Homework: Case study Analysis

Aira jossa Balaba

Arias Ezekiel jesi

A. In your own perspectives, do you think that the target audience was profiled
successfully? Why? Or why not?
In our own perspectives, yes they profiled the target audience successfully, because based on
the case, there are 85 thousand people attended on the festival. They encourage those people
who wants to change their point of view about recycling and trash collection, and also by the
help of social media it makes the target audience profiling more easier because many people
can see it and everybody now a days is using social media. If they post it on social media, many
people will see how the event went successful especially if it is all about recycling trash, but also
they encourage those people who love paintings to help the event even more successful, in this
way, they can showcase their talents in front of thousands of people which makes it more
inspirational for other.

A. Which type/s event marketing is/used? Justify your answer.

Based on our understanding, the marketing they use in the event is PR or public relations,
because the event’s purpose is to convince the public to have an understanding something and
goodwill toward an organization, persons or event. Convincing or teaching the public to recycle
trash into something useful is the main purpose of this event, and also we can call it as a
Seminar evnt because they gather the public to share educational topics, on how to be
humane, and most important is to be an eco friendly so that we maintain the cleanliness of our
mother earth.
C. In your opinion, discuss the benefits of the event on the following stakeholders:
A. The benefits of the event in Global inheritance or organization is that in will change their point of
view,

empower each and every one to think and act creatively in solving global issues like in taking care our
environment,

especially when it comes in recycling trash.

B. The benefits of the event in the Indio, California, they learned to be creative and work as one to
prevent the main issue which is about trash especially they are in one city,

so the event is has a big impact for the community.

C. The benefits of the event for the Artist is very helpful for them,

because they perform in front of thousands of people showing off their unique skill,

because of that it is a free way to promote themselves as an artist, at the same time they help the event
to be more successful.
D. The benefits of the event for those attendees is that they gain new knowledge about solving the
environment’s issues by recycling, those people who attended can contribute a big help if they all follow
the tips and knowledge that they learn from the event. When they recycle something, they tend to save
energy, which results in less greenhouse gas emission, It can inspire other people from different part of
the world so it’s a win win situation, there’s a benefits for us humanity and for our planet called home.