FASHION PRODUCTION AND QUALITY MANAGEMENT

Submitted to END TERM ASSIGNMENT Submitted by

Mr. Balu Maloth Archana Pattnayak
(Assistant Professor) Priyanka Agarwal
Sanya Patnaik
Siddhi Gupta
Zara is one of the biggest international fashion companies, and it belongs to Inditex, one of the
world's largest distribution groups. The customer is at the heart of our unique business model,
which includes design, production, distribution, and sales, through an extensive retail network.
The origin of Zara's brand identity was delivered on the Inditex website. Zara had its origins in the
name of Spanish founder Amancio Ortega. The founder of Zara started a clothing company in
1963 and opened his first clothing store, Zara, in 1975. With the concept of fast fashion, it was able
to grab the attention of a broad spectrum of consumers.
PRODUCT QUALITY DIMENSIONS OF ZARA
ZARA BUSINESS MODEL
 INVENTORY MANAGEMENT OF ZARA

Zara, which contributes around 80 percent of group sales,

concentrates on three winning formulae to bake its fresh fashions:

Shorter Lead Time = More fashionable clothes.

Lower quantities = Scarce supply
More styles = More choice, and more chances of hitting it right.

50% of the products Zara sells are manufactured in Spain, 26% in the
rest of Europe, and 24% in Asian and African countries and the rest of
the world.
 ZARA's QUALITY ASSURANCE

1. Extensive market research provides a constant stream of inputs into the product development
process.

2. Locating various business functions in close proximity to the headquarters, and tight control,
allows the various functions to coordinate and make joint decisions very quickly.

3. Communication and Information Technology are absolutely vital to managing the constant
interface of various functions and management of the huge variety of product information.
ZARA's DESIGN PROCESS & MARKET CYCLE
VALUE CHAIN OF ZARA
Thank
you!!