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    40 views24 pages

    POPULAR CULTURE - Danesi - 1 - Poglavlje

    Uploaded by

    Drek123

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    of 24
    POPULAR CULTURE Introductory Perspectives Third Edition MARCEL DANESI 2ofF-6684 Unit A, Whine Mew, 254 Sniry Sue, apd SEN ti cnd, Ths wl be daca nthe al ehopen FEATURES OF POP CULTURE Ar the tam ofthe sweat centny Amerie, semi ggeive an hid munca ted straceing Amecn sens ge numbers A perfect example of new cae wad Zl Fa, peduce a 1907 by the American theaical producer Foren? Zegeld (1367-1932). The spec Became popula or i ale, ey chor gid, ekg et nd (itchy tunes The specacle bth spc gene ada metaphor pop flare general. [nsx pop eure was al about entrainment fn the sage dough a pastiche of peal, muse, dancing. and hugh. Spetate Specs are everywhere in popu euure—ensea odkbuser ovis the Super Bow), rock canes apd he bike—all conse 2 Chet species fone hig othe ther, Mot haan rice pope’ r= (fovtoa specie Kind of teat soca that etre 3 wide vase) of Ss eile wile Vanevile war pope form Ue 180s co the ey {0s and proced many ofthe celebs who gained succes in ther nenainmene mi, ich st modon pve a ado, Some vancile theater esr more than twenty a8 sige il engin fom jus fing, minal acs, comedy sis, rectatons, song and magic shows, 10 Thalesgue pelamanes by actrees, Vauderie san oot of ces fala bere the etn pale had a pec meaning I feed 0 the Segment tat opened and loved performances apd meade pfs, imal nd ots. Ar the band pled and the ningmaser sang, pron fe thoved in eit conte wake round the sets tent 0 a. “The spect uly ended ith ik cle og mount which be lens od aie with heir Bo ley eng on ech ers acs “Tough the offre of weakby products a theater owes who saw the promise of age pros Foo petal pexormances,yaudevibe teams + highly engnized matontwide hig bite wth 38 own theater ‘hans In its ey tthe mos popale form of ive enterenment or fly ashences, The vary sw event eploced oul Populr mic ha aways been a atin feature of vader, As mented eater, one came ovens the rle of tia the speed of oper. ue crpated ond 1900 le oa ly the muse a= fons of Alcan Americ. Mow ey er was played by soll marching bands o soo pais In 1917 a group of New Ores musics eld “The Orginal Discn Jee Band produced record hs gemered natn ‘wie anton for je, Tw group lowed 1922 the New Orleans Ryton Kings and in 1923 the Creole Jare Hand led by comet King Oliver The mow inet mascan 2 the dine ws King Oliver's sec= nd wampett, Lowi Aatong, who showed the power of to move people emotional ad o eatrain them wth we ame By the 19805 fd ealy 1m je delet nk swing, ad sho speed 41 abd Igy poplar spe own a bop” Bebop’ wmypes were fe ad is as Tonge nd moe compe thn eis jz sys “The ern alse surbced sn 1948, when tenor sxopbont Stan Cte recoded aslo, romantic ol of Raph Bars compestion “Esy ‘Aum with the Woody Heman band. The work peooundy i= ced may youngse mist 1949, a group tht ede tamper ‘Mies Doi coded seven new comportion inthis Te ecors phased» ging ea, so rmromenal sounds and ens orches- hat yp Caan? 29 eoton tht include the French horn andthe ah. The coding, with Davia leader, were Ie tleed athe if te Ca “The movie Cage brought out the smportance of jz inthe ergs an spe of pop cle, enespited sp opening mac pce ted "Al That Je" adn ac only to the me sel bu abo reap cil tothe oe of pen semua ate in po care. The main character, Reni Har, becomes an overnight seion afer murdeting an whl lover, People eet guint her eben se rege, a= Med with 2 and promicuty—the eo es i sce. For courzoom Dupe, Konic and her lyr devied an acceptable pesos for et Pregnant and loving mother fgure—emphisig soles hyper. [Roni i ee-ahinking woman unbid by the yoke of tion, which sow women ves and mothers Her penons conse to reverberate {Maes pop cae Inthe video "Like a Ving” sod “Mater Gil” Moana showed the power of da pes. “The key cx forthe re of pop cre wa, st memtioned the Rossing “Twenties The pbc eowumpen of lesbol say doting, jee mime soiling Ie 2 night became pre of ew soil mind-set. Before ‘Weld War ome had worn ong ai ale-tength dese, and long ett sockings nthe 1920, they stared wearing shor, igh dea td tolled he ik okay door heir cc They cee ina boy ‘hye called the bob and wore shy comme. They diced chec-to- chee wih en Like Tose they ated sexual ia pu The eno op ‘slated acivd, The err, at and ni of the 1920 ho veered ‘he min’ changing alr In is noel Mi She (1920), Snel Let tcked wat he considered the dull es and arow-atnded atid SF people #9 2 sol wow. Many Amencan authors ineluing F. Scot Fagen and Eres Hemingway, anayed the aioe and experiences ofthe en so-ald “Loe Generation which was actly the gencrason tha hanged society the eH, L. Mencen, eis wit magni The “Aneta Merry iced the tis of wt plicit ‘ne and sanch pra. "New 0, op cre at aot een mane eo ex (or a= fm, forte mate). Bu the Get renin hat pop ete He no ther previous fr of eure, as allowed women and acl miboies oda ‘hes tlens publi and to become ais thei vn ight. Jaz and the {Chien could never Rave become pat of Amerie iory wou Pop ‘ce. In hs famewosk, pop cule mach more thn eterna nds money-making emerese ora source of change Calg, Bae, snd Pasiche “Tre reach word la, iy nd psi, fen ed 0 asi yop etre Cle ean ken om ping, desbg 3 Soe gn moiety ang pes onto sane or aoe we pearaatne ten a cemun yche ecm rete ton EY ee pe wis ood pti tecimgee. May pop are ‘cn Eo ey ure De Spm ee by na sete ecimme,Vutevie onied fa continaon of an Mist scbite we The Simpson ce od pases dive Beton dre ek ofc hae ede mento Cae to rae el lg Sf com lage ene 2 wing OUT, nxt # ie tue of mene. ft ted tbropobogy by Ce Leva {tw dept be yea al ts hat mi aco i a lean ndtv evoke ages feng and ses of ‘Shalom. Te peste nents Beare nied the a sare Re Becolge nbeea wad sac o doce che power of ‘Shclnes og yout ee 197) Finn ping pe ey eon aia feet edd to er mas mete work es Many sp pop car ‘fg pice pen A ly loon ews a prec pe SFR tem A ype nest agate cw owt rine an ane sere Rit tse vel schivements of pop eetg vet ‘Solteemeaton and manng Indeed he deo eu 3 op Eth pec snd sex ay wel be asic. tal [Nagi i the sentimental aachinent to tends om one’ Youth whether tH moves, Discy ator, Heats stam, dco dane- The Bric dal, punk cing, adveuore comics, and soon, peopl est eagle te wera and popu arses of thet youth, The busines Uremorabie a profitable one ined, aks of tems fom the ps, (icing Hub Hooys, Coa-Cl cae hone, and te ike coninve ‘Dm conspicculycbviow. Pople er eo maintain and cher the tremsof thi youth wel neo thei ae en. ‘urs doco meen that pop cure mapa of prong ly mesa ating fons af at ta tatizend spe owas vl Teed some of the mover works mo sgcant aie pods be Wha hy Cab? 30 come out of pop culture (previously mentioned). The cme hook at ‘Cares Sle (1922-2000) cate n poi Hi conic snip Pet, Ssbick debuted in 1950 aL Fl, ppeted—and continu to appeal toall kins of udences, hace fi ei pilowphil sd pognant Ponsa ofthe hams comiion. Though the ap Schule de ith tome fhe most profound quctions of Msc as the tre of ood nd fv aay ta ws unique and seshecaly power, ein I the ate 1960 a eae 1970, ser eller known he Ze vse aslo signs ia hs esoges othe med, becoming dark and iyweron exer, Two movie ve since det with the fre that the asin belt on poops lo tha es. The ine ane ws Pity Hany 197) in which 2 ills, med apy Scorpio, exerimated by Diy Hay Callaghan 2 Iardnsed cop payed by Clint Easwood, hus lowing for 2 ewl-ctharc oferta acer The eso nove David Fiche’ 207 oss, which asin ur ineinsc aro the uo able tha the Zodiac raked int heyy. Thee movie ste the rp thatthe Re o€| ‘he serial Kale tawon pop cule, Thy ao bing ou he Bt that pop ‘sre dle into ccrktnr—a fc one out non by eno themes but ao bythe populry of horoicope and doomy documents on ‘lesson ‘Gerd practics, Som pl eding o magi hows ate asec 2 pr of emia ides and ey yandevie. And the mos popult of tt pop clare enrer—the misery or tle ntatine— eal» form of sccleonteling where mystery apd far fhe dik ae evoke. Tlei- Soe shows sucht Sse aed Lo, othe adretae heroes ach 3 Baan, and macy ater spc cite exp the ocular iatinet 4 fxn of chai entrant, (Clty Cate Anche sient tre of pop atures the Bet at produces mec of or celebrite. This topic wil be ken p in chapter 3. Free present poses, sficient to point ue tut san inne compact of op car. Like the hero of acent myth the cles of pop cle Fr both exaked and conden, Some beste cont, peril ale hit eas, venerated teas fora ie) ke rious icons. Two wellknown camplsof thi ate Maryn Monroe and Elvis Prey, oor can come om ait ass of pop xltre—om spor (Babe Rath, Mickey Man, Theak Aaron, Witt Chamber, Michel ford, and 40 on) eo scene later isin, Stee Jos ands) Dieting between elbries {hale pe ft ai of pop cure sis, Langer te any ep of South Pak, one bound to Bn a moa ston — something occ) sich polit comets, eit sabe ro gener ‘Nenencs tough Comedy. Ae Anti Asa Beyer (205: 38-39) spy Sacer "People crave bur ae ghter, winch explains wy thet ‘fos many station comedis om slerion and why fn comedies have ses legend appl” Hamar ilo se ae of many YouTube [Neste hight very anny things foes che spect of everday i Tnvome ways the phenomenon of po cure an exc f Ioger dis psjhlogeal benefit. Abough many aspects of icles sea cows cmoeonal ways, many other allow ws tough and expres Teche early, The anon thextcaldchoromy between ged Sid comely mies lf in frm i pop else, sagen thst they or complementary peste of the human PSEA STUDYING POP CULTURE. Seaying cae the sm of ipa sch andropoogy and semioe= we eke dtlines sich lng and msicology, cts on specie pcos componente of cute. Tae Sadgs and ini gpmered {he diplines ae, ly, tefl eo the general std of pop cle: to ‘Bovine tc ncpeon in the 150s pop care sts hve been chat= cst by ioripnniy—the aoption apd iategration of nding and en fom various dips ‘Gn onc han the any of op cua i fndarenaly a exes nent the pega! rons why ich ng 36 sors spect, His Hoop, jukeboxes celebay chef recipe, moe Sa 3 sone “ines tlerison programs kab ions od the ike gin poplar ‘On te ether hand, te way tht scolar sy pop ele i ak tothe “Spomch en by erty ee othe sy erry tas. Like Htersy Fra pop ear amy dent and dec te vans gems tat make pth abject and explore theatre of udences foreach gene ive Genes The books, movies, elevion progam, and websites ae me pro= hve fr mas onion te ago ito vaso gone The er, spotted os, once wahin eran erica bat was ated by Pop Colac eas rom the outset ‘Genres ar deal by cen conventions which adinees bate comet recognize th ele exposure A Soup ope, for insane, {eel donor wth tock chances tvalved in mate entangements {le show, om te eter hand, evolves ap anpoucer who interes Pople Stace each gear ates patil Kindo uence, ks rowan fre sponsored oxy by mance who wih to ange tha nce! Indwd the fxm sp spe cores rom she Bc hatte gee at ginal poor by detergent companin, and was deed to appeal to borne wh syed at home to do howe chows, soc 8 washing thes and tes, Abies And te tr we 0 re to the spe tee, ecto, licen Sever sod web igs steed os caein gore. Mos sien me dvi ie mpnen deed by pei cog nd fortopape darter Th comenperayseeaty lo sons {ot eevion clcoch api hve en i pert of oneoing ino accom by proving progmming tat stned sans with ‘pei nde of taro To doce peo rogemming he em ‘roti, hr than bag, towed Many anes teh te pect the vote pe fg one wh tht owt HE ‘Speen often yew the ne gore more cl For compe {clos ewe Sse pon el oe ‘Sly epi wen a uence of tl wewes wl por ‘cine leven ety tothe penoal i expences Pap Cale Shuly Today Ac willbe dscused inthe nest caper, popes 20 ha own se of dhcosies and asa famowors. These provide sigh tat ‘sn be spi inp in whole a sad of ome pop cate end oF roduc The ppl fined sadly tht tapes the ere: Son of esto gpdacle Beil and open. Ths opens to erpreton MCh isthe main remom why there relly no one overcing theory of pop fale ‘Many pipoin de work of Mihiga State University's RaselB. Nye 2s pvou nding an autonomous pop care eld of dy. Nye helped “sab ehe Popular Cure Asc in ee It 19605, which plies Th ual of Popular Cure. Pop eae courses and tite Progra now ound throug the aaa ndeepe. Thi hor Broughe about 2 ‘eable explosion ofscholily stereo poplar cute The pages that flow wil opel pats sease of wht such sty now ena ‘With the advent ofdgtl ecologies, thas ever Been ese fo dence sound the word to acces progam and information. The ‘edkonl, Joeized (eto) sien has become more global Intercultural audenc. Av ek, pop cute reuch hanging, since itis becoming more and more obvious hat dhe fos of media cure vo ‘which aiences ate expe toy ile derined not ony by those living in speci aren ofthe world but increasingly by peopl ier cnt regions of the gle. For cumple, YouTube har vitally obltersted the dsinetion beeen get and wba aliens, and Between media ‘rodicers and communes ‘etal the word of pop cate ef becoming more and mote 2 world of “entrainment marketing” a Lichen ated Expat (2014) Spay bse With over $2 eon sm yey revenue, dhe entrainment inksuesbave apeopted ew platens, eda, and glal maker aking pp care a ely global phenomenon, Pop cae uy toy Ss sertourseademicenterpie,encompuuing ews of i cmH tims, ma society commen, technology, pelts, ecomde we, sd even emenas avarscenie hypotheses why he brain see 2 be wired for enteric, 2 EXPLAINING POP CULTURE Th i cmpaig the bi dso of dys ip seh ha fo oo gh Noo Rap {rato cms Codes Kee (1950) Whey sia pet hy Se ame pce ht oo 0 hte i Bors simu teevson violence lead ele woencet Gren bon senso, an fen conoverial fan, xpining the uons fr the emergence and ead of pop exure bss Become 2 mor foun of pychologe,antropologit and eter socal Seness almost sine the tn ofthe went century. The ppose ofthe pent hap Isto look atthe min theories of pop colrae in oan frm. Thee are ‘ofl ony ifr thy allow us to develop complementary perpeciver ‘on the phenoncton pop cle. Noone theory cn provide ap ovech= Ing answer to is ravon de The nent chapter an exterion o thi one, Focusing more onthe actual busine of pop cure, fa on relia fom connec. COMMUNICATIONS MODELS “The importance th at commanications technologies have played ache Tih, rand pad of op etre cannot bested enough. Tas ne proach to pop cure to lok atthe rcaonhipberween dierent munications technologies an the content they Penni eoagh Si feo plats, Known a communiasons or anainion model, dene ‘llth che oc of daenng meta on pp cure. OF peal sare se Cher? sh work of Mahal MeLaha, which expands upon an ny mode led the ble maa The aie Model “The Amie engineer Chad Shino (1916-2001 devised a hex ory the hte [94s designed to prove the efceny of telecom ‘eaveyems Know a the bly med, 8 weflnes for pop cate Su tevin the tt ener and ames the main components of Tuk ayes destibing how they spe the easmision ab reception of ‘ton bate ete rm, the ose conit of ee trasing ‘Aligred t pop care ans, ee sender can be an ini niin or cumple) 2 buses ach af an nvertse, oF + pena he nource uch a tskeuon program): the mesg ste content of te Forfrmance of text (leven progam, fr ncn abd the recever [lipo eo whom the mesge ected epeciy the auiencs, Four ‘ahr sin commponens complete the model: channel oie, redundancy, Shu feta, The san the phys sem caring se ented Sul, Word, fr mance, can be toned hough the sr (in Gce= (ee communication) trough an ceezocic chanel (or expe, ‘Brough the rao. Noe any terrence i the chanel that datos ply eas the menage nico and telephone farsi, 8 plnlent co elecone statin eral communication, i ean way Foo sap neringeatnr Sound (yes noi) to te Speake’ pes of mony (pychlopeal nee). Camnmuncason ster Rave ulin “Todas allow fr meager tobe ngersnod even oie feat For tance inhuman cmmancason the high preicabbty of ‘hun words in some utsrance aed the pterned epetiion of pines forebears of eoveraton tht petly incre the Hetood forse menage wil be ceive! cee. aly, ela ref to (Be apie ofa sender in communion sem of detecting sigma ot ‘testing back fom te need receiver, fom thet tlh sping Pop Cate 37

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