Price

Price
GROUP 5
19021156 - Jonathan Ivan Wijaya
19021198 - Dheviolla Andriani Young
19021208 - Marshella Tristandinata
19021234 - Ethanael Alexander
19021147 - Intan Nurhaliza
19021276 - Faizul Fuadi
19021197 - Riva Ilhami Rali Putra
Product
Product Cost
Cost
Fixed Cost
Sewing Machine, employee salary,
webhosting service, utilities expense.

Variable Cost
Shoes element (sole, shoelace, shoes
tag, tongue, shoes thread, canvas
material, etc), shoes box, thank you
card, silica gel, sticker.
Product
Product Cost
Cost Calculation
Calculation
Product cost = direct materials + direct labor +
manufacturing overhead costs

Calculation is done based on Compass' first quarter budgeting

that has been calculated previously.

Since the new product is customized differently for

each pair, there is no exact cost for each unit.
However, the cost can be estimated by taking the
average price for each customized pairs. The table
shows that the average product cost for Comfyu will
be approximately:
Rp 323.800,00
 Competitor
Competitor Pricing
Pricing Strategy
Strategy

Ventela Aerostreet
1 Range price : 260k - 500k
2 Range price : 350k - 375k
There is discounts for price adjustment Segmented pricing strategy (product form),
strategy. unlimited product collaborate with some brands
that more pricy.

Vans Converse
3 Range price : 575k - 2.000k
4 Range price : 169k - 3.000k
Segmented pricing strategy (product form), Segmented pricing strategy (product form),
unlimited product collaborate with some brands unlimited product collaborate with some brands
or famous person that more pricy. or famous person that more pricy.
Promotional pricing in special moments or Promotional pricing in special moments or
events. events.
 Get market Maximize
short-term and
share long-term sales

Because we are a new

Pricing
Pricing product line from Because we are entering
Compass, so we are a new market, so we

Objectives
Objectives entering a new market
and we need to gain
need to increasing and
maximizing our product
market share from our sales to introduce our
competitors. new product to our
customer and potential
customer.
Pricing Method
We are going to use cost based pricing and will mark it up 85%. We
use cost based pricing method and product line method. The reason
we use cost-based pricing because here, We use cost-based pricing
because here, we only provide facilities for customers to design
their shoes using the materials we provide. We will sell the shoes
based on the price of the basic material for our shoes and we will
increase the selling price by 85 percent. We also use a product line
strategy because we provide several types of shoes such as slip on,
high rise, and low rise shoes. We offer different prices for each type

Price Range
Start from Rp. 599,000.00 to Rp. 899,000.00
Price
Price Adjustment
Adjustment Strategies
Strategies
Segmented Pricing

Product Form Pricing

This strategy is in line with our types of product that

consist of slip on, high rise, and low rise shoes. This
cause we differentiate our price based on the types of
the shoes that customer choose, with Slip-on is the
cheapest from all, followed by Low rise and high rise with
the highest price.
Price
Price Adjustment
Adjustment Strategies
Strategies
Promotional Pricing

Special Event Pricing

Limited price offer
This strategy offers discounts to
We will offer a limited
customers on specific days or
quantity product for a limited
events to increase
time, or "flash sale," to create
sales and reduce inventories. For
buying urgency and make
comfyu itself, we can promote in
customers statisfy once they
certain events such as back-to-
receive the products offered.
school period, new year and
holiday events.

Break
Break Even
Even Point
Point Unit
Unit Prediction
Prediction
Year 1 2 3

Revenue

Number of Shoes Sales Projection (Pair) 6.000 12.000 15.000

Shoes Price per Pair Rp 599.000 Rp 599.000 Rp 599.000

Shoes Sales Revenue Projection Rp 3.594.000.000 Rp 7.188.000.000 Rp 8.985.000.000

Expenses

Cost of Goods Sold (COGS) Rp 1.942.700.000 Rp 3.885.396.000 Rp 4.856.700.000

Promotion Campaign Rp 550.000.000 Rp 450.000.000 Rp 390.000.000

Total Expenses Rp 2.492.700.000 Rp 4.335.396.000 Rp 5.246.700.000

Profit Rp 1.101.300.000 Rp 2.852.604.000 Rp 3.738.300.000

Break
Break Even
Even Point
Point Unit
Unit Prediction
Prediction
The table on the previous slide displays the financial forecast based on 3
years of sales. It is predicted that Compass produce and sell 6,000 pairs
in the first year, 12,000 pairs in the second year, and 15,000 pairs in
the third year with a COGS of Rp 323.700 per pair. After taking into
account the findings of the market analysis, the pricing will be start from
Rp 599.000 with an 85% profit margin. At that pricing, it is projected
that the company would make Rp 3.594.000.000 in year 1, Rp
7.188.000.000 in year 2, and Rp 8.985.000.000 in year 3. The profits
for the first, second, and third years will be, respectively, Rp
1.101.300.000, Rp 2.852.604.000, and Rp 3.783.300.000.

Year 0.69 would be the payback period's

end (approximately 8 months)
Thank You!!