Assessment 3 Information

Subject Code: MBA633

Subject Name: Real-world Business Analytics and Management
Assessment Individual Case Study
Title:
Assessment Type: Written Report
Word Count: 2000 Words (+/-10%)
Weighting: 40 %
Total Marks: 40
Submission: Via Turnitin
Due Date: Tuesday Week 13, 11:55pm AEDT.

Your Task
Develop a real-world business analytics project plan/proposal based on the learnings from the
course.

Assessment Description
This assessment seeks to simulate a real-world task that you may have to undertake.
Therefore, the assignment is non-prescriptive and requires you to pose a relevant, creative
and significant problem to solve that could result in benefits to the organisation of choice.

In this assessment, you need to consider an organisation in an industry of your choice and
articulate the steps needed to enable data driven decision making. The organisation and
industry need to be familiar (e.g., where you have worked or are working, a future start-up
company), NOT an organisation such as Amazon/Boeing/Qantas etc.

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 Assessment Instructions
• Week 11

Identify a company and industry you are familiar with that would benefit from Data Analytics.

• Week 12

Draft a preliminary report - You are encouraged to consider the current mode of operation,
highlight the possible inefficiencies, and look for available data and how this data may be used
to provide efficiencies based on the concepts and techniques covered in the subject.

Your lecturer will advise on the appropriateness of your choice and proposed methodology with
regard to the requirements for the assessment.

In addition to the components discussed in your draft, your final report should include the project
life cycle, management of the project, ethical considerations and stakeholder management as
discussed in course workshops.

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 Important Study Information

Academic Integrity Policy

KBS values academic integrity. All students must understand the meaning and
consequences of cheating, plagiarism and other academic offences under the Academic
Integrity and Conduct Policy.

What is academic integrity and misconduct?

What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?

Click here for answers to these questions:

http://www.kbs.edu.au/current-students/student-policies/.

Word Limits for Written Assessments

Submissions that exceed the word limit by more than 10% will cease to be marked from
the point at which that limit is exceeded.

Study Assistance

Students may seek study assistance from their local Academic Learning Advisor or refer
to the resources on the MyKBS Academic Success Centre page. Click here for this
information.

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Assessment Marking Guide
This assessment will be marked on the grounds of whether or not the following competencies
are present.

Section Criteria Marks

Available
Writing Style • The introduction states the purpose of the case 8 marks
study, the conclusion summarises the arguments
and the flow of the report makes it easy to
understand.
• References are included where required,
following the Harvard format with consistency.
• There are fewer than 3 spelling/grammar errors.
Analytic Skills • The problem has been clearly identified. 12 marks
• Key metrics identified and extracted from the
data.
• The description of the method used is clear.
• Dashboards/figures with relevant insights are
provided.
• The data mentioned in the report exists or can
feasibly be collated.
Application Skills • Key stakeholders have been identified. 10 marks
• The design of the system that could present
insights to these stakeholders has been
articulated.
• Organisational benefits and consequences have
been identified.

Practical Skills • Sensible challenges and limitations have been 10 marks

identified.
• Insightful graphical representations have been
provided in the report.

Total 40 marks

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