Republic of the Philippines BATANGAS STATE UNIVERSITY Batangas City College of Accountancy Business Economics and International Hospitality Management CONSUMER BEHAVIOR ANSWER THE FOLLOWING COMPREHENSIVELY. 1, The Gap has been doing business for more than 30 years. Over this time, with its stores, clothing products, and advertising, The Gap has built considerable brand equity. Discuss the types of brand equity The Gap has built among various consumer segments, Is The Gap vulnerable to losing this equity? What can The Gap do to protect its equity? 2. Consider a product category in which you make regular purchases (such as toothpaste or shampoo). How have your belief strengths and evaluations and brand attitudes changed over time? What factors or events contributed to those changes?