I Year B.A./B.B.A., LL.

B – Semester - I (2021-22)

1st -Internal Assessment

Business studies
Topic- Company Analysis
PRESENTATION BY :
Om Shetty- 21010126114
Yashvardhan Sadani- 21010126182
Rubi Vasani- 21010126127
Vaidehi Surange- 21010126120
Pranshu Bansal- 21010126126
Introduction:
•Apps like Zomato transformed the whole scenario in the
world of food.
•We went from calling restaurants to reserve tables to
ordering simply from an app.
•Deepinder Goyal and Pankaj Chaddah founded Zomato in
2008 that aided this process of eating out and food delivery.
•Zomato (prev known as Foodiebay) is the fastest growing
food discovery website, as well as providing facilities like
food ordering, delivery and table reservations
•Currently operational in 10000 cities across 36 countries
having 1.2 million popular restaurants with 80 million
foodies every month.
•Available in 10 languages and has 10 million reviews with
18 million bookmarks.
Pranshu Bansal (21010126126)
Rubi Vasani (21010126127)
Competitors:
● Swiggy -
● Swiggy is India's largest online food
ordering and delivery platform, founded in
July 2014.
● Zomato is preferred over Swiggy mainly due
to its feature updates and roadmaps, as
reported by users and restaurants.
● Zomato’s main focus is food and food alone
whereas Swiggy has been trying to branch
out to groceries and medicines, which spread
its resources pretty thin.
• Uber Eats-
• Uber Eats is an online food ordering
and delivery platform launched by
Uber in 2014.
• And yet, Uber Eats lost a lot of its
market share in the country after
Swiggy and Zomato came in.
• This was because it lost its first
mover advantage
• Its user interface was inferior when
compared to the other two.
Rubi Vasani (21010126127)
Impact of covid-19:

•App popularity: • Post lockdown: Swiggy

Before lockdown, emerged stronger with
Zomato had over 70% roughly same market
market share, while share as Zomato. They
Swiggy and Uber Eats shares around 13% of the
had a combined share user base.
of less than 30%.

• Why did Swiggy emerge victoriously?: It lowered its delivery fee more aggressively than Zomato did.

• The first drop in spending attributed to restaurants being shut during the first lockdown in 2020

Pranshu Bansal (21010126126)

 Financials:
● In the month of August online food aggregator,
Zomato reported a consolidated net loss of Rs. 356.2
crore for the quarter ended June as against Rs. 99.8
crore in the year-ago quarter.

● The newly-listed company reported adjusted sales

growth of 26 per cent year-on-year to Rs. 1,160 crore
for the reported quarter. Zomato considers adjusted
sales as sum of revenue from operations plus
customer delivery charges. The online food
aggregator said that year-on-year growth in adjusted
sales is irrelevant as the year-ago quarter was
adversely affected by the national lockdown to
contain the spread of the COVID-19 pandemic. Grow
your money widget Revenue growth was largely on
the back of growth in our core food delivery business
which continued to grow despite the severe COVID
wave starting April, Zomato said.

-Yashvardhan Sadani(21010126182)
Market share of Zomato:

● When it comes to app popularity, we noticed that before lockdowns, Zomato dominated the market with over
70% of users in the online food delivery market. On the other hand, Swiggy and Uber Eats had a combined
market share of less than 30%. There seems to be little overlap in the user base among the players.
● Post lockdown, Swiggy seems to have emerged stronger with roughly the same market share as Zomato. In Q1
2021, Swiggy and Zomato shared roughly 13% of the same user base.
● So why and how did Swiggy suddenly emerge so victoriously right after the lockdown? As mentioned above,
we believe this has to do with Swiggy lowering its delivery fee more aggressively than Zomato.
● In terms of payment methods, for Zomato alone, we noticed that post-COVID-19, more people are choosing to
pay online via the app as opposed to using cash. Particularly in the second wave of infections between April
and May 2021, there was a rapid increase in online payment methods in lieu of cash.
-Yashvardhan Sadani (21010126182)
Policies:
To maintain their significant market share, Zomato employs the
following official policies:
● Suggests new and upcoming restaurants to customers, along
with suggesting restaurants based
on the ones they have already been to;
● Lot of emphasis on customer reviews, and encourages
restaurants to take constructive criticism seriously;
● Provide restaurant partners with industry-specific marketing
tools which enable them to engage and acquire customers to
grow their business;
● One stop procurement solution;
● Partnership with Hyperpure to ensure quality of ingredients.

-Om Shetty (21010126114)

Best practices and strategies:

● If an item is missing when a customer receives a product delivery,

zomato provides an immediate refund or delivers the missing
product within a short period of time to ensure the customer's
satisfaction.
● Zomato has an option for zomato pro which comes at a throw away
price of just Rs 100 and it provides free delivery and exclusive
discounts for 3 months which is very beneficial for regular users.
● The food delivery giant set up a fund - FEED THE DAILY
WAGER- to provide relief to the families of daily wage earners who
are stuck indoors during the pandemic times and were unable to
generate any income. They collected over 28.13 Cr out of their 50
Cr goal. With the money they collect, they distribute meal kits to
families which can support up to 5 people for a week. They’ve
partnered with a network of NGOs and other organizations in order
to ensure that the food reaches the right people. -Om Shetty (21010126114)
 Corporate Social Responsibility(CSR):
The CSR Policy lays down guidelines for the Company to undertake CSR activities, which are directed
towards positively contributing to society through various sustainable and social welfare initiatives. The CSR
Policy of the Company shall be governed by the various provisions of the Companies Act, 2013 (the “Act”),
Companies (CSR Policy) Rules, 2014 (“CSR Rules”) and any other rules made thereunder, or that may apply
from time to time.
The Company proposes to undertake the CSR activities in the following areas:
● Eradicating hunger, poverty and malnutrition, promoting health care including preventive health care and
sanitation including contribution to the Swach Bharat Kosh set-up by the Central Government for the
promotion of sanitation and making available safe drinking water;
● Promoting education, including special education and employment enhancing vocation skills especially
among children, women, elderly and the differently abled and livelihood enhancement projects;
● Promoting gender equality, empowering women, operate or manage day care centres and such other
facilities for senior citizens and measures for reducing inequalities faced by socially and economically
backward groups;
● Ensuring environmental sustainability, ecological balance, protection of flora and fauna, animal welfare,
agroforestry, conservation of natural resources;
● Contribution to the Prime Minister's National Relief Fund (PMNRF) or any other fund set up by the Central
Government for socio economic development and relief and welfare of the schedule caste, tribes, other
backward classes, minorities and women.

Vaidehi surange( 21010126120)

 Responsibilities of the CSR Committee:

The CSR Committee shall hold one meeting in every financial year, and if
it deems necessary, may hold additional meetings (“CSR Meetings”) for
the following matters:
● Monitorthe implementation of the CSR activities undertaken by the
Company.
● Prepare a status update in respect of each CSR activity.
● Deliberate upon and identify new CSR activities that the Company may
undertake in that financial year.
● Include the details of CSR activities undertaken by the Company during
the financial year in the Company’s annual report,
as required under Section 134 of the Act.
● Discuss any matter in relation to the CSR activities of the Company, that
the CSR Committee may choose to discuss.

Vaidehi Surange (21010126120)

Bibliography:
● https://www.zomato.com/
● https://www.talkwalker.com/blog/zomato-marketing-strategy
● https://en.wikipedia.org/
● https://cpt.hitbullseye.com/Zomato/About-Zomato.php?amp=1
● https://www.g2.com/compare/swiggy-vs-zomato#:~:text=When%20asse
ssing%20the%20two%20solutions,their%20business%20better%20than
%20Swiggy.
● https://finshots.in/archive/zomato-vs-swig