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Business targets

the Domestic Can have


Market Subsidiaries.
Trading principles
are localized
centralized
Head Office calls
Parental Company No Foreign Direct
the general
Investment
commands

International Multinational

Responds to the
Exporters and
local/ Domestic
Importers
Market

Involves trade of Trading principles Can Have regional


some sort are flexible, can be exclusive items in
through home
response to
country and
demand
satellite countries.
Cannot have
Have Foreign Business targets
Subsidiaries.
Direct Investment the Domestic and
foreign market

Transnational

Decentralized Flexible decision


making (Each office
can have
independent
decisions

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