Let’s imagine, for a moment, that you are Elon Musk.

After months of research, you and your team end up with an exciting idea:

• Tesla needs a SUV.

But, not just an average-style SUV: You need to Stand Out.

The result? The Cybertruck:

You are all very excited about the preliminar idea.

• However, you must assess whether this Product conforms to Tesla’s

overall Strategic plan.

You decide to develop a Balanced Scorecard to evaluate if this new product-line

would make sense.