pages
2. Learner’s Materials
pages
3. Textbook pages
4. Additional Materials
from Learning
Resource (LR) portal
B. Other Learning ADM Entrepreneurship Module 5 7P’s of Marketing Mix and Branding
Resources
 Google.com Classifications of Product
Pinterest Images of Products
IV. PROCEDURES
A. Reviewing previous Determine what pricing strategy
lesson or presenting were used in the following images.
the new lesson
B. Establishing a purpose “Compare and Contrast”
for the lesson Two images of product will be
shown during the class. One with
complete information on a
packaging and one with plain
packaging. The students will
compare the two images using a
Venn diagram.
C. Presenting 1. What is/are the difference of the
examples/instances of two products?
the new lesson
2. Which product will be more
attractive to the market? Why?
3. Why do you think it is important
for a product to have a good
packaging?
D. Discussing new “Five Basic Functions of
concepts and Packaging”
practicing new skills
1. Protection
2. Containment
3. Information
4. Utility of Use
5. Promotion
Recall the previous lesson by
calling students.
“Oh!!! Shopping!”
Directions:
A volunteer will try to advertise
or promote a mystery product
inside the box. After the
promotion, we will reveal the
mystery product. Then, the
volunteer will demonstrate how
to use the mystery product
according to what he/she said
earlier during the advertisement
or promotion.
Processing Questions:
1. How do you find the
activity? Easy / Hard?
2. Base from the activity, how
can we promote a product if we
don’t know what product we
had?
“It is hard to promote our product
if we do not know what our
product offers and specially, we do
not know what our product is.”
“Classifications of Products”
1. Convenience Products
2. Shopping Products
3. Specialty Products
4. Unsought Products
Determine what classification
of products does the image
portrays.
“Logo Quiz”
The teacher will present logos
of different companies from
easy level to hard level.
Students will guess what
company or product were
using that logo. Every time the
level rises the higher points
they will gain in every correct
answer.
“The Power of Color!”
Below are different colors.
Think of a particular product
or company that you can
identify with each color. Write
your answers in the box beside
each color.
“Promotional Mix”
1. Advertising
2. Public Relations or PR
3. Personal Selling
4. Sales Promotions
5. Direct Marketing
Recall the previous lesson by
calling students.
“Slip of the Tongue”
The name of the activity was
derived from the idea of
Sigmund Freuds approach in
counseling. Wherein he deals
with what word comes first from
his client.
This time, what will be the
students slip of the tongue when
a certain product or service is
given. Then they will reason out
with what they said.
Products are identified by three
different identities. What do you
think are those three?
“These are Functional Positions,
Symbolic Positions and
Experiential Positions.”
“Steps Of Positioning Process”
1. Confirm Your Understanding
of Market Dynamics
2. Identify your competitive
advantages.
3. Choose competitive
advantages that define your
market “niche”.
4. Define your positioning
strategy.

E. Developing mastery “CTRL X + CTRL V”
(leads to Formative Directions: Using a magazine, look
Assessment 3)
for samples of the five basic
functions of packaging. Then, cut
and paste it on a bond paper.
F. Finding practical “Creation”
applications of Directions: Create your own
concepts and skills in
daily living packaging on your chosen product.
The packaging must contain its five
basic functions.
Rubrics:
Completeness
Appearance/ Appeal
Creativity
Total:
G. Generalizing and In this world that is full of inevitable
abstractions about the trials, failures, pains, and
lesson
disappointments. Who serves as
your packaging that protects you
(Protection), do everything to hold
you for who you are (Containment),
reminds and advice you what to do
5. Communicate and deliver on
the positioning strategy
“Product Inventory” “Ad You Cannot Skip” “Effective Market Positioning
Directions: Directions: The class will be Strategy”
Determine under what divided into different groups. 1. Determine company
classification does the picture of Each group were task to create uniqueness by comparing to
the product falls. their own product and its others.
 Ice Cream promotional skit/video. 2. Identify current market
 Milk Rubrics position.
 Soft Drinks Content 15 3. Competitor positioning
 Pineapple Juice Persuasion 10 analysis
 Teddy Bear Uniqueness 5 4.Develop a positioning strategy.
 Refrigerator Total 30
 Dress
 Sofa Set
 BMW Car
 Parker Pen
 LV Bag
 Emergency Lights
 Car Insurance
 Fire Extinguishers
“Product Hunting” “Target Identity”
Directions: Find at least 3 Directions: Think of a product
products available in your you want to pursue as your
bag/classroom that suits in the enterprise. Create its position in
four classifications of products. the market using the concept of
Unique Selling Proposition.
8
6
6
20
Now, that you encounter the After our discussion, what is “Step to the Line”
four classifications of product, the importance of promotion in Directions: There will be a line at
what wisdom it brings to you? a product? the center of the room. If the
Applying the concept and given statement from the
importance of promotion in teachers describes them, they
our life, what is your greatest need to step to the line.
asset that you want to promote Example:
 (Information), pushes you that you
can do it (utility of use) and the one
who is always proud of what you
have accomplished (Promotion)?
H. Evaluating learning Directions: Look and analyze at the
pictures shown. Determine what
function of packaging does the
picture shown.
(Images will be at the presentation)
I. Additional activities
for application or
remediation
to every people?
Directions: Determine what is Announcement of Project:
the classification of the product The class will be divided into
shown. four different groups. Each
1. Gucci Boots group will choose existing
2. Cooking Oil business in a locality. With the
3. Laptop permission of the
4. Generator management, they will create
5. Air Conditioner promotional video for the
chosen enterprise.
1. If you have a pet.
2. If you ate breakfast.
The learners in their notebook
will write their personal insights
about the lesson using the
prompts below:
I understand that _________.
I realize that ______________.

V. REMARKS

VI. REFLECTION

A. No. of learners who

earned 80% in the
evaluation.
B. No. of learners who
require additional
activity for remediation.
C. Did the remedial lessons
work? No. of learners
who have caught up with
the lesson.
D. No. of learners who
continue to require
remediation.
E. Which of my teaching
strategies worked well?
Why did this work?
F. What difficulties did I
encounter which my
principal or supervisor
can help me solve?
G. What innovation or
localized materials did I
use/discover which I wish
to share with other
 teachers?

Prepared by:

KENETH N. MENDOZA
Senior High School Teacher II

Checked by:

RONALD M. ENRIQUEZ
PRINCIPAL IV

Values Integration:
“We need to remember that we are here for a reason, we are a product or service that needs to do our function. This activity is a reminder of where we are now and what we
are lacking as a product in the market we call world.