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Pocket Textile Mechandising & Marketing Expert - S$ 40.00*- Order Form

Great Gift for those who wish to understand Textile Merchandizing & Marketing Excellent Book making you Smarter and your Job Easier In today's competitive marketplace, a textile merchandiser must have more than just the basic information to survive. This book is best described as All About Textile Merchandising & Marketing. This great book is in many ways a perfect introduction to the practical aspects of textile merchandising and marketing. Excellent handbook for designers, merchandisers, marketing personnel, production departments, salesmen, pattern makers, buying offices, sourcing agents, factories and industry executives from around the world. The ideal guide when dealing with overseas factories and production agents in person or by phone, fax or email. TABLE OF CONTENTS DEFINING MERCHANDISING

Merchandising: Definition Flow Chart of Merchandising Activities Departmental Structures in Merchandising Traits of Merchandisers Scope of Merchandising

COMMUNICATION

Internal Communication External Communication Information Inflow Communication Essentials Drafting a Business E-Mail

COORDINATION & FOLLOW-UPS

Coordination Levels of Coordination Coordination in a Composite Unit Coordination in a Non-Composite Unit Coordination in a Buying House Coordination in a Liaison Office Follow-ups

BUSINESS KNOWLEDGE

Knowledge of Company and its Processes Knowledge of Related Products Knowledge of International Markets & Business Trends/Events Knowledge of Buyers Knowledge of Buyers Standards Knowledge of Competitors

SAMPLING

Sampling Process Types of Samples (Garments) Types of Samples (Fabrics) Types of Samples (Others) Samples Display Sampling Documents

NEW DEVELOPMENTS

Categories of New Developments New Season Shades, Styles & Designs Marketing Research R&D in Manufacturing Facilities

PRICING

Methods of Pricing Pricing Process Pricing for Fibres & Yarns Pricing for New or Specialty Products Check-List for PricingCheck-List for Pricing Price War after Elimination of Trade Restrictions

ACCESSORIES

Types of Accessories Sources of Accessories Costing of Accessories Accessories Sampling Accessories Sourcing Process

EMBELLISHMENTS

Types of Embellishments Costing of Embellishments Sources of Embellishments Embellishments Sourcing in a Buying House

ORDER PROCESSING

Order Processing-Introduction Types of Orders Inventory levels, Warehousing Lead-Times & On Time Deliveries Data Analysis

QUALITY ASSURANCE

Quality Standards Accredited Labs Quality Control Quality Parameters SQC & Six Sigma AQL Levels Quality Defects List

MARKETING

Difference between Merchandising & Marketing Nature of Marketing Marketing Process Export Marketing Containerization Textile Exhibitions/Publications

CERTIFICATIONS

Need of Certifications ISO WRAP Oeko-Tex FLA SA8000 AAFA Customer Specific Certifications

OUTSOURCING/SUBCONTRACTING

Need of Outsourcing Check-List for Outsourcing Outsourcing Process Outsourcing in a Buying House Domestic vs International Sourcing Check-List for International Sourcing

RECORD KEEPING & SYSTEM DEVELOPMENT

Maintaining Hard Versions Maintaining Soft Versions Standardization of Hard and Soft Versions Importance of System Development ERP

COMPLAINT HANDLING SYSTEM

Complaint Handling Process Types of Complaints Complaints from Inside Organization Claims/Charge-backs/Replacements

PRESENTATIONS & MEETINGS

Preparing & Delivering Presentations Arranging & Attending Meetings Communication Tools Time-Lines & Action Plans Home Textiles Gloves Hosiery Nonwovens

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