Presented by:

Mango Juan Esteban Gonzalez

Laura Ramirez
Laura Hernandez
Export and Import product
Sebastian Enciso
Sharay Bonilla
Topic
Pre-selection Matrix
 Mango
Country of origin India The General Tax is 15%, it is
one of the products that is
most exported within its
group.

tariff item is 2008.04.50.00

farmed tropical areas
Contains 50% vitamin C
8% vitamin A and B6
Support the body's immune
system
Demand for this product in

the countries
List of Importing and Exporting countries
List of importing markets for a product exported by
Colombia in 2021
List of countries importing the selected product in 2021
 Target Export Market
Enviroment analysis
United States
The United States is one of the
largest powers in the world, since
the economy is very influential
and for this reason it is a point in
favor of the economy of the
country and the entire world.
 Political factors
The United States has several international trade
agreements that favor the exchange of agricultural
products, including mangoes. It also has a free trade
policy to promote the export of goods without
customs barriers.

The fruit had to meet the requirements for entry into that country and
that were defined in the work plan agreed between the phytosanitary
authorities of the two countries. : the Colombian Agricultural Institute of
United States Colombia (ICA) and APHIS on behalf of the United States.
 technological factor
The United States has significant advances in storage
and transportation technology, allowing produce like
mangoes to stay fresh and safe during export.

competitive factor
The United States has to compete with other mango
exporters, mainly Latin American countries such as
Mexico, Brazil and Peru. To stay competitive, the United
States focuses on the quality of its products, the
efficiency of its transportation, and the diversification
of export markets.
 geographic factors

According to the Minister of Agriculture and

Rural Development, Cecilia López Montaño,
"there are approximately 35,000 hectares of
mangoes in Colombia, distributed in 22
departments, of which Cundinamarca is the
largest producer, followed by Antioquia and
Norte de Santander."
 In addition, the state of maturity of the
mango is one of the decisive factors for
Demographic factors consumers to buy it. According to consumer
tests in stores, carried out jointly by the
National Mango Board (NMB) and the University
of California at Davis, the acceptance of green
The consumption of mango is reflected mainly in ripe mangoes is 39%, while that of ready-to-
American families with young children and eat ripe mangoes is 87%. Therefore, the
adolescents since it is characteristic to prepare maturation and conditioning processes have a
their lunch boxes in a healthy way for their positive impact on sales.
colleges or universities, the mango has become in
the United States more than an exotic fruit as it
was seen once a primary fruit on the US market.
Its annual per capita consumption went from
0.85 kg in 2005 to 1.65 kg in 2020, which implies
an increase of 93.1%.
 Target Export Market Geographic and demographic

Netherlands factors
Enviroment analysis Means of transportation
-Waterways navigable by ships up to 50

tons
-National air transport system
Climate
Temperate; marine;
-Airports -Railways
cool summers and
-Roadways -Ports and

mild winters terminals -Motor vehicles

Current issues
water pollution in the form of heavy metals,

Western Europe, bordering the

organic compounds, and nutrients such as

North Sea, between Belgium

nitrates and phosphates; air pollution from

and Germany vehicles and refining activities; acid rain

 Level income
High-income European economy; core EU member;

chemical, oil, and machinery exporter; some age-based

income inequality; substantial amount of independent

contractor employees; manageable public debt; key

international aid funder.

Geograpich distance
total: 41,543 sq km
land: 33,893 sq km
Gender ratio water: 7,650 sq km
at birth: 1.05 male(s)/female
slightly less than twice
0-14 years: 1.05 male(s)/female
15-64 years: 1.01 male(s)/female the size of New Jersey
65 years and over: 0.84 male(s)/female

total population: 0.98 male(s)/female (2023 est.)

 Doing business
Economic factors Rank -- 42
GNI per capita (US$)--- 56,024.2
Exports imports GDP (current US$)-- 96.53 trillion
Diversified and flexible
main imports are: fuel, machinery, food

exports (services have

and live animals, pharmaceuticals and

a share of 45% in total

electronics.The majority of local fruit

cultivation are pears and apples,

exports), external

therefore the fruit market depends

accounts in surplus heavily on imports

Free trade agreedments

Netherlands has 52 free trade agreedments vigents

when its importing and 48 free trade agreedments

vigents when is exporting

The most important sectors of the Netherlands’ economy in 2020 were

With Colombia it has 2 free trade agreedments public administration, defence, education, human health and social work

FTA, CAN-EU and EU for GSP+ Countries activities (21.7%), wholesale and retail trade, transport, accommodation

and food services (20.4%) and Professional, scientific and technical

activities; administrative and support service activities (14.7%).

 Euro
price stability
major influence on the world economy
the greater ease, savings and security that it means for companies to buy and sell in the euro zone

and to establish commercial relations with the rest of the world

Technology forces Sociocultural factors

Establishment of home-grown international

Nationality noun:
companies working with a dense network
Dutchman(men), Dutchwoman(women)
of SMEs adjective: Dutch
Strong digitalization with lot of home
Ethnic groups
Dutch 75.4%, EU (excluding Dutch)
office, home schooling and online retail
6.4%, Turkish 2.4%, Moroccan 2.4%,
possible Surinamese 2.1%, Indonesian 2%,
other 9.3% (2021 est.) Education
Electricity generation sources
total: 19 years

male: 18 years female: 19 years

public education is mandatory, with some exceptions.

Religions
Roman Catholic 20.1%, Protestant 14.8% (includes Dutch Reformed, Protestant

Church of The Netherlands, Calvinist), Muslim 5%, other 5.9% (includes Hindu,

Buddhist, Jewish), none 54.1% (2019 est.)

Political factors Government type
parliamentary constitutional monarchy; part of the

Legal system Kingdom of the Netherlands

civil law system based on the
Terrorist group(s)
French system; constitution
Islamic State of Iraq and ash-Sham (ISIS)
does not permit judicial review

of acts of the States General Refugees and internally displaced

Technical standards: The Netherlands may have technical standards that
persons
must meet in order to be sold in the Dutch market. These standards can refugees (country of origin):
include safety, environmental, or quality requirements that may differ
53,496 (Syria), 19,204 (Eritrea), 7,106
from those in Colombia.
Intellectual property rights: The Netherlands may have laws and (Turkey), 5,593 (Iran), 5,152 (Iraq) (mid-
regulations around intellectual property that could impact
year 2022); 79,250 (Ukraine) (as of 30
Colombian exports, particularly if they involve patented or

September 2022)
trademarked products.
Labeling and packaging requirements: Dutch laws may require certain information to be included on product labels or

packaging, such as ingredients, nutritional information, or country of origin. Colombian exporters may need to modify

their labeling or packaging to comply with these requirements.

 Labor force - by occupation Population below poverty Unemployment rate
Competitive agriculture: 1.2% line 4.01% (2021 est.)
factors industry: 17.2%
services: 81.6% (2015 est.)
13.6% (2019 est.)
Agricultural products Exposure to the European economy, especially germany al
milk, potatoes, sugar beets, pork, onions, wheat, belgium (25% and 12% of all good exports)
poultry, tomatoes, carrots/turnips, beef
Industries Strategic location: at the crossroads of Europe, with excellent

agroindustries, metal and engineering products, transportation links and access to major markets in the region.
electrical machinery and equipment, chemicals, Strong business environment: business-friendly environment that

petroleum, construction, microelectronics,

encourages entrepreneurship, innovation, and investment. The

fishing
country has a well-developed infrastructure, transparent

Industrial production growth rate

regulatory framework, and favorable tax policies that make it

4.93% (2021 est.)

attractive to businesses.
Open economy: highly open economy that is deeply integrated

into the global market. The country is a major exporter of goods

and services, and has a strong tradition of international trade.

Target Export Market
Canadá Consumers generate collateral for their
per capita income and lifestyle, the
average adjusted net disposable
household income per capita is $34,421
per year.
Poverty in Canada is decreasing: the
number of Canadians living in poverty is
reduced from the registered 10% by 2020
to 6% by 2030
 Geographic and Demographic
Population of 38,929,902 people.
The main characteristics of the structure of the
population in Canada: The female population is
50.28% of the total, slightly higher than the
male.

Canada is located in the upper part of North

America, bordered to the west by the Pacific
Ocean and to the east by the Atlantic Ocean.
Canada occupies almost half of North America.
Most of the country's soil remains frozen for
more than 5 months of the year.
Commercial land, rail, sea and air ports in
different areas of the country.
 political
-King Carlos III is the head of state after the
death of Queen Elizabeth in 2022.
-Massive FTA for exports and imports.
-Support to national and international
enterprises that venture into the economy by
the Canadian government.
business investment
-Partners: USA, China, UK, Japan.
It is a rule of law
and one of the least corrupt countries in
the world.
Technological
-Technology contributed C$117 billion to the
economy, 7% of GDP,
33,300 companies comprise the industry in
this country, 86.9% are in software and
computer services.
-The government will invest 2,300 M CAD in
the next five years in business innovation,
clean technologies, artificial intelligence and
in general in the sector.
 Competitive factors

-Economy: Its development is due to the wide availability of natural

resources, registering 79.59 points in the Competitiveness Index, published by
the World Economic Forum, which measures how a country uses its resources
and capacity to provide its inhabitants with a high level of prosperity; the
largest mineral producers, among which nickel, zinc and uranium stand out.
The country also has large gas reserves and has the fourth largest oil
reserves in the world.
-Social: 92% of adults aged 25 to 64 have completed upper secondary
education.
-Environmental: Leader on the continent in efforts to safeguard the world's
oceans and seas with actions and agreements with the UN(United Nations).
 Cultural aspects
Traditions and customs

-October marks the beginning of autumn

thanksgiving
-Calgary Stampede: The culture of rodeos.
-Winterlude: Ottawa, Ontario or Quebec celebrate the
arrival of winter. It is characterized by the large ice rink
that covers one of its streets.
-The Aboriginal Festival of Canada is one of the most
important events in the country, as it is celebrated in
homage to the country's indigenous people such as First
Nations, Inuits and Métis.
 Cultural aspects
Religion and beliefs

The Canadian constitution establishes freedom of religion

as an inalienable right:
More than 80% of the Canadian population professes
some religious belief. 7 out of 10 citizens confess
themselves to be Christian, either Catholic or Protestant,
the two most important religions in the country.
Catholics make up about 45% of the population.
Protestants, for their part, represent 30%.
Other religions practiced in Canada are Islam, Orthodox
Christianity, Judaism, Hinduism, Sikhism, and Buddhism.
 Education

Preschool / Preschool (optional)

It is estimated that 75% of the
In Canada, compulsory education begins at age 6 in grade 1 and
population speaks English (ie 24.8
continues until grade 12, when they are 18 and complete
million Canadians) and 23% speaks
secondary education. Depending on the grade the students are in,
French (ie 7.7 million people).
they will be in what we call Elementary School, Junior High School
or Senior High School.
Elementary School: from grade 1 to grade 6 (6-11 years old)
Middle School: from grade 7 to grade 8 (12-14 years old)
High School: from grade 9 to grade 12 (15-18 years old)
 Economics Factors

-Economic system oriented to the foreign market, represented in 60% of its GDP per capita.
-Exports and Imports: In the year 2022, Canada registered around 567,373,760 million USD in imports of all
types of products: commercial, services, machines, etc. Likewise, it registered 596,948,783 million USD for its
exports of products to the world, where the fuels and natural resources it has are highlighted.
Regarding the importation of fruit, especially those of the mango and other fruit tariff group, in 2022
126,410 thousand USD of fresh mango and 19,581 thousand USD of dried mango were imported from
countries in America, Asia and Africa.
-Customs Tariffs: MFN Duties applied rate of 0% for import and export tariffs, tariff attribute of 0% for
FTA.
-Regulatory Requirements: import requirements applied to mangoes, labeling and certification requirements.
-High demand for fresh products, such as fruits and vegetables, but little national supply in the country.
Countries that export fresh and dried mangoes to Canada
Preselection Matrix of most representative countries
 Country selected to export the Mango
We can conclude that according to the investigation and the matrix carried out,
the country as the best option to carry mangoes is the Netherlands because it is
a very attractive country for business due to its ease and it is ranked number 1
in trade through from the border, in the same way the currency such as the euro
is a stable currency and is highly valued in the market.

On the other hand, the technological advance within the country is progressive,
making a lot of use of the Internet for work, education and daily life in general.
 Conclusions
1. Mango can be exported to Canada due to market
opportunities

2. Great demand for agricultural products, little

supply in certain climatic seasons

3. Importance of environments to go one step

ahead and be more competitive in international
business.

 References
1. Current situation of the fresh mango market in the United States.
(2021).Producepay. Recovered from
https://es.producepay.com/blog/articulos/situacion-actual-del-mercado-de-
mango-fresco-en-estados-unidos/
2. Colombian mango arrives for the first time in the United States. (2022). Ministry of
Commerce, Industry and Tourism. Retrieved from
https://www.mincit.gov.co/prensa/noticias/comercio/mango-colombiano-llega-
por-primera-vez-a-usa
3. Canadá - Piramide de población 2022. (2022, 3 octubre).
Datosmacro.com.https://datosmacro.expansion.com/demografia/estructura-
poblacion/canada
 References
1. Canadá - Piramide de población 2022. (2022, 3 octubre). Datosmacro.com.
https://datosmacro.expansion.com/demografia/estructura-poblacion/canada
2. Canada - The World Factbook. (s. f.). https://www.cia.gov/the-world-
factbook/countries/canada/
3. Market Access Map. (s. f.-b). https://www.macmap.org/en//query/results?reporter=842
4. Countries - The World Factbook. (s. f.-b). https://www.cia.gov/the-world-
factbook/countries/
5. https://www.mincit.gov.co/
6. DirecciÃ3n de Impuestos y Aduanas Nacionales de Colombia. (s. f.).
https://muisca.dian.gov.co/WebArancel/DefMenuConsultas.faces
thank you!