Professional Documents
Culture Documents
May 3, 2023
McMaster University
Hello!
Maggie Bergeron
@maggiebpt
mbergeron@embodiaapp.com
Academic & Experiences
● BSc (Hons) Kin, University of
Ottawa
● Gee Gees women’s waterpolo
● MSc PT, McMaster University
● Northern Medical Exchange
● Bugando Regional Hospital,
Mwanza, Tanzania
● Continuing education +++
● Dragon Boating
Businesses & Side Hustles
● Worked as an independent contractor in 5 out patient clinics
● April 2014: The Yellow Room Physiotherapy & Rehabilitation
● October 2014: Embodia Inc.
● June 2017: TechTO Health
● May 2020: My TP is your TP Fundraiser (Shopify Store)
One platform for everything:
● HEP
● Upload your own exercises
● Record your patients in session
One platform for everything ● Patient education
● Online continuing education
- serving clinic owners, ● Questionnaires & outcome
measures
physiotherapists ● Two-way messaging
& their patients ● Telerehab
● Chart
● Schedule
● Bill
● Online booking
COVID-19
Clinical Entrepreneurship
Canada as a Leader
“We will succeed in Canadian healthcare because of all of
you – all of you sitting in this room. We share a collective goal
that half of us involved in health technology should be clinical
entrepreneurs.”
+ =
Everyone’s Joining In
Changing Models of Care
What Does the Research Say?
The Far Future - Coming Soon
https://waitbutwhy.com/2015/01/artificial-intelligence-revolution-1.html
Considerations in
Health Technology
Topol Report, February 2019
● Digital products and services that are
intended for use in the diagnosis,
prevention, monitoring, and treatment of
a disease, condition or syndrome.
● Encompasses a broad range of
Digital technologies: telemedicine, smartphone
Telemedicine/Telerehabilitation
“Virtual care has been defined as any interaction between
patients and/or members of their circle of care, occurring
remotely, using any forms of communication or information
technologies with the aim of facilitating or maximizing the quality
and effectiveness of patient care.”
Shaw J, Jamieson T, Agarwal P, et al. Virtual care policy recommendations for patient-centred primary
care: findings of a consensus policy dialogue using a nominal group technique. J Telemed Telecare
2017;0(0):1–8.
OPA Telerehab Survey 2020
https://opa.on.ca/wp-content/uploads/2020/08/Telerehab-in-Physiotherapy-During-COVID-19-Pandemic-Survey-Report.pdf
“Telerehabilitation is not simply a matter of moving to a
new platform; it requires a cultural transformation in how
physiotherapists and the public view physiotherapy – a
profession traditionally viewed as being hands-on and
physical.”
• Questionnaires
• Exercise prescription
• McKenzie Approach
#1 ➔
➔
People will be looking new, novel solutions.
Unique needs as a result of COVID-19
New
Ideas
What are those new needs that
exist in physiotherapy and how can
you be the first mover in addressing
those needs?
➔ Normal growth opportunities are 2-3X
➔ Now, we have the opportunity for 10-100X
#2
➔ Big opportunities exist in blue oceans
➔ Businesses will go out of business;
therefore supply decreases
Blue
Ocean
Where are the 10-100X blue ocean
opportunities that are either in your
lane, adjacent to your lane, or are in a
pivot that you can accomplish with your
existing assets?
➔ We don’t always do what we want to or what
we should, but rather what we HAVE to do
➔ Whole new level of acceptance to digital
➔ Telerehab, distributed workforce, remote teams
Digital
What changes in patient/client
behavior have shifted, and how can
you respond?
➔ Why did Netflix beat Blockbuster?
➔ Why did Kodak lose?
➔ Why did the iPod take off even though CD
quality was better?
#4
➔ Convenience trumps quality
Convenience
What are the innovations in convenience
within how you do business or how you
deliver your services that you should take
first-mover advantage of?
➔ You can make a bigger impact on people's
lives than ever before
➔ Vitamins sell features
➔ Painkillers sell benefits
#5
Impact
Where can you help the most by selling
painkillers, not vitamins?
What is Digital Literacy and Why
Does it Matter?
• Digital health literacy among the elderly
(and general public) is an important
consideration that would impact the
effectiveness of implementing
telerehabilitation (OPA, 2020)