Cultural Environments
Multiculturalism in Singapore: An Example
For an example of a country that is committed to multiculturalism as a political and
cultural imperative, consider the country of Singapore. Singapore is widely recog-
nized as a highly successful multicultural society. Its population of about five
million consists of roughly 74 percent Chinese, 13 percent Malays, 9 percent
Indians, and the rest Eurasians and others. Together they represent numerous
diverse religious faiths - Buddhist, Christian, Muslim, Taoist, Hindu, Sikh, and
Jewish - all crammed into an area of a little over 700 km’, making it one of the
most densely populated countries in the world. This diversity of peoples living in
close proximity to one another is potentially explosive but, remarkably, Singapore is
distinguished by a high level of social and cultural harmony.” From its inception,
Singapore has sought to integrate the various racial and cultural groups into a
peaceful, workable society, with a unifying identity. Without this, many understood
that this small state, with few natural resources, would likely not have survived.
How did the new government accomplish this? Mainly through a high degree of
state centralization and intervention; separation of state and religion; maintaining a
secular neutralism vis-i-vis religion; recognition of the languages of the major
‘communities, Malay, Chinese (Mandarin), and Tamil, as well as English; a system of
meritocracy as opposed to one of nepotism and cronyism; and what some opponents
call a de facto one-party government, which has ensured continuity of government
policy.
A principal tool the government uses to forge cultural and religious harmony is
the education system. Instruction in the public schools is in English, although pupils
also study their mother tongues. A sense of national pride and identity, as well as
racial, religious, and cultural consensus, is instilled through a broad-based social
studies program. Another means to bring the various groups together was an ethnic
integration policy in which each of the major cultures were given a representative
quota of homes in various housing blocks. Once that limit has been reached, no
further sale of flats to that ethnic group was allowed. According to one survey,
Singaporeans rate citizenship higher than the demands of their religion because of
the high degree of religious tolerance, both between government and religions, and
between the religions themselves. Second, the main state language, English, does
not conflict with the “languages of religion.” Third is the lack of a clear ethno-
linguistic-religious majority, which prevents the political dominance of a
particular group.
Lastly, Singapore's phenomenal economic success and prosperity have served
both to minimize tensions and to motivate the various groups to work together to
maintain the state's position as one of Asia's more dynamic economies. While not
all the citizens of the country are rich, the standard of living is comparable to that inManager's Notebook
North America and Wester Europe. A recent survey found that 11.4 percent of
Singaporean households are considered millionaires, the largest proportion in
the world.
1. Why do outside observers describe Singapore as a successful multicultural
society?
2. Are these characteristics easlly transferrable to other multi-ethnic societies?
Why, or why not?
3. What are the challenges facing Singaporeans living and working in a multicul-
‘tural society? Explain.
4. What are the implications for managers working in this society?
Working Across Cultures
We have now come full circle, from looking for general dimensions with which to
compare cultures to understanding that cultures are indeed complex and at times
contradictory. What can we take away from this discussion? Cultures are not easily
pigeonholed into groups and categories. As Edward Hall notes, “Culture hides much.
more than it reveals, and strangely enough what it hides, it hides most effectively
from its own participants.”*? Caution is certainly in order.
Added to this is an understanding of the important role that culture and context
play in influencing managerial action. These complexities and contradictions raise
the intriguing question of how managers should act or react when they find
themselves in the middle of cultural tension or change. A major challenge here is,
that different cultures often require very different behaviors from their managers,
and what is acceptable in one country may be offensive in another. This is not
surprising, but it nevertheless presents real challenges for managers when interact-
ing with - and sometimes managing ~ a global workforce. How should managers
behave, and will they be accepted when they are charged with accomplishing
corporate objectives in a foreign culture? Should managers be themselves or try to
adapt their management style to fit local customs and expectations? Fundamen-
tally, how can they survive and succeed when they don't understand the rules of the
game, and the rules that they do understand change often, or do not apply to the
specific individuals or contexts they are dealing with?
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