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    This book discusses service marketing concepts and practices. Written by Kapoor, Paul, and Halder, it was published in 2011 by Tata McGraw-Hill Education in New Delhi. The book covers topics related to marketing services rather than tangible goods.

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    This book discusses service marketing concepts and practices. Written by Kapoor, Paul, and Halder, it was published in 2011 by Tata McGraw-Hill Education in New Delhi. The book covers topics related to marketing services rather than tangible goods.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    17 views4 pages

    Mix

    Uploaded by

    ibrahim
    This book discusses service marketing concepts and practices. Written by Kapoor, Paul, and Halder, it was published in 2011 by Tata McGraw-Hill Education in New Delhi. The book covers topics related to marketing services rather than tangible goods.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Kapoor R, Paul J. and Halder B. (2011).

    Service
    Marketing: Concepts & Practices, Tata McGraw-Hill Education, New Delhi

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