UNIVERSITI KUALA LUMPUR

ASSESSMENT BRIEF
COURSE DETAILS
INSTITUTE UniKL MSI
COURSE NAME INFORMATION TECHNOLOGY AND PROJECT MANAGEMENT
COURSE CODE SLG62103
COURSE LEADER Ts. HANISAH BINTI MAT SALIM
LECTURER Ts. HANISAH BINTI MAT SALIM
SEMESTER & YEAR FEBRUARY 2023

ASSESSMENT
DETAILS
TITLE/NAME Group Assignment and Presentation 1
WEIGHTING 25%
DATE/DEADLINE 29th May 2023, 9:00PM
COURSE CLO 1: Discuss current project management implementation in their
LEARNING business activities.
OUTCOME(S) CLO 2: Analyze the project management implementation in the industry
INSTRUCTIONS Refer to the assignment question paper

DELIVERABLES Able to identify the project management analysis in an organization.

UniKL CDDH v3 Appendix O – Assessment Brief v2 (2019-09-17)

 SLG61403 Information Technology and Project
Management
Group Assignment 1

Title: Group Assignment 1

Released Date: 15/4/2023 Submission
Date: 8/5/2023
File to submit: Assignment in softcopy

Instruction

1. Student instructions for video assignment. The following information is provided to students at
the beginning of the video project. Instructors may customize their own instructions, for
example, by selecting which among the elements listed below will be required for their student
videos.
2. Students must produce a video for the company's new product introduction. 5W and 1H of the
video must come to an end. Why, What, Who, Which, When and How.

Report

1. Introduction (Background of your company and new product)

2. Discuss the benefit of the product.
3. Analyze the product using 5w and 1h.
Group 1

1. Amir

2. Puteri

3. Adam

Group 2

1.athika

2.ameera

3.fazliawahida

Group 3

1. Syahir

2. Afiq

3. Nancy

Group4

1. Izwan

2. Shaifuladi

3. Furqan

Group 5

1. Nurul hazwani

2. Thira

3. Susiyana
 1 ) Link for video Hybrid Product Launching : https://youtu.be/odd5o6fQmFk

2) 5W and 1H

Why are we building it?

It is very important to know and understand the intent behind developing a product or service. As
Simon Sinek mentioned in his Ted Talk that always understand “why” first and then “how” &
“what” of the company that you work for. Most of employees go wrong by not understanding the
“why” of the product or solution which is offered to end user. Once Product Manager understands
the objective behind developing a product or service, then everything else falls in place and it
becomes easy to take decisions and prioritize work for given products and services.

What are the differentiators as compared to competitors?

You can compete by having same set of features and functionalities with your competitor but it
will not last long. Differentiators always allow your product to stay ahead of the competition and
attract more customers. To retain your position in the space that your product exists you always
need to be 2 steps ahead of your competitors.

Who will benefit from it?

“Who are the Target customers?” is one of the vital questions to ask yourself before you start
developing a product. As a Product Manager one should always need to empathize as a target
customer and look at products and services. Every persona is different than other personas. Every
person’s behavior, pattern, habits, thinking, life style are different. So, the interface for each
persona needs to be planned more precisely before making any decisions regarding the flow for the
product and services.

Following list of questions can be addressed later on:

How will we build it?

Once we nail down the features and functionalities of the product, we need to understand which
technology is to be used to develop the same. Product Manager takes the help of engineering lead
to decide upon the best possible tools to develop product but he prioritizes the budget for the
same. If the cost of experiments is higher as compared to cost of impact then product manager
will prioritize the features.

Which marketing channels to use?

It becomes equally important to understand how the product will be marketed so that the most
important features of the product or service are addressed to the right audience, at the right time, at
the right place using the right media to have a larger impact.

When to launch it?

Product Manager needs to have proper launch plan to get the most from the product. Based on the
market situation any product or service needs to be launched with utmost care. Too early to the
market may not allow product to gain popularity and at the same time too late to the market will
make the product lose its charm and importance.
Example:
 Acknowledgement :
First of all, we are greatful to Almighty Allah. By the grace of Almighty ewe have completed our
assignment on New Product Development. Then we like to thanks our honorable course teacher MD.
AMDADUL HOQUE. We have tried to implement his class lesson effectively in this assignment .

We also tried best to make the assignment more comprehensive and reliable within the given time period.
Nevertheless, some mistake might be occurred, please notice this type of unconscious mistake with
sympathy. Your suggestions and comments for the improvement of this term paper will be cordially
received and if you need any quires the study, please inform us. We realize this assignment help us in our
business case competition and competitive job and business sector .

Yours faithfully

On behalf of group

Eneat Ullah Tushar

Team Rampage
 Objectives
The main purpose of this report is to know about the process of new product development and
other purpose with related this process.
However, the objectives of this assignment can be summarized in the following:

 To understand core concept of new product development and marketing.

 To understand critical success factor of new product(why product fail and other flourish) from a
management and from a customer perspective.
 To understand key issue in positioning new product in the marketplace.
 To enhance cooperation between R & D and marketing in the NPD process.
 To understand how and when firm can benefit from use-centered innovation.
 To understand basic of branding.
 To understand basic principles of marketing communication and advertising in particular.
 Hand-on skill through working on a real life new product development project.
 Get experience
 Innovative idea implementation
 To properly realize marketing Process
 Limitations

 In Market, the ingredient of this oil is not enough available.

 Hindrance in packaging, as we have no machine for making bottles or pack.
 Unavailability of perfume in market to make it more attractive fragnance
 We have no machine to make this mixure automatically .
 Not having enough Sodium benzoate for preservation.
 Taking Customer feedback is not easy.
 Customers are unwilling to use it as they think it may have side affect.
 There are various companies oil in this market and they dominate market.
 Difficulties in Break-Even Analysis.
 Price making problems.
 Many companies dominating market in cheap rate product, it is totally a big Challenge to us.
 Table of Content

SL.No. Topics Page No.

1 Introduction 7

2 Idea Generation
 Internal idea sources 8
 External sources
3 Idea Screening
 Why Ginger Oil 9
 Health Benefits of carrot juice
4 Concept Development & Testing
 Concept development 10
 Concept testing
5 Marketing Strategy Development
 Target market
14
 Planned value proposition
 Estimate Sales
 Profit Goals
 Planned price
 Distribution:
 Marketing budget
 Profit goals:
 Planned long run sales
 Marketing mix strategy
6 Business Analysis
 Break Even Analysis 15

7 Product Development
 How to Make? 16

8 Test Marketing 17
 Pricing:
 Distribution:
 Advertising
 Positioning
 Targeting strategy Introduction
 Branding and packaging
 Budget level

9 Commercialization 18

10 Conclusion 19 New product

development is
the development of original product, product improvements, product modifications, and new brands
through the firm’s own product development efforts. New products are important to both customers and
the marketers who serve them. For companies, new products are a key source of growth. For customers,
they bring new solution and variety to their lives. Yet innovation can be very expensive and very risky. To
create successful new products a company must understand its consumers, markets, and competitors and
develop products which deliver superior value to customers. Evaluation of present market and consumers
perception, we innovate a new product for serving consumers new expectation. Following various steps,
our introducing new product Ginger Oil .

Idea Generation
Idea generation is a creative process. Business use to generate new idea whether they are tangible or
intangible. It involves gathering ideas, research, testing, editing implementing the plan. Actually idea
generation means the concept of new product. We want to bring a new product into the market. That’s
why we gather many ideas about new product from some sources including internal and external source.

Internal source: Using internal source we find new idea through formal research and development. We
also get some ideas from our group member about new product. And those ideas are given below –

1. Shampoo.
2. Ginger oil.
3. Mineral water.
4. Lemon juice
5. Dry Food
External source: we Obtain some good ideas through internet, marketing agencies, publication and
journal, exhibition, universities, private institutions and commercial laboratories. And the ideas are

1. Onion oil.
2. Diet soft drinks.

Idea Screening
Idea screening is a process that evaluates and contrasts new product ideas to get the most promising ones
for your business. Not every idea is relevant to your company. Most companies have a idea committee .
this committee studies all the ideas very carefully and they select the good ideas and reject the bad ideas .
product development costs rise greatly in later stages ,so the company wants to go ahead with the product
ideas that will turn into profitable products .

From our all internal and external sources of ideas we decided that Ginger oil is profitable for us ,
because of nutritional benefits , easy production process , available raw materials, need small capital ,
quick market positioning in comparison with others .
 Ginger Oil Nutrition Facts:
Ginger oil is one of the ancient and traditional ingredients for medicinal importance. The ginger root oil
benefits is not only limited to the health but also aims for the skin and hair. Ginger oil for the face helps in
reducing scars, blemishes, and acne problems.

Ginger oil is still used as one of the major ingredients in many Chinese as well as Indian medicines. 1
tablespoon of fresh ginger oil contains:

 4.8 calories
 1.07 g of carbohydrates
 0.12 g of dietary fibers
 0.11 g of protein
 0.05 g of fat

Benefits of Ginger for Hair Growth

1. Increases Scalp Circulation

Nutrients that help promote hair growth are delivered to hair follicles via a tightly woven system of blood
vessels in the scalp. Improving circulation to the scalp helps ensure that hair follicles have an adequate
blood supply for healthy hair growth. Ginger has long been believed to increase circulation, and its
warming properties invigorate the scalp and stimulate blood flow, which in turn can improve hair follicles’
function and hair growth.

2. Helps Combat Free Radicals

Ginger contains a powerful antioxidant called gingerol. Antioxidants like gingerol  neutralize free radicals
that cause damage to hair follicles and strands, slowing hair growth and causing breakage .

3. Fights Dandruff

Ginger has natural antiseptic and anti-inflammatory properties that can help soothe scalp conditions like
dandruff. Dandruff can cause itchiness. And scratching the scalp can cause damage to hair cuticles,
leading to breakage.

Add a few drops of ginger essential oil to your favorite shampoo for its anti-dandruff benefits.

4. Reduces Inflammation

Ginger root can be used to treat the types of scalp inflammation that cause hair loss.

5. Nourishes Hair

Ginger is loaded with hair-healthy vitamins and minerals, including magnesium, potassium, and

phosphorous. Ginger also contains fatty acids, which can improve hair’s sheen. Moisturize hair with a
ginger hair mask to allow strands to absorb ginger’s benefits.

One marketing expert proposes an R-W-W (real,win,worth it) for new product screening framework that
asks three questions.
  Is it real?
 Can we win?
 Is it worth doing?

Yes, Ginger hair oi is a real product at present market situation.We hope we will win because of our
product potentiality or advantage that we included above.We hope it is possible for ginger hair oil to
capture the market, seek the potential profit and probable growth successfully.

Situation Analysis:

A situational analysis of a product is often called the foundation of a marketing  plan. A situation analysis includes a
thorough examination of internal and external factors affecting the product.It creates an overview of the product that
will lead to a better understanding of the factors that influencing it's future. Our company is going to launch   Ginger
Hair Oil in Bangldesh's market. We hope that Ginger Hair Oil will receive a great markat acceptance of the
customer and will make success in the market.
Market analysis:
Ginger Hair Oil has sufficient natural ingredient which is added on the oil based on market and customer's
need,, want and demands.It will help us to offer the right product to  right customer.This oil will meet the
customer's satisfaction because this oil will help  to remove dandruff and  helps to grow new hair.Also,we
have some important Information about customers which helps us to make them delight largely.
Market demographic :

The profile of Ginger Hair Oil customer consists of the following geographic,demographic and behavior
factor. 
Geographic :
First of all, we have some target area where we will sell the Ginger Hair Oil.
We serve our new Product in domestic market.
Demographic:
Any types of  or people of all ages can use our product.Basically,, our product is for those types of people
who are greatly facing hair falls,dandruff  problem  etc.
Behavior Factor :
Consumer wants Product which  is available in any where at any time.   
Market needs :

Consumer wants that types of oil which are full of nutrition and make their hair shiny and softer.
High quality :
Ginger rich in minerals and essentials oils, it makes hair more manageable, softer and shiny. 
Besides, ginger is a useful remedy for dandruff and dry  hair.  
Reasonable prices :
Consumer needs a high quality of product at reasonable price. That,s why we will introduce our
product at a reasonble price  so that all types of buyer can afford it. 
Product availability:
Consumer wants that types of product which are available in local market,, which they can easily buy.  
Market Trends: 
Ginger hair oil is a type of oil which is made totally natural ingredient which fulfills a better quality in
a reasonable price. Now,, oil production company is increasing day by day and more competitors are
coming in the market and also customers are more aware about the product for that reasons they want
different types of product.Thus, we make segments for our product  to sustain the market with strong
competition. 
Market Growth: 
Gradually our Ginger Hair Oil  is going upward with a strong competition. we hope that our domestic
market growth statistics is increasing day by day.
SWOT Analysis :
SWOT is basically the acronym for; Strengths, Weaknesses, Opportunities, and Threats. It is a very
effective tool used in the business industry to form strategies. We synthesize the data from internal
factors to find out our strengths and weaknesses. We also use the external factors to identify the threats
and opportunities. SWOT analysis in marketing is almost the same thing as a normal SWOT analysis.
In this case, we do the analysis to form marketing strategies. SWOT analysis in marketing will help us
to decide which marketing strategy we should use to get the best result for our business. The strategy
will help us to capitalize on the opportunities using all the strengths. It will also help to avoid the
threats and minimize the weaknesses.

Strengths:

We will get market acceptance easily because we are the first company who have introduced this type
of oil in the market even today.
b. Availability of raw materials.

c. Our products will have a beautiful design and durable it will be the favorable oil for all types of
people.

d. Important competitive capabilities in order to its test.

e. we have customer service distributed all over the country.

f. we have made the oil with natural ingredient. This oil is a perfect combination fresh coconut
oil,ginger,methi, aloe vera.

Weakness:

a. The Ginger hair oil  is a new product in market.

Opportunities: 

a. Our product’s nutrient, determined price should be comfortable for all classes’ people. 

b. A product for all classes of people.

c. Easy distribution through own distributors. 

d. We would get fast feedback from the customer's because we are the first company which have
introduced Ginger Hair Oil
e. We can sustain in the market fir a long with competiton.

Threats:
a. We can lose the market.
b.Distributer will create problem in distribution process. 

c. Other company’s new techniques.

d. Changes in consumer choices.

e. Uncertain domestic economic condition.

Competitive Environment:

The competitive environment, also known as the market structure, is the dynamic system in which one
business competes. The state of the system as a whole limits the flexibility of one business. World
economic conditions, for example, might increase the prices of raw materials, forcing companies that
supply in industry to charge more, raising overhead costs. At the other end of the scale, local events,
such as regional labor shortages or natural disasters, also affect the competitive environment.

Competitor Analysis:

     The Company is confronted by aggressive competition in all areas of its business. Nowadays oil
market in our country for the consumer is highly competitive. This market is characterized by nutrition
and variety of natural ingredient advances as new products with competitive price, feature, and
performance characteristics. Over the past several years, price competitions in these markets have been
particularly intense. The Company’s competitors who sell oil   based on their own feature have
aggressively cut prices and lowered their product margins to gain or maintain market share. The
Company’s results of operations and financial condition can be adversely affected by these and other
industry-wide downward pressures on gross margins. The principal competitive factors include price,
relative price/performance, product quality and reliability, design innovation, availability, product
features, marketing and distribution capability, service and support, and corporate reputation. 

  The Company believes it currently retains a competitive advantage from innovation and by more
effectively integrating the entire solution including the hardware, software and distribution of content.
Some of current and potential competitors have substantial resources and may be able to provide such
products and services at little or no profit or even at a loss to compete with the Company’s offerings.
The Company attempts to mitigate these potential risks by working closely with these and other key
suppliers on product introduction plans, strategic inventories, coordinated product introductions, and
internal and external manufacturing schedules and levels. 

Our competitors are very strong and dynamic in this kind of market. But we will compete in the market
by the Ginger Hair Oil as we are the leader in this field. The oil market now is stable and recovered
from the financial crisis, and already we are targeting a high level of customers. Our Main competitor
are-
Parachute
Jui coconut oil
Emami 7 oils in 1

Technology:
Technological innovation also affects the competitive environment, hindering those who don’t adapt.
Technology in develping our product will be more affective for our product to exist in competitive
market. And we are working on it
 Marketing strategy development:
Marketing strategy development designing an initial marketing strategy for introducting our ginger hair
Oil to the market.

The marketing strategy statement consists of three parts. The first part described the target market, the
planned value proposition and profit goals for three five years.

Target market:our target customers are Young boys and girls. Hair stylies person. Middle class family...

Planned value proposition :we desire our oil is helpful to remove the dandruff. Strong and shining the
hair.

Estimate sales: Our estimate sale for the first 12months is to 3000 units of 200ml cup at Tk 100 tk with
profit.

Profit goals :During 1st year we are trying to stay in Break-even point. We doesn’t want large profit in 1st
year. Our first profit goal is tk 90000 to 100000 tk

The second part of the marketing strategy statement outlines the products planned price, distribution and
Marketing budget for the first year.

Planned price: we consider the middle class families and our target customers to plan the price.

Distribution :During the first year we offer the retailer to encourage launch our product in market. then
we distribute our product by salesman, local store, department store and others ways.

Marketing budget : For the first year our marketing budget must be high because it is new product in
market. Our Marketing budget for first year is tk. 200000 tk .we will try to reach our target customers the
information of our product.

The third part of marketing strategy statement described the planned long run sales, profit goals, and
marketing mix strategy.

Planned long run sales: we believe our product capture a 10% long run of total market in Bangladesh.
We also hope it will capturer 30% market share after 7-10year.thus we increase our sales volumes.

Marketing mix strategy : We have take some strategy because the marketing environment is changeable.
Demography, political situation, Technology, Environment changeable. If we have more marketing
strategy we will cope with any situation.

Business Analysis
We decided on our product concept and marketing strategy, it can evaluate the business
attractiveness of the proposal. Business analysis involves the review of the sales, Costs and profit
projections for a new product to find out whether they satisfy the company’s objectives. If they do, the
product can move to the product development stage.
Cost Plus Pricing :

Fixed Cost = 2000000

Variable Cost =500000

Total cost = 2500000

Unit cost= (variable Cost + Fixed Cost)/ Unit sale

=(500000+2000000) / 30000

=2500000 / 30000

= 83.33

We want to earn 10 percent markup on sales in 1st year.

Markup Price = Unit cost / (1- Desire return on Sale)

= 83.33 / (1-.10)

= 92.59

We can price it per pack 90 tk

Profit will be pack 6 tk.

Break Even Analysis:

We also hope our product pack will sell 30000 unit and it will sell tk 83 per its fixed cost is
500000 and variable cost 200000 . This statement said that our break even volume for
product

= fixed cost / ( price – variable cost)

=500000 / (90-83)

=500000/ 7 =71428 unit

 Product Development
For new products concepts the product may have existed only as a word description, a drawing or perhaps
a crude mock up. If the product concept passes the business test it moves into a product development. Our
research and development develops the product concept into a physical product. The product development
stage calls for a large jump in investment. It will it will show weather the product idea can be turned into a
workable product. Now we show how to make a product concept into a physical product.

How to make ginger hair oil

Ginger hair oil is the simplest hair oil that it is made with Ginger , fresh coconut oil , aloe vera gel ,
fenugreek seed , mint paste , vitamin E .

This oil is made into 2 stages .

1st stage

1. First we have to take proper amount of ginger .

2. Then take some fresh coconut oil
3. Remove the aloe vera gel from aloe vera
4. Take 1 tablespoon of fenugreek seed
5. Take mint leaves to make a fine paste
 6. Take 1 table spoon of vitamin E

2nd stage

1. Take a pan and pour all the ingredients together

2. Boil them minimum 15 – 20 minutes
3. Let the oil cold
4. Then pour the oil into the bottle .
Concept Development & Testing

Test Marketing :
If the product passes concepts and product tests, the next step is test marketing, the stage at which the
product and marketing programs are introduced into realistic market settings. Test marketing gives the
marketer experience with marketing the product before going to the great expense of full introduction. It
lets the company test the product and its entire marketing program, targeting and positioning strategy,
advertising, distribution, Pricing, branding and packaging and budget level.

 Targeting strategy: Targeting means select a target market from various market segments for our
product. Our country in mainly weather sustain dry season. As a result ,people of different ages
faces many hair problem such as :-Hair fall, Dandruffs etc. Naturally our countries woman more
concise about it. So we target them.
 Positioning: Positioning means set our products to the consumer’s mind. Using product
differentiation, we are positioning the high Quality Rampage Ginger Hair Oil as the most versatile,
convenient. Our marketing will focus on the quality product with low price & highly distribution.
 Advertising: Rampage Ginger Hair Oil is a new product at present market situation that’s why we
use heavy promotional tools for it. We promote our product through newspaper, radio, television,
banner, and posturing.
 Distribution: Rampage Ginger Hair Oil is a consumer and low price product that’s why we use
intensive distribution for our product. Our distribution goal is too available the product
everywhere..
 Branding and packaging: Our brand name is Rampage .We form our brand based on our 7
members. We hope this brand name attract our target market. We packaged our product in initially
100 ml pack.
 Pricing: Our raw material cost is low for that we use penetration pricing strategy. We also follow
penetration (Age and Sex) pricing for attract large number of buyers and a large market share.
 Commercialization
Commercialization is the process of introducing a new product into the commerce making it
available on the market. Test marketing gives us the information need to make a final decision
about whether to launch the product. Commercialization is the vast process. This stage face high
cost. So in this step we introducing our Ginger oil into the market. We mainly focused on product
quality with low price, sales promoting, high distribution and other marketing efforts for the first
year .

This stage consider some stages:

1. When to launch: We want to launch our Ginger oil first decide introducing
time February 11, 2019.

2. Where to launch: At first we decided to launch our product in Camilla region

and some near by places. After achieving our first year goal we will launch our
product each and every place of our country.

Conclusion
RAMPAGE GINGEGR OIL – is most useful hair treatment which have no side affect as we are using all
natural element . We are using Aloe vera ,Mehadi, Coconut Oil, Vitamin E, Ginger Oil as Ingredient . This
ingredient haven’t any side affect . Aloe vera help to make hair silky and dandruff free also provide
vitamins A (beta-carotene), C and E, which are antioxidants. It also contains vitamin B12, folic acid,
and choline. Ginger help to new hair growth and it contains Ginger root nutritional content includes
vitamins B and C. So, we can say that it is full hair treatment pack. We had various idea to develop a
new product. When we were screening level we choose this product .After other formalities we came
to know our project will profitable. We are determine that our product will lead our country market
with in 10 years . It will received public acceptance and we believe that we will reach our goal.