C-348 3 Sub.

Code
91563/ i

B.B.A. DEGRE E EXAMINATION

AIRLIN ES AND AIRPO RT MANAGEMENT

APRIL 2021 EXAMINATION
&

APRIL 2020 ARREA R EXAMINATION

Sixth Se.m ester

AIRLIN E AND AIRPO RT MARKETING MANAGEMENT

(2016 onward s)

Duratio n : 3 Hours Maximu m : 75 Marks

PartA (10 X 2: 20)

Answer all question s.

1. Write the importa nce of PESTE.

2. Write the concept of 4Ps model

3. What is cost leadenib ip position?

4. What are the types of focussing in aircraft industry ?

11. What is quality cont rol?

G. What is uncontr ollable cost in air lin.e s?

7. Write t he fnctors for nirline market position ing.

8. What are t he types of positioning?

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139 / 147 ••
9. Writo the steps of airport marketing plan.

10. List out t he non-aviation busine88.

PartB (5 X 5: 25)

Answer aJI questions by choosing either (a) or (b).

11. (a) What is c.a lled market segmentation a nd its possible
mistakes?
Or
(b) Write short notes on climate changes in PESTE
analysis.
12. (a) Write notes on Low cost focusing.
Or
(b) What do understand abut ~wildcat products"?
13. (a) Write short notes on air freight pricing.
Or
(b) Write short notes on future of distribution in travel
a gency.
14. (a) What are the major challenges of aircraft indus try?
Or
(b) Write short notes on "Value chain" air transport.
15. (a) List out the business and organizations to employ
aviation logistics.
Or
(b) List out the key players in the global aviation
consulting service market.

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 PartC (3 X }0= 30)

Answer all questions by choosing either (a) or (b).

16. (a) Briefly describe about the PESTE analysis.

Or
(b) Discuss about the network. frequencies and timings
of fleet and schedule features.

17. (a) Briefly explain about the air freight product.

Or
(b) Explain about the positioning strategy and its
different alternatives.

18. (a) Describe the factors involving marketing to secure

an air carrier.

Or
(b) What are the role and scope of activity of the airport
enterprises?

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