TASK ON ETHOS, LOGOS, AND PATHOS

Directions: Analyze the speech written by Pres. Ferdinand E. Marcos entitled “The Way to
Change” a speech delivered at the Opening Ceremonies of the 20th Jaycee National Convention,
University of San Carlos, Cebu City, October 2, 1968)

Highlight three statements each showing ethos, logos, and pathos. Use the following matrix in
presenting your work.

Persuasive Appeals Statement 1 Statement 2 Statement 3

Ethos I note that the • The government • No matter what
theme of your claims no credit for the difficulties are,
convention is these national traits; therefore, I have
“Leadership by I claim no personal always insisted that
Example.” I hope credit for them, for the national
this is not merely it was merely the leadership under
a reminder to me role of the leader in my administration
as the President ofgovernment to shall engage the
the Philippines; ifreactivate them for interest as well as
it is, I accept it the tasks at hand. the active support
gratefully. And, as befits a free of the citizenry
Coming from you, and progressive through the only
it is not a rebuke society, even this means possible in a
either to me or to has been possible democracy—
any other leader only with the through partnership
but an expression support and between
of confidence for encouragement of government and
it denotes your leaders like you in people through
belief that we can the Jaycee continuous dialogue
be leaders by organization. The between the leaders
example. people, however, and the followers.
have been the
principal instrument
for change.
Logos • there have been • A common • When we started
the leaders of characteristics of the rice
revolutionary the leaderships I development
movements whose have cited is their program, the
leadership enormous capacity farmers refused to
consisted entirely for self-adulation. follow the scientific
of “marvelous Their phenomenal methods necessary
paper models” and sense of self- if we were to
 “tirades of hate importance was increase our
and invective.” their only mandate production.
These were for leadership. It Example was the
revolutionaries of was inevitable, as answer to this
what has been history has shown, refusal. In every
called “the that society would community,
anarchist repudate them practically in every
millennium.” with before long. This barrio chosen for
its episodes of kind of leadership this crash program,
violence and producing nothing leaders were asked
vituperation, a for the common to set up examples,
period that good, is self- model farms,
sanctified the destroying. wherein all the
idea, without the inputs necessary in
ideals of change. this production
program for the
field were placed
and explained to the
local farmers.

Pathos • Human history, • it is the moral • On the other

indeed, would be dimension that we extreme, in a period
incomplete, and have given to characterized by an
less instructive, if Philippine society excess of
it did not include through the various righteousness, there
the large and acts of renewal and have been
small tragedies self-improvement leaderships which
that have grown that people and perfected the edict
out of this government have as the foundation of
alternative. Thus, performed together. authority. This was
in describing the The will to prosper, the kind of
various the willingness to leadership that
movements and do the things produced “the
upheavals in necessary to Devils of Loudun,”
human society transform vision to those fanatics of
before the first reality, the ability to divine rulership
World War, the withstand trial and about whom the
historian Barbara face challenge both late Aldous Huxley
Tuchman has from friends and wrote with
outlined precisely enemies— these extraordinary vigor
that failing of valuable traits we and eloquence.
leadership that led have preserved and
to the collapse of enriched; and
nations and through them we
regimes. have re-stated the
faith in ourselves
and the strength of
character that we as
a people have
always possessed
but often have
forgotten.