1 2

Potential Market Consumption Rate

Respondent YES NO Everyday Twice a day Thrice a day Once a week
1 1 1
2 1 1
3 1 1
4 1 1
5 1 1
6 1 1
7 1 1
8 1 1
9 1 1
10 1 1
11 1 1
12 1 1
13 1 1
14 NO
15 1 1
16 1 1
17 NO
18 1 1
19 1 1
20 1 1
21 1 1
22 1 1
23 1 1
24 1 1
25 1 1
26 1 1
27 1 1
28 1 1
29 1 1
30 1 1
31 1 1
32 1 1
33 1 1
34 1 1
35 1 1
36 1 1
37 1 1
38 1 1
39 1 1
40 1 1
41 1 1
42 1 1
43 1 1
44 1 1
45 1 1
46 1 1
47 1 1
48 1 1
49 1 1
50 1 1
51 1 1
52 1 1

47 3 16 16 1 17
0.94 52 48
94.00% 52 816
48
240
 3 4
Target Market Profile
YES NO Female Male
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1

1 1
1 1

1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
 1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1
1 1

50 34 16
1
100%

48
 Total Population
1.74%
2015 73.00
2016 74.27
2017 75.56
2018 76.88
2019 78.21
2020 79.58
2021 80.96
2022 82.37
2023 83.80
2024 85.26

Example 2: Total Female Head HH by age group

Female Household
Below 20
20-29
30-39
40-49
50-59
60-69
70-79
80 years and over
 Sex and Age Group of the Total Number of
Household Head Households 1 2 3 4 5

COTABATO CITY
Both Sexes 58,866 1,886 7,382 7,090 8,154 9,248
Below 20 446 27 124 112 69 42
20 - 29 8,246 194 1,101 1,884 1,603 1,344
30 - 39 16,002 298 1,595 1,976 2,414 2,753
40 - 49 16,359 403 1,977 1,350 1,870 2,467
50 - 59 10,247 409 1,390 946 1,194 1,515
60 - 69 5,103 310 802 539 683 780
70 - 79 1,952 175 312 220 257 277
80 years and over 511 70 81 63 64 70
Male Household Head 51,099 737 6,416 6,084 7,070 8,186
Below 20 373 16 106 105 58 35
20 - 29 7,672 115 991 1,765 1,532 1,269
30 - 39 14,748 153 1,427 1,794 1,794 1,794
40 - 49 14,606 181 1,767 1,161 1,161 1,161
50 - 59 8,395 125 1,202 737 737 737
60 - 69 3,727 80 642 356 481 609
70 - 79 1,280 51 223 134 170 187
80 years and over 298 16 58 32 40 40
Female Household Head 7,767 1,149 966 1,006 1,084 1,062
Below 20 73 11 18 7 11 7
20 - 29 574 79 110 119 71 75
30 - 39 1,254 145 168 182 199 179
40 - 49 1,753 222 210 189 219 235
50 - 59 1,852 284 188 209 271 275
60 - 69 1,376 230 160 183 202 171
70 - 79 672 124 89 86 87 90
80 years and over 213 54 23 31 24 30

Source: Philippine Statistics Authority, 2015 Census of Population

 Household Size Average Household
6 78 and over Size

9,326 8,060 7,720 5.1

34 23 15 3.6
1,011 669 440 4.3
2,688 2,365 1,913 5.1
2,853 2,583 2,856 5.4
1,629 1,521 1,643 5.3
769 618 602 4.8
276 235 200 4.6
66 46 51 4.3
8,353 7,304 6,949 5.2
28 16 9 3.5
966 626 408 4.4
1,794 2,241 1,800 5.2
1,161 2,400 2,617 5.5
737 1,329 1,459 5.4
592 487 480 5.1
202 174 139 4.9
44 31 37 4.8
973 756 771 4.4
6 7 6 3.9 73
45 43 32 3.8
144 124 113 4.3
256 183 239 4.7
249 192 184 4.5
177 131 122 4.3
74 61 61 4.2
22 15 14 3.8
 DS GAP
HISTORICAL DEMAND
Year Population
Female students from ages 15 - 18.
2018 76.88
2019 78.21
2020 79.58
2021 80.96
2022 82.37
*This can be in units (single or mixed) or in peso (spendings)

Growth=

PROJECTED DEMAND
Year Previous Year
2023 18582.50
2024 18892.24
2025 19201.99
2026 19511.73
2027 19821.48

HISTORICAL SUPPLY
Year Potato Corner
0.45
2018 200.00
2019 210.00
2020 220.50
2021 231.53
2022 243.10

Growth =

PROJECTED SUPPLY
Year Previous Year
2023 523.60
2024 994.57
2025 1465.54
2026 1936.51
2027 2407.48

DEMAND-SUPPLY GAP
Year Projected Demand
2023 18892.24
 2024 19201.99
2025 19511.73
2026 19821.48
2027 20131.22

PROJECTED SALES AND PRODUCTION

Year Sales
2023 1610.79
2024 1596.28
2025 1581.77
2026 1567.26
2027 1552.75

Year Sales in Units

2023 1610.79
2024 1596.28
2025 1581.77
2026 1567.26
2027 1552.75

Year Mixed Sales (In Unit)

2023 1610.79
2024 1596.28
2025 1581.77
2026 1567.26
2027 1552.75

Year Mixed Sales (In peso)

2023 ₱103,493.30
2024 ₱102,561.03
2025 ₱101,628.75
2026 ₱100,696.48
2027 ₱99,764.20

Year

2023
2024 Price increase at 3% every year
2025
 Price increase at 3% every year

2026
2027

Year Mixed Purchases

2023 ₱11,306.14
2024 ₱11,540.42
2025 ₱11,778.59
2026 ₱12,020.65
2027 ₱12,266.64

Year

2023
2024 Price increase at 3% every year
2025
2026
2027
 DS GAP
Potential Market Target Market Consumption Rate Demand
94% 100% 240.00 In units*
72.26 72.26 240.00 17343.52
73.52 73.52 240.00 17645.29
74.80 74.80 240.00 17952.32
76.10 76.10 240.00 18264.69
77.43 77.43 240.00 18582.50
xed) or in peso (spendings)

309.75

Growth Projected Demand

309.75 18892.24
309.75 19201.99
309.75 19511.73
309.75 19821.48
309.75 20131.22

INFINITEA CHEAT TIME Others (5%) Total

0.20 0.30
10.53 210.53
100.00 11.05 321.05
107.00 120.00 11.61 459.11
114.49 132.00 12.19 490.20
122.50 145.20 12.79 523.60

470.97

Growth Projected Supply

470.97 994.57
470.97 1465.54
470.97 1936.51
470.97 2407.48
470.97 2878.44

Projected Supply GAP Niche (9%) Market Share

994.57 17897.67 1610.79 9%
 1465.54 17736.45 1596.28 8.31%
1936.51 17575.23 1581.77 8%
2407.48 17414.00 1567.26 8%
2878.44 17252.78 1552.75 8%

Ending Beginning Production Market Share

144.97 1755.76 109%
143.67 144.97 1884.92 118%
142.36 143.67 1867.80 118%
141.05 142.36 1850.67 118%
139.75 141.05 1833.55 118%

Sales in Peso Production Production Capacity Consumed Capacity

112755.35 48000.00 48000.00 36000
111739.64 48000.00 48000.00 36480
110723.93 48000.00 48000.00 36960
109708.22 48000.00 48000.00 37440
108692.52 48000.00 48000.00 37920

Frietea Chitea Haitea FC Sha Tea

15% 5% 10% 70%
241.62 80.54 161.08 1127.55
239.44 79.81 159.63 1117.40
237.27 79.09 158.18 1107.24
235.09 78.36 156.73 1097.08
232.91 77.64 155.28 1086.93

Frietea Chitea Haitea FC Sha Tea

15% 5% 10% 70%
10872.84 4026.98 9664.74 78928.74
10774.89 3990.70 9577.68 78217.75
10676.95 3954.43 9490.62 77506.75
10579.01 3918.15 9403.56 76795.76
10481.06 3881.88 9316.50 76084.76

Frietea Chitea Haitea FC Sha Tea

15% 5% 10% 70%
45.00 50.00 60.00 70.00
46.35 51.50 61.80 72.10
47.74 53.05 63.65 74.26
 49.17 54.64 65.56 76.49
50.65 56.28 67.53 78.79

Frietea Chitea Haitea FC Sha Tea

1350.65 397.06 932.65 8625.78

1378.64 405.29 951.97 8804.52
1407.09 413.65 971.62 8986.23
1436.00 422.15 991.59 9170.91
1465.39 430.79 1011.88 9358.58

Frietea Chitea Haitea FC Sha Tea

5.59 4.93 5.79 7.65

5.76 5.08 5.96 7.88
5.93 5.23 6.14 8.12
6.11 5.39 6.33 8.36
6.29 5.55 6.52 8.61
 production capacity
per day (orders) 200
annualy (orders) 48000.00
fries flavor oil
150.00 20.00 38.00

838.00
5.59

chips cheese squeeze nestea

45.00 65.00 200.00

740.00
4.93

Shanghai mayonnaise oil

130.00 70.00 38.00

868.00
5.79

fries flavor chips

150.00 20.00 45.00

1148.00
7.65
nestea lid cup straw Ice
200.00 130.00 150.00 140.00 10.00

lid cup straw Ice

130.00 150.00 140.00 10.00

nestea lid cup straw Ice

200.00 130.00 150.00 140.00 10.00

cheese squeeze shanghai mayonnaise oil nestea lid cup straw

65.00 130.00 70.00 38.00 200.00 130.00 150.00 140.00
Ice
10.00
 2023 2024 2025 2026 2027

Inventory Beg 2826.535 2885.105 2944.646 3005.163

Purchases 11306.140 11540.422 11778.586 12020.653 12266.643
Inventory End 2826.535 2885.105 2944.646 3005.163 3066.661
Total: 8479.605 11481.851 11719.045 11960.136 12205.146
 2023 2024 20252

Capital 1 1925 10208.424 17335.717

Capital 2 1925 10208.424 17335.717
Capital 3 1925 10208.424 17335.717
Capital 4 1925 10208.424 17335.717
Add: Net Income 33133.695 28509.174 27339.706
Total Change in Partners Capital 40833.695 69342.869 96682.574
 2026 2027

24170.644 30712.229
24170.644 30712.229
24170.644 30712.229
24170.644 30712.229
26166.340 24989.056
122848.914 147837.970
 2023 2024 2025

Sales 103493.300 102561.025 101628.750

Cost of Sales 8479.605 11481.851 11719.045
Gross Profit 95013.695 91079.174 89909.706

Less: Operating Expences

Rent Expense 3600 3600 3600
Utilities Expense 4800 4800 4800
Supplies Expense 13560 13560 13560
Salaries 39600 39600 39600
Depreciation Exp. E. 0 600 600
Depreciation Exp. F 0 90 90
Other Expenses 320 320 320
Total Expenses 61880 62570 62570
Add:Other Income 0 0 0
Net Income 33133.695 28509.174 27339.706
2026 2027

100696.476 99764.201
11960.136 12205.146
88736.340 87559.056

3600 3600
4800 4800
13560 13560
39600 39600
600 600
90 90
320 320
62570 62570
0 0
26166.340 24989.056
 2023 2024 2025

Cash Inflow
Sales 103493.300 102561.025 101628.750
Other Income 0 0 0
Total Cash Inflow 103493.300 102561.025 101628.750

Cash Outflow
Purchases 11306.140 11540.422 11778.586
Rent Expense 3600 3600 3600
Utilities Expense 4800 4800 4800
Supplies Expense 13560 13560 13560
Salaries 39600 39600 39600
Other Expense 320 320 320
Total Cash Outflow 73186.140 73420.422 73658.586
Total Cash 30307.160 29140.603 27970.165
Cash Beginning 800 31107.160 60247.763
Cash Ending 31107.160 60247.763 88217.928
 2026 2027

100696.476 99764.201
0 0
100696.476 99764.201

Total 1 Year
12020.653 12266.643 Rent Expense 300 3600
3600 3600 Utilities Expense 400 4800
4800 4800 Supplies Expense 1130 13560
13560 13560 Salaries Expense 20 39600
39600 39600
320 320
73900.653 74146.643
26795.823 25617.558
88217.928 115013.751
115013.751 140631.309
 Gannt Chart
Jan 12 Jan 16 Jan 19 Jan 20 Jan 24 JAN 26
Preparation and Planning
Recruit business team
Product and Business planning
Organizational planning
Product Development
Production planning
Specify Detail Rquirements
Develop product
Approve Final product
Approve online survey
Financial Planning
DS Gap
Marketing Plan
BS, IS, CASHFLOW, FR
Feb 10 March 15 March 16 March21
 Balance Sheet as the Year Ended
2023( beg) 2023 2024 2025
Current Assets
Cash 800 31107.160 60247.763 88217.928
Ending Inventory 2826.535 2885.105 2944.646
Total Current Assets 33933.695 63132.869 91162.574

Non Current Assets

Equipments 6000 6000 6000 5400
Less: Depreciation 0 0 600 600
Furniture 900 900 900 810
Less: Depreciation 0 0 90 90
Total Non Current Assets 6900 6900 6210 5520
Total Assets 7700 40833.695 69342.869 96682.574

Liabilities and Partners Equity

Liabilities

Partners Equity
Capital 1 1925 1925 10208.424 17335.717
Capital 2 1925 1925 10208.424 17335.717
Capital 3 1925 1925 10208.424 17335.717
Capital 4 1925 1925 10208.424 17335.717
Net income 33133.695 28509.174 27339.706
Total Capital 7700 40833.695 69342.869 96682.574
as the Year Ended
2026 2027

115013.751 140631.309
3005.163 3066.661
118018.914 143697.970

4800 4200
600 600
720 630
90 90
4830 4140
122848.914 147837.970

24170.644 30712.229
24170.644 30712.229
24170.644 30712.229
24170.644 30712.229
26166.340 24989.056
122848.914 147837.970
PROFITABILITY RATIO
RETURN ON SALES
GROSS PROFIT MARGIN
RETURN ON ASSETS
RETURN ON CURRENT ASSETS
RETURN ON FIXED ASSETS
RETURN ON EQUITY
OPERATING RATIO

LIQUIDITY RATIO
CURRENT ASSETS TO TOTAL ASSETS

EFFICIENCY (TURNOVER; OPERATIONAL)

ASSET TURNOVER
CURRENT ASSET TURNOVER
INVESTED CAPITAL TURNOVER
INVENTORY TURNOVER
NO. OF DAYS SUPPLY IN INVENTORY
FIXED ASSETS TURNOVER
RATE OF RETURN PER CURRENT ASSET TURNOVER

STABILITY RATIO
EQUITY RATIO
FIXED ASSETS TO TOTAL EQUITY
FIXED ASSETS TO TOTAL ASSETS
 2023
FORMULA
NET INCOME/NET SALES 0.32015
GROSS PROFIT/NET SALES 0.91807
NET INCOME/AVERAGE TOTAL ASSETS 0.81143
NET INCOME/AVERAGE TOTAL CURRENT ASSETS 0.97642
NET INCOME/AVERAGE TOTAL FIX ASSETS 4.80198
NET INCOME/AVERAGE TOTAL EQUITY 0.81143
COGS+OPERATING EXPENSE/NET SALES 0.67985

CURRENT ASSETS/TOTAL ASSETS 0.83102

NET SALES/AVERAGE TOTAL ASSETS 2.53451

COGS+OPERATING EXPENSE/AVERAGE CURRENT ASSETS 2.07344
NET SALES/AVERAGE OWNER'S EQUITY 2.53451
COGS/AVERAGE INVENTORY 3
360 DAYS/INVENTORY TURNOVER 120
NET SALES/AVERAGE FIXED ASSETS 14.99903
RATE OF RETURN ON CURRENT ASSET/CURRENT ASSET TURNOVER 0.47092

TOTAL EQUITY/TOTAL ASSETS 1

FIXED ASSETS/TOTAL EQUITY 0.16898
FIXED ASSETS/TOTAL ASSETS 0.16898
 2024 2025 2026 2027

0.27797 0.26902 0.25985 0.25048

0.88805 0.88469 0.88123 0.87766
0.51752 0.32934 0.23838 0.18463
0.58741 0.35438 0.25018 0.19096
4.34923 4.66150 5.05630 5.57170
0.51752 0.32934 0.23838 0.18463
0.72203 0.73098 0.74015 0.74952

0.91045 0.94291 0.96068 0.97200

1.86176 1.22426 0.91738 0.73712

1.52580 0.96295 0.71259 0.57142
1.86176 1.22426 0.91738 0.73712
4.02051 4.02043 4.02034 4.02026
89.54090 89.54274 89.54461 89.54652
15.64623 17.32801 19.45826 22.24397
0.38499 0.36802 0.35108 0.33419

1 1 1 1
0.08955 0.05709 0.03932 0.02800
0.08955 0.05709 0.03932 0.02800