Media Information Literacy

Lesson 4; Traditional and New Media Lesson 05; The Role of Media in the
Society
Digital Media
01 Pre-Industrial Age (Pre-1700’s)
- Is digitized content that can be
- This era is described to occur before
transmitted over the internet or
the1700’s or the boom of the
computer networks.
industrial age.
Social Media
Earliest examples of media discovered in
this period through writing and drawing; - Refers to the means of interactions
among people in which they create,
a) Papyrus - The word "paper" comes
share, and/or exchange
from papyrus, which is "the paper
information and ideas in virtual
plant, or paper made from it.”
communities and networks.
b) Acta Durna - carved on stone or
metal and presented in message E- Governance
boards in public places?
c) Codex - The use of information technology to
d) Cave Painting raise the quality of the services
governments deliver to citizens and
02 Industrial Age (1700’s to 1930’s) businesses.
a) NBI
- This period is described as the
b) DFA
product of harnessing the power of
c) SSS
machines.
d) PhilHealth
Telegraph – faster and more efficient
Lesson 6; The Internet of Things
manner
*The coining of the term “Internet of Things”,
The most notable invention of this era is
often abbreviated as IoT, is attributed to
undoubtedly the Printing Press.
Kevin Ashton.
03 Electronic Age (1930’s to 1980’s)
Home Automation
- This invention of the transistor
- Refers to the automatic and
started the era of electronic
electronic control of the
computing.
household feature, activity, and
- More efficient than their analogue
appliances.
counterparts.
Fitness and Healthcare
04 Information Age (1900’s to 2000’s)
- Enabling people to access health
- This modern age is characterized by
data and giving patients greater
the massive influence of the
control over their health
Internet.
Business Automation
The most notable trend in this era is the use
of Social Media. - Using software solutions to
automate repetitive business
 processes allows workers to
concentrate on higher-value tasks.
Lesson 7; Types of Media
Lesson 8; Media Convergence
*The term “media” is the plural form of
“medium”, which refers to a channel for
general communication in a social context.
Types of Media
a) Print Media
b) Broadcast Media
c) Film or Cinema Media
d) Video Games
e) New Media
01 Print Media
- The oldest type, use in the earliest
days of written language
- Evolved to include books,
newspapers, and magazines.
02 Broadcast Media
- These types do not rely on the
production and distribution of
physical copies.
- They distributed their messages
“over the air”.
03 Film
- Used for storytelling purposes.
- May also be re-shown on television.
04 Video Games
- Are computer-generated games
played on dedicated consoles,
computers or mobile devices.
05 New Media
- A growing type of media that has
come into being with the advent of
modern technology.
- Usually digital and Internet-based.
- Also interactive, with two-way
communication.
- It is the coming together of media
types, and their related industries.
Henry Jenkins (2006)
- Points out that “convergence is a
word that manages to describes
technology, industrial, cultural,
and social changes.
The Encyclopedia Britannica notes
that the interconnection brought on by
media convergence involves; compute,
communication and content.
Jenkins identifies the 5 types of
convergence:
1) Technological Convergence
- Occurs when technology makes it
possible for media content to be
supported on media types and
platfroms.
2) Cultural Convergence
- Has two key aspects.
1st: is the “flow” of stories from one
format to another, which can be seen in
adaptions of comics to television shows.
2nd: Participatory Culture, which allows
media consumers to add some input on
the media they consume.
3) Organic Convergence
- Can be seen in cases where a
person uses multiple types of media.
4) Global Convergence
- An arguably inevitable effect of
media bridging the gap between
geographically distant cultures and
people’s having these cultures
influence each other.
5) Economic Convergence
 - Refers to the linking of companies
and businesses to media.
- Is demonstrated by large
corporations which acquire and use
a media arm.
Lesson 10; Legal, Ethical, and Societal
Issues in Media Information
Virtual Self
- Creates a tail of data that is
constantly filed and stored
someplace.
Digital Divide
- The term “digital divide” is described
as a “gap” found between
individuals, social classes, etc.
Digital Natives
- Are people that have grown up in the
age of the internet or the digital age.
Digital Immigrants
- Were born years before them only
acquiring familiarity with these digital
technologies and systems as an
adult.
Dangers of Technology
Cyberbullying
- This happens when a
communications technology like the
computer, smartphone, etc. are used
to deliberately damage or hurt others
through aggressive behaviors.
Copyright Infringement
- The misuse of information
protected by the copyright law
without permission.
Computer or Internet Addiction
- Is the dependence of some
individuals and their inability to
control the use of these devices
and technologies often stopping their
normal activities daily.
*Technology has blessed us with freedom
and ability to do anything but that comes
with some form of responsibility.
Philippine Copyright Law
- States that any original tangible
material with a known creator pf a
published book, research paper, etc.
is protected under this law.
Intellectual Property Code
- The rights of a copyright holder to
the attribution, integrity of ownership
and protection of all his/her
original works.
The Anti-Camcording Act of 2010
- Seeks to eradicate one of the
rampant problems of the Philippine
film industry- film piracy.
- This law penalizes illegal video
recording, possession of unlicensed
films.
Piracy
- Is the act of illegally copying
someone’s product or invention
with proper permission.
Censorship
- The subduing, and or prohibition of
any part of books, and information
that are considered a threat to
security.
MTRCB (The Movie and Television Review
and Classification Board)
- is in charge of regulating what
televisions show to public.
OMB (The Optical Media Board)
 - under the Office of the President
implements the rules and regulations
under the Optical Media Act of 2003.
IPOPHIL (The Intellectual Property Office of
the Philippines)

- is government agency that grants

patents to innovative inventions.