INTEGRATED MARKETING COMMUNICATION

Public
Relations
Submitted by Group 1

Marketing Management
Introduction
Maintaining a favorable image

Building beneficial relationships

Draws attention towards news-

worthy activities.
Purpose Build and maintain a positive image.
Inform target audiences.
Maintain good relationships with
influencers.
Generate goodwill among consumers,
the media, and other target
audiences.
Head off critical or unfavorable media
coverage
When to use
Public Relations?
Merge with another
Organization develop an
company.
innovative
While conducting research
technology/product.
Impressive feedback by
Your product wins best in
customers.
"Category Price".
Organization hiring a new
Collaborate with another
CEO.
organization.
Quality assurance
Sponsor an event.
problem.
 Public
Relations Sponsorships
Technique
Role and Description
Raise the profile of an organization by
affiliating it with specific causes or activities

Examples
Co-sponsoring an industry conference;
sponsoring a sports team; sponsoring a race
to benefit a charity
 Public
Relations Award Programs
Technique
Role and Description
Generate recognition for excellence within
the organization and/or among customers

Examples
Winning an industry “product of the year” award;
nominating customer for an outstanding
achievement award
 Public
Relations Crisis Management
Technique
Role and Description
Manage perceptions and contain concerns in
the face of an emergency situation

Examples
Oversee customer communication during a service
outage or a product recall; execute action plan
associated with an environmental disaster
Public Relations
Technique

Role and Description Example

Generate positive news Press release, press kit,
Media coverage about the and interview leading
organization, its to a news article about
Relations
products, services, a new product launch;
people, and activities press conference
Public Relations
Technique

Role and Description Example

Product review published

Maintain strong, beneficial
Influencer/Analyst by a renowned blogger;
relationships with
Relations company profile by an
individuals who are
industry analyst; celebrity
thought leaders for a
endorsement
market or segment
Public Relations
Technique

Role and Description Example

Organization’s annual
Publications Provide information report; newsletters;
about the organization, white papers focused on
and Thought showcase its expertise research and
Leadership and competitive development; video case
advantages study about a successful
customer
Public Relations
Technique

Role and Description Example

Engage with a User conference;
Events community to present presentation of a keynote
information and an address; day-of-
interactive “live” community-service event
experience with a
product, service,
organization or brand
Advantages
Opportunity to amplify key
messages and milestones

Believable

Cost effectiveness

Engaging people who

visit your Web site
Disadvantages

Hard to measure success

Lack of control

Missing the mark

 OUR TEAM

Alyza Usman
Ayesha Javed
Amna Malik
THANK YOU!
Umm e Aimen Hashmi
Muhammad Ahmad
Hasnain Afzal